Which DTC experience are you building: a cash machine or a campfire?
Talkoot
DECEMBER 12, 2019
Brands that can build campfires, should. I love autopay. I love it as only someone who used to sit at their kitchen table for an hour every week signing checks, stuffing envelopes and licking stamps could. In the days before the internet, every week was filled with hours of mindless to-dos like scribbling down directions, copying documents and developing photos—tasks that are all now (blissfully) in our collective rearview mirror.
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