May, 2022

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How to improve customer experience and build profitable relationships with your customers.

Omniconvert

Discover the real impact Customer Experience has on your business and discover how to improve your customer relationships. The post How to improve customer experience and build profitable relationships with your customers. appeared first on Omniconvert Ecommerce Growth Blog.

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4 Steps for Starting a DTC Business | Salsify

Salsify

Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to customers.

Consumer 148
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10 Key Takeaways From the State of Amazon 2022 Report and What It Tells Us About the Future of Ecommerce

Ecommerce Platforms

It's 2022, and Amazon still is the biggest player in online commerce. It's also not very likely that this is going to change anytime soon. ?????. As of this year, there are 1.5 million active sellers on the platform offering 75 million different products. That's one big wow! But hold on, why are we telling you all this, and where does this data even come from?

eCommerce 104
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MSFT: Launches MDR And Hops On The Everything-As-A-Service Bandwagon

Forrester eCommerce

Everything-eventually-becomes-a-service which Microsoft demonstrates by launching its own version of managed detection & response. We discuss what CISOs need to know, how it will impact the market, and what to look for next.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Patagonia’s Newest Mission: Replacing Single-Use Packaging with Technology

Retail TouchPoints

Perhaps no brand has more sustainability street cred than Patagonia. That reputation is well-earned — from the company’s self-imposed “Earth Tax” and the Sustainable Apparel Coalition (which it founded alongside Walmart ) all the way down to the plastic swift tacks used to attach its hang tags, Patagonia is known for practicing what it preaches. And yet the company keeps pushing to find ways to do more, and one of the many executives participating in these efforts is Jennifer Patrick, Director o

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BigCommerce Named a Strong Performer Among B2B and B2C Ecommerce Platforms by Industry Report

BigCommerce

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…

More Trending

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How Video Marketing Will Increase Your Business’s Conversions

Groove

Why Video Marketing? Video is something we consume everyday, multiple times a day. It not only can be a form of entertainment, but it can be informative and make it easier for users or potential customers to understand your brand’s message, educate them on products, and gain your trust. According to Hubspot, 97% of marketers claim that video marketing helps users understand their brand better and 50% of users look for videos about your product or service to learn more about it.

Marketing 195
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AdScale Review: Everything You Need to Know

Ecommerce Platforms

Are you looking for a cloud-based marketing automation solution for your business? Or, are you, like most ecommerce enterprises, wanting to make the best use of your customer data? Keep reading if you're nodding your head in response to these questions. There are many types of marketing automation solutions, but how do you identify the one that best fits your business needs?

eCommerce 211
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Three Techniques To Better Manage Digital Disruption To The Enterprise

Forrester eCommerce

When disaster strikes, how organizations respond is critical to minimizing the impact.

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5 Real-World Ways 5G Will Transform Retail

Retail TouchPoints

5G is the talk of the town these days — up there with Web3 and the metaverse. But just like those other technologies, 5G is less a specific solution and more of an enabler. What matters most is what you do with it. So what can retailers do with 5G? There are an almost infinite number of answers, but the long and the short of it is that 5G will enable merchants to perform intricate digital tasks faster and on a much larger scale. “5G is really three things — speed , latency and massive connectivi

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Danone’s Product Launch Plan For Syndicating More Than 1,000 Products in 90 Days

Salsify

"Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.". — Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone. When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place with Salsify. But we weren't leveraging the platform and hadn't used it to syndicate product content.

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22 Crafts To Make And Sell For Profit

My Wife Quit Her Job

Selling crafts is a great way to create an extra source of income. But the truth is that not all crafts make money. A profitable craft business requires low product costs, high profit margins, and most importantly, high customer demand. In this post, you’ll learn about the crafts that make the most money ranked by category and industry. The crafts in this post are scalable and have the potential to generate a full-time income.

Jewelry 296
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What is Klaviyo Segmentation and How Do I Use It?

Groove

Why Use Klaviyo Segmentation? Klaviyo segmentation enables merchants to group contacts into detailed segments based on each contact’s own properties or behaviors. This allows merchants to streamline email and SMS marketing efforts within their Klaviyo account by sending targeted messages to the right groups of people at precisely the right time. Without segmentation, merchants would be required to send mass emails to the majority of the contacts in their database.

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Shopify Discount Codes 2022: How to Save Big on Shopify

Ecommerce Platforms

Shopify discount codes don't come around that often, but there are plenty of ways to save on the top ecommerce platform! To begin, we have a wonderful, time-sensitive Shopify discount code that's exclusive to our readers and only available until June 30, 2022. Shopify always offers a free 14-day free trial to new subscribers, but this Shopify discount extends that time by an extra month, and only for $1.

Shopify 197
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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VMware Customers: Get Ready For Broadcom Disruption

Forrester eCommerce

Late Sunday evening, Bloomberg reported rumors of advanced Broadcom talks to acquire VMware, which has since been confirmed this morning. In light of Broadcom’s investment activities in the past few years, this news is unsurprising. It made a string of massively expensive enterprise software company acquisitions: Brocade Communications Systems in 2016 ($5.9 billion), CA Technologies […].

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. In case you’re still fuzzy on the details, the metaverse is a 3D, virtual-reality space where users can interact with one another and an infinite number of fictional or real-life computer-generate

Marketing 344
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How To Track, Measure, and Drive Digital Shelf Performance With KPIs for Ecommerce [Download] | Salsify

Salsify

Every well-executed strategy starts with a clear goal. And every clear goal can be identified by asking a simple question: Where are you now — and where do you want to be?

Download 148
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406: Why I Threw Away 300K And A Successful Engineering Career With Steve Chou

My Wife Quit Her Job

Today I’m doing a solo episode to tell you the story about why I eventually quit my $300k/year job and closed the book on my 21-year engineering career. Unlike most people, I really loved my job and the exact story of why and how I left was kind of funny. Ultimately, the reason why I quit wasn’t about the money and in this episode, I will share with you 8 important life lessons that I learned along the way.

Books 296
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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HubSpot vs Marketo: Find The Best eCommerce Marketing Tool

Groove

HubSpot vs Marketo: Comparing Platforms. So, you’ve landed here because you’re interested in evaluating HubSpot vs Marketo. We’re happy you’re here. In this blog, we’re comparing how HubSpot and Marketo stack up against one another in terms of eCommerce marketing. Let’s get right into it! 1. Email Marketing. HubSpot. With HubSpot, there is no need for help from IT professionals or designers to create and design professional emails.

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The Best Subscription Billing Software in 2022

Ecommerce Platforms

The best subscription billing software can make life running your own business a lot easier. With the right technology, it’s easy to collect cash on monthly subscriptions, without having to chase after your target audience with endless manual invoices and reminders. Subscriptions are one of the most effective tools for ensuring ongoing income in the software landscape.

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What’s Next For The Booming Retail Media Market

Forrester eCommerce

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon. In our just-published forecast, we estimate that retail media ad sales in the US […].

Retail 370
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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail TouchPoints

Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from easier access and smarter online commerce with friendly features, the real action is happening behind the scenes. Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. We use data to gain consumer insights, test market reception and decide when and where we’re going to advertise.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Are You Making These 5 Product Page Mistakes? | Salsify

Salsify

Well-designed product pages with thorough product information and high-quality images can help your brand convert more shoppers into return customers.

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What Is Amazon Attribution And How It Works

My Wife Quit Her Job

Amazon Attribution is a tool that allows you to track an Amazon sale from a non-Amazon traffic source to learn which external traffic sources are converting the best. A big problem that 3rd party sellers face when driving external traffic to Amazon is that external traffic metrics can not be easily measured. For example, if your Amazon listings are getting traffic from Facebook, Google, social media and email, you have no idea which traffic source is generating the most sales.

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What You Need Out of Your Price Comparison Software

Wiser

In the world of modern retail, most shoppers prefer to compare product prices before making any final purchases. But price comparison software isn’t just for customers, as there are many benefits that brands and retailers stand to gain from pricing comparisons when building their pricing strategy. What is Price Comparison Software? Pricing comparison software are tools that can be used to keep tabs on competitor pricing for products and services.

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Best Project Management Software: 6 Options for 2022

Ecommerce Platforms

The best project management software is a critical tool for keeping your team organized, and your business running smoothly. While the right project management tools have been a valuable part of running a successful team for some time now, they’ve grown increasingly popular in recent years. Currently, project management software is more valuable than ever as companies strive to keep remote and hybrid teams on the right path.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Meet The Analyst Covering Data Storytelling, Data Literacy And Data Leadership: Kim Herrington

Forrester eCommerce

Tell us about yourself: I help people seek, solicit, and speak data & information in safe to share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who […].

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How Ecommerce Tech Can Reduce the Environmental Damage it Caused in the First Place

Retail TouchPoints

It’s no surprise that ecommerce has practically taken over the global economy. Annual online sales worldwide are expected to climb to a staggering $6.5 trillion by 2023. But alongside that dizzying sales growth, we’ve also witnessed a growing consciousness about how damaging all of those online sales are to the environment, and throughout the product lifecycle, from manufacturing to delivery to eventual disposal.

eCommerce 334
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6 Tips on How To Simplify the Path to Purchase Online | Salsify

Salsify

“Toto, we’re not in Kansas anymore.” Over the last several years, the customer journey has changed drastically — largely due to the rise of the digital shelf.

Customer 148
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405: How To Make 100K Per Day Using TikTok With Miss Excel (Kat Norton)

My Wife Quit Her Job

Today I have my friend Kat Norton on the show. Kat goes by the name Miss Excel on TikTok and if you are on the platform, you have probably seen her videos. Kat has over a million followers on TikTok which she has leveraged into a successful software training business in just 2 years. In this episode, you’ll learn how to create viral TikTok videos for your business.

Other 59
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!