Groove

FEBRUARY 24, 2021

"Time is the killer of all deals.". That was the greatest piece of sales advice that I ever received. Not so coincidentally, it took me some time ? and some lost sales ? to fully understand exactly what that meant. Sales is a transfer of enthusiasm; meaning all purchases made by consumers are based on emotional decisions. My job as a salesperson was to get people so excited about my solution that they would actually feel good about making a purchase.

Customer 234

Customer Technology Information Marketing 234

IntelligenceNode

FEBRUARY 22, 2021

And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again. And while lesser retailers strive for the same success, they rarely […]. The post 4 Keys to Powerful Price Management for Online Retailers appeared first on Blog.

Online Retail 96

Online Retail Management Document Retail 96

BigCommerce

FEBRUARY 24, 2021

In 2020, everything was a piece of cake. Crocs. Toilet paper. Plants. Pizza. They’re all literally cake!

Customer 511

Customer eCommerce 511

Forrester eCommerce

FEBRUARY 24, 2021

Our research shows that Customer Experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. You can stop reading now… Still not convinced? We can measure this. Forrester’s CX Index methodology measures how well a brand’s customer experience strengthens customers’ loyalty.

Customer Experience 517

Customer Experience Customer 517

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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.

eCommerce 350

eCommerce Mobile Events Channel 350

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. In fact, some major retailers reported double-digit growth in ecommerce sales during Q2, right at the outbreak of the pandemic. With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase.

Social Media 297

Social Media Consumer Marketing Channel 297

Forrester eCommerce

FEBRUARY 24, 2021

I made a prediction in January of 2018 that IT distributor disruption would continue. It was obvious that industry consolidation was accelerating, major distributors were diversifying, and private equity was getting more interested in transforming the industry. In the second half of last year, the two largest global IT distributors were acquired by private equity, […].

Channel 505

Channel Customer Experience B2B Omnichannel 505

Kissmetrics

FEBRUARY 20, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name registrations increase by more than 14 million year over year.

Payment Services 314

Payment Services Information Other Recommendation 314

Retail TouchPoints

FEBRUARY 22, 2021

You can’t check out a news site or industry publication without seeing articles about how COVID-19 has disrupted countless industries, including retail. And while this is certainly the case, it’s also true that the changes spurred by the pandemic have been waiting in the wings for a while now. What COVID-19 has done, more than anything, is accelerate them.

Retail 291

Retail Customer Experience Article Technology 291

BigCommerce

FEBRUARY 25, 2021

Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers.

B2B 252

B2B eCommerce Consumer 252

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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

FEBRUARY 23, 2021

Bad user interface design just cost Citi $500M: Three employees using poorly designed software accidentally sent $900M to one of its client’s creditors instead of $7.8M — then when creditors refused to return most of the money, a judge ruled in favor of the creditors. The judge blamed “human error” in his decision, pointing out […].

Customer Experience 488

Customer Experience Customer 488

Kissmetrics

FEBRUARY 21, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways: The CA authenticates the identity of the organization that wants the certificate.

Shipping Costs 292

Shipping Costs Payment Services PayPal Management 292

Retail TouchPoints

FEBRUARY 26, 2021

Costco will raise its hourly minimum wage to $16 at the beginning of March 2021, according to CNBC. CEO Craig Jelinek revealed the plans during a Senate budget committee meeting amidst a Congressional debate over a $15 per hour federal minimum wage increase. Costco set its minimum wage at $15 in 2019 and has been paying an extra $2 an hour premium to its workers since March 2020 as part of its effort to help them through the financial strain caused by the pandemic.

Retail 273

Retail 273

Optimizely

FEBRUARY 26, 2021

Ecommerce business sales will continue to make up a large portion of retail sales in 2021, with in-store sales increasing slowly as businesses and retailers reopen cautiously. There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

FEBRUARY 24, 2021

Now more than ever, B2B marketing leaders need a strategic vision that drives their companies' growth agenda. Learn how to create a clear, actionable strategy — and join us at B2B Summit North America to dive deeper.

B2B 453

B2B Marketing Customer 453

Kissmetrics

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave.

Marketing 290

Marketing Social Media Mobile eCommerce 290

Retail TouchPoints

FEBRUARY 22, 2021

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches.

Shipping Costs 264

Shipping Costs Shopify Events Outdoor 264

Optimizely

FEBRUARY 23, 2021

Customer-Obsessed. Customer Experience. Customer-centric. We all talk about putting our customer first. But, when it comes to measuring performance, we act more like customer-later. Across digital marketing, most of our KPIs are focused on campaign performance. We default to measuring things like opens, clicks, and conversions that occur at a single moment.

Customer 195

Customer Customer Experience Events Channel 195

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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

FEBRUARY 22, 2021

On February 18, 2021 Facebook announced it would restrict sharing or viewing local and international news content in Australia in response to the Morrison Government’s move to regulate the relationship between the tech giant and news media outlets. At Forrester we had already predicted that in 2021 nationalistic economic policies, regional free trade partnerships, state […].

Consumer 417

Consumer Customer Experience Customer Marketing 417

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Retail TouchPoints

FEBRUARY 24, 2021

Consumers want to know about the paths their food and drinks take from the farm to their pantry. And they want this pathway to feature sustainable choices by food producers, and for those choices to appear clearly on food packaging and branding. With the pandemic driving more people to focus on health and eating at home, there’s a further demand for sustainably sourced food and better food production choices.

Food and Beverages 243

Food and Beverages Retail Supplies Consumer 243

Ecommerce Platforms

FEBRUARY 25, 2021

Wix is known for its simple website builder, with a drag and drop interface and a development wonderland for complete beginners. Wix ecommerce has also seen some success, with competitive pricing and decent-looking themes. Basically, the Wix Ecommerce system allows for selling anything from clothing to specialty cakes. There's even support for digital goods like audio files and eBooks.

Payment Services 211

Payment Services Shipping Costs eCommerce Payments 211

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

FEBRUARY 26, 2021

Customer Experience (CX) excellence will be sorely needed in 2021. Pandemic conditions will continue to fluctuate on a local level, affecting consumer sentiment and requiring fast and accurate responses from brands. Our research shows that CX leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products.

Customer Experience 378

Customer Experience Customer Consumer 378

Kissmetrics

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I’ve seen struggling online startups spend thousands of dollars trying to “skyrocket in the rankings,” and then realize they’ve been scammed. I don’t want that to happen to you.

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SEO Recommendation Article Improvements 287

Retail TouchPoints

FEBRUARY 25, 2021

“There is no such thing as a new idea,” wrote Mark Twain. “We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and they make new and curious combinations.”. In the post-COVID landscape (which is only just unfolding), retailers will need to adopt this view and live by it if they’re to form new ways of surviving and reaching consumers.

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Demo Consumer Customer Experience Retail 214

My Wife Quit Her Job

FEBRUARY 24, 2021

Today, I’m super excited to have Jamie Kern Lima on the show. Jamie is the co-founder of IT Cosmetics and is the first female CEO of a L’Oreal brand in the company’s history. In 2016, Jamie sold IT Cosmetics to L’Oreal for 1.2 billion in cash and has been included on the Forbes list of America’s Richest Self Made Women.

eCommerce 156

eCommerce 156

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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

FEBRUARY 25, 2021

Digital transformation is coming to Corporate Banking. Corporate banking today is antiquated due to its highly customized and complex product offerings; lack of challengers to drive innovation; and strong barriers to switching for clients. Enterprise clients have lived with a sub-par experience for far too long. Now these clients are starting to demand change.

Banking 373

Banking Retail Customer Financial Services 373

Kissmetrics

FEBRUARY 22, 2021

You’ve signed a new client—congratulations. Now it’s time to start the client onboarding process and welcome the new client into the fold. This is the point where many companies drop the ball. After all, you already made the sale. Now you can relax and get to work. Right? Not so fast. Client onboarding is the first step to creating a long-term relationship with a new client.

Customer Retention 279

Customer Retention Document Improvements Information 279

Retail TouchPoints

FEBRUARY 26, 2021

Nike shows clear signs that its business is back on track only months after reporting a 38% decrease in its YoY revenue in the previous quarter. The brand’s digital sales grew 82% YoY , which helped to offset the lack of in-store sales. Nike shares jumped 13.1% as the company reported that its proprietary app saw a triple-digit increase in demand. The meteoric growth of its online business comes only a year after its departure from Amazon, followed by a statement that promised to build more “dir

Multi-channel 211

Multi-channel Social Media Sporting Goods Channel 211

MakeWebBetter

FEBRUARY 25, 2021

67% of the retail and brand owners agreed that omnichannel marketing is either critical or important for their success, states Statista. Omnichannel business empowers the customer throughout their decision-making process. You, as a business owner, can arrange for a smooth experience for your customers whether they visit your store or explore your online store.

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WooCommerce Omnichannel Marketing Customer 162

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail