My Wife Quit Her Job
FEBRUARY 8, 2021
Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision. When Shift4Shop acquired 3DCart and decided to make their ecommerce platform free, it immediately sent ripples throughout the ecommerce community.
BigCommerce
FEBRUARY 16, 2021
2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
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IntelligenceNode
FEBRUARY 22, 2021
And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again. And while lesser retailers strive for the same success, they rarely […]. The post 4 Keys to Powerful Price Management for Online Retailers appeared first on Blog.
Forrester eCommerce
FEBRUARY 18, 2021
One of the top challenges and misunderstandings that I continue to see here at Forrester is about what the definition of Zero Trust actually is. Zero Trust is not one product or platform; it’s a security framework built around the concept of “never trust, always verify” and “assuming breach.” Attempting to buy Zero Trust as […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Optimizely
FEBRUARY 5, 2021
Super Bowl LV is this weekend! Will you be watching? Of course, you will. We’re in a pandemic , so what else is everyone doing, am I right? Crack open some drinks, order some pizza, cozy up with your family and pets, and make a night of it. I don’t know about you, but it’s one of my favorite nights of the year. I love football, I really do, but my team did not even make it into the playoffs this year (ahem, I’m looking at you, Chargers, ahem!
Groove
FEBRUARY 10, 2021
Whether you're just getting started with eCommerce PPC or are already a self-proclaimed expert when it comes to social media advertising and Google Ads, these PPC landing page best practices will help you optimize your ad campaigns and, hopefully, convert more visitors into leads or customers (depending on your company's goal). 10 PPC Landing Page Best Practices.
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BigCommerce
FEBRUARY 24, 2021
In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!
Retail TouchPoints
FEBRUARY 12, 2021
With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.
Forrester eCommerce
FEBRUARY 16, 2021
Tell Us About You I have a background in computer engineering, and over the past 10 years I’ve been in engineering and consulting roles at organizations like MIT and a variety of startups. I live in New York City and love to read, do yoga, and learn new languages. In normal, non-pandemic times, I’m an avid traveler, though that has obviously […].
My Wife Quit Her Job
FEBRUARY 17, 2021
Today, I’m really happy to have Amanda Austin on the show. Amanda is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling dollhouse furniture over at ShopOfMiniatures.com. In this episode, we’re going to do a deep dive into her journey, how she decided what to sell, how she grew her business, and what obstacles she had to overcome to get to this point.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Groove
FEBRUARY 17, 2021
Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In fact, Instagram's average engagement ratio is 8 times greater than that of other social media platforms, making it full of potential opportunities to build engagement with your audience and sell more online with Instagram eCommerce.
Kissmetrics
FEBRUARY 19, 2021
Ever wish you could predict the future? Me too. If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning.
Optimizely
FEBRUARY 22, 2021
At the beginning of 2020, before the COVID-imposed lockdown, one of the last in-person client conversations the Zaius team had was with Framebridge , a custom framing startup company based in Washington, D.C. Now, a year later, we met online with Frambridge’s Jeannie O’Reilly, Director of Marketing Acquisition, and Ted Voss, CRM Manager, to talk about the effects of lockdown on business, the team’s adoption of Zaius’ SMS solution, and their initiatives to give back to the community.
Retail TouchPoints
FEBRUARY 3, 2021
Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
FEBRUARY 24, 2021
Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. You can stop reading now… Still not convinced? We can measure this. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.
BigCommerce
FEBRUARY 25, 2021
Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers.
Groove
FEBRUARY 3, 2021
It's not uncommon for eCommerce businesses to face challenges when it comes to backordering, inventory management and pricing rules. That's exactly what one client, Garrett Wade, had trouble with on their Magento website, so they turned to Groove Commerce for help migrating their entire eCommerce store from Magento to BigCommerce. Garrett Wade's BigCommerce Website.
Kissmetrics
FEBRUARY 11, 2021
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Fabric
FEBRUARY 15, 2021
Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry. B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.
Retail TouchPoints
FEBRUARY 2, 2021
After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.
Forrester eCommerce
FEBRUARY 16, 2021
Forrester’s take on the SASE model This is big, folks. This is really big. Bigger than Gamestop. Even bigger than Heeleys (the adult version saved in my Amazon wish list). This could be the biggest technological transformation since sliced bread, Dorito tacos, or public cloud. A year ago, fellow Forrester analyst Andre Kindness and I […].
Ecommerce Platforms
FEBRUARY 25, 2021
Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes. Basically, the Wix Ecommerce system allows for selling anything from clothing to specialty cakes. There's even support for digital goods like audio files and eBooks.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
FEBRUARY 24, 2021
"Time is the killer of all deals.". That was the greatest piece of sales advice that I ever received. Not so coincidentally, it took me some time ? and some lost sales ? to fully understand exactly what that meant. Sales is a transfer of enthusiasm; meaning all purchases made by consumers are based on emotional decisions. My job as a salesperson was to get people so excited about my solution that they would actually feel good about making a purchase.
Kissmetrics
FEBRUARY 16, 2021
Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.
My Wife Quit Her Job
FEBRUARY 19, 2021
Should I quit my job? Should I shut down my business? Should I end a partnership? In this post, you’ll learn the exact questions that I ask myself when deciding whether to move on and pursue something else. First off, the principles outlined in this post apply to all areas of life. For example, I use this framework for relationships, projects, marketing strategies, everything!
Retail TouchPoints
FEBRUARY 1, 2021
Ecommerce presents a unique challenge for BoConcept due to the retailer’s focus on a modular product portfolio — a powerful differentiator from other furniture sellers, but a difficult value proposition to show off online. The Danish retailer’s operations across nearly 300 stores in 65 countries thrive in a showroom model, where knowledgeable associates can show off the brand’s configurable furniture in a tactile environment, but the realities of the coronavirus pandemic made in-person shopping
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
FEBRUARY 24, 2021
I made a prediction in January of 2018 that IT distributor disruption would continue. It was obvious that industry consolidation was accelerating, major distributors were diversifying, and private equity was getting more interested in transforming the industry. In the second half of last year, the two largest global IT distributors were acquired by private equity, […].
Optimizely
FEBRUARY 26, 2021
Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously. There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer.
Omnisend
FEBRUARY 16, 2021
Reading Time: 6 minutes. Think about the last time you won something. How did it make you feel? People look for gaming pleasure for years–it taps into our competitive human nature. Unexpected entertainment and winning something makes people feel good, increases their engagement, and makes the occasion more memorable. That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies.
Kissmetrics
FEBRUARY 15, 2021
Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where social media marketing shortcuts can prove useful.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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