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Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. The latter may seem like a small number in the grand scheme of all that ecommerce has to offer, but it shows a trend of voice commerce adoption among the global community. Voice commerce is gaining ground as the next frontier of ecommerce, and ecommerce sellers need to be aware of how to leverage it for their stores, especially as the race fo
Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services.
It’s not an understatement to say COVID-19 has been transformative for the online grocery shopping industry. Such sudden growth is down to two reasons, says Bill Bishop , Chief Architect and Co-Founder of Bricks Meet Clicks. “You have the fear of the contagion and you had the stay-at-home orders that spread rapidly in the month of March,” Bishop tells GlobeSt.com.
The impacts of climate change are already affecting people and businesses today. Even if we meet the goals of the Paris Agreement, the world will still face unprecedented changes – from more extreme weather to rising sea levels to biodiversity loss – forcing us to adjust to the physical effects of climate change and embrace […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.
While health and safety concerns and local restrictions have prompted many retail operators to expand their businesses to the curbside, the longer-term story behind that shift is as much about convenience. Retail has been using alternative shopping methods for years, including curbside pickup , lockers and drive-through windows; the pandemic has just accelerated that shift.
Most email marketing providers advertise a 99.9% deliverability rate. But in reality, only 85 percent of marketing emails actually make it to a customer’s inbox. This post will teach you how to prevent your emails from hitting the spam folder with a focus on avoiding the dreaded Gmail spam and promotions folders. First off, here are some fun facts about email spam and deliverability.
Most email marketing providers advertise a 99.9% deliverability rate. But in reality, only 85 percent of marketing emails actually make it to a customer’s inbox. This post will teach you how to prevent your emails from hitting the spam folder with a focus on avoiding the dreaded Gmail spam and promotions folders. First off, here are some fun facts about email spam and deliverability.
Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From this review, we rated seven […].
Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that some businesses start to consider startup funding.
Ascena Retail Group has entered into an asset purchase agreement with Premium Apparel LLC, an affiliate of private-equity firm Sycamore Partners , to sell its Ann Taylor , LOFT , Lane Bryant and Lou & Grey brands for $540 million. Under the agreement, Premium Apparel has committed to retaining a substantial portion of both the retail stores and associates affiliated with these brands, which span ecommerce websites and approximately 1,500 stores.
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
When you hear “design system,” what words come to mind? If you’re like most design leaders I speak with in my role as an analyst covering this space, “consistency,” “scale,” and “components” are the words that bubble up. And that makes sense because it’s true that design systems help teams scale good product design decisions […].
Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.
Retailers have spent years creating the ultimate sensory experience inside their stores. From music to scents to displays to sampling, they recognize that the five senses play a big role in purchasing behavior, especially when it comes to the all-important impulse buy. Depending on the product, impulse buying represents between 40% and 80% of all purchases, according to various studies.
In this episode, I answer one of the top 3 questions that I get asked almost every single week. How long does it take to make money with your business? My answer will probably surprise you:). In addition, I’ll give you a quick update about my store and how COVID-19 affected BumblebeeLinens.com. What You’ll Learn. The biggest mistake people make with their expectations.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
We just updated our calculations for how much business growth you can expect from improving CX. We did this for the 14 industries we cover in our CX Index survey. For all the details, you can check out our new report “How Customer Experience Drives Business Growth, 2020.” But for now, here’s a… Sneak Peek […].
In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.
On Cyber Monday, delivery giant UPS reportedly sent an internal message to drivers across the U.S. instructing them to stop picking up packages from six retailers, including Gap , Macy’s , Nike , L.L.Bean , Hot Topic and Newegg , according to The Wall Street Journal. The internal message, viewed by WSJ and confirmed by UPS workers in different regions, said “No exceptions.”.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Your trusty DevOps Theme Team here! As Forrester analysts, we keep an eye on mergers and acquisitions; it’s part of our job. It’s certainly been an interesting eight months or so since the pandemic hit. A cursory glance shows 25-plus acquisitions in the last eight months in the DevOps and related IT management spaces, and […].
It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and In
Manufacturers and retailers of products that rely on touch as a selling point (think apparel, décor and furniture) have faced some of the highest hurdles erected by COVID-19. Not being able to feel a fabric’s texture or see a sofa in three dimensions can lower a buyer’s confidence level and make it that much tougher for sellers to differentiate themselves.
Since the Coronavirus outbreak started, particular challenges have risen in retail supply chains. The COVID-19 pandemic’s far-reaching effects have weighed heavily on the operational capabilities of shipping carriers and their employees alike. This is raising concerns among small parcel shippers over the package-handling capacity of carriers and their ability to meet on-time delivery promises.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool themselves into insights-driven BPO's.
Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a mini-website for your brand’s content.
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe. To make up for the loss of in-person sales — and to reap the benefits of a planned marketing tie-in with the estate of the Notorious B.I.G. — FILA needed to quickly move its website experienc
Last Updated on December 2, 2020. Most advertisers don’t pay much attention to the product titles that show up on Google Shopping. And that’s a shame, because a good title can have a big impact. Well-optimized product titles make sure that your products show up for highly relevant search queries. In this article, I’ll show you what the best advertisers are doing when it comes to product titles, and I’ll show you exactly how to apply these findings to your product titles.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
In its largest acquisition to date at approximately $27.7 billion, Salesforce has announced that it intends to acquire Slack in a move to add collaboration to its portfolio. Slack is a best-of-breed, cloud and channel-based messaging platform used for business communications. It has a sizeable fanbase in the software developer community. Its open APIs allow […].
Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.
In its quest to make its Walmart+ program more competitive with Amazon Prime, Walmart is removing the $35 shipping minimum on purchases at Walmart.com for members. Beginning Dec. 4, Walmart+ members will receive free next-day and two-day shipping on items shipped by Walmart, no matter the basket size. However, delivery from physical stores on items like groceries will still carry a $35 minimum.
Creating custom online shopping experiences starts with designing an eCommerce store that fits your customers' needs. To help enhance your online brand and encourage more visitors to convert, we recommend optimizing your website for the user experience. So, we're sharing 5 design strategies to help you create a seamless experience from the moment a visitor lands on your site to checkout.
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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