BigCommerce

JANUARY 26, 2021

Nearly four thousand years ago a Chinese Emperor Shen Nung, also known as the Father of Traditional Chinese Medicine, wrote…

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Kibo

JANUARY 25, 2021

What is headless commerce? Before we jump into the definition, it’s helpful to understand the background and foundation. You can’t properly understand headless commerce and its benefits without understanding the history behind it. In the beginning there was only one channel for the customer to shop: the store, or more likely the market. Fast forward to the year 2000 and a new method referred to as “ecommerce” is on the rise.

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SellBrite

JANUARY 26, 2021

For eBay sellers, customer interactions come in all shapes and sizes. There are wonderful shoppers you wish could be every customer, and there are the very unpleasant ones you never want to speak to again. Ideally, you want to make every buyer interaction a positive one. Customers—both good and bad—are a vital piece of the growth puzzle, so you don’t want to turn them away regularly.

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Forrester eCommerce

JANUARY 27, 2021

In our prior Tech Titans research, we mentioned that Microsoft was poised to become a security behemoth. Today, Microsoft announced that its cybersecurity business has grown to over $10 billion in revenue. Ten billion dollars in revenue with 400,000 customers cements the vendor as a cybersecurity behemoth, without a doubt. As more and more businesses […].

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Optimizely

JANUARY 28, 2021

At Zaius, we believe that marketers should make every interaction they have with their customers matter. Whether it is the first time a customer visits your brand or your most loyal customer’s 100th visit, Zaius makes it easy to activate your data, to personalize your content, and ensure that your message and your interaction with your customer hits the mark.

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Groove

JANUARY 27, 2021

Are you looking to build a new eCommerce website or redesign your current one? Maybe you're taking your brick-and-mortar store online and don't know the first thing about eCommerce design and development. Good news ? you're in the right place! In this blog, we're sharing some tips to help you enhance your eCommerce store and provide a positive user experience for all of your visitors regardless of the page they're on.

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Forrester eCommerce

JANUARY 29, 2021

It’s 2021. Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Our new Landscape report in the Forrester Social Marketing Playbook breaks down the four types of […].

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My Wife Quit Her Job

JANUARY 27, 2021

Today I’m thrilled to have my long time friend Larry Ludwig on the show. Larry is one of the most successful bloggers that I know and he recently sold his personal finance blog Investor Junkie for a mid 7 figure sum. He’s also a master of stats, SEO, and affiliate marketing. In this episode, we’re going to learn about his story and how he managed to grow such a profitable blog.

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Retail TouchPoints

JANUARY 26, 2021

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Online shopping became a refuge, not because of overwhelming convenience, but because contactless commerce was necessary. And because necessity births invention, intransigent store-based retailers were finally unable to rationalize kicking the digital transformation can down the road to next year’s budget — driven not by the prospect of growth, but rather survival.

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Kissmetrics

JANUARY 26, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The future of ecommerce shines brighter than ever. E-retail sales account for 14.1% of all retail sales across the world. Statista has predicted that the above figure will grow and reach 22% in 2023. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate.

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Forrester eCommerce

JANUARY 26, 2021

In my recent Forrester webinar I outlined how AI drives the evolution of technology and data governance, and how an increase in customer demand and regulatory activity will necessitate companies to take a closer look at their approach (Forrester clients can access the replay here). In this blog post I’d like to recap the two […].

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My Wife Quit Her Job

JANUARY 25, 2021

If you want to start an ecommerce business selling clearance merchandise, this post will teach you how to buy Amazon return pallets for sale at rock bottom prices. Those of you who shop on Amazon know that their return policy is extremely lenient. Recently, Amazon changed their “no questions asked” refund policy to 90 days which means that consumers can now return almost ANYTHING within 3 months!

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Retail TouchPoints

JANUARY 29, 2021

Just over half ( 52% ) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion , according to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. The holiday may be serving as a form of release for pent-up consumers: nearly three-quarters ( 73% ) of shoppers celebrating Valentine’s Day this year feel it is important to do so given the current state of the pandemic.

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Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. There are tons of strategies for driving more traffic. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. This means it’s harder and harder to stay on top of the game and keep yourself from falling behind.

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Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Forrester eCommerce

JANUARY 29, 2021

We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along? Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […].

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BigCommerce

JANUARY 28, 2021

In October 2020, eMarketer increased their 2020 ecommerce retail sales forecast from 20% growth to 30%, making an omnichannel approach…

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Retail TouchPoints

JANUARY 29, 2021

Traditional retail remains a crucial stop on the consumer journey, but having faced the one-two punch of a global pandemic and the nonstop wave of digital innovation, the role of retail is being redefined in real time. How can forward-thinking brands seize this opportunity to unveil retail’s next act? Retail has been enduring a transformation for decades, from the early collapse of the great American downtown to the abandonment of the suburban shopping mall.

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Kissmetrics

JANUARY 26, 2021

You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord has evolved considerably since its official 2015 launch. Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists.

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Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Forrester eCommerce

JANUARY 27, 2021

Customer service organizations played an elevated role in nurturing customers during the pandemic and did a great job at helping retain them and their spend. The pandemic also exposed gaping holes in customer service technologies and processes. It helped accelerate modernization projects that were already underway – and whose value will extend far beyond current […].

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Ecommerce Platforms

JANUARY 26, 2021

Not long ago, Semrush completed a People Also Ask study of 1 million random keywords based on US desktop search results. Using that study, we’ve highlighted the findings that are important for ecommerce as well. Google is clear and intentional about one thing — answering users’ queries as quickly as possible. To walk the tight line with time-constraint, Google has developed various SERP features to reduce time friction from the user’s search.

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Retail TouchPoints

JANUARY 28, 2021

Pet Supplies Plus will sell itself to Franchise Group in an all-cash transaction valued at approximately $700 million. Pet Supplies Plus operates more than 500 locations, of which nearly 60% are franchised, with more than 185 new stores in various stages of development nationwide. The pet wellness industry has thrived in the past year as shoppers pampered their pets while sheltering at home.

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Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. How’s it doing in 2021? Where might it be headed this year and next? Is it still the king? Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Forrester eCommerce

JANUARY 26, 2021

Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. And when it comes to the coveted top sales jobs, women hold only 12% of those positions. While gender diversity in B2B sales is severely lacking, company […].

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ecomdash

JANUARY 28, 2021

Studies warn that cybercrime is on the rise in 2021. Here we explain how you can protect your ecommerce site and prevent scams, malware, and other cyberattacks. The post Cyberattack Prevention for Ecommerce 2021: Don’t Be an Easy Target appeared first on Ecomdash.

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Retail TouchPoints

JANUARY 27, 2021

When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used. This is especially true if you’re attempting to define MeUndies, the Los Angeles-based underwear and loungewear company that turned the category on its head with its subscription model. Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media.

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Kissmetrics

JANUARY 29, 2021

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions. What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors?

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Forrester eCommerce

JANUARY 28, 2021

Both business buyers and B2B sellers are increasing their participation in marketplaces. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption. A number of factors are converging to drive this trend. B2B buyers rely less and less on enterprise account reps. […].

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ecomdash

JANUARY 27, 2021

Retail arbitrage - buying discounted goods and selling them at regular price - is not as easy as it seems. Avoid these 7 common mistakes. The post Avoid These 7 Retail Arbitrage Mistakes Like an Expert Reseller appeared first on Ecomdash.

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Retail TouchPoints

JANUARY 27, 2021

The past six months have been tough, even punishing, for many retailers, but there was good news this past holiday season. According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. However, a question mark still hangs over where they spent their money, as research showed that since the beginning of the pandemic, 49% of shoppers have been purchasing more online.

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Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. This process could take months to show real results and, even then, you may not get the information you were seeking.

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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