Salsify
FEBRUARY 25, 2022
As the digital shelf continues to bring in more direct sales, it’s not uncommon for you to receive concerns, pushback, or confusion from your traditional internal salesforce or leadership team — especially if there’s a strong push for change through digital transformation.
Store Growers
FEBRUARY 14, 2022
Last Updated on February 14, 2022. Performance Max campaigns are taking the world of Google Ads by storm. pMax campaigns were only announced a few months ago, but right now they are on top of the to-do list for many businesses and services providers. In this article, we’ll show you why that is. We’ll get you up to speed with how Performance Max works and how you can integrate them in your Google Ads approach.
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Bamboo Rose
FEBRUARY 18, 2022
Retailers are following through on their pledges to take ESG seriously, but the lack of sustainable suppliers and verification challenges are proving to be a stopgap. One particular claims label on products sold by retailers and brands has become synonymous with a strong stance on environmental, social, and governance (ESG) initiatives: “organic.” “This […].
Forrester eCommerce
FEBRUARY 28, 2022
CISOs and their teams in Europe and worldwide are either already experiencing cybersecurity impacts from the war in Ukraine and the sanctions imposed on Russian and Belarusian actors – or they soon will. If you haven’t already, here are the cybersecurity-related steps to take right now, plus some pitfalls to avoid: At the risk of […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Groove
FEBRUARY 11, 2022
What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. Do you remember the original release keynote of the iPhone in which Steve Jobs pulled up the entire desktop version of the New York Times website?
Retail TouchPoints
FEBRUARY 23, 2022
No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
FEBRUARY 18, 2022
Have you ever received a message that stopped you in your tracks?
Profitero
FEBRUARY 14, 2022
In the old days, you watched a Super Bowl ad and unless the brand offered a Twitter sweepstakes or specific call to action, the journey stopped there. But thanks to digital commerce, the journey from ad to action is quicker and more direct. In seconds of seeing a Super Bowl ad, consumers can search on Amazon or Walmart.com, learn more about the brand and product, and have it on their doorsteps by the next day.
Forrester eCommerce
FEBRUARY 28, 2022
Risk management leaders in Europe and worldwide are already being impacted by the war in Ukraine and the sanctions imposed on Russian and Belarusian actors. Forrester analysts provide their guidance in this post.
GetElastic
FEBRUARY 10, 2022
I am a prolific on-line shopper. I’m not trying to brag… but I have spent countless hours perusing online shops, from makeup to shoes to furniture to everything Amazon has to offer, especially during the pandemic. And I will bounce off a site with lightning speed if I cannot find what I’m looking for, or if the site makes it difficult to find and purchase my desired item.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
FEBRUARY 22, 2022
What do you want to be when you grow up? If you’re a brand currently selling via FBA on Amazon, the answer is probably: a lot bigger. While running a company out of your living room can be a lot of fun initially, the end goal for most entrepreneurs is to build a well-established, well-recognized organization. If you own a brand, you have plenty of options for growth.
Kissmetrics
FEBRUARY 1, 2022
Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target sales, you need to draw in audiences—and then convert them. But what’s the average conversion rate across the board?
BigCommerce
FEBRUARY 25, 2022
Black History Month is a dedicated time to remember, reflect and honor African-American history and achievements.
Omniconvert
FEBRUARY 1, 2022
Discover Theodore Moulos’s advice for eCommerce stores that want to use growth hacking for their business. The post Theodore Moulos: “Ecommerce managers should learn from SaaS managers and start optimizing CLV.” appeared first on Omniconvert Ecommerce Growth Blog.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
FEBRUARY 14, 2022
Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex. Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. To do this, they often break the electorate into three broad groups based […].
GetElastic
FEBRUARY 25, 2022
When you first visit a website, what’s the first thing you notice? It’s not the available payment providers, it’s not the security measures, it’s not even the products. It’s the design! And as an eCommerce brand, if your design isn’t aesthetically appealing to your customers, you stand the risk of losing your website visitors quickly. This design is hosted in what we call the frontend of your eCommerce experience.
Retail TouchPoints
FEBRUARY 17, 2022
In the last 18 months, the infamously poor state of last-mile logistics in Latin America has carried a heavier price than ever. As anxious, confined populations turned to online transactions for nearly all they needed — spurring regional ecommerce market growth of 37% — the formidable terrain, notorious traffic and weak infrastructure have meant woefully long delivery times for more than just the non-essentials.
Salsify
FEBRUARY 15, 2022
Competition is core to the free market concept. By finding ways to outpace, outperform, and outproduce your competitors, you can stay ahead of the curve and attract new potential customers.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
BigCommerce
FEBRUARY 9, 2022
To say the BigCommerce team was excited about NRF 2022 would be putting it lightly.
Liveintent
FEBRUARY 11, 2022
Valentine’s Day is often associated with the love a person shares with a significant other; however, it’s much more than that. It’s also a day to celebrate and embrace all areas of love in our lives. With Valentine’s Day right around the corner, we asked our awesome community of LiveIntenters how they spend time with loved ones (family, pets, and friends included!).
Forrester eCommerce
FEBRUARY 17, 2022
Uniphore has just announced a whopping $400 million Series E round led by NEA, giving them a valuation of $2.5 billion. And they have been busy. This funding round is right on the heels of some major moves in 2021: a $140 million Series D round and the acquisitions of Emotion Research Lab (video and […].
GetElastic
FEBRUARY 3, 2022
In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. It’s all about the right place, the right price, and the right product to optimize the sale. When you consider there is an 80% increase in revenue ?for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
FEBRUARY 8, 2022
Following a year of wild twist and turns, retail’s most indefatigable underdog has introduced its next act. GameStop will launch a marketplace for non-fungible tokens (NFTs) in partnership with the blockchain platform Immutable X. The GameStop NFT Marketplace is expected to launch later this year and is the first major initiative from new CEO Matt Furlong, who joined the company in June 2021 following the departure of previous CEO George Sherman in April 2021.
Kibo
FEBRUARY 24, 2022
All types of businesses are moving to microservices-based solutions out of a need for scalability, agility, and reduced downtime (among other things, as we’ll get to in a minute). Globally, 85% of enterprise businesses currently use microservices, with the rate of adoption also high among mid-sized businesses at about 75-84%. Companies like Netflix, Uber, Etsy, and Amazon have long-known that microservices provide advantages over traditional monolithic systems, particularly when it comes to ecom
BigCommerce
FEBRUARY 15, 2022
It’s time for the BigCommerce 2021 Partner Awards!
365 Retail
FEBRUARY 14, 2022
Fashion is reaching new heights with the growing opportunities proposed by the Metaverse and Global fashion retailer, PrettyLittleThing has just made a big move, with their very first digital model. The model is the latest member of the PLT family and is already rocking some of this season’s hottest trends which can be seen here. But this is only the start of PrettyLittleThing’s journey into the Metaverse. ‘’As a reactive brand we have always listened to our customer’s requests to provide them w
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Forrester eCommerce
FEBRUARY 9, 2022
Onboard New Reps Fast To Avoid Missing Out On Revenue Onboarding new reps quickly is key to achieving annual revenue and quota goals. To do this, sales executives should develop a best-in-class onboarding program by utilizing three core principles: Establish what the sales organization will do to help reps gain competencies. Outline what the new […].
GetElastic
FEBRUARY 17, 2022
Over the past three years, you've no doubt had one of the experiences: heard about changes in privacy laws, seen a GDPR compliance pop-up (the 'accept all cookies' buttons that marketers hope you click), or maybe even tapped the "ask app not to track" on your iPhone. What's all the fuss about? Third-party cookies are due to be phased out. This is a significant change in how the internet and digital commerce operate.
Retail TouchPoints
FEBRUARY 11, 2022
Three years ago, electronics were by far the top product category that consumers bought online, but new research from Feedvisor shows the impact of consumers becoming more comfortable shopping online and new tools emerging to enhance the digital shopping experience. In a survey of 2,000 U.S. consumers, Feedvisor found that 60% of consumers make their most online purchases in the Clothing, Shoes and Jewelry category (#1), while 49% of consumers purchase the most in the Beauty and Personal Care ca
RetailDive
FEBRUARY 22, 2022
When almost anything can be considered wellness, retailers have plenty of room to expand. Here's how the concept is changing what we define as beauty.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
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