Sat.Oct 21, 2023 - Fri.Oct 27, 2023

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Choosing the Right eCommerce KPIs: A Guide for Sellers

Algopix

In the fast-paced world of eCommerce, success is often determined by the ability to adapt, optimize, and make data-driven decisions. Key Performance Indicators (KPIs) play a crucial role in this process, helping sellers gain valuable insights into their online businesses. But with a myriad of data points to choose from, how do you know which eCommerce KPIs are the most important for your business?

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6 Steps for Demonstrating Digital Ad Spend ROI | Salsify

Salsify

Attention spans are shortening, and ad blockers are on the rise, which means it’s crucial for brands to know exactly where their money’s going.

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Predictions 2024: Digital Commerce Will Go Small, Artificial, And Augmented

Forrester eCommerce

Digital commerce in 2024 will adopt artificial intelligence and augmented reality to solve specific use cases. Overall, digital businesses will apply surgical precision, rather than sweeping change, to their technology decisions. Read our predictions.

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Considering a Multi-Carrier Strategy? 7 Questions to Ask Before Partnering with a Last Mile Delivery Provider

Retail TouchPoints

After months of negotiations with the Teamsters Union, UPS has been able to avoid what would have been the largest single employer strike in U.S. history. Fortunately, the labor disputes were resolved before any major disturbance to the economy, but the situation has forced brands — and any business that relies on national carriers — to reconsider their shipping strategy by embracing a multi-carrier approach.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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September retail sales signal tepid holiday spending

RetailDive

This year, frugal consumers will likely continue to be careful and prioritize spending on experiences over goods, analysts say.

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Evolution of Generative AI and its Applications

Digital Doughnut

Like other forms of artificial intelligence, generative AI learns how to take actions from past data. It creates brand new content – a text, an image, or even computer code based on that training, instead of simply categorizing or identifying data like other AI.

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The Future of eCommerce: Trends to Watch in 2024

Algopix

The eCommerce landscape has been evolving at a rapid pace over the past few years, driven by advances in technology, changing consumer behaviors, and the global impact of events. As we approach 2024, it’s essential for both established and aspiring eCommerce sellers to stay ahead of the curve by anticipating and preparing for the upcoming trends that will shape the industry.

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What is an API Call? A Developer’s Introduction to API Calls for E-Commerce

Fabric

Venture capitalist Marc Andreessen famously once said that software is eating the world. But dig a little deeper, and you’ll find that APIs are what allow modern systems to talk to each other, exchange data, and share services. Therefore, increasingly sophisticated APIs are actually the driving force behind the rapid rise of data-driven applications.

eCommerce 130
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Inside J.C. Penney’s holiday marketing strategy

RetailDive

On the heels of a new $1 billion turnaround plan, the retailer’s seasonal push includes paid creators, video ads and a “Penney Prepper” challenge.

Marketing 122
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Predictions 2024: Exploration Generates Progress 

Forrester eCommerce

Our message to clients for 2024 is simple: Don’t wait. Read Predictions 2024 to discover why you need to move on genAI now, plus our takes on dozens of other critical topics.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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25 Free Affiliate Programs That Pay Out The Most Money

My Wife Quit Her Job

Affiliate marketing is one of the best ways to earn passive income. Your website acts as a virtual salesman, allowing you to make money without having to manage a product or deal with fulfillment. In this article, I’ll list the top 25 free affiliate programs, and provide a brief overview of each to help you earn money from your promotions. Brevo Brevo, formerly known as Sendinblue, is a Software as a Service (SaaS) marketing platform that helps businesses communicate with customers through

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

This is Part 1 of The Holiday Readiness Series , which will feature tactical tips and takeaways from experts that retailers can still apply to rev up their sales results. Looking for even more data and insights to power your approach ? Check out the Retail Strategy & Planning Series on-demand. Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season.

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[Gorgias X Lateshipment.Com] Strengthening Customer Relationships With Post-Purchase Automation For 12 Key Events

lateshipment

Gorgias is a powerful customer service helpdesk software that strives to help e-commerce merchants provide exceptional customer service and turn your customer service into a profit center. LateShipment.com is a post-purchase automation platform specializing in providing solutions for e-commerce businesses like Princess Polly, SlumberPod, 1st Phorm, and many more to enhance their post-purchase customer experience.

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Top 5 Things You Need To Know About How Generative AI Is Used In Security Tools

Forrester eCommerce

We just released a huge new report: How Security Tools Will Leverage Generative AI with collaboration across the entire Forrester Security and Risk team. This report looks at how generative AI will affect six different security domains: detection and response, Zero Trust, security leadership, product security, privacy and data protection, and risk and compliance.

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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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502: How To Make Your First $1000 Dollars On Shopify (The Easy Way) – Family First Friday

My Wife Quit Her Job

In this Family First episode, I walk you through everything you need to know in order to get your first sales on Shopify without spending a lot of money. Enjoy! What You’ll Learn The Bare Minimum That You Need To Have On Your Site A Simply Traffic Strategy That Works The Method Of Quickly Generating Repeat Sales The post 502: How To Make Your First $1000 Dollars On Shopify (The Easy Way) – Family First Friday appeared first on MyWifeQuitHerJob.com.

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Ashley Partners with Pentatonix for Holiday ‘Listening Room’ Pop-Up in LA

Retail TouchPoints

Ashley is tapping an unlikely partner to inspire holiday cheer: three-time Grammy-award-winning a cappella group Pentatonix. The furniture and mattress retailer will host a holiday-themed pop-up experience at The Grove Storefront in LA Nov. 2-3. Designed as a series of listening rooms, the pop-up will give visitors the chance to listen to Pentatonix’s new holiday greatest hits album, The Greatest Christmas Hits , in the comfort of Ashley furniture. “Ashley seeks to connect customers to

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30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

SheerID

30 Top Brands Announce Exclusive Offers For National First Responders Day with SheerID

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Predictions 2024: CX Teams Should Buckle Up For A “Fun” Ride

Forrester eCommerce

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

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Drive More E-Commerce Revenue with Omnichannel Selling

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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501: Student Story – Making 7 Figures Selling Farmhouse Home Decor With JK Beaton

My Wife Quit Her Job

Today I’m thrilled to have JK Beaton on the show. JK is a longtime student of my Create A Profitable Online Store Course and he runs a seven figure business selling home goods over at SaratogaHomeOnline.com. In this episode, you’ll learn how he got started and how he continues to scale his ecommerce business. Enjoy! What You’ll Learn How JK made his first organic sale A deep dive into JK’s home decor business How to create a successful kitchen storage business from scratc

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BuyBuy Baby to Reopen in Time for the Holidays

Retail TouchPoints

BuyBuy Baby is ready to “reclaim its spot as America’s leading specialty baby and toddler products retailer.” The retailer will soon return to both digital and physical retail, less than four months after it was purchased out of bankruptcy by baby care brand Dream on Me. The BuyBuy Baby website will relaunch later this month and 11 brick-and-mortar stores will then reopen in November featuring “an elevated shopping experience” and revamped registry, according to a company representative.

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2023 Salsify Equity, Diversity, and Inclusion (ED&I) Report | Salsify

Salsify

Salsify published its third annual equity, diversity, and inclusion (ED&I) report, which dives into the company’s goals, strategy, progress, and future commitments.

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Align AI By Design (Or Risk Decline)

Forrester eCommerce

As my colleague Brian Hopkins pointed out in his blog Demystifying AI Risks: A Practical Solution for Better Business, the challenge of alignment in artificial intelligence is one that we cannot afford to ignore.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Is eBay Safe? 11 Safety Tips To Avoid The Scams

My Wife Quit Her Job

eBay is the second-most popular online marketplace in the US behind Amazon that offers a convenient platform for buying and selling goods online. But is eBay safe? And can you get scammed on eBay? In this post, I’ll share everything you need to know about eBay, including their policies, common scams, and tips to keep you safe for a happy shopping experience.

eCommerce 295
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Influencers Take Center Stage in True Religion’s First Holiday Campaign

Retail TouchPoints

Global lifestyle brand True Religion has launched its first holiday campaign as part of its ongoing growth efforts in the U.S. Called “Style is a Gift,” the campaign features rapper and recording artist Quavo alongside influencer, TV personality and entrepreneur India Love. The goal is to position True Religion as the ultimate gifting destination for apparel and accessories, especially among Gen Zers who are increasingly gravitating toward Y2K-nostalgia style.

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Hello Bello files for bankruptcy amid supply chain setbacks

RetailDive

The baby care company — founded by celebrities Kristen Bell and Dax Shepard — has agreed to a stalking horse bid from private equity firm Hildred Capital Management.

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Look! Up in the Clouds! It’s a noun! It’s a verb! It’s Super Observability

Forrester eCommerce

Insights from observability efforts are important but what happens if the word loses its meaning? The word is being used to describe everything from low level data pipeline to just recently, Generative AI. Where will it end?

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Poundland Embarks on Historic Expansion with 75 New Stores in Three Months

365 Retail

Poundland has unveiled plans for an unprecedented expansion, aiming to open or relocate 75 stores within the next three months. This marks the most ambitious quarterly growth in the company’s history. The expansion includes both new stores and conversions of former Wilko locations into Poundland outlets. Earlier this month, the discount retailer inaugurated new stores in Telford’s Forge Retail Park and Stafford’s Queens Retail Park.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The influencer field has capitalized on this phenomenon for decades and often draws major celebrities like the Kardashians and their legions of followers to mind. However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of.

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Why holiday spending is going to the dogs

RetailDive

As prep for the holidays begins, pets are increasingly landing on consumers’ gift-buying lists — sometimes over other family members.

Gifts 132
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The US Government Might Get (Even More) Serious About CX

Forrester eCommerce

If a bipartisan group of Congresspeople succeeds, the White House’s Office of Management and Budget (OMB) will increase both the oversight and visibility of US government efforts to improve customer experience (CX).

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt