Forrester eCommerce
OCTOBER 8, 2021
Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.
Kissmetrics
OCTOBER 5, 2021
As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
BigCommerce
OCTOBER 8, 2021
If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…
Retail TouchPoints
OCTOBER 5, 2021
There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture.
Advertisement
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
OCTOBER 4, 2021
It’s a sure tell that something must be pretty bad at Facebook, Inc. when the company is forced to turn to its competitor, Twitter, to communicate with its users. We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and […].
My Wife Quit Her Job
OCTOBER 6, 2021
Today, I’m lucky to have Bernie Thompson back on the show. Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world. He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. Because Bernie runs a large Amazon business in an extremely competitive niche, I invited him on the show to talk about the current Amazon landscape and how he’s navigating the shipping crisi
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
|
Retail TouchPoints
OCTOBER 4, 2021
Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4, Amazon is offering what the retailer calls “Black Friday-worthy” deals, along with Epic Daily Deals and an Amazon Holiday Prep Shop hub to help consumers organize their holiday gift-giving and event planning.
Forrester eCommerce
OCTOBER 7, 2021
As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […].
Kissmetrics
OCTOBER 8, 2021
You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular with their users.
BigCommerce
OCTOBER 7, 2021
Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.
Advertisement
Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
OCTOBER 4, 2021
The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. Salesforce expects U.S. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies.
Forrester eCommerce
OCTOBER 6, 2021
B2B sales leaders need to move away from conventional, comfortable approaches and embrace the realities of today's digital-first buying climate. Learn what the shift requires.
Kissmetrics
OCTOBER 7, 2021
We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.
Ecommerce Platforms
OCTOBER 5, 2021
Are you looking for the best print-on-demand jewelry service? Though dropshipping and print-on-demand solutions are growing increasingly popular as a powerful business strategy, a lot of people still don’t understand the scope of what these services can offer. Print-on-demand companies can produce a huge range of products, including custom jewelry items.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
OCTOBER 5, 2021
Rent the Runway has filed its IPO, joining the growing roster of circularity-focused digital brands that have gone public in 2021, including resale platforms Poshmark and ThredUP. Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”. The company is moving forward despite the undeniable negative impact of the pandemic.
Forrester eCommerce
OCTOBER 4, 2021
The “Do More With Less” Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. Meanwhile, CMOs have long been expected to acquire more customers with less marketing. Yet, four in 10 executives prioritize reducing costs. So, how will the C-suite grow revenue? New customer acquisition tops the list. Then, if you […].
Kissmetrics
OCTOBER 5, 2021
Content marketing costs 62 percent less than outbound marketing. Despite that, it generates three times more leads. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. To help you do that, I’ll highlight some essential content marketers’ qualities you must look out for.
My Wife Quit Her Job
OCTOBER 5, 2021
If you use Facebook or watch YouTube, you’ve probably seen many ads on how to make money selling on Amazon FBA. Overall, the concept is simple. You list your products to sell on Amazon’s enormous marketplace. You ship your inventory to Amazon’s warehouse. Amazon brings you orders, takes care of fulfillment, stores your inventory and handles your customer service.
Advertisement
Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
OCTOBER 8, 2021
Slowly but surely Amazon is taking its brick-and-mortar act “across the pond,” opening several different types of physical stores in the UK. It appears the ecommerce giant is using these brick-and-mortar locations primarily for consumer and market testing purposes, but Amazon has released little data about plans or timetables for additional openings.
Forrester eCommerce
OCTOBER 2, 2021
In India, Navaratri marks the beginning of the festive season. After the nine days of Navaratri, the Dussehra festival is celebrated. Diwali, one of the most important Indian festivals, is celebrated 20 days after Dussehra. The dates change every year, per the Hindu calendar. In 2021, Navaratri will begin on October 7. Dusshera will fall […].
Kissmetrics
OCTOBER 6, 2021
Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud.
Omnisend
OCTOBER 3, 2021
Reading Time: 6 minutes. Every email marketer knows the feeling of opening a new page and staring at the blank screen. You have all the details, the A/B paths, and CTAs, but wonder “where do I begin?”. We hear this question from customers all the time. In this article, we’re going to address it by breaking down highly effective emails, including the structure, tone, and branding.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
OCTOBER 6, 2021
Walmart is expanding its GoLocal delivery service with a major new partner: The Home Depot. Shoppers in select markets will be able to schedule same-day and next-day delivery for supplies that can easily fit in a car, including tools, fasteners and paint, with coverage expanding to multiple markets nationwide by the end of 2021. The Home Depot has been expanding its last mile capabilities in response to an 86% surge in digital sales in fiscal 2020.
Forrester eCommerce
OCTOBER 5, 2021
When confronted with the price tag for implementing a commercial sales methodology, many B2B sales and sales enablement leaders consider the option of building one in-house. The reasoning being: We are completely unique, and no off-the-shelf methodology would work here; plus we know our customers, we know our sales process, and we have sales learning […].
Kissmetrics
OCTOBER 7, 2021
For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?
Omnisend
OCTOBER 7, 2021
Reading Time: 6 minutes. You can’t expect visitors to buy something the first time they encounter your ecommerce store—the best you can do is encourage them. With the right encouragement, you can push them towards joining your email list. This way, you can start building the kind of relationship that will eventually lead to conversion. One of the most reliable ways to do that is by designing compelling email capture forms—and making sure you get your popup timing right.
Advertisement
Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
OCTOBER 6, 2021
All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu , the mega-mall-slash-experience-center has been a point of debate for industry players and New Jersey residents alike. Just how long will the project take to complete? Will it be worth all the time, effort and money it took to build?
Forrester eCommerce
OCTOBER 7, 2021
Many factors go into effective sales annual planning. Yet without close revenue engine alignment and use of data-driven insights, your plan may be doomed to failure.
Kissmetrics
OCTOBER 4, 2021
30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now.
Omniconvert
OCTOBER 7, 2021
Discover how RFM based marketing helps you build effective strategies for your customer segments based on the valuable information you already have. The post RFM based marketing strategies for customer segments appeared first on Omniconvert Ecommerce Growth Blog.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Expert insights. Personalized for you.
370 
Let's personalize your content