RTP blog

MAY 18, 2018

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers. While these customer acquisition efforts are undoubtedly important, it’s often forgotten that it’s your existing customers who will make up 40% of your future revenue. Retaining existing customers brings a greater ROI than acquiring new ones, and research from RJ Metrics showed that returning customers typically spend 3X more. than first time shoppers.

eCommerce 150

eCommerce Customer eCommerce Marketing Recommendation 150

Rishi Rawat

MAY 17, 2018

Video: Online shoppers (especially mobile) are intimidated by forms. They’re hard to fill out, take a long time, and often make the user give up information they don’t want to. A Small Ask is a good way to get the ball rolling. Definition: Small Ask is when you inspire the shopper to take a single action. In the bottom right screenshot, “For whom do you need a hearing aid?

Definition 70

Definition Mobile Information Article 70

BigCommerce

MAY 15, 2018

It’s decision time for traditional retailers. Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future. For you, Amazon’s commodity market is profitable but earns little brand equity. And micro-brands numbering in the thousands are chipping away at your brand recognition and loyalty – with much smaller teams and much smaller budgets.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Forrester eCommerce

MAY 16, 2018

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.” That’s the opinion of Jack Trout, co-author of Positioning, late president of Trout & Partners, father of the positioning concept In this month’s conversation with Johannesburg-based author Mark Eardley, we discuss why differentiation seriously […].

Customer Experience 339

Customer Experience B2B Customer Marketing 339

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Optimizely

MAY 15, 2018

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

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Internet Retail Magazine Customer Retention eCommerce 321

Kissmetrics

MAY 17, 2018

You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?”. The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store or process sensitive information, or that an HTTP protocol is enough.

Payment Services 246

Payment Services SEO eCommerce Other 246

Forrester eCommerce

MAY 16, 2018

I recently heard L.L. Bean’s chief sales and brand officer walk through the company’s brand refresh and corresponding marketing campaign. He showed some TV spots (most of which elicited laughs, like this winner), and I was reminded of the company’s expanded TV spend. Is TV dead? Hardly. But it is about to change more radically […].

Marketing 304

Marketing B2C 304

Optimizely

MAY 17, 2018

I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers. Some of these go into my main inbox, some end up in Gmail’s Promotions tab, and others in my spam folder. When I place an actual order through Amazon, I often don’t spot the order confirmation email because it’s lost in my inbox or I’ve accidentally deleted it along with many others

Shipping Costs 218

Shipping Costs B2C Omnichannel Channel 218

Kissmetrics

MAY 14, 2018

Content, content, content. It seems like content is the only thing anyone can talk about these days. You’ve probably read post after post about how “content is king” at least a dozen times. However, despite your best efforts, you can’t seem to see what the content hype is all about. You write blog posts. You create videos. You participate in social media.

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Blog Webinar Social Media Marketing 225

RTP blog

MAY 14, 2018

By Srini Rajamani, Wipro Ltd. Pricing products can be challenging in the consumer packaged goods (CPG) industry. Mitigating pricing enables retailers to maximize profits, but that may not always be the goal. This is especially true in a world where retailers and CPG companies depend on each other to find and exploit “win-win” business opportunities out of competitive necessity.

Food and Beverages 150

Food and Beverages Financial Services Presentation Banking 150

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

MAY 14, 2018

I attended ServiceNow’s Knowledge18 conference, held in Las Vegas on May 7-10. It’s a well attended conference by 18,000 people who use one or more of their cloud service management, HR, security and customer service products which are all built on an enterprise-grade platform. At the conference, there was a lot of emotion spent talking […].

Customer 294

Customer Management 294

Optimizely

MAY 14, 2018

If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon, you can’t afford not to sell through the site.

Customer Experience 150

Customer Experience Shipping Costs Customer Shipping 150

Kissmetrics

MAY 16, 2018

Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out. This means that potential customers can (and often do) direct the action.

Social Media 211

Social Media Games Events Other 211

My Wife Quit Her Job

MAY 16, 2018

Today I’m really excited to have Kevin Williams on the show. Kevin is someone who I met at the Ecommerce Fuel live conference. He was actually one of the keynotes there and I really enjoyed his presentation. Kevin runs the site BrushHero.com where he sells a power cleaning brush that hooks up to your hose and spins with a lot of torque to clean up hard to clean objects like wheels, bikes, boats and more.

Presentation 159

Presentation eCommerce 159

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

MAY 17, 2018

The internet has enabled brands to sell more of their products to an ever-expanding universe of shoppers, but digital distribution has also added complexity to the relationship between brands and retailers and other channel partners. All brands need to set parameters around the digital sales of their goods, regardless of the type of brand or […].

Channel 287

Channel Other Retail Online Retail 287

SellBrite

MAY 18, 2018

In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users. Amazon continues to expand their reach by offering Prime and Prime Now services to new countries around the world each year—like Mexico, Singapore, the Netherlands, and Luxembourg. Unsurprisingly, this steady growth has created huge opportunities and interests among small business owners and aspiring ecommerce entrepreneurs.

Shipping Costs 141

Shipping Costs Reference Information eCommerce 141

A Better Lemonade Stand

MAY 18, 2018

These are the 20 best business smartphone apps for any entrepreneur so you can stay in the know, on the go. They provide valuable services for any business to stay updated in real time. The post 20 Smartphone Apps to Manage Your Online Business on the Go appeared first on A Better Lemonade Stand.

Management 134

Management 134

My Wife Quit Her Job

MAY 15, 2018

Running any business always requires some amount of tedious, repetitive work. For example with my online wedding linens store, we need people to… Pick and pack orders Answer phone calls Run the embroidery machines Print shipping labels Now there are certain physical tasks that require a human to perform but your goal should always be to automate as many repetitive tasks as possible with a computer.

Shipping Labels 159

Shipping Labels Article Shipping eCommerce 159

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

MAY 17, 2018

The media has been all over quantum computing for a few years now, creating muddy waters for our clients as they try to understand this conceptually difficult emerging technology. I’ve been tracking quantum computers for about five years, but I’ve kept it off the research radar because I thought it was outside the “Should clients care?

Technology 223

Technology Information 223

Ecommerce Platforms

MAY 16, 2018

In the age of online commerce, retailers are constantly looking for ways to cut down on costs while still providing customers with the best service. One of the ways to cut costs, inventory, and overall hassle is to drop shipping your products. In short, dropshipping is where the supplier holds your inventory and ships it to the customer instead of your company doing that work.

Shipping Costs 110

Shipping Costs eCommerce Customer Drop Ship 110

A Better Lemonade Stand

MAY 14, 2018

With email automation you can send exactly the right message to your customers or visitors at exactly the right time, helping you to boost your conversions and grow your bottom line. If you want to improve your email marketing strategy, this article on ecommerce email automation is for you. The post The Beginner’s Guide to Ecommerce Email Automation appeared first on A Better Lemonade Stand.

eCommerce 133

eCommerce Article Improvements Customer 133

Fastr

MAY 16, 2018

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich visual content marketing examples […]. The post Interactive Content Spotlight: Laura Ashley, Tommy Hilfiger, Burt’s Bees, and More! appeared first on Zmags.

Marketing 100

Marketing eCommerce Customer 100

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

MAY 14, 2018

I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. As Jessie Lui explained in her blog introducing the series, we wrote three reports, each targeted at a beginner, intermediate or advanced maturity […].

B2B 210

B2B Marketing Blog Customer 210

Ecommerce Platforms

MAY 14, 2018

You may have once known the Zendesk Chat plugin as Zopim. It was extremely popular and was eventually acquired and rebranded by Zendesk. With this change in name and the website itself, we're starting to see some other features introduced, particularly the awesome integrations with the Zendesk customer support and ticket software. In this Zendesk Chat review, we'll talk about the best features, along with the cons that Zendesk still has to work on.

Live Chat 106

Live Chat Payment Services Mobile Demo 106

Inflow Insights

MAY 14, 2018

When one of our clients — a subscription-based video platform that dominates its health and fitness niche — was launching a new video series, it wanted to drive SEO traffic to the new series. But they faced the issue that many video platforms face. Since site crawlers can’t read video content, the majority of their site was not optimized for organic SEO.

SEO 108

SEO Article Improvements Subscription 108

Steve Dennis

MAY 15, 2018

There are all sorts of reasons we stay stuck, fail to take action on the things we tell ourselves really matter, spin on items big and small. Whether it’s deepening (or ending) a personal relationship, finishing our book, quitting a soul-crushing job or starting that new business we keep talking about, there is an aspect of our evolutionary biology that holds us back.

Arts 103

Arts Books Information Blog 103

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

MAY 14, 2018

I was lucky enough to spend a week in India earlier in the month and had some interesting conversations with services firms about how the expectations from their customers and the nature of their engagements are changing. Aside from experiencing the wonderful cities of Bangalore, Hyderabad, and Pune and sampling delicious samosas and paneer dishes, I also managed to have some great conversations with Forrester […].

Management 207

Management Customer 207

Omniconvert

MAY 15, 2018

Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results. Today, I would like to get over some basic and simple […]. The post Ultimate Review: Which CRO Software tool is best for your business?

Blog 87

Blog eCommerce Marketing 87

Wiser

MAY 17, 2018

Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their in-store performance. . Why Traditional Mystery Shopping Is Outdated . Old school, traditional merchandising was conducted by the in-store retail kings of years past.

Mobile 76

Mobile Webinar Improvements Retail 76

Steve Dennis

MAY 16, 2018

Having spent 12 years of my career at Sears, I find it particularly sad to see the once-storied retailer sink slowly into oblivion in what I frequently refer to as the world’s slowest liquidation sale. Equally troubling is the continued efforts by Eddie Lampert, chairman and CEO of Sears Holdings SHLD +8.72% , to suggest a transformation is still possible.

Workshop 88

Workshop eCommerce Reference Omnichannel 88

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail