Ecommerce Platforms
MARCH 16, 2021
Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers. Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment.
RetailDive
MARCH 15, 2021
Big boxes, specialty stores and discounters have stolen share from department stores for years. Now some, most notably Target, are stealing their merchandising playbook too.
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FastSpring
MARCH 15, 2021
Do you know what’s better than one sale? Multiple sales that happen automatically. That’s the beauty of subscription models. Of course, that’s an oversimplification. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan.
Forrester eCommerce
MARCH 15, 2021
With the recent announcement that Dapr has reached its first production-ready release, we finally see a viable response to Istio and perhaps the rest of the service mesh industry from Microsoft. If you’re not familiar, Dapr is a coding framework intended to solve the challenges of modern distributed applications. You may be asking, “But isn’t […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
BigCommerce
MARCH 15, 2021
Headless architecture has become widely known as an emerging technology strategy that many merchants are considering.
Optimizely
MARCH 17, 2021
No, it’s not what you think. The green beer will not be flowing in abundance this St. Patrick’s Day, as many bars are still taking precautions and staying closed due to the COVID-19 pandemic. Although I’m sure many families will be partaking in the green libation tradition in their own homes paired with a delicious meal of corned beef and cabbage. Some rituals are just too good to skip.
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Forrester eCommerce
MARCH 17, 2021
Future Fit Organizations are Adaptive Covid-19 has accelerated the need for enterprises to adapt to rapidly changing market conditions. Satya Nadella in April 2020 told thousands of developers at the online Microsoft Build conference “we’ve seen companies do in 2 months what they normally would do in years…”. The Pandemic also taught us that we […].
Retail TouchPoints
MARCH 19, 2021
Walgreens will host a virtual Localization Summit on May 13 to source new products from local and regional businesses and entrepreneurs. The event, which is being organized by retail marketing company ECRM , will focus on products across grocery and household , apparel , beach , tourism and general merchandise , among other categories. Through the event, Walgreens hopes to build up more locally relevant product offerings in collaboration with businesses from all 50 states, the District of Columb
Groove
MARCH 15, 2021
Convenient for both businesses and consumers, eCommerce live chat addresses customer pain points instantly, allows for cross-selling and up-selling opportunities with personalized product recommendations and decreases shopping cart abandonment by answering customer inquiries promptly. Keep on reading to uncover some more benefits of leveraging live chat for your website.
Kissmetrics
MARCH 15, 2021
The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or 3 links. So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
MARCH 16, 2021
Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations. In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration.
Retail TouchPoints
MARCH 18, 2021
The return to brick-and-mortar will be a slow, steady process, and preparing stores for the great return will be as much about making shoppers comfortable as it will be about enticing them back. Retailers will need to maintain elevated safety precautions and further improve in-store fulfillment, while at the same time busting any type of friction more forcefully than ever.
My Wife Quit Her Job
MARCH 14, 2021
This post will teach you how to sell Amazon print on demand products using either Merch By Amazon or a 3rd party print on demand service like Printful. Both methods will be thoroughly compared so you can make an informed decision which to choose. When it comes to selling print on demand products on Amazon, you basically have 2 choices. One, you can use Merch By Amazon which is a service owned by Amazon that allows you to sell your own branded apparel that is printed and shipped by Amazon.
Kissmetrics
MARCH 15, 2021
As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
MARCH 16, 2021
Two words describe the current situation as the world battles to eradicate the COVID-19 pandemic: hope and uncertainty. The good news is that there are now multiple vaccines paving the path to an eventual recovery of social and economic activity lost to the pandemic since 2020. However, it will not be an easy path due to tremendous challenges ranging from supply chain and distribution difficulties to ethical and policy-related concerns.
Retail TouchPoints
MARCH 19, 2021
The new Dolce & Gabbana boutique in Seoul is an architectural ode to the blending of tradition and innovation. Located at Cheongdam-dong in the luxury retail Gangnam District, the flagship store was created in partnership with the Ateliers Jean Nouvel studios for the architectural design and Jean Nouvel Design for the interiors. The building, located on the main luxury retail street of Seoul, features a dramatic façade with a cylinder of extra-clear glass set between four corner pillars made
MakeWebBetter
MARCH 17, 2021
There was a global growth of more than 2 trillion USD on a year-on-year basis, in the e-commerce industry despite the 5-year long slowdown. In the post-covid world, the e-commerce industry surged substantially surpassing the projected estimates. Why should you care about these estimates? Because then it will make complete sense to your decision of […].
Kissmetrics
MARCH 19, 2021
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
MARCH 18, 2021
Software Development, Past And Present Shortfalls As digital accelerates, so does the demand for business applications. And the complexity of building business applications is growing, despite all the innovations we’ve created during the past 20 years. Decision-makers have tried leveraging prepackaged business apps on-premises and now also in the cloud — only to find they […].
Retail TouchPoints
MARCH 17, 2021
Nordstrom will debut its own Livestream Shopping channel as part of broader ambitions to dive into ecommerce livestreaming, according to CNBC. The program has been in the works for some time, inspired by the popularity of retail livestreaming services in China. Planned streams include on “how to wear Burberry runway looks,” a spring beauty trend happy hour and a conversation with the British makeup artist Charlotte Tilbury.
SellBrite
MARCH 15, 2021
WooCommerce is one of the most popular platforms for setting up an online store. According to BuiltWith, WooCommerce has 30% of the market share for websites using ecommerce technologies. Its popularity isn’t a surprise—the tool offers plenty of store customization features and is free to use. Source. Although WooCommerce is free to use, there are additional costs and fees to running a store—which you might not realize until you’ve already spent a lot of time setting up your store.
Kissmetrics
MARCH 17, 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
MARCH 17, 2021
(Paul-Julien Giraud contributed to this blog.) Mental health was already a critical element of an effective employee experience (EX) program before the pandemic, but today, it’s paramount, as new stresses have emerged and employees brace for even more change in coming months. Sadly, many employers still miss the mark on this investment. And it is […].
Retail TouchPoints
MARCH 16, 2021
PINKO , known for its prêt-à-porter collections for women, is planning a U.S. expansion and has signed a lease for a three-level retail space in New York’s SoHo district. The location will serve as the new U.S. flagship store for the brand, which currently operates five stores in the U.S. in addition to more than 250 single-brand and franchised stores globally, and approximately 1,500 wholesale sales outlets.
Omnisend
MARCH 16, 2021
Reading Time: 8 minutes. Have you ever received a product recommendation that just didn’t make sense? We’ve all made that “we need this right now” kind of purchase. For me, it was a new toilet seat. According to the emails and ads I received for several weeks after, you’d think I was a grand collector of glamorous toilet seats of all ranges and sizes.
Kissmetrics
MARCH 18, 2021
Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How do we know? We created our own Ubersuggest Google Chrome Extension to streamline our keyword research systems.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
MARCH 15, 2021
The pandemic has been a pivotal moment for the consumer packaged goods (CPG) category. Before the pandemic, most CPG brands lacked direct-to-consumer (DTC) buy-ability on their website. However, the pandemic spurred numerous CPG brands like Beyond Meat, Bimbo, Del Monte, and PepsiCo/Frito Lay to launch DTC websites. The latest update to our Digital Go-To-Market Review series […].
Retail TouchPoints
MARCH 15, 2021
Lord & Taylor will return from bankruptcy as a digital-first retailer in April under its new owner Saadia Group, according to multiple sources. Known as the oldest department store in the U.S., Lord & Taylor has had a rocky couple of years. It was acquired by online apparel rental startup Le Tote from then owner Hudson’s Bay Co. for $100 million in August 2019, but Le Tote itself went bankrupt just a year later in August 2020.
My Wife Quit Her Job
MARCH 17, 2021
Today, I’m thrilled to have Dylan Jacob on the show. Dylan is the founder of Brumate.com which is a company that sells beer cozies online. And he grew Brumate into a 36 million dollar business in just 3 years. The growth of his company has been ridiculous. In his first full year, he made 2.1 million. The next year, he did 20 million and last year he did 36.
Kissmetrics
MARCH 16, 2021
With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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