RetailWire
APRIL 6, 2022
American teenagers continue to spend big on brands that combine comfort and fashion, such as Nike and Lulemon, even as their concerns grow about the U.S. economy, according to Piper Sandler’s biannual “Taking Stock With Teens” report. Teens plan to spend about nine percent more in 2022 than in 2021.
Forrester eCommerce
APRIL 6, 2022
Implementing a successful ethical marketing strategy requires careful balancing of customer value and business value. Join me at CX APAC to learn how.
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Liveintent
APRIL 5, 2022
Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. After all, email offers access to logged-in users, deterministic IDs, privacy-safe ad environments, and first-party data. Also, it’s personal. “It’s really about creating that connection,” says Ryan Kellett, Axios VP of Audience, in a recent Real Time Banter webinar. “[Your email] is in someone’s inbox next to the note from th
Retail TouchPoints
APRIL 5, 2022
PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
APRIL 7, 2022
In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the…
Forrester eCommerce
APRIL 4, 2022
Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.
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Retail TouchPoints
APRIL 4, 2022
The past two years have shown us that assuming things will change is a safe bet. But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? We expect to see some pandemic-era commerce developments continue with some new twists, and we’re watching some emerging commerce trends that may go strong beyond 2022 — all with the goal of creating richer, more engaging customer experiences and stronger bonds between customers
My Wife Quit Her Job
APRIL 4, 2022
The Amazon flywheel effect has allowed Amazon to grow into one of the largest ecommerce companies in the world. It’s a strategy that leverages customer experience and low prices to create a positive cycle of growth and competitive differentiation. In this post, we’ll breakdown the elements of the Amazon flywheel and how you can apply it to your ecommerce business.
Forrester eCommerce
APRIL 5, 2022
As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].
GetElastic
APRIL 7, 2022
Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.?.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
APRIL 6, 2022
Shopping center owners and operators have faced rapid shifts in the retail landscape over the last few years due, in part, to an increase in online shopping and the buy online, pick up in-store response to the COVID-19 pandemic. Now that restrictions are being lifted and people are excited to visit stores again, shopping center owners and operators have an opportunity to simultaneously transform the shopper experience and maximize revenue.
Salsify
APRIL 7, 2022
Sustainability in retail has been put in the spotlight, with more and more consumers indicating that they prefer to buy eco-friendly products.
Forrester eCommerce
APRIL 7, 2022
Barely a week ago, Forrester released a new report called The State Of The Metaverse, a collaborative effort from five of Forrester’s top analysts to define the metaverse in a way that companies can understand and prepare to act on today. Our take is simple: The metaverse isn’t here yet. But there are parts of […].
FastSpring
APRIL 7, 2022
How does a small company in Estonia expand to three continents in less than seven years without funding? Last year, Messente hit €10M ARR, and they’re still growing strong. We spoke to Lauri Kinkar , Messente’s co-founder, about how they did it. Note: If you’re expanding to new regions, we can help. Learn more about how FastSpring helps SaaS and software companies collect and remit taxes globally or localize and accept global payments.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
APRIL 4, 2022
JCPenney is celebrating its 120 th anniversary with a fresh campaign centered on retail’s return: “Shopping is Back!” The department store retailer has updated its branding in stores and online in addition to offering an anniversary discount of 30% storewide and, for reward members, an additional $10 in bonus rewards for every $50 spent through April 12.
Salsify
APRIL 5, 2022
In 2018, Mars Food France revised the product lines for two of its food brands, Ebly and Suzi Wan, and began investing in sustainable networks.
Forrester eCommerce
APRIL 4, 2022
One of the best parts of being Forrester’s CEO is that I have hundreds of analysts who help me understand new technology. So I thought I would share the wealth and pass on some of that knowledge to my fellow CEOs. I will be putting out a post about every quarter focusing on a technology […].
FastSpring
APRIL 5, 2022
Is conversion rate optimization for SaaS and software different than traditional A/B testing for ecommerce? Is it all about getting people to click the “buy” button (like it is in Ecommerce)? Or is there more to it? I sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd — and I asked him what he thought about these questions.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
APRIL 5, 2022
FARFETCH and Neiman Marcus Group (NMG) have entered a global strategic partnership that includes FARFETCH making a minority common equity investment of up to $200 million in NMG. The partnership aims to simultaneously build up FARFETCH’s Luxury New Retail vision and advance NMG’s effort to expand its integrated luxury retail offerings. The companies will initially focus on re-platforming the Bergdorf Goodman website and mobile application in order to expand its global capabilities and services u
Wiser
APRIL 5, 2022
Potential customers can look up reviews for any product they may come across either online or in-store. For many, what they find in those reviews could be the deciding factor in making their purchase. It’s in your company’s best interest to ensure that these reviews are managed respectfully, as your responses help build credibility and preserve your public image.
Forrester eCommerce
APRIL 5, 2022
Despite a shortening runway to start and execute their digital transformation, few local Japanese firms launched transformation initiatives in 2021. Worse, they are increasingly reluctant to do so. They seem to be held back by a lack of available tech skills and budget. Japanese multinational firms are making progress, though. In spite of increasing difficulties […].
FastSpring
APRIL 6, 2022
I recently sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd for two back-to-back amazing conversations. The first was about conversion optimization (CRO) for SaaS and software. (You can find that interview here ). . We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
APRIL 7, 2022
Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy. Mickey Mericle.
RetailDive
APRIL 6, 2022
In a study, the social network also found the demographic was more likely than other generations to buy a product they had experienced in AR.
Forrester eCommerce
APRIL 8, 2022
Cyber insurance is only one component of a bigger enterprise cybersecurity risk management program. However, the cyber insurance market has been on a roller coaster, with skyrocketing premiums, changes in coverage, and a demand for policies that outweighs available supply. After years of affordable and readily available policies, the ubiquity of cyber insurance combined with […].
lateshipment
APRIL 8, 2022
Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. The continued increase of e-commerce enterprises will make it more challenging for companies to stand out from the rest. Brand identity will undeniably help businesses achieve the goal of automatic recognition, but it needs to be applied consistently to all their marketing efforts.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
APRIL 6, 2022
The ecommerce surge generated by COVID-19 fueled a long-standing debate within the retail industry regarding the role of brick-and-mortar. But while reports of the “death” of the physical store have been greatly exaggerated, it’s clear that while stores are still vital elements in the shopper journey, they will need to be rethought — and in some cases redesigned — to reflect consumers’ still-evolving preferences.
RetailDive
APRIL 7, 2022
With pandemic relief over, inflation rising and a war overseas persisting, some analysts see shadows looming over some of the sunny outlooks from retailers.
Forrester eCommerce
APRIL 8, 2022
Tell Us About Yourself Born and raised in Massachusetts, I’m a New Englander to my heart. You’ll have to get me really agitated to hear any trace of an accent. Insatiable curiosity is a driving force in my life and leads me to adventures both outdoor and indoor. You can catch me on my days […].
lateshipment
APRIL 5, 2022
Imagine if a product you’ve longed to collect for years gets stolen from you. And guess what? It was stolen right at your doorstep by fellow people dubbed ‘the porch pirates.’ Package thefts are so frustrating for the customer because of the fact that they can’t hold anyone responsible for the mishap of not being able to get their hands on their much awaited purchases except themselves and the “pirates” who scooted away with their package.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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