Forrester eCommerce
AUGUST 17, 2021
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
Kissmetrics
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
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Retail TouchPoints
AUGUST 16, 2021
Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart.
Ecommerce Platforms
AUGUST 19, 2021
Shopify is one of the largest hosted platforms in the ecommerce space. If you are interested in starting a new online store, you will probably want to try Shopify before you buy. Since this is a hosted ecommerce platform, the company will handle everything related to payments and hosting. Needless to say, it’s a pretty big commitment, so most people would generally want some sort of a trial period before they fully decide to jump ship and migrate their entire store to Shopify.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
AUGUST 18, 2021
Forrester’s 2021 Global Marketing Survey revealed that three of the top five challenges regional teams face when implementing campaigns are the inability to develop campaigns based on customers’ needs, the lack of coordination across siloes, and a need for the right tools and technology to do the job well. As a result of these challenges, […].
Kissmetrics
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
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My Wife Quit Her Job
AUGUST 18, 2021
Today I have my friend Jeff Cohen back on the show. Jeff is the VP of marketing over at Seller Labs which is a company that specializes in Amazon tools and services. I use many of their tools today to run the Amazon side of my business and Jeff is one of my go-to guys when it comes to the latest Amazon policies and news. Today we’re going to talk about the overall Amazon landscape in 2021, what lies ahead and what seasoned Amazon sellers are doing to grow their sales.
Forrester eCommerce
AUGUST 17, 2021
Forrester’s Financial Well-Being Segmentation helps firms better assess their customers’ level of financial resilience and attitude toward their financial situation.
Kissmetrics
AUGUST 19, 2021
Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.
Retail TouchPoints
AUGUST 17, 2021
Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. For retailers with high-functioning CRM systems, AI tools are being used to identify opportunities, and increase the lifetime value of customers through compelling offers.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
My Wife Quit Her Job
AUGUST 16, 2021
Ecommerce statistics don’t lie. The biggest small business opportunity today is to start selling online. Right now, online sales account for over 18% of all retail sales worldwide and this number continues to grow at a torrid pace. Because of the pandemic, online shopping is quickly gaining marketshare over traditional brick and mortar retail and there is still much room to grow.
Forrester eCommerce
AUGUST 18, 2021
Over the past year, breaches like SolarWinds and Kaseya have woken us up to the realities of software supply chain risk. Whether through infiltrating the software delivery pipeline, deliberately uploading malicious components to popular repositories, or taking advantage of existing vulnerabilities in open source components, attackers are leveraging gaps in supply chain controls to compromise […].
Kissmetrics
AUGUST 16, 2021
Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.
Retail TouchPoints
AUGUST 17, 2021
The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote working and learning. Although ResearchAndMarkets.com indicates that the global market for this category surpassed $641 billion in 2020 , that growth is poised to continue, moderately, over the next five years. Companies like Shutterfly are capitalizing on this expected growth by honing their acquisition strategies.
Speaker: Amanda Adams, Fractional CFO, CPA
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
lateshipment
AUGUST 18, 2021
The holiday sales season is often the most important for retailers. Researchers predict holiday ecommerce retail sales to make up 18.9% of total holiday sales this year, up from the year before. In 2020, retail ecommerce made up 17.5% of total holiday sales. If retailers do not want to miss out on these sales, they must be in the selling channels where customers are spending their time.
Forrester eCommerce
AUGUST 18, 2021
Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers. My latest report The State Of […].
Kissmetrics
AUGUST 20, 2021
The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!
Retail TouchPoints
AUGUST 17, 2021
Allbirds has launched an activewear collection ahead of its IPO, according to CNBC. The Natural Run Collection features six products, including tanks, T-shirts and shorts for both men and women, and ties into the retailer’s environmental message with initial carbon footprint ranges from 4.7 kg to 14.5 kg of CO2 before being 100% offset to zero. The collection is the culmination of two years’ work and more than 70 iterations.
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
lateshipment
AUGUST 16, 2021
A sigh of relief for retailers and huge expectations for retailers towards the Holiday season as the eCommerce industry has looked good so far in 2021. While the pandemic still lingers, the effects of it have drastically reduced, showing signs that the world is returning to normalcy. Coming to the Holiday season, which accounts for 25% of the total sales per year — 2020 saw a slight increase in sales even when experts predicted it would drop, considering the pandemic’s impact on shoppers’ spend
Forrester eCommerce
AUGUST 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […].
Kissmetrics
AUGUST 17, 2021
Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic. You want to join their ranks, but you’re just not sure what you’re doing wrong.
Retail TouchPoints
AUGUST 19, 2021
Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over year, from $529 per child to $612. Although this total amount does vary from firm to firm, JLL survey participants expected to spend $356.94 on average while RetailMeNot noted that households could spend up to $1,333 , reports consistently point to a clear rise year over year — and in some cases, even against pre-pande
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
GetElastic
AUGUST 20, 2021
Earlier this year we announced Product Content Management for Elastic Path Commerce Cloud which decouples products, hierarchies, catalogs, and price books. The result? Now you can quickly and easily create unlimited, unique catalogs for customer account types, geographies, business models, touchpoints, and brands. Watch the video to learn how to manage products in Elastic Path Commerce Cloud with our Product Content Management Service.
Forrester eCommerce
AUGUST 19, 2021
As the world is gradually entering into a post-pandemic stage, businesses are recognising “softer” themes — including ethics, sustainability, trust, and diversity — as necessary components for shaping new value propositions.
Kissmetrics
AUGUST 19, 2021
Are you looking for a bit of customer love online? Tinder could be the hookup your brand is looking for. With a monthly user base of 66 million people and 50 percent between 18-25, Tinder is the perfect place to connect with younger audiences, no matter the product offering. Ready to swipe right? Let’s take a deep dive into how Tinder Ads can help your business.
Retail TouchPoints
AUGUST 19, 2021
Surefront has rolled out a product lifecycle management (PLM) platform that allows brands to develop products with all communications and data in a single collaborative space. The solution is designed to promote secure, cloud-based collaboration, which helps keep remote teams on the same page for faster and more efficient product development. Surefront’s patented suite of tools blends product data and communications for a historical log of all design elements, financial data, specifications and
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Omnisend
AUGUST 19, 2021
Reading Time: 5 minutes. If you run a small or medium-sized business (SMB) and appealing to Generation Z isn’t on your radar, it’s time to start thinking about what makes them tick. You may wonder why the whims of someone as young as 11 years old matters to your ecommerce business. But they do. Gen Z is the largest generational cohort alive, meaning they either directly drive or influence a lot of global spending.
Forrester eCommerce
AUGUST 16, 2021
Two weeks ago, the US Bureau of Economic Analysis released its Q2 2021 data on US GDP on July 29, 2021: “Gross Domestic Product, Second Quarter 2021 (Advance Estimate) and Annual Update.” The headline stories focused on continued strong 6.5% growth in real GDP in Q2 and the surge in inflation to a 5.7% annualized […].
GetElastic
AUGUST 16, 2021
A little over a year has gone by since Composable Commerce was pioneered and subsequently caught fire in the eCommerce world. How are players embracing the movement? Is it all that it was cracked up to be? Does a Composable Commerce approach overcome the 3 main concerns practitioners have when evaluating an eCommerce solution? Namely, concerns around Total Cost Ownership , rapidly adapting to market & consumer needs, integration with other tools.
Retail TouchPoints
AUGUST 16, 2021
DICK’S Sporting Goods is continuing to expand its nationwide footprint with plans to open the first Golf Galaxy Performance Center , as well as four additional locations in August — two Dick’s Sporting Goods and two Going, Going, Gone! stores. The redesigned Golf Galaxy Performance Center is set to open in Framingham, Mass. on Aug. 28 and will offer golfers of all levels an immersive experience, with state-of-the-art hitting bays, custom fittings, golf lessons from certified PGA professionals as
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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