Forrester eCommerce
AUGUST 17, 2021
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
Kissmetrics
AUGUST 16, 2021
Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air.
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Retail TouchPoints
AUGUST 16, 2021
Returns provide brands and retailers the opportunity to delight their customers. But not all brands and retailers are seizing this opportunity. According to the National Retail Federation (NRF), the U.S. market saw over $400B in returns in 2020. If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart.
Ecommerce Platforms
AUGUST 19, 2021
Shopify is one of the largest hosted platforms in the ecommerce space. If you are interested in starting a new online store, you will probably want to try Shopify before you buy. Since this is a hosted ecommerce platform, the company will handle everything related to payments and hosting. Needless to say, it’s a pretty big commitment, so most people would generally want some sort of a trial period before they fully decide to jump ship and migrate their entire store to Shopify.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
AUGUST 17, 2021
Forrester’s Financial Well-Being Segmentation helps firms better assess their customers’ level of financial resilience and attitude toward their financial situation.
Kissmetrics
AUGUST 17, 2021
Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how. Below, I’ll show you what brand awareness campaigns are and why they matter, and walk you through the steps to building your own successful branding campaign.
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My Wife Quit Her Job
AUGUST 18, 2021
Today I have my friend Jeff Cohen back on the show. Jeff is the VP of marketing over at Seller Labs which is a company that specializes in Amazon tools and services. I use many of their tools today to run the Amazon side of my business and Jeff is one of my go-to guys when it comes to the latest Amazon policies and news. Today we’re going to talk about the overall Amazon landscape in 2021, what lies ahead and what seasoned Amazon sellers are doing to grow their sales.
Forrester eCommerce
AUGUST 18, 2021
Forrester’s 2021 Global Marketing Survey revealed that three of the top five challenges regional teams face when implementing campaigns are the inability to develop campaigns based on customers’ needs, the lack of coordination across siloes, and a need for the right tools and technology to do the job well. As a result of these challenges, […].
Kissmetrics
AUGUST 19, 2021
Are you struggling to get more clients for your accounting business? You’re not alone. A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3 percent. However, this doesn’t mean your accounting firm is doomed.
Retail TouchPoints
AUGUST 17, 2021
Over the last year or so we’ve seen retailers and ecommerce sellers adopting AI tools at a frenetic pace. From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. For retailers with high-functioning CRM systems, AI tools are being used to identify opportunities, and increase the lifetime value of customers through compelling offers.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
My Wife Quit Her Job
AUGUST 16, 2021
Ecommerce statistics don’t lie. The biggest small business opportunity today is to start selling online. Right now, online sales account for over 18% of all retail sales worldwide and this number continues to grow at a torrid pace. Because of the pandemic, online shopping is quickly gaining marketshare over traditional brick and mortar retail and there is still much room to grow.
Forrester eCommerce
AUGUST 18, 2021
Over the past year, breaches like SolarWinds and Kaseya have woken us up to the realities of software supply chain risk. Whether through infiltrating the software delivery pipeline, deliberately uploading malicious components to popular repositories, or taking advantage of existing vulnerabilities in open source components, attackers are leveraging gaps in supply chain controls to compromise […].
Kissmetrics
AUGUST 16, 2021
Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.
Retail TouchPoints
AUGUST 17, 2021
The home décor market saw significant growth in 2020 as consumers rushed to outfit their homes for remote working and learning. Although ResearchAndMarkets.com indicates that the global market for this category surpassed $641 billion in 2020 , that growth is poised to continue, moderately, over the next five years. Companies like Shutterfly are capitalizing on this expected growth by honing their acquisition strategies.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail Technology Review
AUGUST 17, 2021
By Phill Manson, Director, PAASE Digital. Email marketing is an essential tool for e-commerce businesses. Despite its reputation as an outdated marketing tool, it’s a channel that could successfully increase your revenue by 1,662%. .
Forrester eCommerce
AUGUST 18, 2021
Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers. My latest report The State Of […].
Kissmetrics
AUGUST 20, 2021
The proof is irrefutable. Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. With the right persuasive commercial techniques, you can inspire viewers to get involved with your brand, engage with your new content, make a direct purchase, or better: make multiple!
Retail TouchPoints
AUGUST 17, 2021
Allbirds has launched an activewear collection ahead of its IPO, according to CNBC. The Natural Run Collection features six products, including tanks, T-shirts and shorts for both men and women, and ties into the retailer’s environmental message with initial carbon footprint ranges from 4.7 kg to 14.5 kg of CO2 before being 100% offset to zero. The collection is the culmination of two years’ work and more than 70 iterations.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
GetElastic
AUGUST 20, 2021
Earlier this year we announced Product Content Management for Elastic Path Commerce Cloud which decouples products, hierarchies, catalogs, and price books. The result? Now you can quickly and easily create unlimited, unique catalogs for customer account types, geographies, business models, touchpoints, and brands. Watch the video to learn how to manage products in Elastic Path Commerce Cloud with our Product Content Management Service.
Forrester eCommerce
AUGUST 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […].
Kissmetrics
AUGUST 17, 2021
Are you struggling to grow your e-commerce business? Sick of low conversion rates? You’re not alone. On average, only 3% of e-commerce website visitors converted into customers. Yikes. Yet, brands like the Dollar Shave Club and AppSumo are making millions even during a global pandemic. You want to join their ranks, but you’re just not sure what you’re doing wrong.
Retail TouchPoints
AUGUST 19, 2021
Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over year, from $529 per child to $612. Although this total amount does vary from firm to firm, JLL survey participants expected to spend $356.94 on average while RetailMeNot noted that households could spend up to $1,333 , reports consistently point to a clear rise year over year — and in some cases, even against pre-pande
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Omnisend
AUGUST 19, 2021
Reading Time: 5 minutes. If you run a small or medium-sized business (SMB) and appealing to Generation Z isn’t on your radar, it’s time to start thinking about what makes them tick. You may wonder why the whims of someone as young as 11 years old matters to your ecommerce business. But they do. Gen Z is the largest generational cohort alive, meaning they either directly drive or influence a lot of global spending.
Forrester eCommerce
AUGUST 19, 2021
As the world is gradually entering into a post-pandemic stage, businesses are recognising “softer” themes — including ethics, sustainability, trust, and diversity — as necessary components for shaping new value propositions.
Kissmetrics
AUGUST 19, 2021
Are you looking for a bit of customer love online? Tinder could be the hookup your brand is looking for. With a monthly user base of 66 million people and 50 percent between 18-25, Tinder is the perfect place to connect with younger audiences, no matter the product offering. Ready to swipe right? Let’s take a deep dive into how Tinder Ads can help your business.
Retail TouchPoints
AUGUST 19, 2021
Surefront has rolled out a product lifecycle management (PLM) platform that allows brands to develop products with all communications and data in a single collaborative space. The solution is designed to promote secure, cloud-based collaboration, which helps keep remote teams on the same page for faster and more efficient product development. Surefront’s patented suite of tools blends product data and communications for a historical log of all design elements, financial data, specifications and
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Salsify
AUGUST 19, 2021
Workflow is one of the most useful features Salsify offers. The feature helps disorganized, time-consuming processes become streamlined and simplified so you can get products launched or updated much faster.
Forrester eCommerce
AUGUST 16, 2021
Two weeks ago, the US Bureau of Economic Analysis released its Q2 2021 data on US GDP on July 29, 2021: “Gross Domestic Product, Second Quarter 2021 (Advance Estimate) and Annual Update.” The headline stories focused on continued strong 6.5% growth in real GDP in Q2 and the surge in inflation to a 5.7% annualized […].
Omnisend
AUGUST 18, 2021
Reading Time: 5 minutes. As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.
Retail TouchPoints
AUGUST 16, 2021
DICK’S Sporting Goods is continuing to expand its nationwide footprint with plans to open the first Golf Galaxy Performance Center , as well as four additional locations in August — two Dick’s Sporting Goods and two Going, Going, Gone! stores. The redesigned Golf Galaxy Performance Center is set to open in Framingham, Mass. on Aug. 28 and will offer golfers of all levels an immersive experience, with state-of-the-art hitting bays, custom fittings, golf lessons from certified PGA professionals as
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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