Sat.Mar 27, 2021 - Fri.Apr 02, 2021

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

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8 Strategies for Converting Free Trials Users into Paying Customers

FastSpring

Before you can convert free users into paying customers, you need to understand that most people don’t sign up for trials to check out your product. They sign up to see what kind of outcomes your product can produce for them. It’s very rare for someone to look at your product and think, “Wow, look at that long list of features that FastSpring offers.

Customer 127
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The Future Of Sales Compensation Is Insight-Driven

Forrester eCommerce

Sales compensation plans have not kept up with the realities of how B2B sales are won. This will change as insights are increasingly folded into the compensation planning process.

B2B 335
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How to Select Shopping Cart Software: The Advice You Need to Make Your Choice

BigCommerce

In three months, the U.S. retail industry vaulted 10 years ahead in terms of digital penetration.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Google Core Web Vitals Goes Into Effect May 2021

Groove

Last year, Google announced its release of a Core Algorithm update coming in May 2021. Through several internal and external studies, Google has found that users prefer (and are more likely to convert on) websites that offer a great page experience. With this update, Google will increase the importance of page experience metrics, also called Google Core Web Vitals, in ranking criteria for search.

SEO 368
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SEO is Turning into a Questions and Answers Game

Kissmetrics

I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%. Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide.

SEO 358

More Trending

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10 Essential Growth Hacking Strategies for Your Ecommerce Store

BigCommerce

As if the ecommerce industry wasn’t expanding fast enough, the pandemic added fuel to the fire.

eCommerce 359
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Why Investors are Racing to Buy Up Amazon’s Hottest Third-Party Sellers

Retail TouchPoints

There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West, the landscape of this one is the vast, rich expanse of Amazon.com. With not a pan or pick in sight, fortunes are yet being made as an ever-increasing number of private equity investors flock to the ecommerce behemoth in search of what has become one of today’s richest commodities — successful Amazon third-party sellers.

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The 6-Step Guide to Make Your Mobile Site Load Faster

Kissmetrics

Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic. How fast, you ask? Some research suggests that if a page doesn’t load in the literal blink of an eye , people could lose interest. That’s about 400 milliseconds. Just a one-second delay can reduce customer satisfaction by 16 percent and one in four visitors will abandon a site if it takes more than four seconds to load.

Mobile 342
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A Human-Centered, Technology-Enabled Future

Forrester eCommerce

As I begin my career at Forrester, it seems proper to have my first blog introduce my coverage areas and how they interact, generate relevancy, and create value. The nature, design, and performance of managed organizations is evolving to accommodate drastic advancements in technology. To put this into context, technology investment has increased. However, productivity has declined from these investments over […].

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Web Design SEO: Improve Organic Rank Through Design

Groove

Optimizing a website to align with eCommerce SEO best practices not only involves keyword research and content marketing, but it also entails updating the design and layout of web pages across an entire site. If you've experienced high bounce rates and low engagement, we encourage you to continue reading for some inspiration to get started and make changes.

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The New Realities Reshaping Store Design

Retail TouchPoints

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10 E-Commerce Examples of the Best Instagram Bios

Kissmetrics

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories. How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile.

eCommerce 338
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Three Key CRM Trends in 2021 That Will Allow You To Better Engage Your Customers

Forrester eCommerce

For a 30 year old technology category, it is amazing to see the CRM industry continue to grow at a staggering rate. Why? Because CRM is at the heart of every business that wants to compete on customer experience. It enables companies to access 360-degree views of customers in real time to drive reliable, trusted, […].

Customer 493
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Elon Musk Quotes That Inspire Small Business Owners

My Wife Quit Her Job

If you’ve followed me at all for the past 10 years, you know that Elon Musk is one of my idols. As a former engineering director of microprocessor design, Elon’s background and way of thinking truly resonates with me and in this post, I share my favorite Elon Musk quotes of all time! Even if you’re not a fan of Elon Musk, you have to give him credit for accomplishing some crazy, outrageous goals.

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Reports: Nike Cutting Ties With Six Retailers, Including DSW and Urban Outfitters

Retail TouchPoints

Nike has reportedly closed its accounts with DSW , Urban Outfitters , Shoe Show , Dunham’s Sports , Olympia Sports and Big 5 Sporting Goods as the retailer pulls out of specialty retailers and department stores, according to Forbes and other media outlets. Macy’s will no longer receive products directly, but the Finish Line at Macy’s business will still carry Nike items.

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Content is King…But Why? Here is a Data-Driven Answer

Kissmetrics

Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting.

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Digital Accessibility Is About Great CX, Not Just Compliance — Takeaways From Deque’s Inaugural Axe-con Conference

Forrester eCommerce

I speak with companies weekly about the growing importance of digital accessibility, and prior to 2020 those conversations almost always started with this question: “How do we make our sites and apps accessible so we don’t get sued?” It’s a fair question — after all, the number of web and mobile accessibility lawsuits has increased […].

Mobile 397
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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How UGC Can Radically Enhance the Ecommerce Shopping Experience

BigCommerce

The first use case of UGC was taken to collect information for the Oxford English Dictionary – as written in…

eCommerce 216
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Putting the Customer First: Building a Profitable Online Presence

Retail TouchPoints

They say you can never go back. Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. Online is now the preferred method of shopping. The question is: are retailers ready to handle it? This article examines how application programming interfaces (APIs) and customer identity and access management (CIAM) technologies are assisting retailers in building a more engaging, efficient and profitable future with their online pres

Customer 317
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The Ultimate Guide to Guest Blogging

Kissmetrics

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to.

Blog 328
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How Innovation Can Make Your Firm More Resilient

Forrester eCommerce

The firms that prove most resilient have innovation processes built into their culture and leverage adaptive technology platforms. Learn how you can do this at your firm.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Best Cheapest Website Builders Available Online in 2021

Ecommerce Platforms

From free to thousands of dollars, website builders are some of the best ways to get online today. Whether you're making an online store to sell your new sock puppet design or you'd like to run a blog on the topic of neutering pets, launching a platform with a website builder is almost always cheaper than hiring an actual developer to do so. These simple website builders remove the need to know anything about HTML, CSS, or other types of coding languages.

eCommerce 211
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Herman Miller Group Opens Multipurpose Space in Chicago’s Fulton Market

Retail TouchPoints

Design and furnishings company Herman Miller has opened a standalone location in Chicago’s Fulton Market that brings together its growing family of eight brands under one roof in a new retail, showroom and exhibition space. The 45,000-square-foot location occupies a landmark 1920s brick building with an adjoining five-story newbuild, complete with a rooftop and outdoor pavilion.

Marketing 304
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SEO Copywriting: How to Write Content For People and Optimize For Google

Kissmetrics

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice.

SEO 317
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Top Design Projects Of 2021: What They Are Versus What They Should Be

Forrester eCommerce

Are you investing your design efforts in the right place? Are you wondering if your company is really designing in ways that attract and create more loyal customers? Have you ever felt like you were wasting time on some projects while neglecting important experiences? Many leaders ask themselves these questions — about whether they’re designing the right things and putting their energy into the right mix of design projects.

Customer 356
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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How To Create An Invoice Management System For WooCommerce Store?

MakeWebBetter

What are invoices? What is Invoice Management System? Why must I use it for my WooCommerce store? There are many such questions that come up when you decide to start a new online business. And you definitely can’t ignore them at any cost… Running an online business requires many additional skills and knowledge from managing […]. The post How To Create An Invoice Management System For WooCommerce Store?

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Post-COVID Consumer Priorities: Personal Budgets, Brands’ Social Responsibility

Retail TouchPoints

As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According to the sixth EY Future Consumer Index , people are more worried about their health, families and futures than they were in October 2020, when the last Index was published. Many expect life to get harder, not easier.

Consumer 298
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10 Small Business Examples of the Best Instagram Bios

Kissmetrics

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them.

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Build Better Help-Desk Chatbots

Forrester eCommerce

I like chatbots. I think they’re neat and hold immense promise. Unfortunately, most of the bots I’ve interacted with haven’t met the bar to be considered “useful.” In fact, I would say a majority of chatbot experiences that both myself and others have are quantifiably “bad,” impeding people from getting the help they need, yet […].

Other 352
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.