Sat.May 29, 2021 - Fri.Jun 04, 2021

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Is the never-ending Sears saga finally reaching its closing chapters?

RetailDive

All that is left of the one-time empire is a footprint smaller than many regional retailers, and a whole lot of legal bills.

Retail 141
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Your Guide to Build—and Win—a Perfect Digital Shelf

Wiser

Are you looking for ways to increase your eCommerce sales? OK, this is a bit of a loaded question, because who doesn’t want more sales? The real question here is how you can boost sales. The answer lies in the digital shelf. What Is a Digital Shelf? Let’s dive right in: what are we talking about when we say “digital shelf”? The digital shelf is your online storefront.

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Revenge Of The SaaS: Mandiant Uses Services To Escape FireEye

Forrester eCommerce

Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […].

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How to Track the B2B Ecommerce Metrics That Matter

BigCommerce

Within the B2B market, there are several metrics you can measure, analyze and compare.

B2B 545
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How I Think About Marketing

Kissmetrics

I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.

Marketing 363
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5 Trends Driving the Future of Ecommerce Innovation

Retail TouchPoints

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. This year, it’s projected to reach 21.8% by 2024 — an astonishing 60% increase in half a decade. As eyes and dollars continue to shift to digital channels, the playbook for acquiring, engaging and retaining customers is being rewritten. Ecommerce University was developed to dig into the new, emerging and evolving trends driving this exciting era of retail.

eCommerce 361

More Trending

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A Comprehensive Fooevents Review

Ecommerce Platforms

Suppose you’re looking for the most effective way to sell tickets to an upcoming event. Any event organizer will tell you that offering early bird rates, discount codes, referral codes, and group booking rates is a no-brainer. And they’re right – a well-implemented marketing strategy never fails. But where should you start? . If you’re not planning to use an event management solution, you’re setting yourself up for a big headache and an organizational nightmare.

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How to Get Backlinks for a New Site with No Money

Kissmetrics

Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.

SEO 359
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The Fusion of Food, Fashion and Gastronomy

Retail TouchPoints

Due to the pandemic, the food retail sector has experienced an incomparable boost. Flexibility in both large and small commercial spaces in the food (as well as the non-food) sector is becoming an ever-more important asset. Agile store interiors allow for seasonal events, pop-ups, subletting of certain areas to third-party partners and altering the positioning of interior elements — all ways to create entertaining spaces where customers like to linger.

Fashion 328
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How To Talk To Executives And Avoid A Boardroom Ambush

Forrester eCommerce

When plans fail, preparation is the key to avoiding a meeting disaster. In her latest blog post, Forrester analyst Jennifer Rouse explains how preparation can prevent a meeting ambush.

Blog 326
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Shimoku Review: Is This Right for Your Ecommerce Store?

Ecommerce Platforms

Ecommerce marketers and business owners weighed down with growing their business while retaining customers typically turn to AI (Artificial Intelligence) to make demanding eMarketing tasks easier. Entrepreneurs using ecommerce platforms like WooCommerce, Shopify or PrestaShop want to automate some of their processes and access reliable data to forecast sales and manage their stock.

eCommerce 260
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How to Use YouTube Ads to Grow Your Business

Kissmetrics

Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out becomes nearly impossible.

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Metapack Adds What3words Addresses to Enable More Accurate Last Mile Delivery

Retail TouchPoints

Metapack has enabled the seamless passing of what3words addresses, a location technology that has divided the world into a grid of 3-meter squares, to logistics partners on its platform. Last mile providers can use what3words to identify the exact point for a drop-off, whether it’s the front door of a home or a parking space. Each what3words address is unique, providing an advantage over street addresses.

Supplies 299
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We’d Love Your Feedback On New Applications Designed To Master Supply Chain Resilience

Forrester eCommerce

Lead time and availability determine customer experience. We all learned about that during the crisis. But now there is a global shortage of everything from twenty-foot containers to lumber and basic chemicals. You must master supply chain resilience to meet your customers’ lead time and availability expectations. Moreover, you must guarantee supply chain sustainability to […].

Supplies 317
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Mailchimp Email Marketing: A Look At The Tool's Features

Groove

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. From building and establishing customer relationships to sending the right message at the right time with automation, investing in an email marketing tool will streamline your marketing efforts and generate impressive results. In this blog, we’re diving deep into the Mailchimp email marketing tool.

Marketing 196
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20 Creative YouTube Video Ideas You Should Use in 2021

Kissmetrics

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.

Webinar 317
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How GNC Tackled a Double Whammy: COVID-19 and its New Website’s Shakedown

Retail TouchPoints

The pandemic put pressure on every retailer’s website, but GNC faced a unique obstacle: the company had rolled out a revamped ecommerce site in January 2020, just in time for social distancing and lockdowns to cause a massive shift toward online ordering. The entire site was new (except for the store itself), and now the standard process of ironing out hiccups was complicated by a spike in customer traffic.

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The Connected, Empowered Consumer Will Improve Population Health

Forrester eCommerce

Creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities. Healthcare organizations must create cost friendly consumer engagement strategies to reap these benefits.

Consumer 312
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Nexcess Review (2021): High-powered Ecommerce Hosting for Magento and WordPress

Ecommerce Platforms

Running an online store is already complicated with the combination of tasks like inventory management, web design, marketing, and much more. That's why fully managed ecommerce hosting providers can come in handy to eliminate the need to handle technical, backend elements of hosting and focus more on your actual business. In this Nexcess review, we'll cover a managed hosting option for ecommerce and explain its pricing, features, and types of hosting.

Magento 223
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How to Create a Free Google Website For Your Business

Kissmetrics

A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and increasing leads.

eCommerce 278
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3 Keys to Creating a Successful Third-Party Marketplace: Compete on Your Terms, Not Amazon’s

Retail TouchPoints

[Editor’s note: This is the second part of a two-part series about the growth of third-party marketplaces. Check out part one of this series to find out what is driving the recent proliferation of the marketplace model.]. As online competition heats up, third-party marketplaces are proving to be a cost-effective and relatively low-risk way for retailers to expand their product offerings and capture consumer mindshare.

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Organizational Change is About Orchestrating Organizational Systems

Forrester eCommerce

In the previous blog we discussed the strategic shift from efficiency to effectiveness and the organizational implications from it. One implication is the ever-quickening pace of technology advancement, and how organizations position themselves to exploit that advancement at scale to adapt or create new capabilities and services. The key element here is “at scale.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Amazon Automation – How To Run Your Ecommerce Business On Autopilot

My Wife Quit Her Job

In this post, you’ll learn how to apply Amazon automation, computers and software to systematize practically every aspect of your ecommerce business. Running a successful Amazon business involves managing many moving parts. For example, you must maintain your inventory levels, adjust your pricing, respond to customer inquiries, tweak your advertising and manage your reputation.

eCommerce 177
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10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

Kissmetrics

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in action. What Is TikTok Stitch?

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Etsy Enters Booming Resale Sector with $1.6B Acquisition of Depop

Retail TouchPoints

Maker marketplace Etsy has agreed to acquire resale marketplace Depop for $1.6 billion as it looks to extend its reach both in the apparel sector and with Gen Z consumers. Depop’s peer-to-peer marketplace for secondhand fashion is the 10 th -most-visited shopping site among Gen Z consumers in the U.S., according to Etsy. The site is primarily known for its vintage, streetwear and Y2K (late 1990s/early 2000s) fashion.

Fashion 290
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Be An Authentic Ally To Earn The Right To Wear The Rainbow

Forrester eCommerce

June: a time when flowers bloom, kids count the days until summer vacation, and businesses everywhere turn their logos into little Pride flags. “Rainbow capitalism” is becoming more common, but as it spreads wider it becomes more obvious when a firm’s commitment to the LGBTQ+ (queer) community barely runs skin deep. In 2019, queer people […].

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Best Live Chat Apps for Shopify (June 2021)

Ecommerce Platforms

If you’re ready to invest in the best live chat apps for Shopify , you’re in the right place. Shopify is among the most popular tools for eCommerce in the world. Both easy to use and packed full of features, Shopify can give you all the tools you need to thrive in the digital world. It even has a fantastic app marketplace, which allows you to extend the functionality of your store.

Live Chat 197
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How to Use Customer Reviews in Images and Video Ads

Kissmetrics

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.

Customer 274
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Positive Q1 Results: Lululemon, Lands’ End and Macy’s did More than Just Regain Lost Ground

Retail TouchPoints

While year-over-year Q1 2021 results were strong across the board, much of the increases were largely due to comparisons being made to sales during the initial onset of the pandemic. However, some retailers’ results went above and beyond the standard recovery: lululemon athletica beat out sales expectations with higher than expected growth; Lands’ End saw significant growth as a result of listing on third-party sites; and Macy’s turnaround efforts showed signs of yielding new customer growth.

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The Canada Customer Experience Index, 2021, Has Good News For Canadian Brands!

Forrester eCommerce

Forrester’s Canada Customer Experience Index (CX Index™), 2021, reveals the scores of 97 brands across nine industries. Our full report has a wealth of data at the brand and industry levels. In brief, when we compare only brands that we studied both at the start of the pandemic in 2020 and in 2021, the quality […].

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt