Sat.Jun 12, 2021 - Fri.Jun 18, 2021

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Balancing Your eCommerce Pricing Strategy with Amazon FBA

Wiser

Amazon was one of the pioneers in the booming online marketplace model. It’s a must to explore all options when looking for new sales channels, and one opportunity to simplify logistic processes is with Fulfillment by Amazon (FBA). With web traffic of more than 180 million visitors and a conversion rate that can exceed 7 percent, Amazon is almost a must for any eCommerce seller.

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359: A Deep Dive Into Content Marketing Today With Corbett Barr

My Wife Quit Her Job

Today I’m thrilled to have Corbett Barr back on the show. For all of you who don’t remember Corbett from episode 45, he used to run a VC funded start-up, got totally burned out, and then decided start a business that suited his lifestyle. He’s started many successful blogs and an incredible online business program called Fizzle which he has been running for almost a decade now.

Marketing 156
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Five Tips To Improve Your Retail Sales Forecasting 

RetailMinded

A retail business has a fair share of rewards and challenges. Consumer needs are rapidly changing, especially in this pandemic crisis. People want to get the most out of their money by spending on relevant things that can provide them great value. . You should always prepare for the worst because you won’t likely hit sales in all seasons without a solid sales and marketing plan and continuous sales monitoring.

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How To Master Emerging Technologies in the 2020s?

Forrester eCommerce

Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Marketer’s Guide To Medium

Kissmetrics

Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.

Payments 345
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Retailers Wrangle for a Piece of the Prime Day Pie

Retail TouchPoints

As Amazon Prime Day approaches, more and more retailers are aiming to get in on the action with their own competing sales. Shortly after Amazon announced that its annual sales bonanza would take place June 21 and 22 this year, Walmart and Target shared news of their own competing sales. Now other retailers, including Kohl’s and Old Navy , are joining the fray.

Toys 299

More Trending

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The Top Five Lies Security Vendors Tell About The SIEM

Forrester eCommerce

I’ve only been at Forrester for six months, and I’m already sick of hearing the phrase, “If you tried this query in the SIEM, it would take weeks!” and “Security teams hate their SIEM!” SIEMs (security information and event management systems) — especially those that have evolved into security analytics platforms — are not what […].

Events 472
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Customer Satisfaction: Benefits, Examples & Importance

Kissmetrics

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?

Customer 324
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Boxed Merges With Seven Oaks Acquisition to Go Public in Deal Valuing the Company at $900 Million

Retail TouchPoints

Online grocery shopping platform Boxed and Seven Oaks Acquisition Corp. have agreed to a merger that will turn Boxed into a publicly traded company. Under the terms of the transaction, Boxed and Seven Oaks will merge with a pro forma combined equity value of approximately $900 million. Boxed will continue to be led by CEO Chieh Huang, while the Seven Oaks CEO Gary Matthews will become Chairman of the Board after the business combination is completed.

B2B 290
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PPC Advertising: 5 Tips For Google Ads & Social Media

Groove

Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. What Is PPC Advertising? Pay-per-click (PPC) advertising , is a form of advertising where businesses only pay when their advertisement is clicked. Advertisers use PPC advertising networks, such as Google Ads, to bid on keywords for clicks to their website and the opportunity to advertise sponsored

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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To Formulate Marketing Strategy, Understand Your Business Context

Forrester eCommerce

B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.

Marketing 307
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5 Ways to Convert Paid Ad Leads

Kissmetrics

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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NRF Webinar: Retailers Must Embrace Role as Community Stewards to Succeed in the Next Normal

Retail TouchPoints

The NRF has high hopes for the retail industry as we emerge from the pandemic and shoppers return to in-person experiences. As they do, corporate responsibility is expected to once again take the spotlight, according to panelists on the State of Retail and the Consumer 2021 webinar. Findings from the latest Future Consumer Index, a quarterly survey by EY (formerly Ernst & Young), showed that 77% of shoppers feel that brands must behave ethically and in line with community expectations.

Webinar 279
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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism. Is it all just a fad, a quick buck for snake oil salesmen? Not at all, says David Menard, CEO and Founder of Real Items , a company that uses NFTs to fight fraud.

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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Forrester eCommerce

Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.

Customer 307
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24 Inbound Marketing Strategies Your Startup Needs to Start Using Today

Kissmetrics

Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional outbound marketing does, inbound marketing focuses on creating reasons for the customer to come to you.

