Sat.Nov 07, 2020 - Fri.Nov 13, 2020

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How COVID-19 has changed/will change programmatic advertising

Liveintent

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. Then COVID-19 shook the world, causing marketers to rethink their advertising strategies – including how they approach programmatic. In a recent Real Time Banter webinar, we talked to Stephanie Layser, vice president of advertising and technology operations at News Corp, about how COVID-19 has affected programmatic adve

Webinar 124
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How To Improve Customer Experience: 5 Tips

Groove

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers.

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5 Ways Poor Logistics Management Can Affect Your Business

RetailMinded

It’s true that every business is different. As such, each one has different supply chains and faces issues when their business requirements need to change or grow. Add to that not being on top of your logistics management, and you can be facing disastrous consequences on the health of your business as a whole. As the spinal column of any business, logistics management is crucial because it serves to make sure that the entire supply chain management, including shipping and delivery, are conducted

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Empathy Is The Best Gift You Can Give Your Loyal Customers This Holiday Season

Forrester eCommerce

This holiday season, maintaining (and tapping into) your customers’ loyalty has never been more critical. As you plan for holiday shopping – and the inevitable returns that will follow in January – loyalty marketers must: Show, not tell. It’s a stressful time under normal circumstances, but now we’re living in a year-long anxiety attack for […].

Gifts 485
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Start an Online Store: The Help You Need To Get Yours Up and Running

BigCommerce

There are currently 7.1 million online retailers in the world with 1.8 million in the United States alone.

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How to Double Your YouTube Subscribers (Without Buying Them)

Kissmetrics

Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers.

More Trending

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GAIA-X Must Be More Than Just Another European Infrastructure Provider, Or It Will Deliver No Value

Forrester eCommerce

Today Paul Miller, Tracy Woo, and I released our report that examines the market impact of the GAIA-X project. France and Germany announced an initiative in 2019, which was formalized as the GAIA-X Foundation in early October 2020. For our report, we spoke with several of the GAIA-X founders and studied its potential impact for […].

Marketing 448
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Aetrex Worldwide Releases Voice-Enabled Foot Measuring Technology

Retail TouchPoints

Aetrex Worldwide has launched Albert 2, the next generation of the company’s 3D foot scanning technology. The omnichannel device is designed to be a fully integrated foot scanning system that can help shoppers find correctly fitting footwear and orthotics and provide an enhanced customer experience at retail. Customers step into the Albert 2, which can scan both feet in 20 seconds or less, to capture static and dynamic pressure as well as 3D measurements of the foot.

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How to Use Quizzes in Your Marketing Strategy

Kissmetrics

Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

Marketing 363
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Website Design Before & After: Transitioning To BigCommerce

Groove

B2B eCommerce businesses require a platform that allows for a positive user experience, taking into consideration factors like fast site speed and mobile optimization. When this client turned to Groove to switch platforms, we were happy to help. Continue reading this case study to see the website design before & after for our client, Curtain Call, and how we updated their eCommerce store to improve the customer experience.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Channel And Ecosystem Leaders Are Demanding More From Partner Relationship Management (PRM) Solutions

Forrester eCommerce

As brands increasingly use different types of partners to reach, influence, transact, and retain customers, partner relationship management (PRM) solutions are being asked to serve both traditional and nontraditional channels at a new level of scale and personalization. Managing these growing ecosystems in a consistent, predictable, and productive way is critical to the success of […].

Channel 377
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Retail Ecommerce Ventures Seeks to Add Stein Mart to its Growing Portfolio

Retail TouchPoints

Retail Ecommerce Ventures placed a $4 million stalking horse bid for the intellectual property of Stein Mart through a majority-owned subsidiary called Stein Mart Online. The assets available for sale include the Stein Mart brand as well as its private label brands, domain names, social media assets and customer data. Retail Ecommerce Ventures has acquired the intellectual property of multiple retailers in recent years, including Modell’s Sporting Goods , Dressbarn and Pier 1 Imports.

eCommerce 310
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7 Marketing Lessons from Eye-Tracking Studies

Kissmetrics

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human behavior that all marketers need to know. 1.

Marketing 357
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Product Directory: Complement Your On-Site Personalization Efforts

Optimizely

With the holiday shopping season only a few weeks away, you’ve probably been bombarded with campaign optimization tips and email best practices from all your martech vendors… including us, at Zaius. (For example, have you checked out our Holiday Recipes yet?) Fingers crossed that you’ve had the opportunity to make your campaigns more powerful and personalized by implementing some of these suggestions into your holiday campaigns.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Deciding When And What To Transition For Your Organization’s Digital Transformation

Forrester eCommerce

When thinking about implementing a digital transformation, there are things sales leaders must consider to align and compensate the organization’s sales resources with the shift. Forrester analyst Anne Slough shares how a digital transformation impacts the sales team’s success.

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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge

Retail TouchPoints

Fueled by consumers’ desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. To support its operations and manage continued growth across its ecommerce platforms, Backcountry has partnered with software developer 3Pillar Global (3Pillar).

Outdoor 299
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What Are Meta Tags?

Kissmetrics

Let’s talk about meta tags — what they are, why they matter, and how to do them better. First things first — what made you click on this article to read it? Maybe the title caught your eye , or perhaps it was the short blurb you saw. You might have clicked simply because this article comes from a source you trust. If you found this article via a search engine, though, there’s a good chance you found and clicked this article because of meta tags.

SEO 354
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Top 12 Shopify Alternatives (Nov 2020): Best Solutions Reviewed

Ecommerce Platforms

While we simply can't deny the fact that Shopify is at least one of the top ecommerce platforms for creating and managing online stores today, there can exist some reasons for which you wish to explore its alternatives. No matter why you wish to look at them, here are the top 12 Shopify alternatives for your ready reference, with my brief review of each.

Shopify 223
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Online Grocery Investments: Going In Fits And Starts

Forrester eCommerce

There were three interesting grocery developments in the last few days, all pandemic related and all reflective of the fact that digital transformation in grocery is still a work in progress and hardly a home run: Nestlé bought Freshly. This was probably the most predictable in that we’ve seen many big traditional companies buy startups […].

Retail 357
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VF Corporation to Acquire Streetwear Brand Supreme for $2.1 Billion

Retail TouchPoints

VF Corporation will acquire Supreme for $2.1 billion in a deal expected to close this calendar year. Supreme will leverage VF’s expertise and resources, including its global supply chain, to maximize growth. VF is the parent company of Vans , Dickies , Timberland. and The North Face , and the addition of Supreme will offer it ”deeper access to attractive consumer segments” that apply to many of these brands, according to a company statement.

Apparel 299
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How to Get Verified on Social Media

Kissmetrics

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online.

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330: Jasmine Star On How To Build A Powerful Brand With Social Media

My Wife Quit Her Job

Today, I’m thrilled to have Jasmine Star on the show. Jasmine is the founder of SocialCurator.com and is a world renowned speaker and business strategist. She specializes in social media and has taught thousands of people how grow their audience on Instagram and Facebook. In this episode, you’ll learn how to build a powerful ecommerce brand with Instagram.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Europe’s Digital Renaissance Starts Now

Forrester eCommerce

Europe has lost the battle for the digital consumer. We, European consumers, discover the Web via Google and use Chrome or web browsers from US firms. We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones. We, European consumers, spend a massive amount of time interacting socially […].

Mobile 352
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Five Pandemic-Driven Trends Reshaping Retail CX Strategy

Retail TouchPoints

The COVID-19 pandemic has upended the retail sector. From household name brands declaring bankruptcy, to Amazon consolidating its ecommerce dominance, to curbside delivery options becoming a coveted competitive differentiator across categories ranging from electronics to grocery to fashion, the landscape for retailers looks radically different than it did 12 months ago.

Retail 290
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How to Buy a Domain Name

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Buying a domain name is one of the first steps to launching a website. But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps.

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How eCommerce Businesses Can Conquer the Biggest Holiday Sales Days

lateshipment

The holiday season is just around the corner and, pandemic or not, these special days could make things extra hectic for businesses within the eCommerce industry. After all, the Christmas shopping season entails a variety of big “holiday sales” such as Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday. According to Statista’s latest study, this five-day period translated to an estimated $28.5 billion in sales during the 2019 holiday season.

eCommerce 130
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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The 13 Consultancies That Will Help Realize Your Computer Vision … Vision

Forrester eCommerce

All organizations need to leverage the AI-fueled (i.e., deep learning) revolution in computer vision (CV), but most can’t do this on their own. To help you realize your vision-ary ambitions, we have released our first Forrester New Wave™ evaluation of computer vision consultancies for Q4 2020. We looked at the top 13 CV service providers […].

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Herman Miller Unveils New Concept Stores in L.A. and NYC

Retail TouchPoints

Design and furnishings retailer Herman Miller has opened its first experiential retail concept store at Westfield Century City in Los Angeles, with a second location to follow at The Shops at Hudson Yards in New York on Nov. 20. These stores are the first brick-and-mortar locations dedicated to selling the Herman Miller high-performance task chairs and products that support the home office and small business worker.

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How to Create an Editorial Style Guide

Kissmetrics

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide.

Document 334
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Brits slash Christmas shopping budgets by 6%

Retail Technology Review

The global pandemic has impacted nearly every aspect of our lives this year, including Britons' Christmas shopping budgets, according to research by the Fashion Retail Academy.On average, people are planning to spend £341 on gifts this Christmas - 6% less than in 2019. .

Gifts 156
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt