Forrester eCommerce
MARCH 29, 2018
AI, blockchain, chatbot, digital identity, etc. — there’s enough emerging technology in financial services to fill a whole alphabet book. And it’s difficult not to get swept off your feet by visions of bionic men, self-executing smart contracts, and virtual assistants that anticipate our every need. Investing in emerging technology is one of the main […].
BigCommerce
MARCH 30, 2018
Don’t even say it out loud: Subscription boxes are not dead. Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In 2011, subscription brands made an estimated $57,000,000. In 2016, that revenue jumped to $2.6 billion – a 4,461% increase.
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Optimizely
MARCH 29, 2018
You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. You send it out via your email marketing software and check in a couple of hours later. As a believer in data-driven marketing, you immediately look at the metrics. A 20% open rate, way to go! And a 10% click-through rate.
My Wife Quit Her Job
MARCH 26, 2018
The eventual success of your online store will depend on several factors. But probably the single most important factor will be where and how you are indexed in the search engines. Unlike social media and referral traffic, search engine traffic is consistent and predictable. If you rank in search, you will receive a steady stream of targeted traffic that you can depend on for sales.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
MARCH 27, 2018
Chatting, by definition, is meaningless, trivial talk – but web “chatting” is anything but; it is starting to transform digital customer experiences. And it works. Customers want to use chat. Forty-five percent have used it to interact with a live agent in 2017. The companies that get it are moving towards a holistic chat strategy […].
BigCommerce
MARCH 27, 2018
It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 trillion in 2017. In the U.S. alone, B2B and wholesale ecommerce will top $1.1 trillion by 2021. To give that a bit of perspective, global B2C sales topped $2.1 trillion in 2017. In the U.S., B2C ecommerce accounted for $660 billion in 2017.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
MARCH 29, 2018
Have you ever walked into a room and asked yourself, “What did I come in here for again?” You’re not alone. One minute you’re shopping for a baseball jersey online, the next minute you’re scrolling through your Twitter feed. Before you know it, it’s time for bed and that lonely jersey is still sitting in your cart. What Is HubShop.ly? HubShop.ly is an extension to integrate HubSpot with BigCommerce , Magento and Shopify.
Forrester eCommerce
MARCH 29, 2018
Shame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them. But then let’s discuss the bigger questions […].
RTP blog
MARCH 30, 2018
By Jennifer Sherman, Kibo No matter which lens we look through — from consumer expectations and behaviors, to in-store technology and reliance on online sales, to fulfillment and shipping — retail has transformed. With disruptors like Amazon, consumer interactions with brands, distributors and retailers are changing faster than the commerce world can respond to them.
Kissmetrics
MARCH 27, 2018
The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one page. Startups and small companies frequently look for ways to get mentions online so they can start building their brands. And big companies often preach branding, too. You’ll see blog posts on “improving your brand” or something similar.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Groove
MARCH 30, 2018
How Marlow Improved with HubSpot COS. The Challenge. When considering a website redesign, technical debt was one of Marlow ’s biggest considerations. Their previous site was built and maintained on the Magento eCommerce platform, which required separate hosting and management costs. However, Marlow only used their site as a product catalogue and was paying for functionality that didn’t make sense for their business.
Forrester eCommerce
MARCH 27, 2018
Marketers work hard to define their brand promise and build their customer engagement strategy to showcase it. But we know that, in the end, all the hard work only pays off if the customer receives, and remembers, the brand as intended across all touch points.
RTP blog
MARCH 28, 2018
Toys ‘R’ Us. recently announced it will be liquidating all of its stores just six months after filing for bankruptcy. Following the announcement, KB Toys returned from six feet under, announcing its plans to make a comeback in the wake of the demise of Toys ‘R’ Us. With Toys ‘R’ Us accounting for approximately 12% of U.S. toy sales in 2017 , according to NPD Group, there will definitely be a fight for its market share going ahead.
Kissmetrics
MARCH 26, 2018
Ad media buying for SaaS products can feel like a rabbit hole of complexity. Best practices, capabilities and tactics will change depending on what you’re trying to accomplish, what platform you’re on and whose advice you take. But once you do understand that layer, there’s even more differences and challenges depending on the audience you’re trying to appeal to , and other factors specific to your situation.
Speaker: Amanda Adams, Fractional CFO, CPA
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Optimizely
MARCH 27, 2018
Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. However, there was so much happening all at once, it was all too easy to miss something at this expansive event. Whether you couldn’t make it to The Venetian in Las Vegas or you just couldn’t attend every single session, you may have missed a key insight that could help you g
Forrester eCommerce
MARCH 27, 2018
A few years ago, the concepts of micro-segmentation and micro-perimeters for Zero Trust were championed by Jon Kindervag, and he showed us how those concepts and their technologies could enable a more secure enterprise. Once those concepts and their associated best practices hit the street, organizations from VMWare to Cisco and Palo Alto Networks quickly […].
RTP blog
MARCH 27, 2018
By Klaudia Tirico, Features Editor While it may not be as glamorous as launching a new mobile app or introducing virtual reality, having a streamlined process in place for in-store technology deployments is critical to controlling costs and avoiding customer service headaches. During a Retail TouchPoints Connected Consumer Series webinar, titled: When A Managed Services Approach Produces Better Consumer Experiences , Diana Pace, Partner of Managed Services North America at Toshiba Global Commer
Kissmetrics
MARCH 29, 2018
Tom Robertshaw ( @bobbyshaw ) is an Ecommerce Evangelist at Space 48, an award-winner ecommerce consultancy for forward-thinking retailers. He recently recorded a webinar with Kissmetrics, listen here. It can be easy lose ourselves in the chronic battle of customer acquisition. Expanding the top of the funnel to get more visitors coming to the site seems like the obvious way to grow the business.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Optimizely
MARCH 27, 2018
It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Crazy, right? . Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality.
Forrester eCommerce
MARCH 29, 2018
Direct-to-consumer (D2C) commerce is not a new concept for branded manufacturers, but there is certainly renewed interest and more options to choose from. With consumers ever more digitally connected, branded manufacturers are enticed by direct digital commerce benefits, like better sales margins, increased product control, and richer customer relationships.
RTP blog
MARCH 26, 2018
By Derek Dykens, Cisco Traditional retailers are feeling immense pressure to improve the in-store customer experience as innovative, digital-first competitors continue to enter the brick-and-mortar space. These disruptors are known to provide a more positive, memorable customer journey in the physical shopping world given that they’ve already learned so much about their customers online.
Kissmetrics
MARCH 29, 2018
If you want your business to succeed, you’ll need to pay close attention to your brand strategy. No matter what size your business is, branding creates trust. A strong brand creates instant recognition in the marketplace, especially amongst your customers. The bigger you build your brand, the easier it is to create better opportunities for your business.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
My Wife Quit Her Job
MARCH 28, 2018
Today I’m thrilled to have Nate McCallister on the show. Nate is someone who I met at the Import Summit several years ago and he runs a bunch of sites and services related to Amazon. First off, he’s an Amazon FBA seller himself, a service provider, a software company and also a consultant for other sellers. He also runs the popular site EntreResource.com.
Forrester eCommerce
MARCH 27, 2018
I’m going to start this blog by saying that if you only read one paragraph, scroll down and make it the last one. I’m frequently approached by vendors who want to know my thoughts on the convergence of endpoint detection & response (EDR) and endpoint protection (EP) into a single agent solution. “It only […].
Canonicalized
MARCH 27, 2018
Everyone is talking about the mobile-first world. The web as we know it is turning upside down. All because people are spending a lot more time on their mobile phones. We rolled up our sleeves and did a study. We analyzed the top 1 million websites in the world to see with our own eyes how mobile-friendly they really are. The post We tested 1 Million Websites to see how Mobile-Friendly they are [Original Study] appeared first on Canonicalized.
Kissmetrics
MARCH 28, 2018
A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong, I think it is a giant waste of your time. But if you do it right, A/B testing can make a major impact on your conversions. Only 28% of marketers are satisfied with their conversion rates.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Klaviyo
MARCH 29, 2018
We’re kicking off our eighth email strategy teardown in our series of email strategy teardowns. This time around, I’m breaking down the ecommerce email marketing strategies behind two super successful subscription snack box services. Just why do we take the time to teardown email strategies? It’s simple; we want to uncover the good and bad marketing out there.
Forrester eCommerce
MARCH 30, 2018
The draw of loyalty programs and their potential for better savings and experiences is universal: Forrester’s data shows that nearly three-quarters of online adults in China, France, Germany, the U.K, and U.S. belong to at least one loyalty program.
SellBrite
MARCH 30, 2018
In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources into tools that can help you scale your business. When you first launched your business, you might have been able to keep all the plates spinning yourself but, if you want to scale, you need to get out of a fulfillment frame of mind and focus instead on optimization and growth.
Bootstrapping Ecommerce
MARCH 27, 2018
The product descriptions you write are the only form of communication you will have with your customers about your products and is, more often than not, the make or break feature that will generate your income. The post 10 Steps for Writing Ecommerce Product Descriptions that Generate Orders appeared first on Bootstrapping Ecommerce.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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