Marketing 292
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Miva Helps Mid-Size Retailers Seize Ecommerce Opportunities with Shorter Development Cycles

Retail TouchPoints

The Miva ecommerce platform is designed to evolve with business needs to help retailers drive sales, maximize average order value, cut overhead costs and increase revenue. Miva can fill the gap between traditional “one size fits all” boxed-in SaaS platforms and large enterprise platforms. The platform offers basic ecommerce functionality natively in order to promote ease of use and stability while still allowing for customization.

eCommerce 264
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Helium 10 Vs Jungle Scout – The Best Amazon Seller Tools For 2021

My Wife Quit Her Job

Helium 10 vs Jungle Scout. Which Amazon seller tool is the best for you? This post will break down and compare the 2 most popular Amazon tools from the perspective of a 7 figure ecommerce business owner who has used both services. In order to be successful selling on Amazon today, you absolutely need to use an Amazon seller tool. Otherwise, you’ll be at a severe disadvantage compared to other FBA sellers.

eCommerce 156
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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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The Forrester Wave™: Content Platforms, Q2 2021 Is Live — ECM Continues Its Evolution

Forrester eCommerce

The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors stepping up their investments in cloud-first, flexible platforms. While many vendors still offer products that can be deployed on-premises or in a hosted model, cloud has become […].

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How to Create the Perfect Business Slogan

Kissmetrics

Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a slogan? Probably. Here’s why. What Is the Purpose of a Business Slogan?

Marketing 282
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Walgreens Adds Uber Eats to Same-Day Delivery Roster in 7,800 Stores

Retail TouchPoints

Walgreens has expanded its partnership with Uber, offering products directly through Uber Eats at 7,800 stores in the U.S., with Puerto Rican stores to soon follow. The collaboration is launching with the top-selling Walgreens retail items and will expand until the assortment includes more than 20,000 products. The Uber Eats partnership launches just a month after Walgreens introduced its own same-day delivery service , which includes 24,000 items.

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Boost Summer Sales with These Marketing Ideas

ecomdash

Summer is slower than normal when it comes to online shopping traffic but you can increase ecommerce profits with these simple tips. The post Boost Summer Sales with These Marketing Ideas appeared first on Ecomdash.

Marketing 152
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Feature Management Is Hot — Feature Experimentation Is Just Warming Up

Forrester eCommerce

Feature management and experimentation tools assist agile-plus-DevOps teams in achieving progressive delivery. Read more about our recent evaluation of these tools.

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How to Use Google Discovery Ads

Kissmetrics

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How? That’s what we’re going to cover in this article. If you’ve never tried Google discovery ads, now is the time to dive in with both feet and take them for a spin.

Mobile 280
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LVMH Partners with Google Cloud to Implement AI/ML Optimizations Across its Brands

Retail TouchPoints

LVMH has teamed up with Google Cloud to implement new cloud-based AI solutions designed to power innovations and optimizations across the luxury conglomerate’s brands, or “Maisons.”. The retailer said that AI will increasingly touch every part of the company’s operations, from product development to supply chain to interfaces with employees, partners and customers.

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How To Set Up Google Ads Conversion Tracking

Groove

It can be tough to measure the success of advertising campaigns when you lack important data, like how customers interact with your business. That’s why we love Google Ads - because it allows businesses and marketing teams to make data-driven decisions based on what happens after a customer interacts with an ad. In this blog, we will be going over the benefits of Google Ad conversion tracking and how it works.

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Digital Experience: The Inside Scoop As Told By 36-Plus Executives

Forrester eCommerce

“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors.

Consumer 293
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How to Use LinkedIn’s Social Selling Index Like a Pro

Kissmetrics

LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need to know about the tool, how to use it properly, and how to improve your score.

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retailX Heads Back to Chicago, Providing 7 Targeted Tracks on Industry Tech & Trends

Retail TouchPoints

After a year without in-person events and trade shows, Retail TouchPoints (RTP) is excited to head back to Chicago for retailX , the premier conference and trade event designed to connect retail executives with thought leaders and solution and service providers in key disciplines. The RTP editorial team has partnered extensively with retailX on developing the content, themes and sessions for the in-person event, which will be held August 24-25, 2021, at McCormick Place in Chicago.

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Top Segments to Implement Before & After iOS 15

Omnisend

Reading Time: 11 minutes. Apple recently released new details about their upcoming iOS 15, iPadOS, and macOS updates coming this fall. With these, the impact on email marketers will be significant. Coming with the update is the Mail Privacy Protection feature for their mail app. This feature will require users to choose whether they would like to protect their inbox privacy.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.