Forrester eCommerce

APRIL 11, 2018

We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and business models must turn their attention to automation technologies, including intelligent machines, robotic process automation (RPA) bots, artificial intelligence, and physical […].

Technology 347

Technology Operations Other Information 347

My Wife Quit Her Job

APRIL 9, 2018

If you are currently selling on Ebay, Etsy or Amazon and you want to start your own ecommerce store, you are probably overwhelmed by the vast number of options at your disposal. Should I pay for an all in one shopping cart solution? Which cart is the best? Should I run my store on WordPress with an ecommerce plugin? Which plugin is the best? Should I use a free open source cart and host my own website?

Shopping Carts 293

Shopping Carts Article Recommendation eCommerce 293

Kissmetrics

APRIL 10, 2018

** Click here to check out Sherlock – our recently released product on Product Hunt now **. User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention.

Events 279

Events Definition B2B Social Media 279

Optimizely

APRIL 12, 2018

. We’re excited to share that we raised $30 million in a Series B investment led by Insight Venture Partners. Based in New York, Insight has backed companies like Shopify, ExactTarget, Twitter, Gainsight, Zenefits, and more — so we’re quite literally in good company. Our previous investors Matrix Partners , Underscore VC , and Leaders Fund also participated in the round, which brings our total funding to $50 million.

B2C 199

B2C Customer Customer Data Shopify 199

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Forrester eCommerce

APRIL 11, 2018

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

B2B 341

B2B Marketing Social Media 341

RTP blog

APRIL 10, 2018

By Adam Blair, Executive Editor When your advertising slogan is “Just the right amount of wrong,” and your commercials feature a combination of kinky S&M imagery with bunnies, puppies and kittens romping through the halls of your hotel, you just can’t have a boring chatbot. That’s why the Cosmopolitan of Las Vegas created Rose, a bot that is “witty, sassy, bossy and confident — exactly who you would want to show you around Las Vegas,” according to Mamie Peers, VP of Digital Marketing for the

Presentation 170

Presentation Games Arts Customer 170

Optimizely

APRIL 10, 2018

Does this sound familiar? Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. You want to send out a compelling sale offer to drive traffic to your site and convince people to buy high heels. Seems simple? Not quite. In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social

B2C 186

B2C Customer Data Customer Marketing 186

Forrester eCommerce

APRIL 13, 2018

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers. My colleague, Ryan Skinner, defines content marketing as: A marketing strategy where brands create interest, relevance, and relationships with customers by producing, […].

B2B 300

B2B Channel Marketing Customer 300

Groove

APRIL 13, 2018

With constant algorithm updates and conflicting advice from SEOs, creating a content strategy can leave brands with more questions than answers. Although a lot has changed, it’s important to understand that the future of SEO driven by the way humans search, and not search engines. The shift from formal keywords to conversational search inquiries is revolutionizing how search engines index content.

SEO 157

SEO Recommendation Blog Definition 157

Kissmetrics

APRIL 10, 2018

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability to purchase products directly through the app , the opportunity is even larger than before.

eCommerce 225

eCommerce Live Chat Shipping Costs Payment Services 225

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

RTP blog

APRIL 11, 2018

With the 2018 Retail Innovation Conference less than three weeks away, retailers from all over the country (and globe) will have the opportunity to hear how the industry’s most disruptive brands and innovative thinkers are raising the bar for all merchants. The event’s keynote speeches, breakout sessions and hands-on workshops will give attendees insights, best practices and ideas that they can apply to their own retail business.

eCommerce 150

eCommerce Presentation Workshop Technology 150

Forrester eCommerce

APRIL 9, 2018

Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it had garnered the top spot and has remained there. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […].

Customer Experience 299

Customer Experience B2C Customer Marketing 299

My Wife Quit Her Job

APRIL 11, 2018

Today I’m thrilled to have Casey Gauss on the show. Casey is the founder of Viral Launch which is both a software company and an Amazon product launch service. They have two main software tools called market intelligence and product discovery which help you find profitable products to sell on Amazon and their launch service has catapulted many clients onto the front page of Amazon search.

Marketing 196

Marketing 196

Kissmetrics

APRIL 9, 2018

As of this month, Google had almost 75% of the search engine market share , which means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right? Well, let’s look at it this way: If you were traveling from the East Coast to the West Coast, would you only take a single road?

Social Media 205

Social Media Webinar Blog Presentation 205

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience. This is why Nordstrom’s recent acquisitions of BevyUp and MessageYes are intriguing.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Forrester eCommerce

APRIL 10, 2018

Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […].

B2B 273

B2B Marketing Technology 273

Ecommerce Platforms

APRIL 7, 2018

While planning the crowdfunding for my latest project Not A Factory I was faced with a dilemma when I went looking for a good crowdfunding platform. I wanted to I focussed mostly on the European market (I am from the Netherlands myself) so it needed to be in English, but also support multiple payment options. Because what most people don't know is that paying with creditcard isn't very popular at all in the Netherlands and Germany.

WooCommerce 159

WooCommerce Payment Services Banking PayPal 159

Klaviyo

APRIL 11, 2018

Growing your engaged email list is critical to growing your business, and signup forms are an essential tool for building that list of subscribers. Of the various signup options, popups are generally more effective at visitor conversion than embedded forms (one study found them up to 400% more effective), so it’s no wonder that most ecommerce websites utilize them for lead capture.

Apparel 132

Apparel Information Customer Improvements 132

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

A Better Lemonade Stand

APRIL 9, 2018

In this Easyship review we’re discussing in detail what Easyship does to make shipping worldwide as easy as possible for ecommerce merchants. The post Easyship Spotlight: The Easiest Way to Ship Worldwide appeared first on A Better Lemonade Stand.

Shipping 129

Shipping eCommerce Fulfillment 129

Forrester eCommerce

APRIL 11, 2018

My fellow Forrester analysts have been covering the data and privacy implications of the Facebook/Cambridge Analytica scandal in several excellent blog posts, such as this one and this from yesterday but this scandal has highlighted some CIAM-specific implications that CISOs and CMOs need to assess, particularly around the future role of social login.

Blog 247

Blog 247

Ecommerce Platforms

APRIL 10, 2018

It's not always easy to sell digital products and services globally. Sometimes you get stuck dealing with international fees, while other times you find out that some customers aren't able to pay in their own currencies. FastSpring works to change all that, seeing as how it provides a full-stack ecommerce platform with subscription support and a wide range of currencies and languages.

Merchant Services 132

Merchant Services Payment Services Payments Subscription 132

Fastr

APRIL 12, 2018

As more and more consumers choose to complete their shopping online, their expectations for that online shopping experience have evolved. This holiday season […]. The post Rich Magento Content Examples: Murad, Tibi, and More appeared first on Zmags.

Magento 100

Magento Consumer eCommerce Customer 100

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Bootstrapping Ecommerce

APRIL 10, 2018

This guide will take you through the steps of understanding what Amazon FBA is, how it works and how you can start selling through it. The post The Beginner’s Guide to Selling on Amazon with Amazon FBA: 2018 Edition appeared first on Bootstrapping Ecommerce.

eCommerce 118

eCommerce Shipping Fulfillment Operations 118

Forrester eCommerce

APRIL 11, 2018

“…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […].

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SellBrite

APRIL 9, 2018

Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots of activity, the only thing you hear from some of your customers is crickets.

Subscription 109

Subscription eCommerce Customer Apparel 109

ecomdash

APRIL 10, 2018

As an online retailer, you know the struggle with abandoned shopping carts all too well. Find out how to implement five Facebook retargeting ads that combat abandoned carts and help recover those lost sales. Read more. The post 5 Facebook Retargeting Ads That Combat Abandoned Carts appeared first on ecomdash.

Shopping Carts 109

Shopping Carts Online Retail Retail Blog 109

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Klaviyo

APRIL 10, 2018

Segmentation is the cornerstone of effective digital marketing. It gives us the ability to cluster our customers into small groups to whom we can send highly targeted, personalized communication. In fact, segmentation is so effective that in January of this year, Klaviyo customers earned 11x higher revenue per recipient on segmented emails vs. email blasts to their entire mailing list.

Games 104

Games Customer Marketing Improvements 104

Forrester eCommerce

APRIL 10, 2018

As a B2C marketer, do you know how you should spend your technology budget? Where should you invest and from which technologies should you divest? These questions can keep marketers up at night as they think about ways to provide contextually relevant experiences to their consumers. However, nearly two dozen Forrester colleagues and I just […].

B2C 220

B2C Technology Marketing Consumer 220

Steve Dennis

APRIL 8, 2018

With my time at the ShopTalk 2018 gathering in Las Vegas now behind me, I decided to forego my original plan to write a more detailed summary of “key” take-aways. For one thing, there are a number of excellent summaries out there already. Like this one. Or this. Or CoreSight’s thorough recap of each day. Also, it’s a fair amount of work.

eCommerce 103

eCommerce Multi-channel Workshop Presentation 103

TradeGecko

APRIL 8, 2018

If you’ve recently started selling products, you might be wondering, ‘What is an SKU’? SKU, meaning Stock Keeping Unit, is a term that is typically used when talking about inventory management. Managing inventory with SKUs is important for any business that sells products.

Management 103

Management 103

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail