My Wife Quit Her Job
FEBRUARY 8, 2021
Shift4Shop is the most compelling ecommerce platform I’ve come across in a while and has the best chance to dethrone Shopify. This post compares Shift4Shop vs Shopify so you can make an informed decision. When Shift4Shop acquired 3DCart and decided to make their ecommerce platform free, it immediately sent ripples throughout the ecommerce community.
BigCommerce
FEBRUARY 16, 2021
2020 was a challenging year for, well, everyone — but retailers suffered the particular challenges of shutting down or restricting in-store…
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Forrester eCommerce
FEBRUARY 18, 2021
One of the top challenges and misunderstandings that I continue to see here at Forrester is about what the definition of Zero Trust actually is. Zero Trust is not one product or platform; it’s a security framework built around the concept of “never trust, always verify” and “assuming breach.” Attempting to buy Zero Trust as […].
Kissmetrics
FEBRUARY 9, 2021
What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
FEBRUARY 12, 2021
With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, one thing is clear — the “normal” that we’ll find ourselves in post-pandemic will be familiar, but also fundamentally different, from the world we knew before COVID-19.
Ecommerce Platforms
FEBRUARY 25, 2021
Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes. Basically, the Wix Ecommerce system allows for selling anything from clothing to specialty cakes. There's even support for digital goods like audio files and eBooks.
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BigCommerce
FEBRUARY 24, 2021
In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!
Forrester eCommerce
FEBRUARY 16, 2021
Tell Us About You I have a background in computer engineering, and over the past 10 years I’ve been in engineering and consulting roles at organizations like MIT and a variety of startups. I live in New York City and love to read, do yoga, and learn new languages. In normal, non-pandemic times, I’m an avid traveler, though that has obviously […].
Kissmetrics
FEBRUARY 19, 2021
Ever wish you could predict the future? Me too. If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right? Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning.
Retail TouchPoints
FEBRUARY 3, 2021
Seismic shifts in consumer trends accelerated by the pandemic will have long-lasting implications for the retail industry at large. A new report, Vision 2021 , from research and media company Future Commerce , highlights 10 emergent trends related to retail, cultural shifts and technological modernity that are shaping how consumers interact with the world.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
MakeWebBetter
FEBRUARY 3, 2021
Valentine’s day is around the corner, and as a WooCommerce store owner, you should be pretty much as excited as all the happy couples out there. To be true, there is no particular season of love. But, there are multiple seasons for marketing. Every holiday season brings new hope for new marketing ideas. Therefore, this […]. The post Valentines Day Marketing Ideas For Your WooCommerce Store appeared first on MakeWebBetter.
Steve Dennis
FEBRUARY 1, 2021
The reports that Hudson’s Bay Co. is planning to split its online and brick-and-mortar operations into two companies, and then take Saks.com public, immediately strikes me as one of the dumbest strategic decisions I have heard in a long, long time. If we have learned anything from the past two decades of retail disruption, it’s that notions of separate physical and digital shopping behavior are increasingly distinctions without a difference.
Inflow Insights
FEBRUARY 15, 2021
Editor’s note: This post was originally published in 2018 and has been updated since to ensure accuracy and to adhere to modern best practices. When you’re an SEO managing a website for years and publishing content consistently, there comes a point where things can seem out of control. You’ve published so many test pages, thank you pages, and articles that you’re not even sure which URLs are relevant anymore.
Forrester eCommerce
FEBRUARY 24, 2021
Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. You can stop reading now… Still not convinced? We can measure this. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Kissmetrics
FEBRUARY 11, 2021
It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products.
Retail TouchPoints
FEBRUARY 2, 2021
After more than 25 years at the head of the company he founded, Jeff Bezos will step down from the CEO role at Amazon in Q3 2021. He will assume the role of Executive Chair and will be succeeded by Andy Jassy, currently the CEO of Amazon Web Services. “Amazon is what it is because of invention,” said Bezos in a statement. “We do crazy things together and then make them normal.
MakeWebBetter
FEBRUARY 11, 2021
Are you thinking of beginning to sell a new product for your eCommerce business, but you don’t know if the product will sell or not? Before you get overwhelmed with the vast options and strategies, product market demand is the part you should be looking out for first. This one step will save your time, […]. The post How To Check Product Market Demand For Your eCommerce Business appeared first on MakeWebBetter.
Wiser
FEBRUARY 16, 2021
How can you be more competitive? Increase sales? Optimize margins and boost profits? These are questions every business has—but that doesn’t mean there are very many easy answers. One area you can focus on to address the above concerns is pricing. Specifically, setting the right price at the right time. For many, this is achieved through repricing.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
SellBrite
FEBRUARY 4, 2021
Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. You’ve already set prices, taken product images, and worked out listing details. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Yes, it’s an investment of time and money—but a good one.
Forrester eCommerce
FEBRUARY 16, 2021
Forrester’s take on the SASE model This is big, folks. This is really big. Bigger than Gamestop. Even bigger than Heeleys (the adult version saved in my Amazon wish list). This could be the biggest technological transformation since sliced bread, Dorito tacos, or public cloud. A year ago, fellow Forrester analyst Andre Kindness and I […].
Kissmetrics
FEBRUARY 16, 2021
Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.
Retail TouchPoints
FEBRUARY 1, 2021
Ecommerce presents a unique challenge for BoConcept due to the retailer’s focus on a modular product portfolio — a powerful differentiator from other furniture sellers, but a difficult value proposition to show off online. The Danish retailer’s operations across nearly 300 stores in 65 countries thrive in a showroom model, where knowledgeable associates can show off the brand’s configurable furniture in a tactile environment, but the realities of the coronavirus pandemic made in-person shopping
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
MakeWebBetter
FEBRUARY 25, 2021
67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. Omnichannel business empowers the customer throughout their decision-making process. You, as a business owner, can arrange for a smooth experience for your customers whether they visit your store or explore your online store.
TalkingRetail
FEBRUARY 23, 2021
Vaping is better than nicotine replacement therapy for stopping smoking, a new report reveals. Public Health England’s (PHE) seventh independent report on vaping in England, carried out by researchers at King’s College London, found that: nicotine vaping products were the most popular aid (27.2%) used by smokers trying to quit in England in 2020. using.
RetailDive
FEBRUARY 24, 2021
From contactless services to cost optimization strategies, retailers are building adaptable business models in response to COVID-19, writes Gartner's Kelsie Marian.
Forrester eCommerce
FEBRUARY 24, 2021
I made a prediction in January of 2018 that IT distributor disruption would continue. It was obvious that industry consolidation was accelerating, major distributors were diversifying, and private equity was getting more interested in transforming the industry. In the second half of last year, the two largest global IT distributors were acquired by private equity, […].
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Kissmetrics
FEBRUARY 15, 2021
Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. There’s just one small problem: it’s far too easy to spend time on tasks that take too long and offer little reward. This is where social media marketing shortcuts can prove useful.
Retail TouchPoints
FEBRUARY 1, 2021
The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed. Commerce trends that were on the horizon were suddenly adopted at a brisk pace, including online food ordering, curbside pickup and BOPIS (buy online, pick up in-store).
MakeWebBetter
FEBRUARY 24, 2021
Statista predicts the use of Coupons to increase by 2021 considering the preferential choices of 145.3 million Americans. The use of coupons to promote sales is one of the oldest marketing gimmicks. They were first used in 1887 by Asa Candler, the co-owner of famous soft drink brand – Coca Cola with the idea to […]. The post WooCommerce Coupon Codes: A Complete Guide To Create And Promote Coupons appeared first on MakeWebBetter.
Fabric Blog
FEBRUARY 5, 2021
E-commerce is capturing an ever increasing market share of shoppers and, in addition to the requirements of managing a physical store like tracking inventory, e-commerce storefronts have additional challenges such as getting the product to the customer, using a payment processor, and building relationships with customers.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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