BigCommerce

FEBRUARY 2, 2018

Why people are starting online businesses. The most popular course at Stanford isn’t a STEM class. It isn’t in entrepreneurship, how to start a business, nor coding. It is one in how to design a happy life. The course is co-taught by Dave Evans, the former lead designer of Apple’s first mouse and co-founder of Electronic Arts. In those positions, he learned how to design for user experience and remove unnecessary elements.

eCommerce 419

eCommerce BigCommerce Shipping Costs B2B 419

My Wife Quit Her Job

FEBRUARY 19, 2018

Right now, selling on Amazon is almost too easy. All you have to do is find a product with good margins/demand, list it on Amazon, and it will eventually sell because Amazon’s audience and reach is so vast. When my wife and I first started selling on Amazon several years ago, we sold over 60 units in a matter of 8 days with just 3 products listed online with no reviews.

Marketing 335

Marketing 335

Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […].

Mobile 315

Mobile Technology Marketing Consumer 315

Optimizely

FEBRUARY 6, 2018

Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!”. Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought something from your website (a cellphone case, in fact) doesn’t mean I’m automatically interested in the latest peep-toe stilettos.

Marketing 277

Marketing B2C Customer Data Channel 277

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Recommendation

Kissmetrics

FEBRUARY 27, 2018

Kissmetrics Populations lets you track key segments of your user base. In just a few steps, you can track user activity, marketing performance, and product engagement. And now we’re making it even better. With our latest iteration, you can connect a Population to a Facebook Custom Audience for even greater targeting and tracking in Kissmetrics. Let’s see how it works.

Demo 276

Demo eCommerce Customer Blog 276

RTP blog

FEBRUARY 26, 2018

By Erica Baird and Karen E. Wagner, Lustre There were more than 2,000 store closings in 2017. And there were more retail bankruptcies than in any year since the 1930s. Economists, sociologists and the media bemoan the economic and social havoc wreaked by retail’s decline. But retail stores are part of the character of the streets we walk every day. Online shopping, with no live people and nothing to touch, just isn’t the same experience.

Department Stores 354

Department Stores Apparel Games Marketing 354

My Wife Quit Her Job

FEBRUARY 5, 2018

Whenever someone asks me for a fully hosted shopping cart recommendation, I almost always point them to either Big Commerce or Shopify. As of right now, they are two of the best ecommerce solutions available. However when it comes to choosing between Shopify and BigCommerce, the decision becomes a lot more complicated and depends on your specific needs.

Shopping Carts 257

Shopping Carts BigCommerce Shopify Recommendation 257

Ecommerce Platforms

FEBRUARY 26, 2018

Best Shopify Plugins for 2018 – An Overview. Shopify is a super simple way to launch an online store, which explains why over 500,000 merchants use their tools to run their sites. They handle everything from marketing and payments, to secure checkout and shipping. Once you have your Shopify store up and running there are even more ways to make it stand out and help you get even more value from the platform.

Shopify 177

Shopify Shipping Costs eCommerce SEO 177

Optimizely

FEBRUARY 1, 2018

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a daily basis and expect to get a great response every time.

B2C 220

B2C Marketing eCommerce Customer 220

Kissmetrics

FEBRUARY 16, 2018

How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply browse online, meta descriptions should still matter to you.

SEO 261

SEO Social Media Information Blog 261

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

Fulfillment

Bootstrapping Ecommerce

FEBRUARY 27, 2018

In this article learn how to start an online store with just a couple hundred dollars (or less) because to start your own online business you don’t need to have loads of money, you just need to play your cards right. The post 4 Steps to Start an Online Store With a Tiny Budget appeared first on Bootstrapping Ecommerce.

Article 167

Article eCommerce 167

BigCommerce

FEBRUARY 7, 2018

You’ve reached the tipping point. One last major site outage. One bug undetected for months that could have cost you millions (but you thankfully caught!). One more feature that will cost way too much and take much too long to build. One last peak season losing sleep wondering if the infrastructure will hold this time around. It’s time to switch ecommerce platforms.

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

My Wife Quit Her Job

FEBRUARY 13, 2018

Google Analytics is an extremely powerful tool for visualizing how visitors interact with your website. And with this data, you can make actionable changes to improve your sales and traffic. But the main problem with Google Analytics is that it’s way too complicated for the average user. The sheer number of options, switches etc… make it hard to figure out where to find your data.

eCommerce 227

eCommerce Improvements Information 227

Ecommerce Platforms

FEBRUARY 5, 2018

I have a friend who runs a successful e-commerce business. He started off with just two small online stores a few years ago. When I asked him how he managed to climb so high in his trade, he responded saying that he was doing the exact same thing he was supposed to if he had opened a small flower shop near my house. Now, you must be wondering – what does that have to with a flower shop?

eCommerce 161

eCommerce Shipping Costs Information Recommendation 161

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B2C

Optimizely

FEBRUARY 20, 2018

The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them. So that means you should send them on Monday or Friday… or maybe the weekend? But then… what if everyone else has read that analysis and started sending their emails on Monday or Friday to avoid sending them on the popular days?

eCommerce 294

eCommerce B2C Omnichannel Shopping Carts 294

Kissmetrics

FEBRUARY 19, 2018

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They accept it.

Marketing 248

Marketing Social Media SEO Blog 248

Klaviyo

FEBRUARY 15, 2018

When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. What exactly does “good” look like anyway? The answer is that “it depends”; on what type of email campaign or flow you’re sending, and what goal you’re aiming for. For example, the average open rate for a campaign email is 35% while the average browse abandonment email open rate is 50.54%.

Food and Beverages 156

Food and Beverages Beauty and Health eCommerce Marketing 156

BigCommerce

FEBRUARY 1, 2018

If you’re just dropping in to this guide here, then we have a lot to cover! First, this is one chapter in a 9-chapter guide on how to start a profitable online business. We’ve covered everything from laws and nuances to how to source product to even giving you a free startup template for a competitive analysis in your industry. Let’s review really quickly.

Shipping Costs 411

Shipping Costs Merchant Services Payment Services BigCommerce 411

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

My Wife Quit Her Job

FEBRUARY 22, 2018

Today I’m happy to have Scott Voelker of The Amazing Seller back on the show. Last time I had him on was back in episode 89. And since then, we’ve become good friends, hung out at multiple conferences together including Fincon where we were both on a panel together. Anyway because it’s been so long, I invited Scott back to talk about some of his updated Amazon strategies and to see what he’s been up to.

Payment Services 198

Payment Services Books Other 198

SellBrite

FEBRUARY 6, 2018

You’re on Amazon looking for a new frying pan, and you have no idea which kind you should buy. You narrow it down to three types. They’re the same price, they all look relatively identical, and you don’t have any associations with the brand names to draw on. They’re pretty much all the same frying pan except for one key difference.

eCommerce 154

eCommerce Social Media Clothing Outdoor 154

Optimizely

FEBRUARY 22, 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will converge for three days of in-depth learning and valuable networking.

Omnichannel 186

Omnichannel Mobile eCommerce Shipping Costs 186

Kissmetrics

FEBRUARY 24, 2018

Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd by producing the best content. Now that there’s more (great) content than ever. how are you leveling up? — Hiten Shah (@hnshah) 2 January 2018.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Bootstrapping Ecommerce

FEBRUARY 13, 2018

Need advice, inspiration or motivation? These 15 books are the best business books of all time and they're a must-read for every entrepreneur or "wantrepreneur" out there! The post The Best Business Books of All Time: 15 Books Every Entrepreneur Needs to Read appeared first on Bootstrapping Ecommerce.

Books 154

Books eCommerce 154

BigCommerce

FEBRUARY 6, 2018

Whether you’re looking to start up an online business or diversify your offering to scale your current ecommerce business, you need two very specific things: a product idea. . a sourcing method. Product ideas can be difficult to come by , especially ones with true market viability. But coming up with the idea is often less challenging than the sourcing of those products – so I found out.

Shipping Costs 387

Shipping Costs Payment Services Payments Shipping 387

My Wife Quit Her Job

FEBRUARY 7, 2018

Everyday, I get between 100-400 emails and a bunch of the questions I receive are about which tools I use to run my 7 figure ecommerce store. So today, I’m going to go over every single piece of software I’m currently using to run Bumblebee Linens. In addition, I’ll talk about the pros and cons between the different options. What You’ll Learn Which tools I use for hosting Which tools I use for marketing Which tools I use for shipping Which tools I use for product research

BigCommerce 198

BigCommerce Books Shopify Shipping 198

RTP blog

FEBRUARY 28, 2018

The decline of American mall traffic, particularly in its anchor stores , has been perhaps the biggest indicator of changes in shopper preferences. When Morning Consult asked U.S. shoppers what features would make visiting shopping malls more enticing, most said cheaper retail prices ( 73% ); more and improved food options ( 58% ); and renovated movie theaters ( 51% ).

Consumer 150

Consumer Events Books Operations 150

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eCommerce

Optimizely

FEBRUARY 8, 2018

This post originally appeared in Multichannel Merchant. . Marketing attribution can be a little intimidating. Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? There’s so many choices to make it can be overwhelming. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Kissmetrics

FEBRUARY 23, 2018

Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart organizations recognize the need to change how they spend their time and money to increase brand exposure and cement their footprint in the market.

Social Media 246

Social Media Blog Marketing Information 246

SellBrite

FEBRUARY 21, 2018

As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. In this sea of merchandise, Amazon sellers have to find a way to make their products stand out if they want to win sales. One of the easiest ways to highlight your items is Amazon PPC.

PPC 148

PPC Recommendation Merchant Services Management 148

BigCommerce

FEBRUARY 23, 2018

A few years ago, Forbes contributor Ken Krogue noticed a lady returning rotten, moldy fruit at a Costco store. The clerk attending to the woman kindly offered her money back, even though she bought the fruit days ago, when they were still fresh. Costco is willing to go to great lengths to keep their customers satisfied. After a year hiatus from having the top Net Promoter Score (NPS), Costco is back in the top spot.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing