Sat.Apr 24, 2021 - Fri.Apr 30, 2021

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18 Common Ecommerce Mistakes to Avoid: How Many Are You Making?

BigCommerce

So you want to make your ecommerce store the best it can be, minimize cart abandonment and deliver a great…

eCommerce 545
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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something. Has anyone guessed what I’m talking about?

PPC 195
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The 100 Best Channel Podcasts Of 2021

Forrester eCommerce

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower. Responding to this initial success, leading social media companies such as […].

Channel 535
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How (and Why) Amazon is Sharing its Tech with Retailers Around the World

Retail TouchPoints

Amazon is well known for being one of the largest retailers in the world. What’s less well-known is that thousands of other retailers are using Amazon technology to power their businesses. That’s right, this quintessential ecommerce disruptor, often blamed for the troubles of brick-and-mortar retail, is taking some of the very innovations that have set it apart and offering them up for other retailers to use.

Retail 331
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How CPG Brands Can Build Authentic Engagement Strategies

BigCommerce

In 2020, nearly 55% of consumers used DTC channels to purchase CPG products or nonperishable items they use on a…

Channel 428
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Why Entity-Based SEO is a New Way of Thinking About Optimization

Kissmetrics

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries.

SEO 363

More Trending

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Bluestar Revives Justice as Online-Only Retailer, Plans to Expand Tween Brand into Tech, Home

Retail TouchPoints

Justice has returned as an online-only retailer with the launch of its new ecommerce site, ShopJustice.com. The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group. Justice was acquired by brand management firm Bluestar Alliance for $90 million in November 2020; Bluestar also owns Bebe , Brookstone and fellow tween retailer Limited Too , among others.

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Ecommerce Fraud: Securing the Entire Customer Journey

BigCommerce

Ecommerce is a rapidly growing industry with many exciting innovations happening all the time.

eCommerce 406
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Announcement: Please do this before the upcoming Google update

Kissmetrics

Google recently announced that they have delayed the release of the Google Page Experience update. In mid-June they are going to release the update as well as some new tools to help you out. But as you know, you don’t want to wait for Google to release their algorithm update and then fix the issues as then you can potentially lose traffic if something is wrong.

SEO 362
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IBM Bets On Open Source To Hyperaccelerate HCI And Hybrid Cloud Adoption

Forrester eCommerce

Today, IBM announced its new IBM Spectrum Fusion product, first as a scale-out hardware product, but with a roadmap for a software defined storage (SDS) solution. This new product is billed as a storage solution, but it is much more. It is really a “glue-all” product poised to change the hyperconverged infrastructure (HCI) market. Many […].

Marketing 497
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Luxury Subscription Service Vivrelle Bags $26M in Series A Funding

Retail TouchPoints

Membership club Vivrelle , which provides access to a shared closet of designer handbags, jewelry and diamonds, has secured $26 million in Series A funding. The subscription service, founded by husband and wife team Blake and Wayne Geffen in 2018, allows members to keep items as long as they want, or swap them out monthly. Members also receive exclusive discounts on products they decide to buy.

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The ABC’s of Operations: How to Manage Your Ecommerce Back-Office Operations

BigCommerce

With more and more companies rushing to move from offline to online, we find ourselves in a modern-day gold rush.

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The Complete Marketer’s Guide to YouTube

Kissmetrics

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

SEO 327
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From Monolithic To Modular: Kicking Your Sales Content Engine Into High Gear

Forrester eCommerce

To deliver relevant experiences for each buying situation, B2B organizations need modular sales content. At B2B Summit, learn how high-performing organizations use sales content solutions to achieve this.

B2B 468
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Sundance Opens First Michigan Location in the Greater Detroit Area

Retail TouchPoints

Robert Redford’s retail brand Sundance will open its newest store in greater Detroit’s The Village of Rochester Hills outdoor lifestyle center. The 4,120-square-foot store will be the first location in Michigan for the retailer, which sells women’s and men’s apparel, jewelry, footwear, accessories, home furnishings and art. One-of-a-kind pieces and items exclusive to Sundance will be the cornerstone of the product offering.

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Website Support: How Can Groove Commerce Help You?

