Sat.Apr 09, 2022 - Fri.Apr 15, 2022

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11 Mistakes Emerging Ecommerce Brands Make and How to Avoid Them

BigCommerce

You have a great idea, a great product and all signs point to your new company moving past being an…

eCommerce 345
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The Future of Shopping: What to Expect in 2032

Retail TouchPoints

Over the last two years, the retail industry evolved faster than we could’ve imagined. Ecommerce, along with other digital channels, took center stage as new shopping habits formed and expectations drastically shifted. While we won’t be traveling in flying cars to our favorite stores anytime soon, we’re still on the fast track to a transformed shopping experience.

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How to Segment Your Customers

Omniconvert

Learn how to segment your customers based on the buying patterns you identify so you can communicate more effectively. The post How to Segment Your Customers appeared first on Omniconvert Ecommerce Growth Blog.

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Five Notable Fintech Attributes And Companies

Forrester eCommerce

[This post was coauthored by Christy Lano.] Forrester’s latest report on the state of fintech shows that funding for fintech companies not only rebounded (from a decidedly down year in 2021) but has skyrocketed to new, historic heights. To dive deeper into this research, we’re looking at specific fintech companies and — more importantly — […].

Customer 370
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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4 Ways to Differentiate Your Emerging Ecommerce Brand

BigCommerce

Your new company features a great product and there’s genuine hope and excitement among your team about the days ahead.

eCommerce 429
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DSW Plans to Double Sales of Private Label Brands Over Next 5 Years

Retail TouchPoints

DSW parent company Designer Brands, Inc. (DBI) is the latest retailer to turn up the volume on its private label business in hopes of driving long-term growth, saying that it wants to transform from a “retailer to a brand builder.”. The company — which operates 650 locations under the DSW Designer Shoe Warehouse and The Shoe Company banners —announced plans to nearly double sales of its owned brands, from 19% of the business to one-third by fiscal 2026 (the fiscal year ending January 30, 2027).

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Observations On The Atlassian Outage

Forrester eCommerce

What Is Going On? One of our less pleasant responsibilities here at Forrester is commenting on serious business, security, or technical failures in the digital and IT industry. Due to its duration and the implications for a subset of the user base, the current Atlassian outage rises to that level. Atlassian is staking its future […].

Customer 370
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The Solutions Behind The Best B2B Websites

Groove

The Tools Behind The Scenes of The Best B2B Websites. Creating a beautiful B2B eCommerce website takes a lot of work. There are many tools that go into creating a seamless back end experience and positive front end experience for customers. In this blog, we’re sharing a few of the eCommerce solutions that some of the best B2B websites leverage so that your online store can compete with the best of the best.

B2B 195
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Walmart Taps PayPal for New CFO

Retail TouchPoints

Walmart has named John Rainey to the role of EVP and CFO, effective June 6, 2022. Rainey joins Walmart from PayPal , where he currently serves as CFO and EVP, Global Customer Operations. He succeeds Brett Biggs, who is leaving Walmart to pursue opportunities in both the for-profit and nonprofit sectors. At PayPal, Rainey is responsible for all of PayPal’s financial operations and leads the Global Customer Operations team in its efforts to deliver top-notch service experiences through its custome

PayPal 307
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How to Change Themes on Shopify (And Transfer Most Of Your Content)

Ecommerce Platforms

A significant advantage of Shopify over the competition is its library of beautiful, modern, responsive themes. You can choose from hundreds of themes, with designs made for industries like fashion, sporting goods, outdoor adventure, blogging, electronics, and more. But many users encounter the question of how to change themes in Shopify. After all, new Shopify installations already come with a default theme, so you'll have to change out that one if it doesn't work for your brand.

Shopify 223
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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SaaS Outages: When Lightning Strikes, Thunder Rolls

Forrester eCommerce

Just like with self-managed infrastructure, the key to surviving SaaS outage is knowing the risks, implementing strategies to mitigate and control those risks, and then testing your strategy to make sure it works and everyone knows how to execute in the case of crisis.

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10 Steps for Developing an eCommerce Website

Groove

Tips For Developing An eCommerce Website. Developing an eCommerce website takes A LOT of work, so let’s cut to the chase. If your in-house team needs additional help with building a site or you’re interested in learning more about what it takes to develop an eCommerce website, then read on. However, if your team doesn’t have the resources to build a site on their own, don’t worry.

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Reuters: Franchise Group Makes $9 Billion Bid for Kohl’s

Retail TouchPoints

Kohl’s has reportedly received a $9 billion takeover offer from Franchise Group , the parent company of The Vitamin Shoppe and Buddy’s Home Furnishings , three people familiar with the matter told Reuters. The offer values Kohl’s at $69 per share, slightly lower than the $70 per share Hudson’s Bay Co. said it is willing to pay but still well above Kohl’s April 11 share price of $57.24.

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Courses app by Architechpro OÜ Review

Ecommerce Platforms

E-learning is a booming industry. In fact, the market hit record growth in 2020, reaching $250 billion. With the innovation of AI, augmented learning, and the increasing popularity of SaaS, more and more companies are looking to integrate e-learning into their business strategy. That said, if you're a Shopify store owner, you might already sell digital products online.

Payments 196
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Breaches by the Numbers: Adapting to Regional Challenges Is Imperative

Forrester eCommerce

63% of organizations were breached in the past year, and it cost them an average of $2.4M per breach.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

It’s time to surge past the uncertainty and wariness caused by the pandemic and charge ahead with confidence that you’re making the right moves to grow your business. That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year.

Marketing 172
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How Conversational AI Keeps Retailers Running Efficiently and Effectively

Retail TouchPoints

In January, at the height of the Omicron surge and in the midst of pandemic-driven supply chain woes, McKinsey & Company published an exploration of the ways in which companies are “vulnerable” to supply chain disruption. Likewise, Deloitte shared its perspective on the evolving employment landscape and how retailers are working to “convert pandemic struggles into strengths.”.

Retail 306
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Independent Study: 99% of Marketers are Actively Responding to Data Deprecation

SheerID

A new survey by Forrester Consulting shows the impact of 3rd party data deprecation and how marketers are responding by investing in zero-party data.

Marketing 158
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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These Six Competencies Raise The Bar For B2B Paid Media Advertising

Forrester eCommerce

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

B2B 361
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400: Special Episode! Steve And Jen Chou Get Interviewed By Toni Herrbach

My Wife Quit Her Job

Today is special because it’s the 400th episode of the My Wife Quit Her Job podcast! Can you believe that I’ve been publishing this podcast religiously once per week for 8 years? During this period, I’ve met and chatted with 100s of successful entrepreneurs at length. I’ve been invited to speak at many conferences, and the podcast has opened many doors for me over the years.

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No7 Beauty Company Initiates Digital Transformation of its PLM

Retail TouchPoints

No7 Beauty Company is embarking on a project to streamline its product development, with a focus on product innovation, customer satisfaction, speed to market and corporate social responsibility (CSR). The retailer will deploy the Bamboo Rose multi-enterprise product and supply chain platform. “We are excited to partner with Bamboo Rose who will play a key role in digitizing and simplifying our end-to-end product management process through seamless digital communication,” said Stefan Pacel, Dire

Supplies 298
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Salsify Raises $200 Million in Funding Round, Reaches $2 Billion Valuation | Salsify

Salsify

Salsify’s company valuation hits $2 billion with the closing of its $200 million Series F funding round led by TPG. Salsify closed a $200 million Series F funding round today, bringing our company valuation to $2 billion. This funding round was led by global alternative asset management firm TPG and also included investments from the Permira Growth Opportunities Fund , Neuberger Berman , and Cap Table Coalition.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Revenue Process Alignment Series, Part 1: The End Of MQLs

Forrester eCommerce

For more than 20 years, the MQL (marketing qualified lead) has been the focus of most B2B revenue processes. But it fails in providing actionable insight and drives misalignment across various functions in the process. In part 1 of a four-part blog series, we explore why the MQL era is antiquated and needs to end immediately.

B2B 283
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14 Etsy Alternatives For Selling Crafts And Handmade Goods

My Wife Quit Her Job

Etsy is well known as the premiere marketplace for buying and selling handmade, custom and vintage goods. If you want to sell your own arts and crafts, Etsy is an excellent starter platform with over 80 million active buyers. However, Etsy is not the only option when it comes to selling handmade products. This post will explore 14 Etsy alternatives and sites like Etsy that are as good or better for making money.

Shopify 156
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Data Privacy Concerns Usher in New Era of Hyper-Personalization

Retail TouchPoints

Privacy has always been a hot topic, but recently temperatures have been rising. From the Facebook Files to Netflix’s documentary The Social Dilemma , we now understand more than ever how social networks and search engines utilize our data not only to sell us products and services but also to promote ideology, opinions, and political views. As consumers, enterprises and governments evolve to a privacy-first mindset, the retailers and brands that allow the consumer to dictate how, when and what t

Consumer 295
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3 Tips on How To Create a Consistent Brand Experience Across Every Channel | Salsify

Salsify

A generation ago, shoppers had relatively few options when researching brands and products for purchase: They could peruse reviews at the library’s periodical desk, ask their friends for advice, or consult a store employee.

Channel 148
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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The Revenue Process Alignment Series, Part 2: More Reasons To End Your Addiction To MQLs

Forrester eCommerce

In part 1 of this blog series, we looked at reasons why organizations need to end their focus on individual MQLs (marketing qualified leads) as the focus of their revenue process. In part 2, we look at more reasons why the transformation away from MQLs is necessary.

Blog 280
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Amazon Transparency Program – The Ultimate Guide

My Wife Quit Her Job

If you are tired of getting your Amazon products knocked off, the Amazon Transparency program will solve most of your counterfeit problems for a small fee. Launched back in 2017, the Amazon Transparency Program was created to protect brands and to ensure that customers receive genuine products. While it takes several steps to set up, Amazon’s Transparency program has proven to be an effective solution to stop hijackers, piggybackers and counterfeiters alike.

Customer 156
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Amazon Adds 5% Inflation Surcharge for Domestic FBA Sellers

Retail TouchPoints

For the first time in its history, Amazon will charge U.S. sellers using its Fulfillment by Amazon (FBA) services a 5% per-item surcharge designed to address fast-rising costs, particularly for fuel. Amazon detailed the changes, which take effect April 28, 2022, here. The country’s inflation rate reached 8.5% on an annual basis in March, according to Bureau of Labor Statistics data released April 12 — its highest rate in more than four decades.

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New eCommerce Strategies to Grow your Business

Omniconvert

Discover new eCommerce strategies that help your online business grow sustainably in a world where customer experience is crucial. The post New eCommerce Strategies to Grow your Business appeared first on Omniconvert Ecommerce Growth Blog.

eCommerce 147
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.