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At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.
The best product description apps for Shopify can be a phenomenal time-saving tool. After all, as an entrepreneur, running your own online store, you have a lot of different tasks to handle each day. You need to track down suppliers, manage logistics, deliver excellent customer service, and promote your company, since finding the time to produce attractive product descriptions can be tough.
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We found that agnosia quite nicely describes what is happening with companies’ efforts around experience. Their inability to identify you as the same individual after having repeatedly interacted with them as a customer and user and employee over a period of time, might cause you to question your sanity when interacting with them.
Today, I have a very special guest back on the show, Yoni Mazor. Yoni is the founder of Getida, where he helps Amazon sellers recover their money. Amazon screws up all the time without telling you and we’re going to discuss all the ways that you are losing money right now as a seller and what you can do about it. What You’ll Learn How to get your money back from Amazon Amazon’s most common mistakes What to look out for on your Amazon reports Other Resources And Books Get $400 i
Data is one of the hottest commodities in the business world. For retailers, this is especially true when it comes to pricing data. Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc.
Data is one of the hottest commodities in the business world. For retailers, this is especially true when it comes to pricing data. Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc.
Kohl’s has announced the locations of the next 250 stores that will be opening 2,500-square-foot Sephora shop-in-shops in 2023. Last year Kohl’s and Sephora announced plans to expand their partnership to all of Kohl’s more than 1,100 locations. With the addition of these 250 locations, the total Sephora at Kohl’s fleet will reach more than 850 by the end of this year, in line with the planned timeline of the rollout.
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).
Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. This can help not only with purchasing behavior, but also with customer retention. There are different types of rewards and recognition programs that businesses can offer their consumers, but the challenge lies in how well the loyalty program objectives are met—such as helping the business grow or raising brand awareness.
Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Rue21 has named Josh Burris CEO and member of its board. Burris replaces Bill Brand, who announced his intention to step down this month. Burris joins the retailer from GNC , where he has served as CEO since February 2021 , leading a successful restructuring under new ownership. Burris brings more than 25 years’ experience leading consumer-focused retail brands, including Abercrombie & Fitch, Hollister, DKNY, Karl Lagerfeld Paris, Calvin Klein Performance, Wilsons Leather and GH Bass & C
It’s news to no one that the past few years have been tough. Having only just found some stability post-pandemic, companies are now thrust into a new economic crisis. In times like these, customer service teams are often pressured to cut costs – at all costs.
Reading Time: 7 minutes Your 7-year-old headphones just gave up on you, and you’re in desperate need of a new pair. You can’t work from home without new music keeping you focused, and the closest store is hours away. If you’re like five in ten U.S. consumers , though, you’re searching for information online. Nearly one-third of consumer electronics are bought online — and for good reasons.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Walmart is reportedly eliminating hundreds of jobs at five ecommerce fulfillment centers, according to Reuters and CNBC. Affected employees have been asked to find jobs at other Walmart locations within 90 days as the company makes cuts “to better prepare for the future needs of customers,” according to a company spokesperson. “This decision was not made lightly, and we’re working closely with affected associates to help them understand what career options may be available at other Walmart locat
To help you reach a future fit IT organization, Forrester has identified the six key steps to understanding IT operating model customers and stakeholders — if you do this, you can put them at the center of design, build, deliver, and serve.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels. The partnership spans Prada Group’s brands, including Prada , Miu Miu , Church’s , Car Shoe , Pasticceria Marchesi and Luna Rossa.
Learn how to cut through the noise and build compelling business cases using Forrester's proven Total Economic Impact™ methodology — the same methodology we use to help our clients demonstrate a consistent, proven, and repeatable way to justify technology investments.
What is EDI? EDI stands for Electronic Data Interchange. First introduced in the 1960s to support shipment supply chains in the US military, it is a system of exchanging business documents electronically between different companies, organizations, or trading partners. EDI is used to automate and streamline business processes, such as ordering, invoicing, and shipping, by replacing traditional paper-based documents with electronic documents that can be easily exchanged and processed by computers.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.
This week, the Forrester Wave: Content Platforms, Q1 2023 went live! We looked at 13 key vendors and evaluated them on 26 criteria. This resulted in 3 Leaders, 7 Strong Performers, 2 Contender, and 1 Challenger.
Understanding a customer’s expectations and preferred experiences across all channels best positions an ecommerce business for success. But gathering that information, synthesizing it, and analyzing it so the data can be used in a meaningful way is no small task.
The UK’s largest independent toy retailer, The Entertainer , has partnered with retail industry charity the Retail Trust to introduce a range of new measures to support its employees’ health and wellbeing. The partnership is set to give over 2,000 employees at The Entertainer, and their families, access to a range of personalised wellbeing resources from the Retail Trust.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision. “ It’s a channel and data that retailers and bran
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned.
In 2023, supply chains must adjust to the dramatic changes in consumer demand, congested ports, and chaotic distribution centers. This means that the retail supply chain and supporting logistics must adapt to these volatile market conditions. The retail supply chain must be agile and flexible to provide end-to-end visibility and serve customers with an omnichannel approach.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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