Groove

If you're ready to partner with a digital eCommerce agency or are simply looking to learn more about website support, then you're in the right place! Groove Commerce is a Diamond HubSpot Partner Agency and an Elite BigCommerce Partner Agency that is ready to help your mid-market or Enterprise business grow. From website design and development to eCommerce SEO, email marketing, paid media and more, our team of developers, designers and marketers work with you to constantly improve key metrics and

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15 Actionable Examples of Fashion Marketing

Kissmetrics

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 301
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The Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right Place, Right Time”

Forrester eCommerce

The concept of “right audience, right content, right place, right time” has been around the B2B world for ages. For many organizations, however, these four R’s are still more philosophy than reality. According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […].

B2B 459
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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House of Novogratz Debuts First Store

Retail TouchPoints

House of Novogratz — the first store from interior designers Robert and Cortney Novogratz — debuted in Los Angeles on April 10. Located in a bungalow-style house, the store boasts more than 2,000 square feet of retail experiences in six different rooms, as well as working design studios, collaborative brands, rotating pop-up activations and a food and wine offering.

Outdoor 290
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The Ultimate Guide to Google’s 2021 Core Web Vitals

BigCommerce

Google’s latest algorithm updates for page experience — primarily the much-talked about Core Web Vitals — will go into effect…

SEO 281
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How to Make Money by Requiring a Minimum Order Quantity (MOQ)

Kissmetrics

If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.

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Order Management & Retail: A Love Story (Or: Key Findings from the 2021 OMS Wave)

Forrester eCommerce

2020 was the year that every digital business fell in love with their OMS. With the pandemic exacerbating the need for diverse and effective fulfillment options, retailers and vendors were forced to innovate – and innovate quickly. As a sign of the times: A year ago, there were a handful of little-known “curbside pickup providers.” […].

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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EDITED Completes Purchase of Retail Analytics Firm

Retail TouchPoints

Retail market intelligence provider EDITED has acquired DynamicAction , which specializes in internal retail analytics. The newly combined company, which will operate under the EDITED name, will allow retailers to combine global market data with supply chain ecosystem information for rapid insights. Financial terms of the deal were not disclosed. “Our acquisition of DynamicAction marks a significant milestone in our mission to transform the future of ecommerce,” said Geoff Watts, CEO and Co-foun

Retail 287
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Want Success on eBay? Avoid Selling These Items

BigCommerce

It all started with a broken laser pointer.

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How to Use First-Party Data for Ad Personalization

Kissmetrics

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change.

Marketing 255
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The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021 – Martech’s Cornerstone Realigns In The Face Of Disruption

Forrester eCommerce

I’m excited to announce The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021. The timing couldn’t be better, because the world – marketing included – has changed dramatically in the 18 months since the previous EMSS evaluation in October 2019. Unprecedented social, regulatory, and economic factors like data deprecation remain top of mind and are […].

Marketing 396
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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A Brand Embassy for Coffee Lovers: Nespresso’s New Flagship Concept Debuts in Vienna

Retail TouchPoints

© Philipp Lipiarski. For coffee devotees, there’s something captivating about the aroma of a freshly brewed cup and that first sip in the morning. Luxury coffee and espresso brand Nespresso is tapping into the power of those emotive experiences with the launch of its new immersive flagship boutique concept in Vienna, Austria. With a global retail network of 809 boutiques in 532 cities, Nespresso views these physical locations as an integral part of its omnichannel approach.

Arts 287
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WooCommerce vs Magento (Apr 2021): Which is Best for You?

Ecommerce Platforms

You know you need a powerful environment where you can build a customizable store, and online presence. WooCommerce promises all the flexibility and scalability of the WordPress landscape. Magento promises some of the most powerful tools for developing your brand. Both of these titans can offer business leaders the tools they need to start selling online – and fast.

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How to Become a Shopify Partner

Kissmetrics

As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue.

Shopify 251
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XDR Defined: Giving Meaning To Extended Detection And Response

Forrester eCommerce

Conflicting definitions of extended detection and response (XDR) have plagued cybersecurity tech buyers. Read Forrester's unbiased explanation of what XDR is, its relationship to SIEM, and other common questions.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt