BigCommerce

OCTOBER 8, 2021

If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…

eCommerce 397

eCommerce 397

Forrester eCommerce

OCTOBER 8, 2021

Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.

Supplies 370

Supplies Customer Technology 370

Kissmetrics

OCTOBER 5, 2021

As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing.

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Retail TouchPoints

OCTOBER 5, 2021

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture.

Technology 328

Technology Other Management Presentation 328

Advertiser: ZoomInfo

Marketing

BigCommerce

OCTOBER 4, 2021

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. We live in a hybrid world.

BigCommerce 333

BigCommerce Retail eCommerce 333

Forrester eCommerce

OCTOBER 7, 2021

Many factors go into effective sales annual planning. Yet without close revenue engine alignment and use of data-driven insights, your plan may be doomed to failure.

B2B 370

B2B Operations Customer 370

Retail TouchPoints

OCTOBER 4, 2021

Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4, Amazon is offering what the retailer calls “Black Friday-worthy” deals, along with Epic Daily Deals and an Amazon Holiday Prep Shop hub to help consumers organize their holiday gift-giving and event planning.

Gifts 325

Gifts Shipping Costs Supplies Consumer 325

BigCommerce

OCTOBER 7, 2021

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

BigCommerce 306

BigCommerce eCommerce 306

Forrester eCommerce

OCTOBER 4, 2021

It’s a sure tell that something must be pretty bad at Facebook, Inc. when the company is forced to turn to its competitor, Twitter, to communicate with its users. We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and […].

Social Media 370

Social Media B2C Management Marketing 370

Kissmetrics

OCTOBER 8, 2021

You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular with their users.

Management 294

Management Recommendation Other SEO 294

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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

Retail TouchPoints

OCTOBER 4, 2021

The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. Salesforce expects U.S. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies.

Merchant Services 321

Merchant Services Payment Services X-cart Supplies 321

Ecommerce Platforms

OCTOBER 5, 2021

Are you looking for the best print-on-demand jewelry service? Though dropshipping and print-on-demand solutions are growing increasingly popular as a powerful business strategy, a lot of people still don’t understand the scope of what these services can offer. Print-on-demand companies can produce a huge range of products, including custom jewelry items.

Jewelry 195

Jewelry Shipping Costs Shopify Accessories 195

Forrester eCommerce

OCTOBER 4, 2021

A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead.

Channel 370

Channel Marketing Customer B2B 370

Kissmetrics

OCTOBER 7, 2021

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.

Social Media 291

Social Media Other Marketing Reference 291

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

Retail

Retail TouchPoints

OCTOBER 5, 2021

Rent the Runway has filed its IPO, joining the growing roster of circularity-focused digital brands that have gone public in 2021, including resale platforms Poshmark and ThredUP. Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”. The company is moving forward despite the undeniable negative impact of the pandemic.

Subscription 320

Subscription Accessories Fashion Apparel 320

Omnisend

OCTOBER 3, 2021

Reading Time: 6 minutes. Every email marketer knows the feeling of opening a new page and staring at the blank screen. You have all the details, the A/B paths, and CTAs, but wonder “where do I begin?”. We hear this question from customers all the time. In this article, we’re going to address it by breaking down highly effective emails, including the structure, tone, and branding.

Games 168

Games Mobile Arts Marketing 168

Forrester eCommerce

OCTOBER 7, 2021

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […].

Social Media 369

Social Media Management Marketing Customer 369

Kissmetrics

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To help you do that, I’ll highlight some essential content marketers’ qualities you must look out for.

Marketing 291

Marketing Blog Management Information 291

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

Shopify

Retail TouchPoints

OCTOBER 8, 2021

Slowly but surely Amazon is taking its brick-and-mortar act “across the pond,” opening several different types of physical stores in the UK. It appears the ecommerce giant is using these brick-and-mortar locations primarily for consumer and market testing purposes, but Amazon has released little data about plans or timetables for additional openings.

Electronics 316

Electronics Clothing Department Stores Toys 316

My Wife Quit Her Job

OCTOBER 5, 2021

If you use Facebook or watch YouTube, you’ve probably seen many ads on how to make money selling on Amazon FBA. Overall, the concept is simple. You list your products to sell on Amazon’s enormous marketplace. You ship your inventory to Amazon’s warehouse. Amazon brings you orders, takes care of fulfillment, stores your inventory and handles your customer service.

Fulfillment 156

Fulfillment Shipping Customer 156

Forrester eCommerce

OCTOBER 6, 2021

B2B sales leaders need to move away from conventional, comfortable approaches and embrace the realities of today's digital-first buying climate. Learn what the shift requires.

B2B 369

B2B Customer 369

Kissmetrics

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?

Marketing 264

Marketing PPC Social Media Books 264

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Retail TouchPoints

OCTOBER 6, 2021

Walmart is expanding its GoLocal delivery service with a major new partner: The Home Depot. Shoppers in select markets will be able to schedule same-day and next-day delivery for supplies that can easily fit in a car, including tools, fasteners and paint, with coverage expanding to multiple markets nationwide by the end of 2021. The Home Depot has been expanding its last mile capabilities in response to an 86% surge in digital sales in fiscal 2020.

Fulfillment 313

Fulfillment Supplies Technology Other 313

Omnisend

OCTOBER 7, 2021

Reading Time: 6 minutes. You can’t expect visitors to buy something the first time they encounter your ecommerce store—the best you can do is encourage them. With the right encouragement, you can push them towards joining your email list. This way, you can start building the kind of relationship that will eventually lead to conversion. One of the most reliable ways to do that is by designing compelling email capture forms—and making sure you get your popup timing right.

Subscription 148

Subscription Information Customer Other 148

Forrester eCommerce

OCTOBER 2, 2021

In India, Navaratri marks the beginning of the festive season. After the nine days of Navaratri, the Dussehra festival is celebrated. Diwali, one of the most important Indian festivals, is celebrated 20 days after Dussehra. The dates change every year, per the Hindu calendar. In 2021, Navaratri will begin on October 7. Dusshera will fall […].

Retail 369

Retail 369

Kissmetrics

OCTOBER 4, 2021

30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now.

eCommerce 259

eCommerce Gifts eCommerce Marketing Social Media 259

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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

B2C

Retail TouchPoints

OCTOBER 6, 2021

All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu , the mega-mall-slash-experience-center has been a point of debate for industry players and New Jersey residents alike. Just how long will the project take to complete? Will it be worth all the time, effort and money it took to build?

Retail 288

Retail Definition Books Consumer 288

Omniconvert

OCTOBER 7, 2021

Discover how RFM based marketing helps you build effective strategies for your customer segments based on the valuable information you already have. The post RFM based marketing strategies for customer segments appeared first on Omniconvert Ecommerce Growth Blog.

Marketing 147

Marketing Customer Blog Information 147

Forrester eCommerce

OCTOBER 4, 2021

The “Do More With Less” Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. Meanwhile, CMOs have long been expected to acquire more customers with less marketing. Yet, four in 10 executives prioritize reducing costs. So, how will the C-suite grow revenue? New customer acquisition tops the list. Then, if you […].

Marketing 369

Marketing Technology Customer 369

Kissmetrics

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. In many ways, this seems like an obvious choice. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers.

Subscription 252

Subscription eCommerce Marketing eCommerce Reference 252

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics