Omnisend
MAY 27, 2021
Reading Time: 6 minutes. Affiliate marketing is often praised by many expert marketers. In affiliate marketing, an achievement-based marketing technique, companies pay affiliates for each client they bring from their targeted marketing activities. In simpler words, affiliates find a powerful solution in their niche, promote it to their audience, and enjoy part of the profit per sale.
Forrester eCommerce
MAY 26, 2021
Diversity, Equity, and Inclusion (DEI) and Data Ethics are increasingly interconnected, and brands must do both well to foster authentic, meaningful, and sustainable customer relationships. .
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My Wife Quit Her Job
MAY 23, 2021
If you’ve built up a large social media following or a substantial YouTube subscriber base and you don’t currently have a website, then the Amazon Influencer Program is a great way for you to monetize your audience. As an aspiring Instagram or YouTube influencer, you may not have your own branded website yet. After all, if your audience primarily lives on a 3rd party platform like YouTube or Instagram, why spend the time and money putting up a polished website that gets very little t
Kissmetrics
MAY 27, 2021
According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Retail TouchPoints
MAY 24, 2021
This Memorial Day offers retailers an opportunity to benefit from pent-up demand: 48% of Americans plan to shop for something over Memorial Day weekend this year, according to a survey by BlackFriday.com conducted through Kelton. Additionally, 37 million people are expected to travel 50 miles or more from home, an increase of 60% over 2020, according to AAA.
Forrester eCommerce
MAY 25, 2021
Notes: Don Reinertsen is one of the most influential voices in Agile methods. While Don is not a software professional himself, he is widely respected and cited by many authors writing on Agile, DevOps, and related topics. Don’s major books Managing the Design Factory and The Principles of Product Development Flow remain go-to reading for […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Kissmetrics
MAY 26, 2021
With more than a billion unique monthly visitors , Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.
Retail TouchPoints
MAY 28, 2021
Apple has opened its newest retail location — Apple Via del Corso — in Rome, marking its 17th store to open in Italy. Apple Via del Corso will serve as an all-new centrally located space for Apple team members to provide service and support to the local community. The store preserves the grand Palazzo Marignoli, paying homage to Rome’s rich history of art and culture, and making it one of Apple’s most significant restoration projects.
Forrester eCommerce
MAY 26, 2021
Interface experience analytics technologies get into minute detail about what users are doing, provide visualizations about behavior and typically offer a prioritized list of issues. The category is sometimes referred to as digital experience analytics or interaction analytics. There have been multiple generations of this technology, but it hadn’t really taken off until recently.
BigCommerce
MAY 26, 2021
In 1982, Late Night with David Letterman premiered. Sci-fi classic ET was released.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
Kissmetrics
MAY 28, 2021
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.
Retail TouchPoints
MAY 27, 2021
Walmart and Gap have entered a strategic partnership to introduce Gap Home , a home essentials brand exclusive to Walmart. The collection, which will launch June 24, will feature more than 400 items across home décor, tabletop, bedding and bath, with styles designed for every space from college dorms to homes. The launch collection was designed with sustainability in mind and features items made with organic cotton and recycled materials as well as quality materials such as denim and chambray.
Forrester eCommerce
MAY 27, 2021
Software takes part in almost everything we do, and yes, we do trust that it works! OK, sometimes it fails and it drives us nuts, but in most cases, it does what we expect it to do. How have we learned to trust that software works? Through positive experiences with software that meets our expectations. […].
Groove
MAY 25, 2021
Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? Email marketing automation is the use of software and technology to perform sales and marketing functions more effectively by using multiple channels and automating simple tasks.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Kissmetrics
MAY 24, 2021
You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.
Retail TouchPoints
MAY 28, 2021
Consumers are increasingly drawn to convent checkout experiences, from mobile POS and self-checkout to grab-and-go tech, and now even autonomous stores. Over the last year, Verizon has emerged as one of the pioneers of seamless, safe transactions, tapping the power of technology (and the use of its app) to deploy a “touchless retail” experience across its own store fleet.
Forrester eCommerce
MAY 25, 2021
Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their global revenues, it thus far hasn’t made headlines for imposing hefty fines. It would be a mistake, however, […].
BigCommerce
MAY 27, 2021
For over 30 years, Farmer Boy has been one of the leading companies in the agricultural industry, offering animal handling…
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Kissmetrics
MAY 26, 2021
If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about what bots are and how you can put up some defenses to start protecting your website.
Retail TouchPoints
MAY 25, 2021
In America and all around the world, the long, slow climb back to normal is well under way. Some COVID-era restrictions remain, but with vaccines continuing to roll out and optimism in the air, it’s a perfect moment to consider what this summer might look like for shoppers and retailers. Before we talk about summer, let’s appreciate a few learnings that were revealed in a recent survey by RetailMeNot of 5,000 American consumers: COVID has and will have a lasting impact on shoppers, driving them
Forrester eCommerce
MAY 24, 2021
Digital technologies are ubiquitous. And their pervasiveness has risen dramatically over the past 12 months as businesses strived to stay connected and engaged with their employees and customers, due to lockdowns and other restrictions. This is the reality we live in today: technology helps understand and anticipate the needs of customers, augment the value of […].
Ecommerce Platforms
MAY 25, 2021
Email marketing is still one of the most valuable tools in the world of digital promotion. Through email solutions, you can ensure that you connect with your target audience at all the right moments in the buying journey. Email can even keep your brand front-of-mind in a sea of competition. The only problem? Handling a full email strategy on your own would take a lot of time (and work).
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Kissmetrics
MAY 27, 2021
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores.
Retail TouchPoints
MAY 25, 2021
Timothy Oulton , a British luxury furniture brand, has signed a 10-year lease for a 7,170-square-foot retail space at 901 Broadway at 20th Street in New York’s popular Flatiron District. The store will serve as the retailer’s East Coast flagship, and will be the brand’s largest retail presence in the region. The new store resides in a portion of a larger historic landmark building, designed and constructed in 1870 in the French Second Empire style by James H.
Forrester eCommerce
MAY 26, 2021
It’s time to rethink how you approach and think about cybersecurity and privacy. Today, robust practices are necessary to create the culture and conditions required to meet today’s demands and truly differentiate your brand. But how do you accomplish this? Compliance is the floor and not equivalent to creating robust cybersecurity and privacy practices.
BigCommerce
MAY 25, 2021
These days we do pretty much everything on our phones. We chat with friends on our phones.
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Kissmetrics
MAY 25, 2021
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Checking your subscriber count isn’t always easy, though.
Retail TouchPoints
MAY 27, 2021
Widen Collective , a platform designed to help brands streamline their workflow by enriching product data with marketing copy and digital assets, has introduced updates to help retailers scale their content operations. The platform can give retailers more control over their content to better manage its use. Some of the new capabilities include: Product variants: These tools can automate the process of adding descriptions, feature lists or digital assets to individual SKUs by adding attribute ass
Forrester eCommerce
MAY 27, 2021
Marketers, eComm directors, data analysts, content operations managers, MDM managers, heads of channel management…these are just some of the roles we talked to for our recently published our Wave evaluation on product information management (PIM) vendors. This diverse set of PIM users reflects how this role has broadened in the world of omni-channel commerce — […].
My Wife Quit Her Job
MAY 26, 2021
Today I have my friend Chris Mercer on the show. Chris is the founder of MeasurementMarketing.io and he specializes in website analytics. Analytics may not sound like the sexiest of topics but most people are doing it wrong. Most people don’t know how to use Google Analytics and most shop owners have no idea what metrics to focus on. In this episode, Chris teaches us the right way to gather and analyze your data for an e-commerce store.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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