Wiser
JUNE 17, 2021
Amazon was one of the pioneers in the booming online marketplace model. It’s a must to explore all options when looking for new sales channels, and one opportunity to simplify logistic processes is with Fulfillment by Amazon (FBA). With web traffic of more than 180 million visitors and a conversion rate that can exceed 7 percent, Amazon is almost a must for any eCommerce seller.
My Wife Quit Her Job
JUNE 16, 2021
Today I’m thrilled to have Corbett Barr back on the show. For all of you who don’t remember Corbett from episode 45, he used to run a VC funded start-up, got totally burned out, and then decided start a business that suited his lifestyle. He’s started many successful blogs and an incredible online business program called Fizzle which he has been running for almost a decade now.
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RetailMinded
JUNE 16, 2021
A retail business has a fair share of rewards and challenges. Consumer needs are rapidly changing, especially in this pandemic crisis. People want to get the most out of their money by spending on relevant things that can provide them great value. . You should always prepare for the worst because you won’t likely hit sales in all seasons without a solid sales and marketing plan and continuous sales monitoring.
Forrester eCommerce
JUNE 14, 2021
Social, mobile, big data and cloud are mainstream. What is next? These technologies helped startups become multibillion-dollar enterprises and led to an AI revival. Today, however, only about ¼ of efforts gets past pilot phase with AI. Is implementing AI in production going to trigger new waves of change? Will the pattern be similar to […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Kissmetrics
JUNE 15, 2021
Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.
Retail TouchPoints
JUNE 15, 2021
As Amazon Prime Day approaches, more and more retailers are aiming to get in on the action with their own competing sales. Shortly after Amazon announced that its annual sales bonanza would take place June 21 and 22 this year, Walmart and Target shared news of their own competing sales. Now other retailers, including Kohl’s and Old Navy , are joining the fray.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Forrester eCommerce
JUNE 16, 2021
I’ve only been at Forrester for six months, and I’m already sick of hearing the phrase, “If you tried this query in the SIEM, it would take weeks!” and “Security teams hate their SIEM!” SIEMs (security information and event management systems) — especially those that have evolved into security analytics platforms — are not what […].
Kissmetrics
JUNE 17, 2021
Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?
Retail TouchPoints
JUNE 15, 2021
Online grocery shopping platform Boxed and Seven Oaks Acquisition Corp. have agreed to a merger that will turn Boxed into a publicly traded company. Under the terms of the transaction, Boxed and Seven Oaks will merge with a pro forma combined equity value of approximately $900 million. Boxed will continue to be led by CEO Chieh Huang, while the Seven Oaks CEO Gary Matthews will become Chairman of the Board after the business combination is completed.
Groove
JUNE 15, 2021
Maintain consistent website traffic, reach potential new customers and drive conversions with PPC advertising. In this blog, we’re sharing five tips to boost your ad campaigns and increase performance. What Is PPC Advertising? Pay-per-click (PPC) advertising , is a form of advertising where businesses only pay when their advertisement is clicked. Advertisers use PPC advertising networks, such as Google Ads, to bid on keywords for clicks to their website and the opportunity to advertise sponsored
Speaker: Becky Parisotto and John Vurdelja
Fulfillment is no longer just about getting products from point A to point B – it's about crafting seamless, scalable, customer first experiences. Flexible fulfillment strategies are more important than ever for those aiming to stay ahead and build resilience as retail enters a new era in 2025. Learn how to optimize fulfillment processes, tackle complex, multi-vendor orders, and create seamless customer experiences – from white-glove delivery for high-value items to quick-ship solutions for ever
Forrester eCommerce
JUNE 17, 2021
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
Kissmetrics
JUNE 15, 2021
As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.
Retail TouchPoints
JUNE 14, 2021
The NRF has high hopes for the retail industry as we emerge from the pandemic and shoppers return to in-person experiences. As they do, corporate responsibility is expected to once again take the spotlight, according to panelists on the State of Retail and the Consumer 2021 webinar. Findings from the latest Future Consumer Index, a quarterly survey by EY (formerly Ernst & Young), showed that 77% of shoppers feel that brands must behave ethically and in line with community expectations.
Omnisend
JUNE 14, 2021
Reading Time: 9 minutes. NFTs, or non-fungible tokens, have garnered a lot of attention this year. With the NFT artwork Everydays: The First 5000 Days selling on legendary auctioneer Christie’s for nearly $70 million , NFTs have caused a great amount of awe, shock, and skepticism. Is it all just a fad, a quick buck for snake oil salesmen? Not at all, says David Menard, CEO and Founder of Real Items , a company that uses NFTs to fight fraud.
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Unlock agility, boost performance, and gain control over your Salesforce frontend with the latest masterclass from Composable.com : Modernizing the Frontend Experience on Salesforce Commerce Cloud Featuring experts from Algolia, Ember, Netlify, and Stripe, this masterclass focuses on practical strategies for optimizing your Salesforce Commerce Cloud storefronts using modern composable commerce integrations.
Forrester eCommerce
JUNE 16, 2021
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
Kissmetrics
JUNE 14, 2021
Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional outbound marketing does, inbound marketing focuses on creating reasons for the customer to come to you.
Retail TouchPoints
JUNE 17, 2021
The Miva ecommerce platform is designed to evolve with business needs to help retailers drive sales, maximize average order value, cut overhead costs and increase revenue. Miva can fill the gap between traditional “one size fits all” boxed-in SaaS platforms and large enterprise platforms. The platform offers basic ecommerce functionality natively in order to promote ease of use and stability while still allowing for customization.
My Wife Quit Her Job
JUNE 14, 2021
Helium 10 vs Jungle Scout. Which Amazon seller tool is the best for you? This post will break down and compare the 2 most popular Amazon tools from the perspective of a 7 figure ecommerce business owner who has used both services. In order to be successful selling on Amazon today, you absolutely need to use an Amazon seller tool. Otherwise, you’ll be at a severe disadvantage compared to other FBA sellers.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Forrester eCommerce
JUNE 14, 2021
The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors stepping up their investments in cloud-first, flexible platforms. While many vendors still offer products that can be deployed on-premises or in a hosted model, cloud has become […].
Kissmetrics
JUNE 17, 2021
Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a slogan? Probably. Here’s why. What Is the Purpose of a Business Slogan?
Retail TouchPoints
JUNE 15, 2021
Walgreens has expanded its partnership with Uber, offering products directly through Uber Eats at 7,800 stores in the U.S., with Puerto Rican stores to soon follow. The collaboration is launching with the top-selling Walgreens retail items and will expand until the assortment includes more than 20,000 products. The Uber Eats partnership launches just a month after Walgreens introduced its own same-day delivery service , which includes 24,000 items.
ecomdash
JUNE 17, 2021
Summer is slower than normal when it comes to online shopping traffic but you can increase ecommerce profits with these simple tips. The post Boost Summer Sales with These Marketing Ideas appeared first on Ecomdash.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Forrester eCommerce
JUNE 15, 2021
Feature management and experimentation tools assist agile-plus-DevOps teams in achieving progressive delivery. Read more about our recent evaluation of these tools.
Kissmetrics
JUNE 14, 2021
Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How? That’s what we’re going to cover in this article. If you’ve never tried Google discovery ads, now is the time to dive in with both feet and take them for a spin.
Retail TouchPoints
JUNE 16, 2021
LVMH has teamed up with Google Cloud to implement new cloud-based AI solutions designed to power innovations and optimizations across the luxury conglomerate’s brands, or “Maisons.”. The retailer said that AI will increasingly touch every part of the company’s operations, from product development to supply chain to interfaces with employees, partners and customers.
Groove
JUNE 17, 2021
It can be tough to measure the success of advertising campaigns when you lack important data, like how customers interact with your business. That’s why we love Google Ads - because it allows businesses and marketing teams to make data-driven decisions based on what happens after a customer interacts with an ad. In this blog, we will be going over the benefits of Google Ad conversion tracking and how it works.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
Forrester eCommerce
JUNE 17, 2021
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors.
Kissmetrics
JUNE 18, 2021
LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index. This handy metric tells you exactly how effective you are as a social seller while highlighting how you can improve. In this article, I’ll cover everything you need to know about the tool, how to use it properly, and how to improve your score.
Retail TouchPoints
JUNE 14, 2021
After a year without in-person events and trade shows, Retail TouchPoints (RTP) is excited to head back to Chicago for retailX , the premier conference and trade event designed to connect retail executives with thought leaders and solution and service providers in key disciplines. The RTP editorial team has partnered extensively with retailX on developing the content, themes and sessions for the in-person event, which will be held August 24-25, 2021, at McCormick Place in Chicago.
Omnisend
JUNE 18, 2021
Reading Time: 11 minutes. Apple recently released new details about their upcoming iOS 15, iPadOS, and macOS updates coming this fall. With these, the impact on email marketers will be significant. Coming with the update is the Mail Privacy Protection feature for their mail app. This feature will require users to choose whether they would like to protect their inbox privacy.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
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