Is the never-ending Sears saga finally reaching its closing chapters?
RetailDive
JUNE 1, 2021
All that is left of the one-time empire is a footprint smaller than many regional retailers, and a whole lot of legal bills.
RetailDive
JUNE 1, 2021
All that is left of the one-time empire is a footprint smaller than many regional retailers, and a whole lot of legal bills.
Wiser
JUNE 1, 2021
Are you looking for ways to increase your eCommerce sales? OK, this is a bit of a loaded question, because who doesn’t want more sales? The real question here is how you can boost sales. The answer lies in the digital shelf. What Is a Digital Shelf? Let’s dive right in: what are we talking about when we say “digital shelf”? The digital shelf is your online storefront.
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BigCommerce
JUNE 2, 2021
Within the B2B market, there are several metrics you can measure, analyze and compare.
Forrester eCommerce
JUNE 3, 2021
Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
MAY 31, 2021
I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.
Retail TouchPoints
JUNE 3, 2021
Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. This year, it’s projected to reach 21.8% by 2024 — an astonishing 60% increase in half a decade. As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Ecommerce University was developed to dig into the new, emerging and evolving trends driving this exciting era of retail.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Forrester eCommerce
JUNE 4, 2021
When plans fail, preparation is the key to avoiding a meeting disaster. In her latest blog post, Forrester analyst Jennifer Rouse explains how preparation can prevent a meeting ambush.
Kissmetrics
JUNE 1, 2021
Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.
Retail TouchPoints
JUNE 2, 2021
Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and small commercial spaces in the food (as well as the non-food) sector is becoming an ever-more important asset. Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger.
Ecommerce Platforms
JUNE 2, 2021
Ecommerce marketers and business owners weighed down with growing their business while retaining customers typically turn to AI (Artificial Intelligence) to make demanding eMarketing tasks easier. Entrepreneurs using ecommerce platforms like WooCommerce, Shopify or PrestaShop want to automate some of their processes and access reliable data to forecast sales and manage their stock.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JUNE 1, 2021
Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything from twenty-foot containers to lumber and basic chemicals. You must master supply chain resilience to meet your customers’ lead time and availability expectations. Moreover, you must guarantee supply chain sustainability to […].
Kissmetrics
JUNE 2, 2021
Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out becomes nearly impossible.
Retail TouchPoints
JUNE 3, 2021
Metapack has enabled the seamless passing of what3words addresses, a location technology that has divided the world into a grid of 3-meter squares, to logistics partners on its platform. Last mile providers can use what3words to identify the exact point for a drop-off, whether it’s the front door of a home or a parking space. Each what3words address is unique, providing an advantage over street addresses.
Ecommerce Platforms
MAY 31, 2021
Running an online store is already complicated with the combination of tasks like inventory management, web design, marketing, and much more. That's why fully managed ecommerce hosting providers can come in handy to eliminate the need to handle technical, backend elements of hosting and focus more on your actual business. In this Nexcess review, we'll cover a managed hosting option for ecommerce and explain its pricing, features, and types of hosting.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JUNE 3, 2021
Creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities. Healthcare organizations must create cost friendly consumer engagement strategies to reap these benefits.
Kissmetrics
JUNE 1, 2021
If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.
Retail TouchPoints
JUNE 2, 2021
The pandemic put pressure on every retailer’s website, but GNC faced a unique obstacle: the company had rolled out a revamped ecommerce site in January 2020, just in time for social distancing and lockdowns to cause a massive shift toward online ordering. The entire site was new (except for the store itself), and now the standard process of ironing out hiccups was complicated by a spike in customer traffic.
Omnisend
JUNE 4, 2021
Reading Time: 4 minutes. Any business owner that operates in the ecommerce space knows that success can depend heavily on a solid marketing strategy. Connecting with customers, generating conversations, and making sales are the foundations of a successful online business. Many traditional marketing efforts center around social and email marketing platforms.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JUNE 1, 2021
In the previous blog we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology advancement, and how organizations position themselves to exploit that advancement at scale to adapt or create new capabilities and services. The key element here is “at scale.
Kissmetrics
JUNE 2, 2021
A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and increasing leads.
Retail TouchPoints
JUNE 1, 2021
[Editor’s note: This is the second part of a two-part series about the growth of third-party marketplaces. Check out part one of this series to find out what is driving the recent proliferation of the marketplace model.]. As online competition heats up, third-party marketplaces are proving to be a cost-effective and relatively low-risk way for retailers to expand their product offerings and capture consumer mindshare.
Ecommerce Platforms
JUNE 1, 2021
If you’re ready to invest in the best live chat apps for Shopify , you’re in the right place. Shopify is among the most popular tools for eCommerce in the world. Both easy to use and packed full of features, Shopify can give you all the tools you need to thrive in the digital world. It even has a fantastic app marketplace, which allows you to extend the functionality of your store.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JUNE 1, 2021
June: a time when flowers bloom, kids count the days until summer vacation, and businesses everywhere turn their logos into little Pride flags. “Rainbow capitalism” is becoming more common, but as it spreads wider it becomes more obvious when a firm’s commitment to the LGBTQ+ (queer) community barely runs skin deep. In 2019, queer people […].
Kissmetrics
JUNE 4, 2021
Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in action. What Is TikTok Stitch?
Retail TouchPoints
JUNE 2, 2021
Maker marketplace Etsy has agreed to acquire resale marketplace Depop for $1.6 billion as it looks to extend its reach both in the apparel sector and with Gen Z consumers. Depop’s peer-to-peer marketplace for secondhand fashion is the 10 th -most-visited shopping site among Gen Z consumers in the U.S., according to Etsy. The site is primarily known for its vintage, streetwear and Y2K (late 1990s/early 2000s) fashion.
Groove
JUNE 4, 2021
Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. From building and establishing customer relationships to sending the right message at the right time with automation, investing in an email marketing tool will streamline your marketing efforts and generate impressive results. In this blog, we’re diving deep into the Mailchimp email marketing tool.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
JUNE 1, 2021
Forrester’s Canada Customer Experience Index (CX Index™), 2021, reveals the scores of 97 brands across nine industries. Our full report has a wealth of data at the brand and industry levels. In brief, when we compare only brands that we studied both at the start of the pandemic in 2020 and in 2021, the quality […].
Kissmetrics
JUNE 2, 2021
Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.
Retail TouchPoints
JUNE 4, 2021
While year-over-year Q1 2021 results were strong across the board, much of the increases were largely due to comparisons being made to sales during the initial onset of the pandemic. However, some retailers’ results went above and beyond the standard recovery: lululemon athletica beat out sales expectations with higher than expected growth; Lands’ End saw significant growth as a result of listing on third-party sites; and Macy’s turnaround efforts showed signs of yielding new customer growth.
MakeWebBetter
MAY 31, 2021
Digital payment is the backbone of online shopping. It is cost-effective, convenient, fast, and increasingly popular. There are several ways to perform digital payments such as Point of Sale Machines (POS), Mobile Banking, Internet Banking, Digital wallets, etc. And I’d like to bring your attention to digital wallets as they have become mighty popular in […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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