Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

FastSpring

APRIL 1, 2021

Before you can convert free users into paying customers, you need to understand that most people don’t sign up for trials to check out your product. They sign up to see what kind of outcomes your product can produce for them. It’s very rare for someone to look at your product and think, “Wow, look at that long list of features that FastSpring offers.

Customer 96

Customer Payment Services Payments Subscription 96

Forrester eCommerce

MARCH 31, 2021

Sales compensation plans have not kept up with the realities of how B2B sales are won. This will change as insights are increasingly folded into the compensation planning process.

B2B 335

B2B Operations Customer 335

Groove

MARCH 30, 2021

Last year, Google announced its release of a Core Algorithm update coming in May 2021. Through several internal and external studies, Google has found that users prefer (and are more likely to convert on) websites that offer a great page experience. With this update, Google will increase the importance of page experience metrics, also called Google Core Web Vitals, in ranking criteria for search.

SEO 365

SEO Information Reference Improvements 365

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

MARCH 30, 2021

I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – 88% Why – 82% Who – 6% Which – 33%. Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide.

SEO 358

SEO Games Blog Presentation 358

Retail TouchPoints

MARCH 29, 2021

There’s a modern-day gold rush on, except instead of the hills and creek beds of the American West, the landscape of this one is the vast, rich expanse of Amazon.com. With not a pan or pick in sight, fortunes are yet being made as an ever-increasing number of private equity investors flock to the ecommerce behemoth in search of what has become one of today’s richest commodities — successful Amazon third-party sellers.

Multi-channel 344

Multi-channel eCommerce Fulfillment Consumer 344

BigCommerce

MARCH 29, 2021

In three months, the U.S. retail industry vaulted 10 years ahead in terms of digital penetration.

Shopping Carts 428

Shopping Carts Other Retail eCommerce Technology 428

Kissmetrics

APRIL 1, 2021

Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic. How fast, you ask? Some research suggests that if a page doesn’t load in the literal blink of an eye , people could lose interest. That’s about 400 milliseconds. Just a one-second delay can reduce customer satisfaction by 16 percent and one in four visitors will abandon a site if it takes more than four seconds to load.

Mobile 342

Mobile Document SEO Definition 342

Retail TouchPoints

MARCH 29, 2021

Nike has reportedly closed its accounts with DSW , Urban Outfitters , Shoe Show , Dunham’s Sports , Olympia Sports and Big 5 Sporting Goods as the retailer pulls out of specialty retailers and department stores, according to Forbes and other media outlets. Macy’s will no longer receive products directly, but the Finish Line at Macy’s business will still carry Nike items.

Sporting Goods 321

Sporting Goods Specialty Retailers Department Stores Retail 321

Forrester eCommerce

APRIL 1, 2021

For a 30 year old technology category, it is amazing to see the CRM industry continue to grow at a staggering rate. Why? Because CRM is at the heart of every business that wants to compete on customer experience. It enables companies to access 360-degree views of customers in real time to drive reliable, trusted, […].

Customer 493

Customer Customer Experience Technology Management 493

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Groove

APRIL 1, 2021

Optimizing a website to align with eCommerce SEO best practices not only involves keyword research and content marketing, but it also entails updating the design and layout of web pages across an entire site. If you've experienced high bounce rates and low engagement, we encourage you to continue reading for some inspiration to get started and make changes.

Web Design 270

Web Design SEO Improvements Mobile 270

Kissmetrics

MARCH 29, 2021

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories. How long should E-commcerce companies spend writing their best Instagram bios? It’s important to have an excellent bio since it’s one of the first things a user sees when they visit your Instagram profile.

eCommerce 338

eCommerce Toys Clothing Social Media 338

Retail TouchPoints

MARCH 31, 2021

They say you can never go back. Nowhere is that more true than the retail market, which has seen a fundamental shift among consumers in the wake of the pandemic. Online is now the preferred method of shopping. The question is: are retailers ready to handle it? This article examines how application programming interfaces (APIs) and customer identity and access management (CIAM) technologies are assisting retailers in building a more engaging, efficient and profitable future with their online pres

Customer 317

Customer Reference Fashion Article 317

Forrester eCommerce

APRIL 2, 2021

After a period of scrambling many technology leaders are looking to get their technology strategy back on track. Here's how you can do it.

Technology 500

Technology Customer 500

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

BigCommerce

MARCH 27, 2021

As if the ecommerce industry wasn’t expanding fast enough, the pandemic added fuel to the fire.

eCommerce 359

eCommerce 359

Kissmetrics

MARCH 29, 2021

Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting.

Social Media 335

Social Media SEO Consumer Marketing 335

Retail TouchPoints

APRIL 1, 2021

Design and furnishings company Herman Miller has opened a standalone location in Chicago’s Fulton Market that brings together its growing family of eight brands under one roof in a new retail, showroom and exhibition space. The 45,000-square-foot location occupies a landmark 1920s brick building with an adjoining five-story newbuild, complete with a rooftop and outdoor pavilion.

Marketing 304

Marketing Outdoor Accessories Operations 304

Forrester eCommerce

MARCH 29, 2021

I speak with companies weekly about the growing importance of digital accessibility, and prior to 2020 those conversations almost always started with this question: “How do we make our sites and apps accessible so we don’t get sued?” It’s a fair question — after all, the number of web and mobile accessibility lawsuits has increased […].

Mobile 397

Mobile Customer Experience Customer 397

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

My Wife Quit Her Job

MARCH 29, 2021

If you’ve followed me at all for the past 10 years, you know that Elon Musk is one of my idols. As a former engineering director of microprocessor design, Elon’s background and way of thinking truly resonates with me and in this post, I share my favorite Elon Musk quotes of all time! Even if you’re not a fan of Elon Musk, you have to give him credit for accomplishing some crazy, outrageous goals.

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227

Kissmetrics

MARCH 29, 2021

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals. Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to.

Blog 328

Blog Social Media Other Books 328

Retail TouchPoints

APRIL 2, 2021

As the world emerges from the COVID-19 crisis, consumers plan to fundamentally change how they spend money and live their lives. According to the sixth EY Future Consumer Index , people are more worried about their health, families and futures than they were in October 2020, when the last Index was published. Many expect life to get harder, not easier.

Consumer 298

Consumer Recommendation Other 298

Forrester eCommerce

APRIL 2, 2021

The firms that prove most resilient have innovation processes built into their culture and leverage adaptive technology platforms. Learn how you can do this at your firm.

Technology 372

Technology Customer 372

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

BigCommerce

APRIL 1, 2021

The first use case of UGC was taken to collect information for the Oxford English Dictionary – as written in…

eCommerce 216

eCommerce Information 216

Kissmetrics

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice.

SEO 317

SEO Social Media Blog Article 317

Retail TouchPoints

MARCH 29, 2021

Continually mining and employing data is essential if retailers — and their brand partners — are going to meet shoppers’ expectations of seamless, omnichannel shopping experiences. And it’s by meeting those expectations that brands and retailers will create measurable ROI, drive sales and generate loyalty. Today’s non-linear and highly complex shopper journey is only illuminated through data that provides measurable insight and activation capability.

eCommerce 299

eCommerce Payments Retail POS 299

Forrester eCommerce

MARCH 30, 2021

Are you investing your design efforts in the right place? Are you wondering if your company is really designing in ways that attract and create more loyal customers? Have you ever felt like you were wasting time on some projects while neglecting important experiences? Many leaders ask themselves these questions — about whether they’re designing the right things and putting their energy into the right mix of design projects.

Customer 356

Customer Customer Experience 356

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Ecommerce Platforms

MARCH 28, 2021

From free to thousands of dollars, website builders are some of the best ways to get online today. Whether you're making an online store to sell your new sock puppet design or you'd like to run a blog on the topic of neutering pets, launching a platform with a website builder is almost always cheaper than hiring an actual developer to do so. These simple website builders remove the need to know anything about HTML, CSS, or other types of coding languages.

eCommerce 211

eCommerce Shipping Costs Merchant Services Payment Services 211

Kissmetrics

APRIL 1, 2021

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them.

Small Business Retail 285

Small Business Retail Social Media SEO Books 285

Retail TouchPoints

APRIL 2, 2021

Leading Amazon rollup firm Thrasio has completed a $100 million Series C funding round, bringing the total raised since December 2020 to $1.35 billion. Additionally, Thrasio has hired former JCPenney CFO Bill Wafford to serve in the same role at the company. Thrasio is probably the best-known Amazon rollup firm , so-called because they “roll up” successful third-party Amazon sellers.

Multi-channel 287

Multi-channel Channel eCommerce Consumer 287

Forrester eCommerce

APRIL 2, 2021

Still jamming leads down a funnel? Buying-group obsession is more likely to achieve growth for demand and ABM. John Arnold explains the mind shift and what teams need to focus on.

Marketing 348

Marketing 348

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail