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Your paid search advertising and organic search engine optimization efforts help lead shoppers to your website. But without ecommerce conversion rate optimization (CRO) efforts, even the biggest boost in traffic from paid ads and SEO won’t touch your bottom line. To gain a deeper understanding of the current ecommerce landscape, we surveyed 170 digital marketing professionals about their top-of-mind trends, initiatives, and concerns for 2022.
Shopify and Amazon are two of the top leaders in the ecommerce world. Both help you display your products in front of millions of potential customers, but they are completely different services. Shopify is an ecommerce platform that lets you build an online store without code. In contrast, Amazon is an online marketplace where you sell your products alongside other sellers.
After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the productivity of [its] fulfillment network.” As a result, Amazon reported a $2 billion loss, marking the business’s second consecutive quarterly loss, which hasn’t happened since 2014. Amazon’s revenue rose 7.2% […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Augmented reality tech is nothing new — in fact, it’s been around since 1968 (surprising, right?). And yet, it’s only in recent years that AR has begun to reach its full potential. Advancements in the tech itself and the growing ubiquity of smartphones have converged to create a whole host of new applications for AR outside the realm of gaming — and one of the biggest arenas is commerce.
Marketed as “Selling for starters,” the Shopify Starter plan is an entry-level ecommerce plan from Shopify , which helps users sell products online without complicated tools, high pricing, or even the need for your own website. In this Shopify Starter plan review, we explore the differences between this plan and the rest from Shopify, by touching on facets like pricing, features, and customer support. .
The Past Early Days Originally founded in 2006, this now-monolith of an eCommerce platform had humble beginnings. When founders Tobias Lütke and Scott Lake started an online snowboarding shop, they found themselves looking for features that the platforms on the market didn’t have available. Instead of simply dealing with the issues that so many others face, they took the initiative and built their own.
The Past Early Days Originally founded in 2006, this now-monolith of an eCommerce platform had humble beginnings. When founders Tobias Lütke and Scott Lake started an online snowboarding shop, they found themselves looking for features that the platforms on the market didn’t have available. Instead of simply dealing with the issues that so many others face, they took the initiative and built their own.
If you’re looking for a wholesale marketplace like Faire, Tundra, or Bulletin that doesn’t charge any listing and selling fees, then Shopify Handshake is the perfect platform for you. Handshake is a relatively new online marketplace by Shopify where you can sell wholesale products for free. In this post, you’ll learn everything you need to know about Shopify Handshake, including what it is, how it works, how to sell on the Handshake marketplace, and its pros and cons.
Recently I looked back ten years to the publication of Outside In, a comprehensive take on customer experience that I co-authored with Kerry Bodine. The book was based on a dozen years of research conducted by Forrester’s CX research team up to that time. Although a lot has changed in the last 22 years, I […].
When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start to mold their environments on platforms like Roblox, experts encourage them to focus on immersive storytelling , gamification and digital-physical integration to drive engagement. PUMA is leaning into all three with a new sports-based experience on Roblox called “PUMA and the Land of Games.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
You’ve signed up for Shopify , taken advantage of its beautiful themes , but now you’re stuck with a “Powered by Shopify” tag at the bottom of your site, infringing upon your custom branding plan for the worse. Okay, it’s not the worst thing in the world, but ideally, you want to learn how to remove “Powered by Shopify” from your online store. . Summary.
Looking to bring their online presence into 2022, Dippin’ Dots contracted Groove Commerce to create an all-new eCommerce store that would update their outdated BigCommerce instance. The primary goal of this project was to capture the fun and imaginative spirit that Dippin’ Dots has embodied for so many years, while also enabling customers to purchase products online.
Today I have my lovely wife Jennifer on the show to discuss a potentially significant event in her life. She might be going back to work! And in doing so, my entire blog, my podcast name, and my domain may need to change to MyWifeWentBackToWork.com But seriously, we need your advice. In this episode, my wife and I discuss the decision and would love your input.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Brother Mobile Solutions has introduced the RuggedJet 3200 Series, a labeling solution designed to help retailers implement agile pricing strategies while staying on top of inventory in a tight labor market. The solution was created to offer drop-in emulation with leading retail software and operating systems for simple systems integration. Additionally, Brother Mobile Solutions offers lifetime support for the RuggedJet 3200 to help retailers get maximum uptime from the machines.
Print on demand mugs are some of the easiest products to sell in the POD market. Mugs are something everyone can benefit from, and they’re easy to customize with a wide variety of different designs. If you’re tired of selling the standard t-shirt on your ecommerce store, mugs could be the perfect way to expand your product list. With the right print on demand company, you’ll be able to easily create your custom products, designing everything from coffee mugs to the classic ceramic mug.
Doc Popcorn is a sister company to Dippin’ Dots, a brand famous for its small frozen treats. With numerous franchised retail locations across the United States, Doc Popcorn offers high-quality and freshly popped popcorn to consumers across the country. While Dippin’ Dots recently underwent a complete website overhaul, Doc Popcorn used this opportunity to revitalize its site’s appearance and functionality.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
There’s a common misconception that clothing is no longer produced in the United States. But a significant amount of wholesale clothing is designed and made in Los Angeles, California within the LA Fashion District. While sourcing wholesale clothing from China is popular, prices for China wholesale suppliers have gone up significantly over the years and continues to increase at a rapid pace.
Instacart has announced a number of promotions to its C-suite and the creation of two new senior leadership positions — Chief Business Officer and Chief Architect — in order to better position the business toward its ambition of becoming a full-service grocery technology company as readies to IPO. “As we reimagine the role that Instacart has to play — as an enablement platform for our retail partners and pioneer for the industry — ensuring our teams are set up for success has never been more imp
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. Most people know Shopify is one of the most popular ecommerce website building tools on the market. With Shopify, you can build a comprehensive online shopping experience, complete with a custom checkout, a host of professional templates, and a range of payment options.
Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. And optimizing your content is paramount to your brand’s success. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage di
Today I’m happy to have Andreea Ayers on the show. Andreea is the creator of Launch Grow Joy where she helps e-commerce businesses get free publicity. She’s helped many shop owners get into Oprah, Vogue, Country Living etc…, and she has personally appeared in more than 200 magazines, newspapers, and TV shows. With the holidays right around the corner, Andreea is going to teach us how to get free press to maximize your Chrismas sales.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
How can CX leaders gain funding? Develop executive empathy: Determine stakeholder priorities, connect CX to these existing priorities, and communicate the value of CX.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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