Forrester eCommerce
NOVEMBER 23, 2020
Whether you are a producer of enterprise technology or a consumer of it, if you have sent an email, bought a cell phone, or ordered a nice little gift online, you should care.
Kissmetrics
NOVEMBER 26, 2020
Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.
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Groove
NOVEMBER 24, 2020
Are you considering migrating eCommerce platforms? Position your business for growth by aligning your eCommerce platform choices with your unique business goals. In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. Bigcommerce Enterprise Features To Increase Revenue.
Retail TouchPoints
NOVEMBER 27, 2020
There is no doubt that retailers have faced many struggles as a result of the pandemic. Brick-and-mortar stores were forced to shutter around the country, forcing retailers to amplify their ecommerce efforts, with varying levels of success. Many struggled to adapt, resulting in a record number of bankruptcies, and in some cases complete closures, including industry stalwarts like Neiman Marcus, Lord & Taylor and J.Crew.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
NOVEMBER 23, 2020
Understanding partner and buyer needs is paramount during 2021 planning. The current market disruption will have an ongoing impact on the channel, and channel marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times.
Kissmetrics
NOVEMBER 25, 2020
In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
NOVEMBER 24, 2020
Footwear brand UGG has opened its first flagship store, on Fifth Avenue in New York City, the first in a planned fleet of flagship stores that will roll out globally in 2021 and beyond. The multi-level, 12,842-square-foot store will feature exclusive items and experiences not available at the retailer’s other stores. Some of the early events being held to promote the store include: UGG In-Store Giveaway: Shoppers who make a purchase at the store will have an opportunity to nominate an “everyday
Forrester eCommerce
NOVEMBER 26, 2020
There’s a saying that “culture is what people do when no one’s looking.” Bosch is internalizing this observation as it transforms into a digital business; the company’s culture directly impacts the way it works and innovates. The implications affect the entire Bosch organization, including HR, product development, technology, finance, and management.
Kissmetrics
NOVEMBER 25, 2020
Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.
Groove
NOVEMBER 25, 2020
Looking to invest in a CRM platform that fits your eCommerce needs and your customers' needs? Whether you're evaluating HubSpot vs. Salesforce or are intrigued to learn more about how CRM automation can benefit a business's sales and marketing teams, you're in the right place! CRM Automation: What Is It? Customer Relationship Management (CRM) automation helps businesses better manage outreach efforts with prospects, leads and customers by automating various parts of the sales process.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
NOVEMBER 25, 2020
Libby Wadle, a retail industry veteran who has filled a number of senior management roles at J.Crew Group since she joined the company in 2004, has been named CEO. She replaces Jan Singer, who has left to pursue other endeavors. Most recently, Wadle was President and CEO of Madewell , where she was instrumental in transforming the brand from a startup division to a high-growth industry leader.
Forrester eCommerce
NOVEMBER 24, 2020
Looking ahead to 2021, sales leaders mush shift from adapting to the “new normal” to proactively planning for the recovery and their “next normal.”.
Kissmetrics
NOVEMBER 23, 2020
Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned).
BigCommerce
NOVEMBER 24, 2020
The holiday season is underway which means it’s time to start shopping for your friends and families.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
NOVEMBER 24, 2020
Walmart has created a program that routes some Walmart.com orders to be fulfilled straight from its stores, both to reduce delivery times and pressure on the retailer’s fulfillment centers. The new approach will leverage Walmart’s 2,800 stores, which can reach two-thirds of the U.S., to speed up fulfillment during a hectic holiday season. “The advantages are clear: customers are happy with fast service, and we’re utilizing our full set of assets, which is good for our business,” said Tom Ward, S
Forrester eCommerce
NOVEMBER 27, 2020
COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times. To help marketers address the fear, uncertainty, and challenges that consumers are experiencing, we’ve created a collection of research that provides a range of approaches to consider as they strategize how […].
Kissmetrics
NOVEMBER 24, 2020
Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective customers how you can help them reach their goals.
Ecommerce Platforms
NOVEMBER 23, 2020
Here we look briefly at Chicago-based Braintree Payments, highlighting some of the features a merchant might consider when picking a payment processor. Today, Braintree is one of the biggest payment solutions in the landscape, offering an excellent selection of tools for business owners to explore. The company has offices all around the globe and appeals to small business owners and enterprise leaders alike.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
NOVEMBER 23, 2020
lululemon athletica has promoted Meghan Frank to CFO, making her the first woman to hold the role at the company. She brings more than 20 years of experience within the retail industry, including four years at lululemon. Frank has been interim co-CFO at the athleisure retailers since April, holding the position alongside VP and Controller Alex Grieve.
Forrester eCommerce
NOVEMBER 23, 2020
Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. Forrester data shows that 52% of Italian and 42% French online adults have done their banking on a mobile website or app in the past month. And mobile experiences impact business […].
Kissmetrics
NOVEMBER 23, 2020
If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values. Do this right, and both your customers and your competitors will always remember you.
Steve Dennis
NOVEMBER 27, 2020
Last week a Wall Street Journal article suggested that perhaps store closings weren’t exactly great for most retail brands. No argument from me, as I’ve been pointing this out for several years and devoted an entire chapter in my new book to this topic. Below is a section titled “We’re About to Being Our Initial Descent” from Chapter 8 (“Optimizing to Extinction”) of Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
NOVEMBER 25, 2020
GameStop , Express and Saks OFF 5TH all have deployed buy now, pay later services. GameStop is partnering with Sezzle , and Express and Saks OFF 5TH are both partnering with Klarna to offer the option to shoppers of paying for their purchases in four equal, interest-free payments. Sezzle is currently available at GameStop’s more than 3,300 U.S. retail stores, its ecommerce site and through the GameStop mobile app.
Forrester eCommerce
NOVEMBER 23, 2020
We’ve seen technology shift the wealth management landscape for years. The global pandemic accelerated that shift as clients seek new ways to access their accounts, communicate with account managers and manage their investments. To identify The Top Wealth Management Technology Investments In 2021, we interviewed more than 80 companies to determine which technology initiatives they […].
Kissmetrics
NOVEMBER 27, 2020
With a net worth of $1.7 trillion , Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Despite the audience Amazon offers, you may want to look for other online venues to list your items.
Omniconvert
NOVEMBER 25, 2020
The previous chapter of our CVO Guide answered an important question, “What are RFM groups?“, showed you how Recency, Frequency. The post The Ultimate CVO Guide – RFM model: Lovers appeared first on Omniconvert Ecommerce Growth Blog.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
NOVEMBER 24, 2020
Parents quickly grow skilled in hiding holiday presents from curious kids, using everything from high closet shelves to neighbors’ garages. But this year, with many gift recipients remaining in the house due to remote schooling and work-from-home orders, keeping presents under wraps has become yet another COVID-related challenge. Amazon has added several new customer-facing delivery features designed to improve the odds that a gift will actually surprise the giftee, including: Amazon Map Trackin
Forrester eCommerce
NOVEMBER 23, 2020
Mobile apps have become the main touchpoint of banking relationships for millions of people and the starting point for many financial decisions and activities. Forrester data shows that 53% of UK online adults have done their banking on a mobile website or app in the past month. And mobile experiences impact business results: A good […].
Kissmetrics
NOVEMBER 25, 2020
Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily.
ecomdash
NOVEMBER 24, 2020
Ecommerce isn't just about sales, it's also about cutting overhead costs. Here are the 5 best tips to improve retail warehouse efficiency and maximize profits. The post 5 Ways to Improve Ecommerce Warehouse Efficiency appeared first on Ecomdash.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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