BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Recommendation 419

My Wife Quit Her Job

AUGUST 24, 2017

Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. She’s created multiple Facebook fan pages with more than a million likes and she uses these pages to drive traffic and sales to both physical and digital products.

Books 291

Books eCommerce Other Marketing 291

Optimizely

AUGUST 29, 2017

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion.

eCommerce 511

eCommerce B2C Customer Marketing 511

Forrester eCommerce

AUGUST 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Technology 255

Technology Consumer Customer Data Customer Experience 255

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.

Customer Data 248

Customer Data Events Travel Management 248

Bryan Eisenberg

AUGUST 7, 2017

This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work. Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone who has watched even a couple of their shows knows how

Customer Experience 224

Customer Experience Social Media Customer Marketing 224

My Wife Quit Her Job

AUGUST 28, 2017

The hardest part about running your own ecommerce store is driving targeted traffic to your products. Unlike selling on marketplaces like Etsy, Ebay, and Amazon, you are responsible for finding your own customers. If you’ve only ever sold on a marketplace like Amazon, you probably have no idea how to launch a store because you don’t have the skills to advertise.

eCommerce 260

eCommerce Customer Marketing 260

Optimizely

AUGUST 21, 2017

eTail East 2017 was a huge success. The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. However, you can’t see everything at eTail. It’s just not possible to be everywhere at once. Whether you couldn’t make it to the conference this year or you skipped a few key sessions, you may have missed out on some of the best insights of the event.

Mobile 180

Mobile Magazine Fashion Omnichannel 180

Groove

AUGUST 31, 2017

With the great Magento 2 migration looming over the ecommerce industry, business owners are using the event as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.

eCommerce Platforms 191

eCommerce Platforms BigCommerce Magento eCommerce 191

Kissmetrics

AUGUST 28, 2017

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages.

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Demo Other Blog Customer 487

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Bryan Eisenberg

AUGUST 25, 2017

Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It. If you would be interested in listening to it and possibly providing an honest review, just send us a message as soon as possible. Please help me Speak at SXSW. I, along with other senior marketers, have proposed a panel called: Thrive and Win in an Amazon World.

Books 180

Books Presentation Channel Marketing 180

BigCommerce

AUGUST 23, 2017

I am a passionate eBay reseller. It all began with a passion for entrepreneurship and an obsession with colored glass. In other words, I’ve always been a collector with a mind toward selling: setting up lemonade stands and peddling anything I thought would make money around the neighborhood, from pieces of broken colored glass to scenic pictures I had torn from outdated calendars –– wheeling around my little wagon and actually making a few pennies.

Shipping Costs 83

Shipping Costs Shipping Clothing Other 83

My Wife Quit Her Job

AUGUST 14, 2017

Unless you are an incredibly talented writer or you write about mainstream topics with broad based appeal, only a small percentage of people will ever share your content. Even with my most popular posts, visitors click on my Facebook share buttons less than 1 percent of the time. And this is the case even on my highest CTR articles. In the past, I’ve had several posts gain social traction but in general, the content that I write for my blog rarely goes “viral” The same is true

Reference 243

Reference Article Blog eCommerce 243

Optimizely

AUGUST 31, 2017

At this point, many buyers are used to the personalized ads that appear in emails, on Facebook, and elsewhere online. As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

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B2C

GetElastic

AUGUST 16, 2017

Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available, consistency is proving difficult. Customers shouldn’t notice the technology but must remember the experience. That’s a tall order for ecommerce systems. We talked with Matt Bishop, Elastic Path’s principal architect, to understand more about how an API-based commerce system works and why hypermedia makes ecommerce easier.

eCommerce 167

eCommerce Shipping Costs Books Presentation 167

Kissmetrics

AUGUST 9, 2017

You’ve done your best to find your target audience , but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if they’re one mass audience doesn’t really work.

Social Media 242

Social Media PPC Management Customer 242

Bryan Eisenberg

AUGUST 4, 2017

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg.

Marketing 349

Marketing 349

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). And some channels are consistent but time consuming to dial in (ex.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

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Electronics

My Wife Quit Her Job

AUGUST 16, 2017

Today I’m thrilled to have Sol Orwell on the show. Sol is probably best known for starting the company Examine.com, the leading resource to get unbiased information on nutritional supplements. He also runs the popular site SJO.com where he writes about entrepreneurship. Anyway, what’s really interesting about his company examine.com is that he grew it to a 7 figure business primarily by using reddit.

Books 228

Books Information eCommerce Marketing 228

Optimizely

AUGUST 23, 2017

We’ve all seen the stats — traditional, brick-and-mortar retail businesses are struggling. There have been nine retail bankruptcies in 2017, with RadioShack, J.C. Penney, Macy’s, and Sears each announcing more than 100 store closures. It’s gotten so rough, it’s even been called the “ retail apocalypse.”. But retail brands are adapting to the changing climate.

eCommerce 186

eCommerce Omnichannel Payments Payment Services 186

Ecommerce Platforms

AUGUST 21, 2017

I’ll be frank. A/B testing on eCommerce websites is overrated. Unlike most ‘CROs’ preach, changing colors and tweaking fonts are only going to give you very marginal improvements in conversions and click-through rates. It takes quite a bit of trial and error to understand what creates a positive experience for users on eCommerce websites. It takes even more effort to identify the standard elements on eCommerce sites and determining how they can be A/B tested to try and improve conversions.

eCommerce 164

eCommerce Article Improvements 164

Kissmetrics

AUGUST 18, 2017

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top down decisions that were influenced by lack of foresight, knowledge or budget.

Marketing 231

Marketing Mobile Payment Services Consumer 231

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

SellBrite

AUGUST 31, 2017

Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce business, you have to approach it differently than you have been these past few years.

eCommerce 156

eCommerce Marketing Blog Magazine 156

BigCommerce

AUGUST 1, 2017

Do you want more traffic, more trust and more sales for less ad spend? Of course you do. That’s the goal of every single online business – wether you are a brand new startup, just launching the online version to your brick-and-mortar or a scaling $1M+ business that has plateaued. Here’s how you do those 3 things without ad spend: To get more traffic, you need to rank higher in search engines.

BigCommerce 502

BigCommerce Article SEO Social Media 502

My Wife Quit Her Job

AUGUST 21, 2017

Designing a high converting website is one of the hardest aspects of selling online. Not only do you have to step inside your customer’s brain and speak his or her language but you also have to guide them to the right product and close the sale. After critiquing almost a hundred websites over the course of running my online store course, I’ve discovered that most people make the same fundamental mistakes with their site design.

eCommerce 227

eCommerce Customer 227

Optimizely

AUGUST 10, 2017

. B2C marketers always have to juggle multiple priorities at the same time. You have to both attract new customers and, at the same time, keep your existing customers happy and engaged. This is no small feat. That’s exactly why Justuno and Zaius teamed up for an exclusive webinar focused on this exact topic: “From Acquisition to Retention: Turning One-Time Buyers into Repeat Purchasers.” .

Webinar 186

Webinar B2C Customer Loyalty Supplies 186

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eCommerce

GetElastic

AUGUST 31, 2017

Digital commerce has changed business forever. 10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner?

Telecommunications 155

Telecommunications Technology Customer Experience Recommendation 155

Kissmetrics

AUGUST 23, 2017

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you.

Customer 228

Customer Live Chat Social Media Marketing 228

SellBrite

AUGUST 30, 2017

When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with. That’s not true when people buy online. Buyers can’t see items before they buy, so they have to take the merchant’s word for it.

Merchant Services 312

Merchant Services Fulfillment Shipping Costs Order Fulfillment 312

BigCommerce

AUGUST 3, 2017

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard.

eCommerce 836

eCommerce Shipping Costs BigCommerce Payments 836

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing