Optimizely
OCTOBER 30, 2018
A version of this article originally appeared in 60 Second Marketer. Loyal customers are the lifeblood of your business. Rather than constantly looking for new business, it’s both easier and far more profitable to keep your loyal customers happy. They purchase from you regularly, they open your emails, they engage with you on social media, and maybe they even encourage their friends and family to shop with you.
RTP blog
OCTOBER 29, 2018
By Stuart Blake, BlueVine The holiday season is the most wonderful time of the year. But if you’re a retailer, it can also be the most hectic. Despite the fact that most retailers begin preparing for the holiday shopping season the minute the previous season ends, the holiday rush always has its fair share of unpredictable moments. For business owners, that unpredictability can lead to costly expenses that may mean the difference between beating sales records and losing out to the competition.
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Forrester eCommerce
NOVEMBER 1, 2018
Very quietly last month, Path, the social media network founded by Shawn Fanning (Napster) and former Facebook executive Dave Morin, closed its doors after 18 years. What differentiated Path in the early days was that it limited the number of users’ connections to the seemingly arbitrary number of 150. Adding any additional contacts required that […].
BigCommerce
NOVEMBER 1, 2018
It’s no surprise that Amazon is a major player in the ecommerce space.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Optimizely
NOVEMBER 1, 2018
Think about the last time you bought a toothbrush. How long did it take you to decide which toothbrush to buy? Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? Probably not. You likely just picked up a new toothbrush when you were standing in line at the store.
Kissmetrics
OCTOBER 30, 2018
Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
NOVEMBER 2, 2018
When it comes to manufacturing your own private label products, you are likely to come across the term MOQ. MOQ stands for minimum order quantity and it’s the least amount of product that a manufacturer is willing to produce for you per production run. Why do manufacturers have a MOQ (Minimum Order Quantity)? When it comes to working with factories, it doesn’t make sense for a manufacturer to produce items for you unless they can make a decent profit on the transaction.
Optimizely
OCTOBER 30, 2018
Modern-day B2C marketers realize there are new rules when it comes to winning customers over. In order to compete in an oversaturated market, you need to deeply understand the customer journey and nurture your buyers carefully to build strong relationships with your brand. In this whitepaper, we’ll break down everything you need to do to be successful at lifecycle marketing and earn your customers’ loyalty.
Ecommerce Platforms
OCTOBER 31, 2018
For ecommerce business owners, it’s hard to ignore the power of affiliate marketing. By 2020, U.S. affiliate marketing spending is expected to rise to $6.8 billion. By leveraging the power of influencers, knowing which products to promote, and creating ad campaigns to support your affiliate’s work, you’ll see a significant growth in sales. Join the 81 percent of brands utilizing affiliate marketing and implement these 10 tips to increase revenue.
Forrester eCommerce
NOVEMBER 1, 2018
Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
My Wife Quit Her Job
NOVEMBER 1, 2018
Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.
Groove
OCTOBER 30, 2018
Shopify provides a complete eCommerce solution that allows you to create an online store and start selling your products quickly. With a simple-to-use control panel, easily organized products and order management capabilities, Shopify is straightforward and easy to use. From a top-level perspective, Shopify design and development is beneficial to marketers and developers alike.
Ecommerce Platforms
NOVEMBER 1, 2018
Running a successful e-commerce store is a heck of a lot easier when you have the right plugins installed. This is where Dropship.me comes into its own. In light of this, we've put together a comprehensive Dropship.me review- so you can decide whether this resource is right for your business. Let's dive in! Dropship.me Review: What's Dropship.me? You can easily spend hours researching potential products to dropship from your e-commerce store, to then realize further down the line the product's a
Forrester eCommerce
NOVEMBER 2, 2018
Forrester’s CX Index research shows that, year on year, retail performance is still not reaching levels of “excellence.” Instead retailer performance clusters around the “okay” level. There are of course bright sparks, with retailers like John Lewis out performing peers but even they are only reaching “good.” So what is holding retailers back from reaching […].
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Canonicalized
OCTOBER 30, 2018
Stacked bar charts are difficult to interpret more often than not. One thing we can do is to use percentages instead of the actual values. Comparing the top and bottom segments becomes easier, but we lose track of the totals, and we still have difficulties with the middle parts. To focus on one category at a time while keeping the others in sight, I implemented an interactive component to move the part of the bars we're interested in at the bottom.
Optimizely
OCTOBER 31, 2018
Some of the most successful ecommerce brands have slowly been making a change. Instead of offering products online only, many digital-native brands are now investing in pop-up shops, showrooms in key locations, and other special in-person events. Ecommerce leaders have realized that stores are not dead at all. In fact, a physical location can seriously help a brand build an audience by offering an exclusive in-person experience.
Bootstrapping Ecommerce
OCTOBER 30, 2018
In this article, we review scarcity marketing and urgency marketing tactics and offer 7 simple ways to use them to drive more sales. The post 7 Simple Ways to Use Scarcity Marketing & Urgency Marketing to Drive More Sales appeared first on Bootstrapping Ecommerce.
Forrester eCommerce
NOVEMBER 2, 2018
At TechEd Barcelona last month, SAP announced that its was adding Robotic Process Automation (RPA) to its software suite, starting early 2019. Two aspects of this announcement are particularly interesting. The first is that SAP has chosen to build its own RPA capability instead of partnering with any of the existing product vendors.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Groove
NOVEMBER 1, 2018
By the end of 2018’s first quarter, Facebook amassed 2.19 billion active users. That’s 2.19 billion potential customers for any number of products and/or services – if marketed to properly. That being said, it can be easy to get overwhelmed but it doesn’t have to be if you ask yourself the right questions to target your audience. Thats why we're breaking down simple ways to attract and nurture leads on Facebook.
GetElastic
OCTOBER 29, 2018
During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the session from Chicago and highlights how this family-owned business used an ecommerce chatbot to lower costs, increase sales and improve customer satisfaction. Hill & Markes located in upstate New York is positioned as the one stop shop for foodservice disposables, janitorial & office supplies, and industrial & farm stand packaging ̵
My Wife Quit Her Job
NOVEMBER 1, 2018
Today I’m thrilled to have Dana Tran on the show. Dana is someone who I randomly met at Social Media Marketing World and I must say that I’ve been super lucky when it comes to bumping into random people at conferences. Dana runs Thinktuitive where she focuses on writing content for Facebook Messenger bots. In fact, she has a premium course called Bot Essentials that helps non techie entrepreneurs build their own chatbots.
Forrester eCommerce
OCTOBER 29, 2018
Yesterday, IBM announced its intention to purchase Red Hat for $34B. Assuming a successful transaction, this acquisition blends hybrid cloud and open source synergies: Both companies target hybrid cloud from different angles; Red Hat provides a compelling middleware environment with OpenStack, while IBM supports enterprise customers with monolithic and even mainframe support in its cloud […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
RTP blog
NOVEMBER 2, 2018
By Andreas Reiffen, Crealytics Marketing co-ops are hardly a new concept. But an explosion of new brands and marketplaces means that large retailers are now selling wares from thousands of different companies. Setting up a co-op to facilitate marketing efforts between brands is incredibly complex and inefficient. As a result, both retailers and brands are missing out on the opportunity to coordinate media strategies and grow their ROI.
SellBrite
OCTOBER 30, 2018
I was chatting with a colleague the other day, and he asked me an interesting question: “Do sellers ever complain about the fees required to sell on a marketplace?” It’s a question with lots of angles, but I knew my answer almost immediately. The answer is… yes, but really no. Fact: marketplace selling is hard. There are lots of things about which sellers can, and do, legitimately complain.
A Better Lemonade Stand
OCTOBER 29, 2018
In this article, we share our own business cost reduction tips that have made a difference for us & will make a difference for your business, too! The post 9 Ways to Smash Operating Costs in Your Online Business appeared first on A Better Lemonade Stand.
Forrester eCommerce
NOVEMBER 1, 2018
This week India’s key eCommerce firms — Flipkart, Paytm Mall, PhonePe, ShopClues, and Swiggy — posted combined losses of ?6,445 crore (US$970 million) for the 2017-2018 fiscal year. We expect this to worsen in the coming years as companies scale up rapidly to capture market share. Forrester sees the following trends the Indian eCommerce landscape […].
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
RTP blog
OCTOBER 31, 2018
The absence of Toys ‘R’ Us headed into the holiday season has created a scramble in two ways: one, to grab a larger share of the toy market, and another for additional physical space. Amazon , Walmart, Target , BJ’s Wholesale Club and Michaels. all have expanded their toy offerings ahead of the season, and old favorite FAO Schwarz is reopening its flagship New York City store in November.
Webbula
OCTOBER 30, 2018
The holiday season is near, which means email marketers are already planning to send out their holiday campaigns. According to multi-channelmerchant.com “this holidays season is projected to rake in $123. The post 6 Ways to Prepare Your Email Marketing Before the Holidays appeared first on Webbula.
Ecommerce Platforms
NOVEMBER 2, 2018
If you are reading this review of Salehoo then it's very likely that you are considering setting up a dropshipping or wholesale model for your ecommerce business. And why not? Firstly, dropshipping allows you to reach out to suppliers, who fulfil and ship those orders directly to your customers. It's an incredibly popular model for first-time ecommerce entrepreneurs.
Forrester eCommerce
OCTOBER 31, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. By now, you have laid out plans for your holiday sales season in hopes of exceeding customer expectations and sales targets. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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