Sat.Nov 28, 2020 - Fri.Dec 04, 2020

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A Guide to Voice Commerce, the Future of Ecommerce

SellBrite

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. The latter may seem like a small number in the grand scheme of all that ecommerce has to offer, but it shows a trend of voice commerce adoption among the global community. Voice commerce is gaining ground as the next frontier of ecommerce, and ecommerce sellers need to be aware of how to leverage it for their stores, especially as the race fo

eCommerce 142
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5 Subscription Marketing Strategies You Should Implement

FastSpring

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. In a recent study , Zuora found that 71% of adults across 12 countries have subscription services.

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Online Grocery Shopping During the Pandemic: What Worked and What the Future Holds

ESW

It’s not an understatement to say COVID-19 has been transformative for the online grocery shopping industry. Such sudden growth is down to two reasons, says Bill Bishop , Chief Architect and Co-Founder of Bricks Meet Clicks. “You have the fear of the contagion and you had the stay-at-home orders that spread rapidly in the month of March,” Bishop tells GlobeSt.com.

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Corporate Climate Action Technologies Heat Up

Forrester eCommerce

The impacts of climate change are already affecting people and businesses today. Even if we meet the goals of the Paris Agreement, the world will still face unprecedented changes – from more extreme weather to rising sea levels to biodiversity loss – forcing us to adjust to the physical effects of climate change and embrace […].

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

Kissmetrics

Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard.

Other 363
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Is Curbside the New Holiday Retail Battleground?

Retail TouchPoints

While health and safety concerns and local restrictions have prompted many retail operators to expand their businesses to the curbside, the longer-term story behind that shift is as much about convenience. Retail has been using alternative shopping methods for years, including curbside pickup , lockers and drive-through windows; the pandemic has just accelerated that shift.

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Digital Go-To-Market Review: Beauty Brands

Forrester eCommerce

Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From this review, we rated seven […].

Marketing 423
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How to Get Startup Funding

Kissmetrics

Building a business is thankless, difficult work. Sometimes, you just wish you had a little breathing room. Usually, business owners have an idea of how they’d like to scale and grow their business. The only problem? Capital. There’s just not enough money to drive the growth they’d like to see. It’s around this time that some businesses start to consider startup funding.

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Ascena Sells Ann Taylor, LOFT, Lane Bryant and Lou & Grey for $540 Million

Retail TouchPoints

Ascena Retail Group has entered into an asset purchase agreement with Premium Apparel LLC, an affiliate of private-equity firm Sycamore Partners , to sell its Ann Taylor , LOFT , Lane Bryant and Lou & Grey brands for $540 million. Under the agreement, Premium Apparel has committed to retaining a substantial portion of both the retail stores and associates affiliated with these brands, which span ecommerce websites and approximately 1,500 stores.

Apparel 289
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BigCommerce Website: How We Combined 4 Sites Into 1 For This Client

Groove

When it comes to the website design process , some eCommerce businesses struggle with optimizing for the user experience. This was the case for one of our clients, so we migrated their multiple eCommerce stores on to BigCommerce to significantly improve the customer experience and streamline the process of creating a BigCommerce custom product. BigCommerce Website Migration: Barron Designs.

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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Get Your Design System Right: Approach It Like A Product

Forrester eCommerce

When you hear “design system,” what words come to mind? If you’re like most design leaders I speak with in my role as an analyst covering this space, “consistency,” “scale,” and “components” are the words that bubble up. And that makes sense because it’s true that design systems help teams scale good product design decisions […].

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How to Hire SEO Freelancers

Kissmetrics

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with all these changes and regularly updating your website is something you might not have time for.

SEO 362
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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

Retailers have spent years creating the ultimate sensory experience inside their stores. From music to scents to displays to sampling, they recognize that the five senses play a big role in purchasing behavior, especially when it comes to the all-important impulse buy. Depending on the product, impulse buying represents between 40% and 80% of all purchases, according to various studies.

Payments 255
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Automated Workflows: Attract, Engage & Delight Your Audience

Groove

eCommerce automation improves the accuracy and relevancy of messaging and helps businesses save time by reducing redundant tasks. If you're not using an automated workflow to streamline your marketing efforts, continue reading to discover how eCommerce automation can be used to attract, engage and delight customers at any stage of the buyer's journey.

X-cart 196
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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Do You Know The $-Value Of Improving CX?

Forrester eCommerce

We just updated our calculations for how much business growth you can expect from improving CX. We did this for the 14 industries we cover in our CX Index survey. For all the details, you can check out our new report “How Customer Experience Drives Business Growth, 2020.” But for now, here’s a… Sneak Peek […].

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13 Reasons Why Direct Mail Isn’t Dead

Kissmetrics

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%.

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WSJ Report: UPS Limits Shipments from Gap, Macy’s, Nike as Ecommerce Booms

Retail TouchPoints

On Cyber Monday, delivery giant UPS reportedly sent an internal message to drivers across the U.S. instructing them to stop picking up packages from six retailers, including Gap , Macy’s , Nike , L.L.Bean , Hot Topic and Newegg , according to The Wall Street Journal. The internal message, viewed by WSJ and confirmed by UPS workers in different regions, said “No exceptions.”.

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How to Use Your Data for Winning Marketing Campaigns

Optimizely

We have just wrapped up the largest weekend for ecommerce sales in history. Driven by consumers doing more and more shopping online and accelerated by the ongoing pandemic, many brands saw a month’s worth of data in a single day. Now the question is, how do you use this data from customer acquisition to browsing, purchase, loyalty, review, and customer service to win the rest of this holiday season and into the next year?

Marketing 195
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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COVID Drives M&A Activity In DevOps And IT Management

Forrester eCommerce

Your trusty DevOps Theme Team here! As Forrester analysts, we keep an eye on mergers and acquisitions; it’s part of our job. It’s certainly been an interesting eight months or so since the pandemic hit. A cursory glance shows 25-plus acquisitions in the last eight months in the DevOps and related IT management spaces, and […].

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How to Create the Best Facebook Cover Photos for Your Business

Kissmetrics

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and In

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How Skyline Furniture Boosted Agility and Speed to Market With 3D Virtual Showrooms

Retail TouchPoints

Manufacturers and retailers of products that rely on touch as a selling point (think apparel, décor and furniture) have faced some of the highest hurdles erected by COVID-19. Not being able to feel a fabric’s texture or see a sofa in three dimensions can lower a buyer’s confidence level and make it that much tougher for sellers to differentiate themselves.

Marketing 237
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16 Strategies To Avoid The Gmail Spam Folder And Promotions Tab

My Wife Quit Her Job

Most email marketing providers advertise a 99.9% deliverability rate. But in reality, only 85 percent of marketing emails actually make it to a customer’s inbox. This post will teach you how to prevent your emails from hitting the spam folder with a focus on avoiding the dreaded Gmail spam and promotions folders. First off, here are some fun facts about email spam and deliverability.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Announcing The Forrester Wave: Insights-Driven Business Process Outsourcing

Forrester eCommerce

Buyer demand for greater value from insights and technology such as RPA, data science, machine learning, and advanced analytics are forcing both classical BPO and omnichannel BPO vendors to retool themselves into insights-driven BPO's.

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When Should You Use Microsites

Kissmetrics

Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a mini-website for your brand’s content.

SEO 355
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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Since FILA doesn’t operate its own brick-and-mortar stores, this strategy made good business sense until COVID-19 shuttered physical locations around the globe. To make up for the loss of in-person sales — and to reap the benefits of a planned marketing tie-in with the estate of the Notorious B.I.G. — FILA needed to quickly move its website experienc

Apparel 239
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What is Gatsby JS, and How Are Ecommerce Developers Using it to Make Blazing-Fast Stores?

BigCommerce

Scott Fitzgerald wrote a letter to his editor in 1922 announcing his intention to begin writing a new novel he…

eCommerce 236
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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Salesforce Picks Up (The) Slack To Extend CRM’s Reach Into Collaboration, But Won’t Dethrone Microsoft Teams

Forrester eCommerce

In its largest acquisition to date at approximately $27.7 billion, Salesforce has announced that it intends to acquire Slack in a move to add collaboration to its portfolio. Slack is a best-of-breed, cloud and channel-based messaging platform used for business communications. It has a sizeable fanbase in the software developer community. Its open APIs allow […].

Channel 284
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How to Engage Your Audience with Live Streaming

Kissmetrics

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

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Walmart+ Battles Amazon by Removing Shipping Minimums

Retail TouchPoints

In its quest to make its Walmart+ program more competitive with Amazon Prime, Walmart is removing the $35 shipping minimum on purchases at Walmart.com for members. Beginning Dec. 4, Walmart+ members will receive free next-day and two-day shipping on items shipped by Walmart, no matter the basket size. However, delivery from physical stores on items like groceries will still carry a $35 minimum.

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5 Hard Truths about Shipping with FedEx & UPS This Holiday Season [2020]

lateshipment

Since the Coronavirus outbreak started, particular challenges have risen in retail supply chains. The COVID-19 pandemic’s far-reaching effects have weighed heavily on the operational capabilities of shipping carriers and their employees alike. This is raising concerns among small parcel shippers over the package-handling capacity of carriers and their ability to meet on-time delivery promises.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt