My Wife Quit Her Job
SEPTEMBER 7, 2020
This post will teach you how to create your own Amazon storefront step by step. You’ll also learn how to leverage your Amazon store to drive traffic and sales from external sources. One of the main problems with selling on Amazon is that it’s really hard to establish a strong brand. Every product listing looks identical and your brand name is often displayed in a tiny font that is easily overlooked.
FastSpring
SEPTEMBER 9, 2020
When you start a digital business, you’re often creating a product or service that solves a problem you’ve noticed in your own life. Which means you understand your audience because you are your audience. But there’s a good chance there are other groups of people—different from yourself—who also want to buy your product. In that case, you need to do some more research to truly understand who your customer is.
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ESW
SEPTEMBER 7, 2020
Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either. Unilever, Clorox, Nestlé and Mondelez are all carving out opportunities for themselves in the sector.
Forrester eCommerce
SEPTEMBER 11, 2020
Product managers must integrate design thinking into their product commercialization and lifecycle process to foster a customer-focused approach for offerings. Otherwise they risk being too internally focused and out of touch with the market segments they serve. Sam Somashekar shares the top three tips to help integrate design thinking principles into product management activities to ensure commercial success of your products.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Kissmetrics
SEPTEMBER 10, 2020
Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable.
Retail TouchPoints
SEPTEMBER 10, 2020
Pioneering off-price retail chain Century 21 Stores has filed for Chapter 11 bankruptcy protection and plans to shut all 13 of its stores in New York, New Jersey, Pennsylvania and Florida. The company has filed motions with the bankruptcy court to keep the stores and web site in operation in order to run going-out-of-business sales. In tandem with the filing, the lawsuit Century 21 filed against several of its insurance providers — for nonpayment of losses the company claims should have been cov
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Forrester eCommerce
SEPTEMBER 9, 2020
CRM is widely used by companies both big and small. Gone are the days when it was purchased as a monolithic on-premise application. Today, it is almost exclusively deployed in the cloud. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Sales leaders only cared about […].
Kissmetrics
SEPTEMBER 8, 2020
Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance.
My Wife Quit Her Job
SEPTEMBER 9, 2020
Today I’m thrilled to have Casey Gauss back on the show. Casey is the founder of Viral Launch and he’s helped tens of thousands of eCommerce entrepreneurs drive billions of dollars in sales. He is an expert in all things Amazon and I’m happy to have him back on the show to talk about what he’s been up to (a lot has changed in the past year alone) and to discuss some high-level trends and strategies in the eCommerce space.
Retail TouchPoints
SEPTEMBER 11, 2020
GameStop is accelerating store closure plans as part of its “de-densification” strategy. The retailer plans to shutter 400 to 450 stores worldwide in fiscal 2020, which ends in February 2021. GameStop already has closed 388 locations this year; the retailer currently operates more than 5,100 stores around the world. “These closures, along with the growth in our online business and expanded omnichannel capabilities, will allow us to more efficiently and profitably service our customers,” said Jim
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Forrester eCommerce
SEPTEMBER 9, 2020
Today Hyland Software, best known for its OnBase and Perceptive content management portfolios, announced it will acquire Alfresco Software. Both vendors were named as “Leaders” in The Forrester Wave™: ECM Content Platforms, Q3 2019 (subscription req’d). This is a natural next step in Hyland’s recent rejuvenation strategy. Hyland’s investments over the last year include the […].
Kissmetrics
SEPTEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.
lateshipment
SEPTEMBER 10, 2020
Have you spent time taking a good, hard look at your shipping invoices? If not, try it once. You’ll likely end up quite shocked! Why? You ask. You’ll discover that you’ve been charged wrongly more than once. Shipping invoices are often plagued by errors and discrepancies that could be costing your business valuable dollars month-on-month. When you fail to audit your shipping invoices, you unwittingly become an accomplice to an inefficient shipping carrier.
Retail TouchPoints
SEPTEMBER 8, 2020
After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Members earn 5% Kohl’s Cash on every purchase along with personalized deals, a birthday gift and other perks.
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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
Forrester eCommerce
SEPTEMBER 11, 2020
Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.
Kissmetrics
SEPTEMBER 11, 2020
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews.
Groove
SEPTEMBER 8, 2020
What was once an endless feed of photos has transformed into a what is now a world full of limitless ROI potential for businesses. Instagram eCommerce is one of the best ways to increase exposure, brand awareness and conversions. Instagram Best Practices. Whether you're an eCommerce store or a brick-and-mortar retailer using Instagram as part of your social media strategy , be sure to follow these Instagram best practices to engage users at every stage of the buyer's journey, drive more organic
Retail TouchPoints
SEPTEMBER 10, 2020
To meet its goal of increasing diversity, Target is planning to boost the number of Black employees across the company by 20%. over the next three years. The move is part of a “longstanding commitment to creating a culture that is diverse, equitable and inclusive,” according to a company statement. “We know that having a diverse workforce and inclusive environment not only creates a stronger team, but also provides the perspectives we need to create the products, services, experiences and messag
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
SEPTEMBER 10, 2020
Get an overview of the tracks and sessions at the upcoming Forrester Data Strategy & Insights live virtual event.
Kissmetrics
SEPTEMBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next.
Optimizely
SEPTEMBER 10, 2020
Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United States. From its beginnings, the company has prided itself on providing the best customer service. In 2000, the team launched their online department. In 2014, they began working with their agency, SmartClick Advertising , for all of their digital marketing needs.
Retail TouchPoints
SEPTEMBER 10, 2020
Growth can be a challenge, particularly when there’s new leadership at a company with brands that date back as far as two centuries as well as wide distribution across mass, department and specialty store and e-Commerce channels. WestPoint Home , a home textiles wholesaler and direct-to-consumer online retailer, is such a company, and CMO Regan Iglesia was eager to take up that challenge when he joined the company less than two years ago.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Forrester eCommerce
SEPTEMBER 11, 2020
As COVID-19 sparked a huge uptake of virtual care, what would have taken years of digital transformation happened in just a few short months. But even before the pandemic, rising consumer expectations and increased competition in healthcare were forcing healthcare organizations (HCOs) to shift from a reactive model to a proactive and personalized one.
Kissmetrics
SEPTEMBER 9, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage.
Omnisend
SEPTEMBER 8, 2020
Reading Time: 10 minutes. With the ecommerce industry continuing to grow at an exponential rate , the number of tools, plugins, software, and platforms keeps rising too. This is great for those of us running ecommerce businesses – we have a wealth of time-saving and revenue-driving aids to choose from, right at our fingertips. However, like so many aspects of modern life, having so much choice can be overwhelming and make it difficult to know what is best for our specific needs.
Retail TouchPoints
SEPTEMBER 8, 2020
Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now digitally test drive the company’s Polestar 2 at Macy’s Union Square in San Francisco, using AR and VR to see the car in different configurations and environments. The experience is enhanced through the use of atelier tables designed to give the space a workshop-like feel.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
SEPTEMBER 10, 2020
Customer insights that organizations are able to glean, via technology, have continued to increase customer relationship transparency. These insights equip sales operations teams with the data needed to automate administrative activities. The resulting transparency arms sales operations and reps with a competitive advantage.
Kissmetrics
SEPTEMBER 9, 2020
Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization.
Store Growers
SEPTEMBER 9, 2020
Last Updated on November 27, 2020. The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing. It should be an essential part of your website, but can also work well when you a phone number as a call extension in your Search Ads.
Retail TouchPoints
SEPTEMBER 9, 2020
COVID-19 has accelerated an already-surging resale market. Consumers stuck at home have had the time to thin out their wardrobes and make room in the garage — along with strong financial incentives to turn their possessions into cash. Studies show how the secondhand market has picked up its pace during the pandemic. According to thredUP ’s 2020 Resale Report , “online thrifting is a bright spot in the broader COVID retail slump.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
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