RTP blog

AUGUST 26, 2019

By Ross Homans, Stratix If you think of technological advancement for retailers as a highway, there seem to be two distinct lanes with very different speeds The first lane is where “traditional” technology such as monitors, laptops and desktops live. While OEMs refresh this technology every year (usually timed to chipset refreshes from Intel and their competitors), functionality is static, and retailers refresh their traditional computing devices on average every four to five years.

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GetElastic

AUGUST 29, 2019

Are you missing out on something that 15% of online shoppers love? You might be if you haven’t expanded your sales to include subscription-based ecommerce, delivering products on a recurring basis to your most loyal fans. McKinsey says that 15% of online shoppers have signed up for at least one, from the renowned Dollar Shave Club and Blue Apron to countless small, niche services around specific products, fandoms, and hobbies.

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Smile.io

AUGUST 29, 2019

You may know that obtaining new customers costs 5x more than it does to retain existing ones, and returning customers buy an average of 30% more items than first-time buyers. Reward programs are a great way to build customer retention, but what happens if you still see customers falling by the wayside? That’s where email’s here to help.

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Forrester eCommerce

AUGUST 30, 2019

Last week, nearly 200 chief executives representing large American corporations pledged to fundamentally change the purpose of a corporation. Their goal is to redefine the role of business in society, pushing back against mounting criticism from both the left and right of the political spectrum. No longer is it enough for corporations to maximize shareholder […].

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

AUGUST 27, 2019

Ubersuggest started out as a tool that provided suggestions through Google Suggest. And although that’s great, everyone these days is using Google Suggest to come up with keyword ideas. There have to be more keyword ideas out there that get more search volume and aren’t competitive, right? Well, there are, and now with the new Ubersuggest , you’ll get access to them.

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BigCommerce

AUGUST 27, 2019

When was the last time you thought to yourself, “Oh look, I only have a few emails today!

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Forrester eCommerce

AUGUST 29, 2019

Forrester expects global social advertising spend to reach $165.6 billion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%. Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend. Asia Pacific’s share of global spend will increase from 30% in […].

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RTP blog

AUGUST 30, 2019

By Sampo Parkkinen, Revieve Beauty is one of the most personal verticals of all of retail, if not the most personal. After all, in beauty, we are talking about products that you as the consumer put on your face, quite literally. In physical brick-and-mortar stores, the personal nature of the beauty industry is clearly evident in the important role the in-store beauty consultant plays in helping consumers discover, evaluate, try on and ultimately purchase beauty products.

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BigCommerce

AUGUST 29, 2019

Companies in the cannabis and hemp space that don’t take out CBD insurance coverage could face serious financial and legal…

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Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn? From A – Z, there were plenty of valuable takeaways from eTail East (but we’ll stop at D).

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

AUGUST 29, 2019

All managers understand that both recruiting top talent as well as crafting a winning team and company culture is crucial to high performance. However, 22% of security decision makers note their team being understaffed as one of their biggest security challenges. A further 20% list the unavailability of employees with the right skills as one […].

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My Wife Quit Her Job

AUGUST 26, 2019

Every week, I get at least 2 or 3 requests to write more online tutorials about Ebay dropshipping. And I can certainly understand why. On the surface, the Ebay dropshipping model is attractive because… You don’t need any money to begin. There is practically no upfront risk. You don’t need to worry about inventory. But if you peel back the onion, you’ll quickly realize that dropshipping on Ebay might make you a few bucks here and there but it is definitely not a good, sust

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Definition Article eCommerce 179

BigCommerce

AUGUST 29, 2019

Have you ever purchased an item by clicking on a link in an influencer’s blog post?

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Marketing Blog eCommerce Marketing eCommerce 255

Optimizely

AUGUST 26, 2019

Built In Boston. The post How Zaius Retained Its Culture Growing From Employee No. 1 to 100 appeared first on Zaius.

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Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

AUGUST 28, 2019

Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. The B2B C-suite is demanding you accelerate your digital transformation. This means you face more pressure to show progress and benchmark your maturity. My newly released […].

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B2B eCommerce Other Customer Experience 369

My Wife Quit Her Job

AUGUST 28, 2019

Today I’m thrilled to have Natasha Takahashi on the show. Natasha is someone who I met at Social Media Marketing World and she’s an expert when it comes to Facebook Chatbots. She is the chief marketing officer and founder of the School Of Bots and she’s spoken at many industry events like Social Media Marketing World and Traffic & Conversions.

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BigCommerce

AUGUST 28, 2019

If you’re looking for a way to sell your CBD products online, chances are you already know a lot about…

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Payments Payment Services 201

Ecommerce Platforms

AUGUST 28, 2019

Are you contemplating on how to furnish your business with an online store and upskill the checkout options? PinnacleCart has got some powerful tools to heighten your customers' shopping experience. If you're a newbie merchant in the e-commerce industry, you want to pick a platform whose features aren't tangled. The acute rivalry between 3rd party sales channels can't go unnoticed.

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

AUGUST 27, 2019

Over the past few years, countless articles have been published on the growing importance of CMO-CIO collaboration. Of course, it seems so evident that the relationship between CMO and CIO should thrive in a world imposed with such demand for innovation. Every business needs technology. Every product needs a brand. Every generation advances in its […].

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Article Technology B2C Customer 368

GetElastic

AUGUST 28, 2019

Are you getting as much out of your ecommerce traffic as you could be? Does 2.42% conversion rate sound good to you? According to Monetate’s latest ecommerce report , that’s the average conversion rate for ecommerce. Let’s look at it another way: 97.58% of ecommerce traffic is wasted! How can you grab the attention of the over 97% of traffic that leaves your site empty-handed?

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Shipping Costs Recommendation Subscription eCommerce 148

BigCommerce

AUGUST 29, 2019

Have you ever purchased an item by clicking on a link in an influencer’s blog post?

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Marketing Blog eCommerce Marketing eCommerce 167

Omnisend

AUGUST 26, 2019

In 2019, email marketing remains the most effective marketing channel. A promising ROI of $40 per $1 spent keeps marketers head over heels for this channel. Furthermore, it’s the most personal and flexible way you can approach your customers. Sending emails is not rocket science, and you will definitely manage to integrate this marketing channel Read more The post 5 Tips for BigCommerce Email Marketing Beginners appeared first on Ecommerce Marketing Automation | Omnisend.

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BigCommerce Marketing Definition eCommerce Marketing 140

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

AUGUST 26, 2019

What’s next in tech-driven innovation? How can you stay ahead of the competition? Leverage these emerging technologies! Watch my video blog below to learn more. Recently, Will McKeon-White and I did a Tech-Driven Innovation — Cloud Empowerment webinar in which we dove deeper on some of these emerging technologies. In addition, look for a full […].

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Webinar Technology Blog Information 356

GetElastic

AUGUST 26, 2019

The summer heat may not have faded just yet, but now’s the time to start gearing up for the upcoming holiday season. Online merchants have a lot to consider in that time. Optimizing fulfillment, logistics, product pages…all are very important considerations heading into this high-volume part of the year. Of course, it’s not enough to focus on maximizing sales potential; holding on to that revenue beyond the New Year should be a key concern, too.

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Merchant Services Management Payment Services Payments 144

Inflow Insights

AUGUST 27, 2019

Many companies that try to manage paid social media campaigns on their own do not see a sufficient return on their ad spend (ROAS). If you’re wasting time and money each month on Facebook advertising and not seeing results, there’s a good chance you aren’t setting up your campaigns in a way that takes into consideration where the audience is along the buyer’s journey.

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eCommerce Gifts Article Social Media 133

Ecommerce Platforms

AUGUST 28, 2019

Finding a reasonable payment gateway to use for your business is often like playing a game of golf: After much consideration, and lining up your shot, it seems clear that you've found the right route to the hole. However, a tree seems to always act as a barrier, then a friend comes up afterward and tells you that a different option may have worked better.

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

AUGUST 28, 2019

It’s back-to-school time, hurray! After the crazy nonstop shenanigans of the summer and having kids at home all day, it’s a bit like being paroled and finally seeing the sun again to have some quiet and be able to actually think. With school kicking off, I was surprised, nay, enthused, to see a course for […].

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GetElastic

AUGUST 30, 2019

As someone who is in the ecommerce field, you are always on the lookout for new ways and strategies to ensure higher sales rate. Whether you’re new or not, boosting your ecommerce sales rate will be beneficial. However, businesses go through highs and lows. It happens to the best of us. If you are looking for new techniques and ways to boost your revenue, you are in the right place.

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Steve Dennis

AUGUST 24, 2019

While the overwhelming majority of retail involves a transfer of ownership from seller to consumer, renting products is hardly a new concept. The so-called rent-to-own industry is large and well-established, led by companies like Rent-A-Center. This market sector mostly focuses on lower income and highly transient populations, while featuring big-ticket items like appliances, home electronics and furniture.

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Clothing Apparel Subscription eCommerce 115

Sailthru

AUGUST 27, 2019

In a highly competitive market climate, integrated marketing communications are the fastest path to make your brand memorable — and help you enjoy decent response rates. According to Think With Google research , marketing leaders are 1.5 times more likely to use integrated marketing than laggards. They also are more willing to implement advanced automation practices and use measurement learning for digital marketing.

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Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail