Sat.Nov 17, 2018 - Fri.Nov 23, 2018

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Plant Big-Ticket Items in Your Buyers’ Brains

Optimizely

Think about all the times you’ve had to make an expensive purchase. A new car, a house, a home theatre system, a washing machine, that $800 food processor that really can do it all… For most shoppers, these major purchases also tend to be one-off purchases. We don’t need multiple $800 food processors, much as we may love to chop and purée. But that doesn’t mean we aren’t tempted to splurge on high-cost items every once in a while.

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The 7 Biggest SEO Lessons I Learned from a Google Employee

Kissmetrics

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship with or the career of the Google employee.

SEO 273
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Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand

RTP blog

By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how they, coupled with disruptive technologies, impact the way brands do business. Brian sat down with Alicia Esposito, Content Strategist for Retail TouchPoints, to discuss his latest research on retail innovation and how they align with holiday strategy and planning.

eCommerce 150
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Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester eCommerce

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs. Often, the focus of channel technologies is to make difficult processes easier, automate workflows, measure multi-tier activities, and drive more efficient spending, coverage, and partner communication.

Channel 419
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales.

SEO 380
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Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers. What’s especially frustrating is that Amazon never takes corrective action unless they receive enough negative press coverage.

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Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan? Yup, but our discussion was about IBM’s […].

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WP Engine Review [Hosting Service]

Ecommerce Platforms

This WP Engine review comprehensively evaluates its features and functionalities, including the overall WP Engine pricing. This should help you determine its relevance to your business. Let’s be honest. While the phenomenal growth the hosting industry has seen lately is largely beneficial, it also introduces a whole new complex twist. It’s essentially not single-faceted anymore.

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Email Marketing Best Practices for 2019

Groove

It's been projected that by 2021, the number of emails sent and received each day will grow to 320 billion. That is an almost inconceivable number of emails with the potential to drive sales for businesses. If you want to take advantage of email marketing, I have outlined four email marketing best practices that won't fall irrelevant any time soon. Use segmentation.

Marketing 161
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Are Amazon HQ2 Criticisms Valid, Overblown — Or Both?

RTP blog

Like the entire HQ2 selection process, the decision by Amazon to split its new headquarters between two cities, Arlington, Va. and Long Island City in Queens, N.Y., has gotten plenty of attention from business publications, media talking heads and politicians alike. While the move is anticipated to bring 50,000 jobs to the two metropolitan areas, the company’s drawn-out selection process has generated plenty of negative criticism directed at the e-Commerce giant.

eCommerce 150
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The Evolving Retailers Fulfillment Strategy: Meeting Demands with Agility

Speaker: Becky Parisotto and John Vurdelja

Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever

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Tier It Up: A Winning Strategy For Customer Success Management Programs

Forrester eCommerce

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business? The answer is that the most successful CSM programs use tiered structures that balance people […].

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Yaguara Review: All You Need to Know

Ecommerce Platforms

If you're at a stage with your e-commerce business where you need to expand- you're in the right place. We're going to explore a tool that'll help you do precisely that. So, with all that in mind, let's dive into this Yaguara review! Yaguara Review: Introduction. This software's only a few months old, but it was rigorously tested for months before its public launch.

eCommerce 156
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Magento Competitors: An eCommerce Overview

Groove

Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available. Becoming a successful online retailer means understanding how eCommerce platforms work and how they can satisfy your business needs. Choosing the eCommerce platform that works well for your business it’s not a question of choosing between the bad and the good available options.

Magento 150
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Making The Retail Moments That Matter Most Positively Contagious

RTP blog

By Derek Dykens, Cisco Flu season is upon us and catching the bug is not all that has shoppers concerned this winter. Standing in long lines, not being able to find an associate to help or arriving to the store only to find a product out of stock are too often still a reality during the holiday season. It is no surprise that shoppers are in search of effortless experiences that provide much-needed transparency and can save them time.

Retail 150
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Modernizing the Frontend Experience on Salesforce Commerce Cloud

Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.

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Moving Your Contact Center To The Cloud: Top Trends Fueling The Market

Forrester eCommerce

Transitioning your contact center to the cloud isn’t just for smaller businesses; it can help brands of all sizes boost agility and access to new features. In our new report, “The Forrester Wave™: Cloud Contact Centers, Q3 2018,” we identified the 11 most significant vendors in the space and evaluated them to help you select […].

Marketing 373
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Dependency Upgrades: why commerce software engineers need a policy and process  

GetElastic

For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively. In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process. Why you need a policy and   process   All software depends on other software to accomplish useful tasks.

Document 149
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Magento Competitors: An eCommerce Overview

Groove

Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available. Becoming a successful online retailer means understanding how eCommerce platforms work and how they can satisfy your business needs. Choosing the eCommerce platform that works well for your business it’s not a question of choosing between the bad and the good available options.

Magento 150
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17 Ways You Never Knew You Could Build Backlinks to Your Ecommerce Store

SellBrite

Ecommerce SEO sucks. Building backlinks, particularly. You’re competing against the big guys, like Amazon and eBay, and everyone knows and trusts them. Furthermore, how often do you see pages linking to ecommerce brands? You’d probably see more quick wins by throwing a little more cash at a Facebook Ads campaign. Plus, as a brand manager, you’ve probably got better things to spend your time on.

eCommerce 138
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Google’s Plan To Fix Healthcare With AI

Forrester eCommerce

For years, Alphabet (Google’s parent company) has let its businesses build out their own healthcare solutions without imposing an overarching healthcare strategy. As a result, the company now has no less than six different businesses pursuing healthcare initiatives without a unifying objective.

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Research: How BBB Seal Negatively Impacted Conversions on a Client’s eCommerce Site

Inflow Insights

Recently we tested the presence of the Better Business Bureau’s seal on one of our retail client’s eCommerce sites. Specifically, we tested its impact on conversions. And we were very surprised by what we found. In an A/B test with and without the badge, the version without the badge resulted in a 5% lift in conversions. The version with the BBB badge had less conversions.

eCommerce 136
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75 Print-on-Demand Product Ideas: Your Guide to Creating Every Type of Custom Product Possible

A Better Lemonade Stand

We’ve rounded up 75 print-on-demand product ideas that exist on the market right now, so entrepreneurs can stock their stores with them. The post 75 Print-on-Demand Product Ideas: Your Guide to Creating Every Type of Custom Product Possible appeared first on A Better Lemonade Stand.

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How to Maintain Brand Consistency Across All Mediums

Bootstrapping Ecommerce

New to branding? This is what companies of all sizes can do to maintain brand consistency in the current market environment. The post How to Maintain Brand Consistency Across All Mediums appeared first on Bootstrapping Ecommerce.

eCommerce 125
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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LIFT Your Emerging Tech Efforts To The Next Level

Forrester eCommerce

Too many firms are heavily focused only on what their customers are looking for today. This makes sense if you are struggling to address these current, tactical needs. But if you are meeting these needs, your focus needs to shift to: Your customers’ needs evolution. Your customers’ ultimate objectives — beyond what they use you for. […].

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The Best Places to Sell Vintage Clothes Online

ecomdash

Selling vintage clothing is a booming business right now. In fact, it’s reported that resale grew 24 times faster than retail between 2017 and 2018. Additionally, the overall resale market is likely to reach $41 billion by 2022. If you’re considering trying the resale market, now is the time to do it – and vintage clothing is the way to go. Within the next decade, it’s expected that American closets will consist of at least 33% of used and vintage apparel.

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The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants? 2018

A Better Lemonade Stand

Ready to save some cash on the best tools in the ecommerce industry? We’ve rounded up all of the best ecommerce Black Friday deals for 2018! The post The Best Black Friday & Cyber Monday Deals for Ecommerce Merchants? 2018 appeared first on A Better Lemonade Stand.

eCommerce 125
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Why personalisation means good retail

Retail Technology Review

Retailers are all chasing a personalisation dream, aiming to tailor in-store and online propositions to ensure their customers feel like they’ve received relevant, impactful, and delightful experiences.

Retail 107
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Will CX Pros Still Have A Job In 2025?

Forrester eCommerce

There we were. a round table of CX leaders from across Southeast Asia, senior executives with years of experience running large, successful teams and chipping away at the journey to turn our organizations into customer-obsessed enterprises. We shared our recent wins and successes and learned from each other how to go faster, […].

Other 348
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Unbounce Review – Build and Test Custom Landing Pages

Ecommerce Platforms

This Unbounce review explores its primary features, the corresponding functionalities, overall pricing plans, plus the type of users the platform is built for. If you’re reading this, you’ve probably tried out landing pages before. And so have many marketers and most ecommerce businesses. Now get this- only about 22% of businesses are happy with their consequent conversion rates.

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The critical question for struggling retailers: Too much store or not enough brand?

Steve Dennis

I suspect hardly anyone is surprised when an ailing retailer announces plans to shutter locations en masse. Across the last several years we’ve seen dozens of once mighty chains close hundreds of stores in hopes of staving off a trip to the retail graveyard. Last week, having already closed some 120 stores in a bid to shrink to prosperity, Macy’s announced that it plans to eventually reduce the size of many of its under-performing stores.

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21 Product Research Tips To Uncover Legit Ecommerce Market Opportunities

eCommerce CEO

Trying to figure out how to do product research? When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Don’t get too caught up on specific products, its the product niche that you need to key in on. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.