BigCommerce

JANUARY 2, 2019

Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented Salesforce.

eCommerce Technology 359

eCommerce Technology Technology eCommerce 359

SellBrite

JANUARY 4, 2019

Customers are social beings that are heavily influenced through their friends, family and the testimony of others. The three main types of social proof that will drive customers to purchase a product or service include reviews and testimonials, referrals, and other customers also viewed suggestions. “What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something.

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Customer Social Media Recommendation Reference 131

Store Growers

JANUARY 15, 2019

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. But by not asking whether your business has the foundations in place to make Google Ads a success, you’ll find yourself having a hard time.

Shipping Costs 174

Shipping Costs Shipping Article Channel 174

Forrester eCommerce

JANUARY 2, 2019

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […].

Marketing 418

Marketing 418

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

JANUARY 17, 2019

Chat with any marketer at an ecommerce brand and they’ll gripe about how tough it’s become to compete in today’s ecommerce world. Sure there are various factors driving this competition—less barriers to entry, more marketing channels—but there’s one main reason so many brands are dying off each month: Amazon. After all, Amazon is cheaper, easier, and has more name recognition than any other brand.

Customer Experience 324

Customer Experience eCommerce Marketing eCommerce Social Media 324

Kissmetrics

JANUARY 29, 2019

In 2018, I promised you I would release a better version of Ubersuggest for free, and I did that. But there was one big issue: Ubersuggest only worked on a keyword level. When you put in a keyword, you get a list of more keyword ideas and content ideas. And then when you put in a URL, nothing happened. Well, that was before. You can now get domain level metrics!!!!

SEO 279

SEO Reference 279

My Wife Quit Her Job

JANUARY 28, 2019

Have you ever wondered how Amazon merchants selling $2 items can possibly make a profit? The truth is that they are not. In fact, most sellers fail to calculate all of the fees associated with selling on Amazon and end up losing money as a result. To make matters worse, Amazon doesn’t exactly make it easy for you to tabulate all of your costs associated with selling on their platform and there are many hidden costs that Amazon doesn’t tell you about.

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Ecommerce Platforms

JANUARY 4, 2019

Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 billion online buyers. This number is expected to skyrocket to 2.14 billion by 2021.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. 1. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […].

Channel 418

Channel Multichannel Management Marketing 418

Optimizely

JANUARY 24, 2019

In an ideal world, every marketer would use data to its fullest impact—including website data, ecommerce data, and all types of customer data. Your marketing strategy would revolve around it; it’d be the focal point of your campaigns; you’d have an entire team working with you to analyze it; and it’d make measuring your ROI easy as can be. . Alas! Unless you’re living in marketing utopia, we’re guessing there still might be room for improvement when it comes to how you handle data across the or

Marketing 236

Marketing Games Customer Data Improvements 236

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Kissmetrics

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money.

Marketing 279

Marketing Multi-channel SEO Channel 279

BigCommerce

JANUARY 4, 2019

When staring at the reality of an ecommerce website that needs to either be built from the ground up or…

eCommerce 405

eCommerce eCommerce Technology Technology 405

My Wife Quit Her Job

JANUARY 21, 2019

For many people, running an online business is “the dream.” After all, a successful online business can free you up to live the life you want on your own schedule and on your own terms. However creating any business from scratch is a huge undertaking. Successful entrepreneurs spend months and years working to build their businesses and overnight success is a myth, especially when you start from scratch.

Operations 243

Operations 243

Ecommerce Platforms

JANUARY 29, 2019

Most users struggle when trying to pick the best ecommerce software. There's just so much stuff out there. There are different requirements to compare, different price points, features, abilities, designs, and so on. We want to help you find your way around all that noise and point you towards the top ecommerce software in the market so that you can make an educated decision when building an online store.

eCommerce Software 188

eCommerce Software eCommerce Payment Services Merchant Services 188

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […].

Channel 415

Channel Customer Multichannel Customer Experience 415

Optimizely

JANUARY 1, 2019

In ecommerce, we talk a lot about abandonment –– browse abandonment , search abandonment, cart abandonment, etc. But you may not know that what you think of as cart abandonment may actually be checkout abandonment. Not sure about the difference between the two? You’re not alone. One requires you to be almost fully checked out and about to buy, while the other just means you dropped an item in your cart and left.

Reference 236

Reference B2C Shipping Arts 236

Kissmetrics

JANUARY 2, 2019

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing

Blog 273

Blog Article SEO Marketing 273

BigCommerce

JANUARY 7, 2019

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…

Channel 355

Channel B2B Management eCommerce 355

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

My Wife Quit Her Job

JANUARY 1, 2019

When it comes to ranking your products in Amazon search, there’s a common misconception that amassing a bunch of 5 star reviews is the key to success. Don’t get me wrong. Reviews do matter, but they are just a small part of your overall Amazon SEO strategy. Today’s post will teach you everything you need to know on how to get your product to the top of Amazon search based on my own experiences as a 7 figure seller.

SEO 214

SEO eCommerce 214

Ecommerce Platforms

JANUARY 16, 2019

Email marketing is still the most effective way to connect with your customers. Social media and pay per click advertising are both essential parts of the equation, but they can often only go so far. After all, you're not building a community of loyal customers with advertisements on social media or Google. Email marketing is still the way to connect with and engage customers, both new and old.

Payment Services 178

Payment Services Marketing Live Chat Social Media 178

Forrester eCommerce

JANUARY 17, 2019

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […].

B2B 405

B2B Marketing 405

Optimizely

JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Kissmetrics

JANUARY 22, 2019

When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.

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Other Customer 259

BigCommerce

JANUARY 30, 2019

With so many new ecommerce shops sprouting up left and right, you’ll want to do whatever you can to set…

eCommerce 356

eCommerce eCommerce Design 356

Bryan Eisenberg

JANUARY 29, 2019

Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities.

Workshop 154

Workshop Magazine Books Games 154

Ecommerce Platforms

JANUARY 25, 2019

Turning to a full-fledged ecommerce platform is not always an option for some organizations, because this can turn out to be too expensive (with monthly payments and all,) and you may already have a website built and you'd rather expand that platform as opposed to transferring everything to a more cookie cutter system like Shopify or Bigcommerce. BigCommerce , Shopify , Magento, WooCommerce , etc.

Shopping Carts 169

Shopping Carts Merchant Services Shipping Costs Payment Services 169

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail

Forrester eCommerce

JANUARY 12, 2019

I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.

Cryptocurrencies 402

Cryptocurrencies Technology 402

Optimizely

JANUARY 15, 2019

Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. Just how smitten were we with Le Creuset’s cart abandonment strategy, email marketing, retargeting ads, and more?

Marketing 230

Marketing Shopping Carts Games Channel 230

Kissmetrics

JANUARY 8, 2019

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.

Marketing 258

Marketing SEO Conversion Optimization Channel 258

BigCommerce

JANUARY 21, 2019

Customers are more informed than ever.

eCommerce 390

eCommerce Information Customer Marketing 390

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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

eCommerce