My Wife Quit Her Job
SEPTEMBER 7, 2020
This post will teach you how to create your own Amazon storefront step by step. You’ll also learn how to leverage your Amazon store to drive traffic and sales from external sources. One of the main problems with selling on Amazon is that it’s really hard to establish a strong brand. Every product listing looks identical and your brand name is often displayed in a tiny font that is easily overlooked.
FastSpring
SEPTEMBER 9, 2020
When you start a digital business, you’re often creating a product or service that solves a problem you’ve noticed in your own life. Which means you understand your audience because you are your audience. But there’s a good chance there are other groups of people—different from yourself—who also want to buy your product. In that case, you need to do some more research to truly understand who your customer is.
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ESW
SEPTEMBER 7, 2020
Most people wouldn’t consider a global pandemic the best time to launch a new sales channel, but that’s precisely what PepsiCo did with the launch of two CPGs DTC websites. The food and beverage multinational isn’t the only major consumer packaged goods brand that has started selling directly to consumers, either. Unilever, Clorox, Nestlé and Mondelez are all carving out opportunities for themselves in the sector.
Forrester eCommerce
SEPTEMBER 11, 2020
Product managers must integrate design thinking into their product commercialization and lifecycle process to foster a customer-focused approach for offerings. Otherwise they risk being too internally focused and out of touch with the market segments they serve. Sam Somashekar shares the top three tips to help integrate design thinking principles into product management activities to ensure commercial success of your products.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Kissmetrics
SEPTEMBER 10, 2020
Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable.
Groove
SEPTEMBER 10, 2020
So, you want to convert more website visitors into customers? Creating a unique and seamless online shopping experience is key to driving conversions , and improving the layout of your eCommerce site ? specifically your product pages ? will put you one step closer to achieving this goal. Product Page Design Tips. Create high-converting product pages and an intuitive shopping experience for your customers by following these 5 best practices for product page design: Use crisp product photography.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
SEPTEMBER 9, 2020
CRM is widely used by companies both big and small. Gone are the days when it was purchased as a monolithic on-premise application. Today, it is almost exclusively deployed in the cloud. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Sales leaders only cared about […].
Kissmetrics
SEPTEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with ten extra hours a month? You’d probably work on growing your business, right? Maybe you’d spend it creating new marketing campaigns to generate more revenue. Perhaps you’d take half a day off to spend time with your family.
Retail TouchPoints
SEPTEMBER 10, 2020
Pioneering off-price retail chain Century 21 Stores has filed for Chapter 11 bankruptcy protection and plans to shut all 13 of its stores in New York, New Jersey, Pennsylvania and Florida. The company has filed motions with the bankruptcy court to keep the stores and web site in operation in order to run going-out-of-business sales. In tandem with the filing, the lawsuit Century 21 filed against several of its insurance providers — for nonpayment of losses the company claims should have been cov
Groove
SEPTEMBER 8, 2020
What was once an endless feed of photos has transformed into a what is now a world full of limitless ROI potential for businesses. Instagram eCommerce is one of the best ways to increase exposure, brand awareness and conversions. Instagram Best Practices. Whether you're an eCommerce store or a brick-and-mortar retailer using Instagram as part of your social media strategy , be sure to follow these Instagram best practices to engage users at every stage of the buyer's journey, drive more organic
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
SEPTEMBER 9, 2020
Today Hyland Software, best known for its OnBase and Perceptive content management portfolios, announced it will acquire Alfresco Software. Both vendors were named as “Leaders” in The Forrester Wave™: ECM Content Platforms, Q3 2019 (subscription req’d). This is a natural next step in Hyland’s recent rejuvenation strategy. Hyland’s investments over the last year include the […].
Kissmetrics
SEPTEMBER 11, 2020
If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews.
Retail TouchPoints
SEPTEMBER 11, 2020
GameStop is accelerating store closure plans as part of its “de-densification” strategy. The retailer plans to shutter 400 to 450 stores worldwide in fiscal 2020, which ends in February 2021. GameStop already has closed 388 locations this year; the retailer currently operates more than 5,100 stores around the world. “These closures, along with the growth in our online business and expanded omnichannel capabilities, will allow us to more efficiently and profitably service our customers,” said Jim
lateshipment
SEPTEMBER 10, 2020
Have you spent time taking a good, hard look at your shipping invoices? If not, try it once. You’ll likely end up quite shocked! Why? You ask. You’ll discover that you’ve been charged wrongly more than once. Shipping invoices are often plagued by errors and discrepancies that could be costing your business valuable dollars month-on-month. When you fail to audit your shipping invoices, you unwittingly become an accomplice to an inefficient shipping carrier.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
SEPTEMBER 11, 2020
As COVID-19 sparked a huge uptake of virtual care, what would have taken years of digital transformation happened in just a few short months. But even before the pandemic, rising consumer expectations and increased competition in healthcare were forcing healthcare organizations (HCOs) to shift from a reactive model to a proactive and personalized one.
Kissmetrics
SEPTEMBER 7, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s every manager’s worst nightmare. That ONE project that never seems to end. Nothing goes as planned and missed deadlines lurk around every corner. You can’t remember the last time you laughed. Your boss is mad and your employees stumble around trying to figure out what to do next.
Retail TouchPoints
SEPTEMBER 8, 2020
After a successful pilot in 13 markets, Kohl’s is introducing its new, simplified customer loyalty program nationally. Kohl’s Rewards builds on the retailer’s Yes2You Rewards loyalty program but allows shoppers to earn more Kohl’s Cash in more ways. Members earn 5% Kohl’s Cash on every purchase along with personalized deals, a birthday gift and other perks.
Optimizely
SEPTEMBER 10, 2020
Welding Supplies from IOC is a family-owned business and the oldest welding supplies company in the United States. From its beginnings, the company has prided itself on providing the best customer service. In 2000, the team launched their online department. In 2014, they began working with their agency, SmartClick Advertising , for all of their digital marketing needs.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
SEPTEMBER 11, 2020
Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.
Kissmetrics
SEPTEMBER 9, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage.
Retail TouchPoints
SEPTEMBER 10, 2020
To meet its goal of increasing diversity, Target is planning to boost the number of Black employees across the company by 20%. over the next three years. The move is part of a “longstanding commitment to creating a culture that is diverse, equitable and inclusive,” according to a company statement. “We know that having a diverse workforce and inclusive environment not only creates a stronger team, but also provides the perspectives we need to create the products, services, experiences and messag
Store Growers
SEPTEMBER 9, 2020
Last Updated on November 27, 2020. The goal of ecommerce is for customers to be able to check out on their own. But what if they have some questions before purchasing? Providing a phone number or chat allows people to clear up any doubts before purchasing. It should be an essential part of your website, but can also work well when you a phone number as a call extension in your Search Ads.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
SEPTEMBER 10, 2020
Customer insights that organizations are able to glean, via technology, have continued to increase customer relationship transparency. These insights equip sales operations teams with the data needed to automate administrative activities. The resulting transparency arms sales operations and reps with a competitive advantage.
Kissmetrics
SEPTEMBER 9, 2020
Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization.
Retail TouchPoints
SEPTEMBER 8, 2020
Macy’s is expanding its pop-up shop program through a partnership with electric car brand Polestar. Shoppers can now digitally test drive the company’s Polestar 2 at Macy’s Union Square in San Francisco, using AR and VR to see the car in different configurations and environments. The experience is enhanced through the use of atelier tables designed to give the space a workshop-like feel.
Omnisend
SEPTEMBER 8, 2020
Reading Time: 10 minutes. With the ecommerce industry continuing to grow at an exponential rate , the number of tools, plugins, software, and platforms keeps rising too. This is great for those of us running ecommerce businesses – we have a wealth of time-saving and revenue-driving aids to choose from, right at our fingertips. However, like so many aspects of modern life, having so much choice can be overwhelming and make it difficult to know what is best for our specific needs.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
SEPTEMBER 9, 2020
The way people buy products and services has been evolving rapidly, and the fast and furious pace is only accelerating — sinking some companies while creating immense opportunity for others, new and old. Discover the four forces that will define the next era of consumer buying.
Kissmetrics
SEPTEMBER 7, 2020
The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When it comes to digital marketing, organic traffic is something of a Holy Grail.
Retail TouchPoints
SEPTEMBER 10, 2020
Growth can be a challenge, particularly when there’s new leadership at a company with brands that date back as far as two centuries as well as wide distribution across mass, department and specialty store and e-Commerce channels. WestPoint Home , a home textiles wholesaler and direct-to-consumer online retailer, is such a company, and CMO Regan Iglesia was eager to take up that challenge when he joined the company less than two years ago.
MakeWebBetter
SEPTEMBER 10, 2020
It’s always difficult to stand out in a crowded market. It takes both agile and plan-driven approaches to build and implement a solid competitive strategy. But everything will sort itself out once you build a plan. And how you price a product must depend on the strategy you build. Because your prices play a key […]. The post How To Price A Product In A Competitive Market?
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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