BigCommerce

APRIL 6, 2018

If you’ve been contacted by your bank or financial institution lately only to discover that your credit card information has been compromised, then you’ve felt the growing frustration many consumers face today. Indeed, the situation with respect to credit card fraud is only getting worse. Card data stolen from 5 million Saks and Lord & Taylor’s customers in 2018. 56 million card numbers from Home Depot in 2014. 40 million card numbers from Target in 2013.

Merchant Services 419

Merchant Services Payment Services Payments Document 419

Forrester eCommerce

APRIL 3, 2018

Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about its sweet moves on the dance floor. Okay, that’s not exactly what’s happening here, but it sure felt like that to many bank executives who heard the […].

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Banking Customer Customer Experience B2C 341

Optimizely

APRIL 3, 2018

This article originally appeared in MediaPost. What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? It may seem like a tough question at first glance, but it isn’t really. The marketing channel is only important because it brought in that new customer. Your customer always will be your number one concern, and you should focus on his or her needs first and foremost.

Channel 327

Channel Marketing B2C Omnichannel 327

My Wife Quit Her Job

APRIL 1, 2018

Every year, selling on Amazon continues to get more competitive and I don’t see it getting easier anytime soon. Whenever there’s an opportunity to make money that is simple to understand, the masses always jump in and flood the market. At some point, you have to know what you are doing in order to be successful and we’re pretty close to that point now.

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eCommerce Marketing 227

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

BigCommerce

APRIL 3, 2018

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Even the “Mobilegeddon” update of 2015, which promoted “mobile friendly” sites in the search results, did not approach the importance of what’s about to happen.

Mobile 419

Mobile SEO Mobile eCommerce eCommerce 419

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack. The research is exciting. […].

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Consumer Marketing Mobile Customer Data 326

Optimizely

APRIL 5, 2018

It’s a slight understatement to say that retailers are struggling. There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year.

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B2C Consumer Shipping Costs Supplies 170

BigCommerce

APRIL 3, 2018

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. “Mobile has become the primary shopping method for many online consumers, and ecommerce brands are increasingly realizing that their mobile sites need greater prioritization,” said Brian Dhatt, chief technology officer for BigCommerce.

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BigCommerce eCommerce Mobile eCommerce Design 368

Forrester eCommerce

APRIL 3, 2018

Despite acknowledging that insights-driven firms pack competitive advantage into every decision, marketers give me good reasons every single day that they can’t quite rise to the level of insights they want to. But, as in all things, progress can be as powerful as perfection. Take a look at some of these most common concerns and […].

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B2B Marketing Technology 299

Kissmetrics

APRIL 5, 2018

You blog because you want Internet users to discover your content and engage with it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your content. Creating more content and putting it in more places gives you as many views, readers, and customers as possible. If you want to boost brand awareness and engagement, you need to be active on as many platforms as you can to spread your brand across the web.

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Social Media Article Blog Recommendation 212

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Groove

APRIL 5, 2018

Marketing platforms like Criteo and Rakuten help eCommerce brands build personalized shopping experiences. These tools collect order information from eCommerce sites to retarget audiences across multiple devices and platforms to drive conversions. However after working with several of our clients, we realized Criteo and Rakuten integrations for BigCommerce are not always what they should be.

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BigCommerce Information eCommerce Marketing 162

RTP blog

APRIL 6, 2018

By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on, cross-channel shopper has preferences and tastes that evolve at the speed of social media. Meanwhile the competitive landscape continues to increase in scope and complexity as global discounters extend their reach and Amazon and other online giants rush into more and more market sectors and geographies.

Shipping Costs 150

Shipping Costs Social Media Supplies Channel 150

Forrester eCommerce

APRIL 5, 2018

As China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA). My latest report, Walled Garden No More: Digital China Goes Global, tells how China’s global digital expansion is changing the digital ecosystems in SEA and how marketers should prepare for success. […].

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Marketing B2C 301

Kissmetrics

APRIL 3, 2018

No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing content in the world. It’s content that everyone should read. People would pay buckets of money just to read it. Millions are eagerly waiting for the notification that you’ve made it available.

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SEO Other Mobile Article 211

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Groove

APRIL 6, 2018

With HubSpot's Content Optimization System, or COS, users can create entire websites, blogs, landing pages and emails that are mobile-optimized out-of-box. These assets also integrate with HubSpot’s full suite of inbound marketing tools. Although HubSpot offers many pre-built templates and a basic Template Builder tool (no coding required), they also allow you to build templates using HubSpot Markup Language (HubL).

Customer 156

Customer Reference Document Blog 156

RTP blog

APRIL 4, 2018

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5. This event showcases new retail strategies and the technologies that power them, and includes presentations from several RevTech “graduates,” including: Neighborhood Goods ; Envizzo ; Xenio Systems ; Bottlefly ; Roopa ; Cherry Pick AI ; and.

Events 150

Events Technology Food and Beverages Retail 150

Forrester eCommerce

APRIL 5, 2018

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them. Marketers must adopt the right strategy, operational best practices and technology […].

Technology 278

Technology Operations Consumer Marketing 278

Kissmetrics

APRIL 6, 2018

Managing a sales team is no easy task. You have the potential to either make or break your sales reps. And there’s tons of conflicting information out there. Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow. But it isn’t always as simple as that. Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a decrease in your company’s profitability.

Management 208

Management Books Technology Document 208

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Ecommerce Platforms

APRIL 5, 2018

Influencer Marketing Strategy – An Introduction. Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business. While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth.

Marketing 163

Marketing Social Media eCommerce Blog 163

RTP blog

APRIL 3, 2018

By Adam Blair, Executive Editor Whenever an offensive (or sometimes just plain tasteless) product or ad campaign makes it out into the market, the same question is inevitably raised on social networks: “In all the design meetings and during all the approval processes, didn’t somebody notice that this would be problematic?” Even with an acknowledgement that hindsight is always 20/20, it’s a legitimate question when in recent years we have seen: H&M use a black child to model its hoodie embla

Article 150

Article Social Media Fashion Management 150

Forrester eCommerce

APRIL 6, 2018

I just had the pleasure of attending a Forrester Leadership Boards workshop followed by our Consumer Marketing Forum in New York City. As usual, data challenges remain top of mind for most marketers – siloed data, dirty data, inaccessible data… the usual suspects. However, there was also a data manifestation of an age old organizational […].

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Workshop Consumer Marketing Customer 271

My Wife Quit Her Job

APRIL 4, 2018

Today I’m thrilled to have my buddy James Clear on the show. James is someone who I met at a mancation held by Billy Murphy:) Now I’ve known about James for a very long time and he’s one of the most successful writers that I know. James focuses on uncovering the habits and routines of entrepreneurs, artists, athletes and high powered individuals and shares them in easily digestible and actionable articles.

Article 168

Article 168

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Bootstrapping Ecommerce

APRIL 3, 2018

Small business SEO can take your website to a whole new level. The most important thing is that you create & implement a strategy that works and never fail to make it better than that of your competitors. In this article, we give you the steps on exactly how to do that. The post Small Business SEO: How to Implement SEO for Small Businesses appeared first on Bootstrapping Ecommerce.

SEO 162

SEO Article eCommerce 162

RTP blog

APRIL 2, 2018

By Andrew Woodberry, InstaVR Virtual Reality (VR) gets plenty of headlines and bullish growth projections. For retailers, the primary question remains: how can this technology be incorporated into the buying process, at a reasonable price point, and actually drive purchases? The good news for retailers is that advances in technology now allow companies to create VR quickly in-house, at a fraction of what it cost just a few years ago.

Retail 150

Retail Outdoor Technology Subscription 150

Forrester eCommerce

APRIL 6, 2018

At its AWS Summit in San Francisco this week, Amazon Web Services announced a series of new services and GA’d a few from Re:Invent but the theme coming out at the conference was clearly on broadening its ability to accelerate your organization’s digital innovation strategy. While the core of this theme has been a key focus of AWS since its […].

Information 249

Information 249

SellBrite

APRIL 6, 2018

With over 500 million products in stock , Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search results. Use strategic SEO basics — like keyword research — to give your Amazon product descriptions a boost so that your products are seen by the right customers.

SEO 149

SEO Information Customer Online Retail 149

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Webbula

APRIL 5, 2018

Imagine how frustrating it is putting a ton of time and hard work into creating your next marketing campaign, growing your email list, only to have it blow up in. The post Spam Traps: Ignorance is NOT Bliss appeared first on Webbula.

Marketing 129

Marketing Information 129

Inflow Insights

APRIL 2, 2018

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t matter as much.

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Outdoor Electronics eCommerce Conversion Optimization 128

Forrester eCommerce

APRIL 6, 2018

March Madness may not be a stranger to many of you, but it is for me. Well, it was until my colleagues Matthew Flug and Caitlin Wall, shared something unique about this year’s competition. Pizza brand Little Caesar’s stated if a 16-seed team beat a number 1-seed team (this hasn’t happened in the history of […].

Marketing 236

Marketing 236

Klaviyo

APRIL 6, 2018

Targeted, personalized marketing is relevant marketing, and relevant marketing drives revenue. Creating automated email series (flows) that are triggered by the recipients’ actions is a great way to get targeted around timing. But if you’re sending automated emails, how personal can your content get? In January, we released a new visual Flow Builder that also introduced advanced flow branching.

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Marketing Other Information Customer 116

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail