RetailWire
APRIL 6, 2022
American teenagers continue to spend big on brands that combine comfort and fashion, such as Nike and Lulemon, even as their concerns grow about the U.S. economy, according to Piper Sandler’s biannual “Taking Stock With Teens” report. Teens plan to spend about nine percent more in 2022 than in 2021.
Forrester eCommerce
APRIL 6, 2022
Implementing a successful ethical marketing strategy requires careful balancing of customer value and business value. Join me at CX APAC to learn how.
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Liveintent
APRIL 5, 2022
Publishers are increasingly investing in email to build engaged audiences and nurture subscriber relationships through 2022 and beyond. After all, email offers access to logged-in users, deterministic IDs, privacy-safe ad environments, and first-party data. Also, it’s personal. “It’s really about creating that connection,” says Ryan Kellett, Axios VP of Audience, in a recent Real Time Banter webinar. “[Your email] is in someone’s inbox next to the note from th
Retail TouchPoints
APRIL 5, 2022
PayPal has come a long way from the days when it was known primarily as the way to pay on eBay. Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. “Mobile technology is transforming payments, making it easier, safer and more affordable for people to move and manage their money than ever before,” said Dan Schulman, President and CEO of PayPal at the time of the
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
BigCommerce
APRIL 7, 2022
In late March 2022, more than 10,000 retail thought leaders, branded manufacturers, startups, investors, media and analysts descended into the…
Forrester eCommerce
APRIL 5, 2022
As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action. In our new report, The Algorithm Of Authenticity, we synthesize consumer data, industry case […].
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Retail TouchPoints
APRIL 4, 2022
The past two years have shown us that assuming things will change is a safe bet. But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? We expect to see some pandemic-era commerce developments continue with some new twists, and we’re watching some emerging commerce trends that may go strong beyond 2022 — all with the goal of creating richer, more engaging customer experiences and stronger bonds between customers
Ecommerce Platforms
APRIL 7, 2022
As technology evolves, so does the power of digital surveillance. One area in which this has become particularly prominent is web analytics. A website that isn’t using ethical website analytics will collect data on where you are, how you use the site, and how often. If the website uses Google Analytics, for example, that data will then be sold to other businesses.
Forrester eCommerce
APRIL 7, 2022
Barely a week ago, Forrester released a new report called The State Of The Metaverse, a collaborative effort from five of Forrester’s top analysts to define the metaverse in a way that companies can understand and prepare to act on today. Our take is simple: The metaverse isn’t here yet. But there are parts of […].
My Wife Quit Her Job
APRIL 4, 2022
The Amazon flywheel effect has allowed Amazon to grow into one of the largest ecommerce companies in the world. It’s a strategy that leverages customer experience and low prices to create a positive cycle of growth and competitive differentiation. In this post, we’ll breakdown the elements of the Amazon flywheel and how you can apply it to your ecommerce business.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Retail TouchPoints
APRIL 6, 2022
Shopping center owners and operators have faced rapid shifts in the retail landscape over the last few years due, in part, to an increase in online shopping and the buy online, pick up in-store response to the COVID-19 pandemic. Now that restrictions are being lifted and people are excited to visit stores again, shopping center owners and operators have an opportunity to simultaneously transform the shopper experience and maximize revenue.
lateshipment
APRIL 8, 2022
Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. The continued increase of e-commerce enterprises will make it more challenging for companies to stand out from the rest. Brand identity will undeniably help businesses achieve the goal of automatic recognition, but it needs to be applied consistently to all their marketing efforts.
Forrester eCommerce
APRIL 4, 2022
One of the best parts of being Forrester’s CEO is that I have hundreds of analysts who help me understand new technology. So I thought I would share the wealth and pass on some of that knowledge to my fellow CEOs. I will be putting out a post about every quarter focusing on a technology […].
GetElastic
APRIL 7, 2022
Shoptalk was back in 2022, a four-day event that's has been dubbed the 'biggest retail conference of the year.' Considering the years we all spent in various states of separation, getting back to in-person events was a welcome change of pace. It was full of long-overdue meetings between old friends and colleagues in the industry, a chance to make new connections, and be inspired by the passion, dedication, and ingenuity of the players in the industry.?.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Retail TouchPoints
APRIL 4, 2022
JCPenney is celebrating its 120 th anniversary with a fresh campaign centered on retail’s return: “Shopping is Back!” The department store retailer has updated its branding in stores and online in addition to offering an anniversary discount of 30% storewide and, for reward members, an additional $10 in bonus rewards for every $50 spent through April 12.
lateshipment
APRIL 5, 2022
Imagine if a product you’ve longed to collect for years gets stolen from you. And guess what? It was stolen right at your doorstep by fellow people dubbed ‘the porch pirates.’ Package thefts are so frustrating for the customer because of the fact that they can’t hold anyone responsible for the mishap of not being able to get their hands on their much awaited purchases except themselves and the “pirates” who scooted away with their package.
Forrester eCommerce
APRIL 5, 2022
Despite a shortening runway to start and execute their digital transformation, few local Japanese firms launched transformation initiatives in 2021. Worse, they are increasingly reluctant to do so. They seem to be held back by a lack of available tech skills and budget. Japanese multinational firms are making progress, though. In spite of increasing difficulties […].
Wiser
APRIL 5, 2022
Potential customers can look up reviews for any product they may come across either online or in-store. For many, what they find in those reviews could be the deciding factor in making their purchase. It’s in your company’s best interest to ensure that these reviews are managed respectfully, as your responses help build credibility and preserve your public image.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Retail TouchPoints
APRIL 5, 2022
FARFETCH and Neiman Marcus Group (NMG) have entered a global strategic partnership that includes FARFETCH making a minority common equity investment of up to $200 million in NMG. The partnership aims to simultaneously build up FARFETCH’s Luxury New Retail vision and advance NMG’s effort to expand its integrated luxury retail offerings. The companies will initially focus on re-platforming the Bergdorf Goodman website and mobile application in order to expand its global capabilities and services u
FastSpring
APRIL 7, 2022
How does a small company in Estonia expand to three continents in less than seven years without funding? Last year, Messente hit €10M ARR, and they’re still growing strong. We spoke to Lauri Kinkar , Messente’s co-founder, about how they did it. Note: If you’re expanding to new regions, we can help. Learn more about how FastSpring helps SaaS and software companies collect and remit taxes globally or localize and accept global payments.
Forrester eCommerce
APRIL 4, 2022
Understanding key differences in the purchasing process will improve your marketing, sales, and product strategies.
Ecommerce Platforms
APRIL 8, 2022
In today’s EcoCart review, we’re looking at a new start-up introducing intelligent ways of offsetting carbon emissions, and helping businesses go green. Currently, we’re living in a world where customers are increasingly looking to purchase from companies who care. Around 4 out of 5 consumers describe themselves as more likely to choose a brand with a positive approach to environmental sustainability.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
APRIL 7, 2022
Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy. Mickey Mericle.
FastSpring
APRIL 5, 2022
Is conversion rate optimization for SaaS and software different than traditional A/B testing for ecommerce? Is it all about getting people to click the “buy” button (like it is in Ecommerce)? Or is there more to it? I sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd — and I asked him what he thought about these questions.
Forrester eCommerce
APRIL 8, 2022
Cyber insurance is only one component of a bigger enterprise cybersecurity risk management program. However, the cyber insurance market has been on a roller coaster, with skyrocketing premiums, changes in coverage, and a demand for policies that outweighs available supply. After years of affordable and readily available policies, the ubiquity of cyber insurance combined with […].
Ecommerce Platforms
APRIL 7, 2022
Calculating exactly how much you’re going to pay on your Squarespace Australian pricing plans is an important part of managing your budget in today’s competitive landscape. Choosing the right pricing plan will ensure you can build your business rapidly, without spending a fortune. Squarespace offers a range of packages for Australian site owners, each with their own specific pros and cons to consider.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Retail TouchPoints
APRIL 6, 2022
The ecommerce surge generated by COVID-19 fueled a long-standing debate within the retail industry regarding the role of brick-and-mortar. But while reports of the “death” of the physical store have been greatly exaggerated, it’s clear that while stores are still vital elements in the shopper journey, they will need to be rethought — and in some cases redesigned — to reflect consumers’ still-evolving preferences.
FastSpring
APRIL 6, 2022
I recently sat down with growth expert (and current director of growth at Planday) Frederic Linfjärd for two back-to-back amazing conversations. The first was about conversion optimization (CRO) for SaaS and software. (You can find that interview here ). . We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company.
Forrester eCommerce
APRIL 7, 2022
Some years, Enterprise Connect is the place where the world’s biggest vendors make significant announcements in the unified communications or contact center space. 2022 was one of those years, with both Amazon and Google making significant noise in the contact center space. Amazon Let’s talk Amazon first: It announced its new forecasting, capacity planning, and […].
Ecommerce Platforms
APRIL 5, 2022
The best POS system for iPad users is a comprehensive software offering, specially designed to work on an iPad or similar tablet. Intended for the modern and flexible world of commerce, a Point of Sale for your iPad can save you a lot of stress and money as a business owner. With the right POS solution, you can use your iPad as your primary source of hardware, so there’s less need to spend a fortune on things like readers and scanners.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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