How to Create an Effective Omnichannel Strategy | Salsify
Salsify
OCTOBER 29, 2020
The demand for an omnichannel commerce experience is driving brands to rethink their commerce strategies.
Salsify
OCTOBER 29, 2020
The demand for an omnichannel commerce experience is driving brands to rethink their commerce strategies.
Optimizely
OCTOBER 29, 2020
The average eCommerce website conversion rate is about 2.8 percent. That’s pretty rough. If retailers want to pump that figure up, it is critical for them to reexamine their site and seek out simple yet effective ways to increase their conversions. From landing pages to navigation to checkout flow essentials, sellers must go through their store with a fine-toothed comb to identify and remove areas of friction.
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FastSpring
OCTOBER 27, 2020
As the demand for software grows for online shoppers, so does the expectation for a seamless direct to consumer (D2C) experience. D2C not only offers personalization and elevates the buyer experience for your customers, but also gives your business complete control over how you choose to position, market, and ultimately sell your products. It’s a win-win!
Forrester eCommerce
OCTOBER 28, 2020
In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Kissmetrics
OCTOBER 29, 2020
According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared. They don’t have the strategy, tactics, or tools they need to market their business well.
Retail TouchPoints
OCTOBER 26, 2020
This year’s surge in ecommerce has put strains on both supply chains and websites, and retailers now are guessing what challenges they will face as fall and winter bring the threat of a COVID-19 resurgence as well as the usual holiday rush. With ecommerce traffic unlikely to wane anytime soon, retailers need to harden their operations to prepare for a potential holiday rush.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Forrester eCommerce
OCTOBER 30, 2020
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
Kissmetrics
OCTOBER 26, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress is the world’s most popular CMS platform. According to a 2020 study, 455 million sites worldwide are powered by WordPress. It’s what I use to manage my blog here at NeilPatel.com, as well as my other sites and ventures.
Retail TouchPoints
OCTOBER 27, 2020
IKEA has partnered with Google Cloud to improve it technological capabilities, including the implementation of AI and machine learning tools, upgrading omnichannel capabilities and exploring new customer service offerings. The retailer already was using Google Cloud to help scale operations during the coronavirus pandemic and will continue looking into new possibilities.
BigCommerce
OCTOBER 27, 2020
Have you ever dreamt of starting an online business but were confronted with a few small problems?
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
OCTOBER 26, 2020
In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.
Kissmetrics
OCTOBER 27, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A decade ago, clouds were white puffy things we pointed at in the sky. Today, I suppose that’s still true. But “the cloud” means something completely different. It started as a buzzword, but now, it’s not uncommon to hear it in an afternoon conversation over coffee.
Groove
OCTOBER 27, 2020
There are so many factors to consider when designing an eCommerce website. To help you get started, we're sharing 5 website design best practices to help you create a unique and engaging shopping experience for your customers. Website Design Best Practices: 5 Ways To Improve UX. Before launching a website , we ensure that all of our clients' sites follow these website design best practices: Show your UVP on the home page.
Retail TouchPoints
OCTOBER 30, 2020
Walmart has removed guns and ammunition from its sales floors due to isolated incidents of “civil unrest,” according to CNBC. The retailer will continue selling the items in the stores that carry them, which account for approximately half its footprint. “We have seen some isolated civil unrest and as we have done on several occasions over the last few years, we have moved our firearms and ammunition off the sales floor as a precaution for the safety of our associates and customers,” said Walmart
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
OCTOBER 29, 2020
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology.
Kissmetrics
OCTOBER 25, 2020
If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? There are compelling reasons for both, and it mostly depends on your situation. Read on to find out which decision is better for you. The Benefits of Working With a Digital Marketing Agency.
BigCommerce
OCTOBER 30, 2020
Shopify has almost become synonymous with ecommerce. For good reason.
Retail TouchPoints
OCTOBER 27, 2020
BigCommerce has partnered with Deliverr to enable retailers selling on virtually any marketplace to offer two-day delivery. The solution provider also has partnered with Wish to add an additional marketplace integration and has launched Channel Manager, a platform feature designed to help retailers manage their omnichannel sales presence. BigCommerce retailers selling on Wish can now utilize Deliverr’s two-day fulfillment to get the Wish two-day tag on their listings.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
OCTOBER 28, 2020
Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.
Kissmetrics
OCTOBER 27, 2020
Climbing a mountain takes months or years of hard work from training to actually hiking the mountain. If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. But that’s not fair. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation.
Groove
OCTOBER 28, 2020
As a Premier Magento Agency , our team of developers created a HubSpot Magento Integration to help eCommerce businesses sync valuable customer and order data from their Magento stores into HubSpot. Integrating this data allows businesses to better market their brand to their audience. HubSpot Magento Integration: What Is It? The HubSpot Magento Integration by Groove Commerce is a great tool for businesses that want to transfer data from their Magento store into HubSpot.
Retail TouchPoints
OCTOBER 29, 2020
Seeking to strengthen its competitive position, Bed Bath & Beyond will introduce 10 new private label brands as it scales back its reliance on coupons. The retailer also plans to invest $250 million to improve the 450 stores that deliver 60% of the retailer’s revenue, and another $250 million for revamping its supply chain over the next three years.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
OCTOBER 27, 2020
Our research shows that innovation leaders grow 3.6 times faster than the industry average. These innovation leaders, among other things, embrace emerging technologies and leverage them for business model innovation. In order to embrace technologies, you first need to understand which technologies are out there, how mature they are, what you can use them for, […].
Kissmetrics
OCTOBER 27, 2020
You’ve started a business, brand, or website, and it’s time for you to start distributing content. Congratulations. What you might not be thinking about is how to find a font that represents your brand. Sure, you know you’ll need to learn certain skills like how to write a blog. But fonts might not be high on your to-do list — and they should be.
lateshipment
OCTOBER 30, 2020
The fact that this year’s holiday season is happening amidst a global pandemic itself is a challenge for everyone as it is unprecedented. Customers are confused between spending on products that they’re craving and saving money by just going for the need of the situation. Shipping carriers are already straining their capacity due to social distancing norms and supply-chain restrictions.
Retail TouchPoints
OCTOBER 26, 2020
GameStop will now offer customers a buy now, pay later payment option across its more than 3,300 U.S. retail stores, online and via its mobile app. The video game retailer has deployed this service, which allows shoppers to pay in four interest-free payments, through a partnership with global payments provider and shopping service Klarna. GameStop also will be featured in Playing for Keeps, Klarna’s immersive gaming event series, which will be livestreamed on Twitch on Oct. 27 and 29.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
OCTOBER 30, 2020
As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves.
Kissmetrics
OCTOBER 26, 2020
Warren Buffet once said, “Price is what you pay. Value is what you get.”. Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers what they can expect to gain by doing business with you.
My Wife Quit Her Job
OCTOBER 28, 2020
Today I’m thrilled to have Chalene Johnson on the show. Chalene is a New York Times bestselling author, lifestyle expert and top health podcaster with over 20 million downloads. She also holds the Guinness book of world records for having starred in the most fitness videos ever. Chalene is truly an inspiration to us all and in this interview, we’re going to learn how she achieved her success.
Retail TouchPoints
OCTOBER 28, 2020
The troubled $16.2 billion acquisition of Tiffany by global luxury giant LVMH , which has devolved into suits, countersuits and threats, could still be salvaged. Citing unnamed sources close to the negotiations, CNBC reported that the companies are in “indirect conversations” to settle, possibly for a lower purchase price. The deal’s revised terms would price Tiffany stock at $130 to $133 per share, down from the $135 per share that had originally been offered in November 2019.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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