Ecommerce Platforms
MARCH 16, 2021
Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment.
RetailDive
MARCH 15, 2021
Big boxes, specialty stores and discounters have stolen share from department stores for years. Now some, most notably Target, are stealing their merchandising playbook too.
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FastSpring
MARCH 15, 2021
Do you know what’s better than one sale? Multiple sales that happen automatically. That’s the beauty of subscription models. Of course, that’s an oversimplification. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan.
Forrester eCommerce
MARCH 15, 2021
With the recent announcement that Dapr has reached its first production-ready release, we finally see a viable response to Istio and perhaps the rest of the service mesh industry from Microsoft. If you’re not familiar, Dapr is a coding framework intended to solve the challenges of modern distributed applications. You may be asking, “But isn’t […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Optimizely
MARCH 17, 2021
No, it’s not what you think. The green beer will not be flowing in abundance this St. Patrick’s Day, as many bars are still taking precautions and staying closed due to the COVID-19 pandemic. Although I’m sure many families will be partaking in the green libation tradition in their own homes paired with a delicious meal of corned beef and cabbage. Some rituals are just too good to skip.
Kissmetrics
MARCH 15, 2021
Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof?
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
MARCH 17, 2021
Future Fit Organizations are Adaptive Covid-19 has accelerated the need for enterprises to adapt to rapidly changing market conditions. Satya Nadella in April 2020 told thousands of developers at the online Microsoft Build conference “we’ve seen companies do in 2 months what they normally would do in years…”. The Pandemic also taught us that we […].
Retail TouchPoints
MARCH 19, 2021
Walgreens will host a virtual Localization Summit on May 13 to source new products from local and regional businesses and entrepreneurs. The event, which is being organized by retail marketing company ECRM , will focus on products across grocery and household , apparel , beach , tourism and general merchandise , among other categories. Through the event, Walgreens hopes to build up more locally relevant product offerings in collaboration with businesses from all 50 states, the District of Columb
Kissmetrics
MARCH 15, 2021
The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or 3 links. So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.
Groove
MARCH 15, 2021
Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Keep on reading to uncover some more benefits of leveraging live chat for your website.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Forrester eCommerce
MARCH 16, 2021
Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration.
Retail TouchPoints
MARCH 18, 2021
The return to brick-and-mortar will be a slow, steady process, and preparing stores for the great return will be as much about making shoppers comfortable as it will be about enticing them back. Retailers will need to maintain elevated safety precautions and further improve in-store fulfillment, while at the same time busting any type of friction more forcefully than ever.
Kissmetrics
MARCH 15, 2021
As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.
My Wife Quit Her Job
MARCH 14, 2021
This post will teach you how to sell Amazon print on demand products using either Merch By Amazon or a 3rd party print on demand service like Printful. Both methods will be thoroughly compared so you can make an informed decision which to choose. When it comes to selling print on demand products on Amazon, you basically have 2 choices. One, you can use Merch By Amazon which is a service owned by Amazon that allows you to sell your own branded apparel that is printed and shipped by Amazon.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
MARCH 16, 2021
Two words describe the current situation as the world battles to eradicate the COVID-19 pandemic: hope and uncertainty. The good news is that there are now multiple vaccines paving the path to an eventual recovery of social and economic activity lost to the pandemic since 2020. However, it will not be an easy path due to tremendous challenges ranging from supply chain and distribution difficulties to ethical and policy-related concerns.
Retail TouchPoints
MARCH 19, 2021
The new Dolce & Gabbana boutique in Seoul is an architectural ode to the blending of tradition and innovation. Located at Cheongdam-dong in the luxury retail Gangnam District, the flagship store was created in partnership with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors. The building, located on the main luxury retail street of Seoul, features a dramatic façade with a cylinder of extra-clear glass set between four corner pillars made
Kissmetrics
MARCH 19, 2021
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019.
MakeWebBetter
MARCH 17, 2021
There was a global growth of more than 2 trillion USD on a year-on-year basis, in the e-commerce industry despite the 5-year long slowdown. In the post-covid world, the e-commerce industry surged substantially surpassing the projected estimates. Why should you care about these estimates? Because then it will make complete sense to your decision of […].
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Forrester eCommerce
MARCH 18, 2021
Software Development, Past And Present Shortfalls As digital accelerates, so does the demand for business applications. And the complexity of building business applications is growing, despite all the innovations we’ve created during the past 20 years. Decision-makers have tried leveraging prepackaged business apps on-premises and now also in the cloud — only to find they […].
Retail TouchPoints
MARCH 17, 2021
Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China. Planned streams include on “how to wear Burberry runway looks,” a spring beauty trend happy hour and a conversation with the British makeup artist Charlotte Tilbury.
Kissmetrics
MARCH 17, 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.
My Wife Quit Her Job
MARCH 17, 2021
Today, I’m thrilled to have Dylan Jacob on the show. Dylan is the founder of Brumate.com which is a company that sells beer cozies online. And he grew Brumate into a 36 million dollar business in just 3 years. The growth of his company has been ridiculous. In his first full year, he made 2.1 million. The next year, he did 20 million and last year he did 36.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Forrester eCommerce
MARCH 17, 2021
(Paul-Julien Giraud contributed to this blog.) Mental health was already a critical element of an effective employee experience (EX) program before the pandemic, but today, it’s paramount, as new stresses have emerged and employees brace for even more change in coming months. Sadly, many employers still miss the mark on this investment. And it is […].
Retail TouchPoints
MARCH 16, 2021
PINKO , known for its prêt-à-porter collections for women, is planning a U.S. expansion and has signed a lease for a three-level retail space in New York’s SoHo district. The location will serve as the new U.S. flagship store for the brand, which currently operates five stores in the U.S. in addition to more than 250 single-brand and franchised stores globally, and approximately 1,500 wholesale sales outlets.
Kissmetrics
MARCH 18, 2021
Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How do we know? We created our own Ubersuggest Google Chrome Extension to streamline our keyword research systems.
Omnisend
MARCH 16, 2021
Reading Time: 8 minutes. Have you ever received a product recommendation that just didn’t make sense? We’ve all made that “we need this right now” kind of purchase. For me, it was a new toilet seat. According to the emails and ads I received for several weeks after, you’d think I was a grand collector of glamorous toilet seats of all ranges and sizes.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Forrester eCommerce
MARCH 15, 2021
The pandemic has been a pivotal moment for the consumer packaged goods (CPG) category. Before the pandemic, most CPG brands lacked direct-to-consumer (DTC) buy-ability on their website. However, the pandemic spurred numerous CPG brands like Beyond Meat, Bimbo, Del Monte, and PepsiCo/Frito Lay to launch DTC websites. The latest update to our Digital Go-To-Market Review series […].
Retail TouchPoints
MARCH 15, 2021
Lord & Taylor will return from bankruptcy as a digital-first retailer in April under its new owner Saadia Group, according to multiple sources. Known as the oldest department store in the U.S., Lord & Taylor has had a rocky couple of years. It was acquired by online apparel rental startup Le Tote from then owner Hudson’s Bay Co. for $100 million in August 2019, but Le Tote itself went bankrupt just a year later in August 2020.
Kissmetrics
MARCH 16, 2021
With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.
lateshipment
MARCH 15, 2021
Online shoppers are clear with their order delivery expectations. They want it free, they want it NOW, and they hate delays. How much, you ask? So much that late deliveries tend to drive customers away. Read on further to know how much late deliveries can cost your business and how you can deal with them in order to spur customers to spend more on your brand!
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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