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Reading Time: 6 minutes. Affiliate marketing is often praised by many expert marketers. In affiliate marketing, an achievement-based marketing technique, companies pay affiliates for each client they bring from their targeted marketing activities. In simpler words, affiliates find a powerful solution in their niche, promote it to their audience, and enjoy part of the profit per sale.
Diversity, Equity, and Inclusion (DEI) and Data Ethics are increasingly interconnected, and brands must do both well to foster authentic, meaningful, and sustainable customer relationships. .
If you’ve built up a large social media following or a substantial YouTube subscriber base and you don’t currently have a website, then the Amazon Influencer Program is a great way for you to monetize your audience. As an aspiring Instagram or YouTube influencer, you may not have your own branded website yet. After all, if your audience primarily lives on a 3rd party platform like YouTube or Instagram, why spend the time and money putting up a polished website that gets very little t
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.
Notes: Don Reinertsen is one of the most influential voices in Agile methods. While Don is not a software professional himself, he is widely respected and cited by many authors writing on Agile, DevOps, and related topics. Don’s major books Managing the Design Factory and The Principles of Product Development Flow remain go-to reading for […].
This Memorial Day offers retailers an opportunity to benefit from pent-up demand: 48% of Americans plan to shop for something over Memorial Day weekend this year, according to a survey by BlackFriday.com conducted through Kelton. Additionally, 37 million people are expected to travel 50 miles or more from home, an increase of 60% over 2020, according to AAA.
This Memorial Day offers retailers an opportunity to benefit from pent-up demand: 48% of Americans plan to shop for something over Memorial Day weekend this year, according to a survey by BlackFriday.com conducted through Kelton. Additionally, 37 million people are expected to travel 50 miles or more from home, an increase of 60% over 2020, according to AAA.
With more than a billion unique monthly visitors , Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.
Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics. There have been multiple generations of this technology, but it hadn’t really taken off until recently.
Apple has opened its newest retail location — Apple Via del Corso — in Rome, marking its 17th store to open in Italy. Apple Via del Corso will serve as an all-new centrally located space for Apple team members to provide service and support to the local community. The store preserves the grand Palazzo Marignoli, paying homage to Rome’s rich history of art and culture, and making it one of Apple’s most significant restoration projects.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.
Software takes part in almost everything we do, and yes, we do trust that it works! OK, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […].
Walmart and Gap have entered a strategic partnership to introduce Gap Home , a home essentials brand exclusive to Walmart. The collection, which will launch June 24, will feature more than 400 items across home décor, tabletop, bedding and bath, with styles designed for every space from college dorms to homes. The launch collection was designed with sustainability in mind and features items made with organic cotton and recycled materials as well as quality materials such as denim and chambray.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? Email marketing automation is the use of software and technology to perform sales and marketing functions more effectively by using multiple channels and automating simple tasks.
You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.
As the over-populated streaming video landscape continues to expand, Amazon is vying to keep its top tier ranking by buying MGM for $8.45 billion. While MGM’s library isn’t worth the premium price Amazon is paying, the talent behind the screen is the real deal. The main reason for this acquisition is simple: to enable Amazon […].
Consumers are increasingly drawn to convent checkout experiences, from mobile POS and self-checkout to grab-and-go tech, and now even autonomous stores. Over the last year, Verizon has emerged as one of the pioneers of seamless, safe transactions, tapping the power of technology (and the use of its app) to deploy a “touchless retail” experience across its own store fleet.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about what bots are and how you can put up some defenses to start protecting your website.
Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their global revenues, it thus far hasn’t made headlines for imposing hefty fines. It would be a mistake, however, […].
In America and all around the world, the long, slow climb back to normal is well under way. Some COVID-era restrictions remain, but with vaccines continuing to roll out and optimism in the air, it’s a perfect moment to consider what this summer might look like for shoppers and retailers. Before we talk about summer, let’s appreciate a few learnings that were revealed in a recent survey by RetailMeNot of 5,000 American consumers: COVID has and will have a lasting impact on shoppers, driving them
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Email marketing is still one of the most valuable tools in the world of digital promotion. Through email solutions, you can ensure that you connect with your target audience at all the right moments in the buying journey. Email can even keep your brand front-of-mind in a sea of competition. The only problem? Handling a full email strategy on your own would take a lot of time (and work).
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores.
Digital technologies are ubiquitous. And their pervasiveness has risen dramatically over the past 12 months as businesses strived to stay connected and engaged with their employees and customers, due to lockdowns and other restrictions. This is the reality we live in today: technology helps understand and anticipate the needs of customers, augment the value of […].
Timothy Oulton , a British luxury furniture brand, has signed a 10-year lease for a 7,170-square-foot retail space at 901 Broadway at 20th Street in New York’s popular Flatiron District. The store will serve as the retailer’s East Coast flagship, and will be the brand’s largest retail presence in the region. The new store resides in a portion of a larger historic landmark building, designed and constructed in 1870 in the French Second Empire style by James H.
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Widen Collective , a platform designed to help brands streamline their workflow by enriching product data with marketing copy and digital assets, has introduced updates to help retailers scale their content operations. The platform can give retailers more control over their content to better manage its use. Some of the new capabilities include: Product variants: These tools can automate the process of adding descriptions, feature lists or digital assets to individual SKUs by adding attribute ass
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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