Salsify
FEBRUARY 25, 2022
As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.
Store Growers
FEBRUARY 14, 2022
Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach.
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Bamboo Rose
FEBRUARY 18, 2022
Retailers are following through on their pledges to take ESG seriously, but the lack of sustainable suppliers and verification challenges are proving to be a stopgap. One particular claims label on products sold by retailers and brands has become synonymous with a strong stance on environmental, social, and governance (ESG) initiatives: “organic.” “This […].
BigCommerce
FEBRUARY 18, 2022
Have you ever received a message that stopped you in your tracks?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
FEBRUARY 28, 2022
CISOs and their teams in Europe and worldwide are either already experiencing cybersecurity impacts from the war in Ukraine and the sanctions imposed on Russian and Belarusian actors – or they soon will. If you haven’t already, here are the cybersecurity-related steps to take right now, plus some pitfalls to avoid: At the risk of […].
Retail TouchPoints
FEBRUARY 23, 2022
No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
FEBRUARY 4, 2022
User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. That’s not all. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue. How? It’s simple.
Profitero
FEBRUARY 14, 2022
In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct. In seconds of seeing a Super Bowl ad, consumers can search on Amazon or Walmart.com, learn more about the brand and product, and have it on their doorsteps by the next day.
BigCommerce
FEBRUARY 15, 2022
It’s time for the BigCommerce 2021 Partner Awards!
Forrester eCommerce
FEBRUARY 28, 2022
Risk management leaders in Europe and worldwide are already being impacted by the war in Ukraine and the sanctions imposed on Russian and Belarusian actors. Forrester analysts provide their guidance in this post.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
FEBRUARY 22, 2022
What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger. While running a company out of your living room can be a lot of fun initially, the end goal for most entrepreneurs is to build a well-established, well-recognized organization. If you own a brand, you have plenty of options for growth.
Groove
FEBRUARY 9, 2022
There are a variety of platforms to choose from when first launching an eCommerce store. As an online business grows and begins to see larger orders at higher volumes, it must upgrade to a platform that can handle its growth. There are only a select few enterprise eCommerce solutions on the market, so it’s important to evaluate the features of each platform to best accommodate your business’s needs.
Kissmetrics
FEBRUARY 1, 2022
Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?
My Wife Quit Her Job
FEBRUARY 7, 2022
Today I’m excited to have Nick Shackleford back on the show. Nick runs Structured.Agency which is a company that specializes in the growth of ecommerce brands and he is a master of paid media. Besides his agency, Nick also runs an event called Geekout which caters towards ecommerce agencies and sellers. Today, we’re going to talk about Facebook Advertising and Nick’s strategies for ads in the face of Apple’s changes.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
BigCommerce
FEBRUARY 25, 2022
Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements.
Forrester eCommerce
FEBRUARY 23, 2022
The most successful companies put their customers at the heart of all they do. Yet customer obsession is not an all-or-nothing proposition.
Retail TouchPoints
FEBRUARY 17, 2022
In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever. As anxious, confined populations turned to online transactions for nearly all they needed — spurring regional ecommerce market growth of 37% — the formidable terrain, notorious traffic and weak infrastructure have meant woefully long delivery times for more than just the non-essentials.
Groove
FEBRUARY 25, 2022
Using Klaviyo flows for automation is one of the best decisions that mid-market and Enterprise eCommerce merchants can make. With the ability to create a variety of different flows based on unique criteria, Klaviyo makes it easy to customize experiences for every person in a company’s database. In this blog, we’re covering what Klaviyo back in stock flows are, how they work and how they benefit eCommerce businesses.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Salsify
FEBRUARY 28, 2022
Pickup or delivery? What about a mix of both digital shopping options?
My Wife Quit Her Job
FEBRUARY 24, 2022
If you are looking to sell handmade or vintage goods online, then you’re probably deciding between Shopify vs Etsy as your primary ecommerce platform. Right now, Shopify is one of the most popular shopping carts in the world that is scalable, flexible and future proof. Meanwhile, Etsy provides an inexpensive way to start selling online with a built in audience of 82 million buyers.
BigCommerce
FEBRUARY 9, 2022
To say the BigCommerce team was excited about NRF 2022 would be putting it lightly.
Forrester eCommerce
FEBRUARY 14, 2022
Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. To do this, they often break the electorate into three broad groups based […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
FEBRUARY 8, 2022
Following a year of wild twist and turns, retail’s most indefatigable underdog has introduced its next act. GameStop will launch a marketplace for non-fungible tokens (NFTs) in partnership with the blockchain platform Immutable X. The GameStop NFT Marketplace is expected to launch later this year and is the first major initiative from new CEO Matt Furlong, who joined the company in June 2021 following the departure of previous CEO George Sherman in April 2021.
Groove
FEBRUARY 23, 2022
If you have made it to this web page, you are likely looking at how you can begin incorporating organic written content into your current eCommerce website. Luckily, you have come to the right place. In this blog, we will be discussing the basics of written content marketing, as well as how you can begin blogging on your own Shopify store. Sit down and strap in, we are going to get you up to speed with blogging on Shopify.
Salsify
FEBRUARY 15, 2022
Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers.
My Wife Quit Her Job
FEBRUARY 23, 2022
Today I’m going solo to announce some new and exciting episodes for the podcast. For the next 4 weeks, I will bring on successful students in my course to talk about how they started an online business from scratch with no experience. And to kick off this series, I start by enumerating the common character traits of my successful students. Here’s what I found.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
BigCommerce
FEBRUARY 23, 2022
As consumers increasingly expect fast shipping when purchasing online, it may come as no surprise that Amazon surpassed FedEx in…
Forrester eCommerce
FEBRUARY 9, 2022
Onboard New Reps Fast To Avoid Missing Out On Revenue Onboarding new reps quickly is key to achieving annual revenue and quota goals. To do this, sales executives should develop a best-in-class onboarding program by utilizing three core principles: Establish what the sales organization will do to help reps gain competencies. Outline what the new […].
Retail TouchPoints
FEBRUARY 11, 2022
Three years ago, electronics were by far the top product category that consumers bought online, but new research from Feedvisor shows the impact of consumers becoming more comfortable shopping online and new tools emerging to enhance the digital shopping experience. In a survey of 2,000 U.S. consumers, Feedvisor found that 60% of consumers make their most online purchases in the Clothing, Shoes and Jewelry category (#1), while 49% of consumers purchase the most in the Beauty and Personal Care ca
Groove
FEBRUARY 18, 2022
eCommerce automation is pivotal to increasing organizational efficiency which saves time and money. Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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