Sat.Mar 26, 2022 - Fri.Apr 01, 2022

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3 Top Ecommerce Personalization Trends | Salsify

Salsify

Whenever a customer visits your product page, they’re telling you a story — what they click, when they bounce, how they search — it all reveals a tremendous amount about their shopping habits.

eCommerce 118
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How To Build Successful Retail Partnerships: A Step-by-Step Guide | Salsify

Salsify

If you’ve worked in marketing for even a short while, it’s probably pretty clear why keeping your brand on good terms with retailers is so important.

Retail 122
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How Pricing Mistakes Could Be Hurting Your Profits

Wiser

Pricing strategy is one of the hottest topics in the retail world, and rightly so. Having the right strategy keeps companies competitive and profitable. But, with so much information on price optimization floating around out there, and countless tips on increasing your profit margins, it can be difficult to know which strategies will actually help your bottom line.

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Marketing Growth Will Accelerate In The Post-Pandemic Era

Forrester eCommerce

Marketing’s shift to digital and its rising importance in a rapidly changing world will lead to an acceleration in marketing investment over the next five years. But growth will vary significantly by industry.

Marketing 370
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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BigCommerce 2021 Annual Report: Another Year of Digital Growth and Disruptive Innovation

BigCommerce

As the pandemic-accelerated growth of ecommerce continued into 2021, the world experienced yet another transformational year of digital growth, and…

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers.

More Trending

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Design Leaders Reveal How To Build Inclusive And Diverse Design Teams — And Why That Matters

Forrester eCommerce

Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the answer to both questions is “yes,” great! But if you’re like most companies we speak with, you’re missing an essential component for creating inclusive experiences: an inclusive and diverse design team. Having such a team […].

Customer 370
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Make it Big Podcast: The Current and Future State of B2B Ecommerce

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Lizzo Kickstarts New Inclusive Shapewear Brand With Help From Fabletics

Retail TouchPoints

Fabletics is partnering with Grammy Award-winning artist Lizzo to launch YITTY , a new shapewear brand. Lizzo has been developing the business for three years and will put an emphasis on inclusivity, with fits for all body types from size 6X to XS. YITTY aims to blur the lines of inner and outerwear with intentional-meets-functional designs and bold colors.

Fashion 299
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Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. The company primarily sells apparel through its eCommerce website, which was established in 2005. Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy. Since then, we’ve been working to streamline the process of purchasing online while growing eCommerce revenue.

SEO 195
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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There Is No Metaverse Today, But Be Prepared

Forrester eCommerce

Look Beyond The Hype To Uncover The Real Opportunities The metaverse has been a source of much promise, confusion, and speculation. Media headlines tout any extended reality (XR) experience as “the metaverse,” but it’s misleading: The metaverse doesn’t exist today; only a few precursors do. And we’re years away from the actualization of the internet’s […].

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Tidio Chat Review: What Does This Software Have to Offer?

Ecommerce Platforms

If you're looking to run a successful online business (and we're assuming you do, that's what's brought you here), delivering first-rate customer experiences is vital. Needless to say, your website and what it has to offer plays a crucial role in ensuring prospects enjoy a positive first impression of your brand. Cue, live chat software. Of course, to offer decent chat functionality on your site, you'll need to use the right software.

Live Chat 211
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Inside Walmart’s Expanding Last Mile Strategy: Employee Empowerment, Automation and Sustainability

Retail TouchPoints

Consumers’ continued reliance on omnichannel fulfillment has created new opportunities for industry giants like Walmart to differentiate and gain market share. The retailer reported 5.6% comparable sales growth and growing market share in grocery during Q4 2021, and much of this success can be attributed to its robust last mile and fulfillment strategy.

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The Pros and Cons of Shopify vs Squarespace for Selling Online

Groove

Shopify and Squarespace are both popular and feature-rich tools for creating websites. The primary difference between the two services is what they were originally designed to accomplish - and what that means for each service offering today. Read on to learn which website creation and management tool is right for your needs when comparing Shopify vs Squarespace for eCommerce.

Shopify 195
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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If You Have To Benchmark, Get Your Data From A Trusted Source

Forrester eCommerce

At some point, most tech execs will be asked to explain their organization’s cost structure. What are the macro-level IT and digital spend structures in my industry? How can we justify our IT cost allocation to the business? Are there any areas of opportunity in our IT staffing strategy that we can take advantage of? […].

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398: I Doubled My Social Media Following in 6 Months With This Strategy. Here’s How With JK Molina

My Wife Quit Her Job

Today I have my buddy JK Molina on the show. JK is a Twitter expert and the owner of TweetHunter, a tool that allows you to manage and grow your Twitter account. Full disclosure: I was a Twitter skeptic before I met JK. But today, Twitter is one of the social media platforms that I value the most. In this episode, you’ll learn how JK helped me double my Twitter following to 15K followers in just 6 months and the practical applications of this platform.

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IM Properties Launches Software for Secure Lockers at Mixed-Use Facilities

Retail TouchPoints

IM Properties has partnered with Parcel Pending to launch the Premier Parcel secure delivery locker concept for residential deliveries. The service will be powered by Premier Parcel, a new company owned by IM Properties, with the lockers located next door to Sendik’s at The Corners of Brookfield, a mixed-use facility in Brookfield, Wis. that combines retail, restaurant, residential and entertainment offerings.

Shipping 296
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B2B Email Marketing Strategies To Drive Engagement & Revenue

Groove

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. These prospects, leads and customers aren’t individual consumers, though. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. There are some B2B best practices to follow when it comes to creating and sending emails to other businesses.

B2B 195
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Is Inflation Driving US Retail Sales Growth?

Forrester eCommerce

As retail industry analysts, the key question for us is whether inflation is already driving US retail sales growth – or is the retail sales growth still volume-driven?

Retail 369
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How to Handle Unused Shipping Labels

lateshipment

Understanding Shipping Labels. Shipping labels are an important part of any business’ package delivery process because when they’re damaged or missing, your parcels can probably get lost and ultimately hurt your customers’ delivery experience. In several instances e-commerce businesses, 3PLs, drop shippers, etc with huge shipping volume print ‘extra’ labels at times and use them on orders that more often than not get delivered.

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Able Made Pop-Up at NYC’s 1 Hotel Supports Brands’ Purpose-Driven Missions

Retail TouchPoints

Responsible athleisure brand Able Made has launched a new immersive pop-up retail experience to promote its sustainable mission-driven message at 1 Hotel Central Park in New York City. Through the partnership with 1 Hotel — properties are inspired by nature and created using reclaimed materials — Able Made has found a pop-up home that aligns with its own values to afford an eco-friendly shopping destination.

Reference 287
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STRIVE Offers Free Resources to Market to the Military

SheerID

In honor of Military Appreciation Month, SheerID and Refuel are providing incentives and support to help brands reward the military community.

Marketing 158
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Web3 Isn’t Going To Fix The Shortcomings Of Today’s Web

Forrester eCommerce

Will Web3 deliver on its promise of allowing users to control their own data? Learn the three key tenets of the new vision.

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Sendinblue vs Constant Contact (Apr 2022): Which Email Marketing Platform is Best?

Ecommerce Platforms

Struggling to make the choice between Sendinblue vs Constant Contact? Both of these tools have earned a lot of attention over the years for their ease-of-use, feature-rich packages, and powerful approach to email marketing. So, which is best? Ultimately, the ideal email marketing solution for you will depend on what you want to accomplish. Some brands are committed to building omnichannel marketing campaigns with email at the core.

Marketing 104
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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey. They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. We call this Shopper Promiscuity, with a propensity toward curiosity, experimentation, and risk-taking.

Marketing 279
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Brick by brick: How Lego continues to build a toy empire

RetailDive

The retailer celebrates its 90th anniversary this year. And with over $8 billion in sales and IP deals that leverage pop culture, it shows no signs of slowing down.

Toys 119
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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How ABM Technology Is Evolving The Modern Marketing Landscape

Forrester eCommerce

The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.

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Squarespace Pricing Plans in the UK (Mar 2022)

Ecommerce Platforms

When it comes to Squarespace pricing, UK business owners can choose from a variety of different packages, tailor-made to suit specific entrepreneurial needs. You can start with something simple, like the Squarespace personal plan, which focuses on individuals hoping to launch a professional site. Alternatively, you might need something more advanced, like the Commerce plan, designed to help you sell online.

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Exclusive Q&A: ‘It Just Felt So Lonely’ Being a Person of Color in Retail Leadership

Retail TouchPoints

Corporate awareness of diversity, equity and inclusion practices (DE&I) in retail has grown over the last few years, but within many companies actual progress has been slow or nonexistent. For Bumbershoot CEO and CMO Kimberly Minor — also President and Founder of Women of Color in Retail and President and CCO of Bandier — reflecting on a 25-year career in retail and branding as a woman of color has afforded great insights into the DE&I needs of the industry.

Retail 278
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In historic vote, union prevails at Amazon warehouse in Staten Island, New York

RetailDive

At the e-retailer's warehouse in Bessemer, Alabama, an initial union vote tally Thursday seemed to favor the company, but the union will file challenges.

Retail 119
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt