Sat.Dec 07, 2019 - Fri.Dec 13, 2019

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Which DTC experience are you building: a cash machine or a campfire?

Talkoot

Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing checks, stuffing envelopes and licking stamps could. In the days before the internet, every week was filled with hours of mindless to-dos like scribbling down directions, copying documents and developing photos—tasks that are all now (blissfully) in our collective rearview mirror.

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How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

RTP blog

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout. It’s also the suppliers — big and small — that rely on these retailers as a valuable sales channel.

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4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.

eCommerce 370
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20 Mobile Trends for 2020

Forrester eCommerce

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Why? Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere. However, many brands wrongly think they have ticked the mobile box and […].

Mobile 389
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Get More Organic Traffic Without Doing Any SEO (Seriously)

Kissmetrics

You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do? Well, what if I told you there were simple ways to get more organic traffic and, best of all, you don’t have to do one bit of SEO?

SEO 339
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CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020

BigCommerce

Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways.

Consumer 279

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The One-Sentence Business Case For Customer Experience

Forrester eCommerce

Recently I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already you should jump on it today. As I write this post in December of 2019, corporate […].

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How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs. Because I teach a course on how to sell online, I’m often asked why I don’t launch more ecommerce stores and make infinite amounts of money:). While I love ecommerce and selling online, I prefer to diversify my businesses which is why I run an ecommerce store in addition to a top business podcast, a blog, and an annual eco

eCommerce 292
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How Retailers Can Use Snapchat To Boost Sales

RTP blog

By Hannah Hambleton, Beambox Snapchat is a powerful tool for any retailer. In this article, we’ll discuss why, highlighting some great ways to use Snapchat in your retail marketing. The result? Better brand awareness, customer loyalty and ultimately, sales. Why Should Retailers Look To Use Snapchat In Their Marketing? The Smartphone app Snapchat. allows users to share videos and photos (‘Snaps’) that are automatically erased after a few seconds.

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5 Keys to Great Account Planning

Groove

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again? Did we define what ‘success’ for this campaign would be at the beginning?” The easiest way to prevent confusion is by following the most crucial step: Account Planning.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Holiday Highlights From Cyber Week: What’s Happened Since 2014

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. For several years, market research firm Bizrate Insights has surveyed US shoppers during Cyber Week. We looked back at the Bizrate data from five years ago and found several interesting changes in consumer behavior: The percentage of shoppers belonging to a shipping club appears to […].

Shipping 221
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Customer-Centricity is Here to Stay

Optimizely

eCommerce Brands are in a Battle for the Customer Profile. Whether they know it or not. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience. Channel-centric solutions that aren’t built on, or paired with, a CDP create a ceiling for your ability to dynamically segment, personalize, and create a lasting impression on every buyer.

Customer 195
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A Detailed Cart2Cart Review: One the Best Shopping Cart Migration Tools

Ecommerce Platforms

If you’re reading this Cart2Cart review, then I guess you’re probably not a newbie in the field of online selling. Hence, you must have noticed the speed at which ecommerce tech has been changing of late. Going by the numerous reviews we’ve done so far, it’s pretty evident that ecommerce is constantly growing , and at an exponential rate. The year 2019 alone has seen a wide range of feature improvements and updates being implemented by various selling platforms, as they try to outdo each other i

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How eCommerce Writing and Content Marketing is Evolving

Groove

I had the opportunity to sit down with the man - no, the legend - behind WriterAccess: Byron White. From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. He communicated with me valuable insights, like eCommerce writing, and content's increasingly important role on the future of the marketing industry.

eCommerce 251
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Do You Recruit Bad Employees As A Matter Of Policy?

Forrester eCommerce

For better or for worse, my family is a customer of a large bank near my home. Once in a while I step in to the branch to update documents for my mother (she still likes to see her account balance in print), or some other such need. Here’s the kicker though: Every time I […].

Document 221
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Awakening Better Sleep Through Digital Experiences: How a Global Leader In Sleep Health Is Empowering Customers To Improve Their Sleep Online

BigCommerce

Sleep science has come a long way in the past few decades.

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Stripe vs PayPal: Which Payment Gateway is Right for You?

Ecommerce Platforms

You’ve got the most amazing selection of products, competitive prices, and some pretty successful marketing on your online store. However, you won’t be able to pluck success from the ecommerce world until you’ve got one more thing right: your payment gateway. The payment gateway on your ecommerce site is how you accept and process payments from your customers when they visit you online.

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4 Tests to Double eCommerce Conversion Rates

Groove

Although A/B and multivariate tests were once reserved for technical experts, Google's introduction of Google Optimize made testing widely accessible. This free tool integrates directly with Google Analytics and lets you conduct simple tests without coding. As a result, many companies are reaping the benefits of increased eCommerce marketing insights.

eCommerce 242
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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Avoid Becoming Dumb Money

Forrester eCommerce

The Dos And Don’ts Of Accelerating Innovation With Corporate Venture Capital One former VC partner I spoke with for my research on corporate venture capital (CVC) — “Accelerate Open Innovation Via Corporate Venture Capital” — said he believed there was a direct correlation between the number of CVCs formed in a year and a looming […].

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Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Shopify Plus and Magento 2 Commerce are two of the most popular eCommerce platforms for mid-market and enterprise-level online retailers. This post outlines their differences to make it easy to see what each platform offers for large and fast-growing stores. While there are other great comparisons of Shopify Plus and Magento Commerce written, many of the ones we found were written by partners or affiliates of the platforms, and may be biased. . ( Full disclosure: At Inflow, we are a Shopify Part

Magento 148
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Hard Bounce vs. Soft Bounce: Email Delivery Troublemakers

Omnisend

Hard bounce, soft bounced emails, spam – these all are keywords for poorly performed email campaigns. These troublemakers can spoil not only your email campaign results but the sender’s reputation as well. Keep reading and learn how to distinguish hard bounce vs. soft bounce, correct potential issues and prevent your emails from getting bounced. What Read more The post Hard Bounce vs.

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5 Keys to Great eCommerce Planning

Groove

From developers and graphic designers to marketing specialists and clients, there’s a lot of communication going on. It can be hard to keep everyone on track towards the same goals. You may find yourself wondering, “But wait. what were we trying to accomplish again? Did we define what ‘success’ for this campaign would be at the beginning?” The easiest way to prevent confusion is by following the most crucial step: Account Planning.

eCommerce 234
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight. As a culture, we are questioning long-held expectations attached to being a man or a woman, envisioning a spectrum between that binary, and even outright rejecting the cultural construct of gender. The force is strongest among younger consumers, and the […].

Marketing 195
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6 Practical Tips for B&M Retailers to Improve the Retail Checkout Experience

Wiser

The in-store shopping experience has a number of benefits for consumers. It’s a great way to see and test products before buying, store associates can help guide shoppers in the right direction, and there’s the instant gratification of buying an item and being able to use it that day. However, there are some things about certain brick-and-mortar stores that are not fun: long lines and poor checkout experiences.

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An In-Depth ShippingEasy Review: Everything You Need to Know

Ecommerce Platforms

Have you come across ShippingEasy before? If not, never fear because you're in the right place. This ShippingEasy review is going to break down everything you need to know about this platform. So, hopefully, by the end of this blog post, you'll have a better idea of whether this solution meets the needs of your business. Does that sound good to you?

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Social Media Branding Tips from the Experts

Groove

Social Media has become one of the most influential marketing tools used today. Companies market their brands by posting videos, photos and other creative content to drive a consumer market. Some believe social media branding is as easy as posting photos every once in a while. However, taking the time to develop a social media strategy will help your brand establish longevity and customer loyalty.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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7 Uncommon Ecommerce Growth Hacking Tactics to Get More Customers

Bootstrapping Ecommerce

If you build connections with your customers & meet them where they are, good things happen. The growth hacks in this article will help you do that. The post 7 Uncommon Ecommerce Growth Hacking Tactics to Get More Customers appeared first on Bootstrapping Ecommerce.

eCommerce 113
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Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out. So, by the end, you’ll have all the practical information about quality scores that you need to improve the performance of your Google Ads campaigns.

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Looking for an Upserve POS Review? Check This Out

Ecommerce Platforms

Are you a restaurant manager or owner? If so, you'll be all too familiar with the importance of finding and using the perfect point of sale solution. The right software can make both yours and the work of your team a million times simpler. So, in this article, we're going to cover one such program, Upserve POS. Throughout this review, we'll cover Upserve's main features, its pros, cons, and everything else in between.

POS 104
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Landing Page Design Best Practices

Groove

If you’re looking to accomplish specific business objectives - like offering downloadable content (ebooks, webinars, etc.), free trials, demos or discounts for products - landing pages are the place to do so. Landing pages have clear objectives that offer something of value to consumers and improve conversion rates. These pages are separate from your business’s website and often restrict navigation, competing links and alternate options in order to eliminate distractions and capture your visitor

Download 229
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt