Sat.Dec 18, 2021 - Fri.Dec 24, 2021

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10 ecommerce metrics & KPIs you must measure in 2022

Omnisend

Reading Time: 8 minutes. To make your ecommerce business a success, tracking ecommerce metrics that have the most impact on your store’s revenue is an absolute must. Keeping your fingers crossed and merely checking the total sales at the end of the month isn’t a great way to measure your store’s performance. In this article, we’ll show you what top ecommerce KPIs (Key Performance Indicators) and metrics you should track and optimize to build your ecommerce empire.

X-cart 78
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The future of ecommerce and how to win the fight to stand out

RetailDive

Optimizing marketing methods to cope with the rising surge of ecommerce business.

eCommerce 145
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What is Purchase Frequency?

Omniconvert

Discover what purchase frequency (PF) is, how to calculate it and what you can do to improve this vital KPI for your retention efforts. The post What is Purchase Frequency? appeared first on Omniconvert Ecommerce Growth Blog.

Blog 78
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Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021

BigCommerce

Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers.

Marketing 452
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Next Decade of Healthcare Is Primed For Seismic Disruption By Hospital-At-Home

Forrester eCommerce

Starting in the 1800s, house calls from physicians were the norm. Traveling was too difficult for sick patients and house calls eliminated most of the healthcare costs of a standard visit. Until the 1940s, house calls were the primary modality of care. Physicians would travel with their medical supplies on foot or by horseback to […].

Travel 370
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A Marketer’s Guide to the Metaverse

Kissmetrics

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

Games 363

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A Complete Sana Commerce Review

Ecommerce Platforms

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. One such platform is Sana Commerce. So in this Sana Commerce review, we’re taking a deep dive into what this eCommerce solution has to offer.

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Targeting Truth In The Misinformation Age

Forrester eCommerce

Gen Z schools America once again. 23-year old Peter McIndoe from Memphis started a movement that went viral: Birds Aren’t Real. The movement propagated a conspiracy theory that the US government replaced all birds with drones sent to spy on its citizens. The movement drew thousands of followers, including 75K on Twitter, 360K on Instagram, […].

B2C 370
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How to Create Inclusive Content for Everyone

Kissmetrics

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. Divisive and exclusive words and phrases have become so baked into our language that many of us don’t realize when we use them or the harm they cause. In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way.

Article 277
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Virtual Queues: The Waiting Isn’t the Hardest Part

Retail TouchPoints

Throughout the 2010s, brick-and-mortar retailers worked hard to keep up with the evolving consumer landscape. Then COVID-19 arrived and accelerated the rate of change, challenging stores even more to keep up. With the worst of the pandemic mostly coming to an end, the changes are more pronounced than expected. Before, people came to the store, looked at and selected items, purchased them and left.

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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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How To Find And Fix Toxic Backlinks For Your Website?

MakeWebBetter

Cleaning up suspicious and “unnatural” backlinks is a healthy habit of every white hat specialist: link building is the heart of off-site SEO. Give your websites some love. Think of their long-term success and search rankings. Even if you have been true to white hat SEO practices throughout your career, a sudden influx of spam […]. The post How To Find And Fix Toxic Backlinks For Your Website?

SEO 181
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Meet Your New Technology, Architecture, & Delivery Analyst

Forrester eCommerce

When did you join Forrester? I began my latest career adventure with Forrester in November, 2021. The Forrester “Bold at Work” values will be core drivers for my research with the intent of enabling clients and technology vendors to also be “bold at work”. Together, we’ll accomplish great things. I have always focused on delivering […].

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Is A China Sourcing Agent Worth The Money? Read This Before You Use One

My Wife Quit Her Job

Are you looking to sell private label products online? Are you having problems finding reliable suppliers in China? If so, then using a China sourcing agent can save you both money and time. A sourcing agent is a specialist that connects you with factories in China to produce your products. They can also help you with… Packaging your products Shipping your products Quality control Price negotiation A good sourcing agent typically lives in China and acts as your trusted advisor on the groun

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The Existential Threat to Ecommerce

Retail TouchPoints

By all accounts, the pandemic was a boon to ecommerce. A McKinsey Report noted that lockdown orders crammed a decade’s worth of ecommerce growth into just 10 months. More people began shopping online, and all shoppers purchased a wider range of product categories that way ( Instacart turned a profit thanks to the public’s general desire for contactless shopping).

eCommerce 306
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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What is the difference between Elastic Path & Elasticsearch?

GetElastic

We get this question often. While similar names can be confusing, Elastic Path and Elasticsearch (now known as Elastic) are entirely separate companies that each offer different types of best-in-class products. This post will summarize the differences between the two companies. What is Elastic Path? We provide composable, API-first headless commerce solutions that make it simple for brands with complex requirements to deliver unique digital commerce experiences.

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The Unstoppable Rise Of Central Bank Digital Currencies (CBDCs)

Forrester eCommerce

In his #1 international best seller “Sapiens: A Brief History of Humankind”, Dr Yuval Noah Harari observed that people the world over who do not believe in the same god or obey the same king are more than willing to use the same money. As Dr Harari points out – historically speaking – money required […].

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How To Connect WooCommerce And Insightly?

MakeWebBetter

There was no such thing as CRM tools. When it is getting more and more hard to do business and get customers, there it is. -Anonymous Resources were quite limited earlier. Whatever you attempted to sell, would sell out quickly. You wouldn’t even have to make an extraordinary effort. It was a buyer’s market at […]. The post How To Connect WooCommerce And Insightly?

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Ahold Online Retailer Takes Majority Stake in Cycling-Oriented Delivery Service

Retail TouchPoints

Ahold Delhaize ’s online retailer operating in the Benelux countries, bol.com , has taken a majority stake in delivery company Cycloon. With its national network of bicycle couriers and postal delivery staff, Cycloon delivers mail and packages to thousands of customers throughout the Netherlands, employing 600 people with physical, mental or psychological barriers to participation in the labor market.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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Cultivating consumer loyalty amidst supply chain challenges

RetailDive

As retailers strive to woo shoppers into a long-term relationship, supply chain hiccups can sabotage those efforts — but it doesn't have to.

Supplies 145
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Cure The Automation Hangover In Customer Service

Forrester eCommerce

Close your eyes and I’ll set the scene: it’s 2016. Chatbots are all the rage. News articles are predicting the death of the contact center as we know it. AI, the prophesied hero, powering the agent who doesn’t need breaks and can engage with 100 – no, 1000 – customers at once. Infinitely scalable human-like […].

Customer 367
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100+ Business Tools to Grow Your Online Business Faster and Better

MakeWebBetter

“It is essential to have good business tools, but it is also essential that the tools should be used in the right way” – Wallace D. Wattles You can establish a business but growing a business needs important tools. Every eCommerce can be well established with the help of the business tools available to provide the […]. The post 100+ Business Tools to Grow Your Online Business Faster and Better appeared first on MakeWebBetter.

eCommerce 145
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The Power of Sound for Retail

Retail TouchPoints

Design for retail experiences is a hot topic of conversation, especially as shoppers return to stores for the holiday season, still under the influence of a COVID pandemic. An EY study in August 2020, How Will Brands Adapt to a More Cautious Customer , found that 65% of consumers say they will be more aware of hygiene and cleanliness and 52% will look to use contactless payments to avoid touching things.

Retail 279
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Shipping Workflow Tips for Ecommerce Retailers

ecomdash

It’s likely your shipping workflow that can be optimized to make it more efficient and cost-effective – and to create more happy customers. The post Shipping Workflow Tips for Ecommerce Retailers appeared first on Ecomdash.

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Let’s Put One Trillion Dollars To Work!

Forrester eCommerce

Have you been following the debate about business support and recovery investment programs? Perhaps you also wondered about business case realization. Meanwhile, right across industries we are wasting billions in trade promotion management and channel incentives. Massive Waste In Global Trade Investments I just finished reading CPG industry guru Rob Hand’s book on trade promotion […].

Books 195
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The truth about Apple Pay for ecommerce

GetElastic

This post was originally posted in 2010 and has been updated for relevancy. Is Apple Pay the Way for Digital Wallets? Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile, and apps. Eliminating the need to remember or carry shipping addresses and credit card numbers, digital wallets such as Apple Pay reduce errors and boost conversions.

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How to Create the Best ‘New Normal’ Dining Experience With Data

Retail TouchPoints

Pandemic-era dining ushered in new elements of a night out. Masks, pop-up tents on outdoor sidewalks, extra space between fellow diners and touchless service quickly became the norm for food service. At the same time, restaurant owners adopted new processes that allowed them to continue to serve customers during the pandemic. But with restrictions easing and some diners eager to get back to the way things were, do restaurateurs abandon these innovations?

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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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US 6th Circuit reinstates vaccine mandate

RetailDive

The court pulverized many of the arguments from the National Retail Federation and others, but the rule is likely destined for the Supreme Court.

Other 142
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How Sales Leaders Can Generate More Pipeline

Forrester eCommerce

“My sales team has too many opportunities and too much pipeline” said no sales leader. EVER. Recent changes in B2B buying habits offer sales and marketing leaders a unique opportunity to adopt a new approach to building pipeline that will support reps’ quota attainment efforts. Sales Leaders Don’t Care About Leads-They Care About Opportunities Let’s […].

B2B 195
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Three Areas to Focus on Customer Service in 2022 and Win Online

GetElastic

A headline recently caught my eye, which highlighted the rising cost of delivering an ecommerce experience and how the days of going online for better deals may be shifting as retailers and branded manufactures start to raise prices online to improve margins. Working for a company that sells an ecommerce platform , it got me thinking about how this reality might impact online customer experiences.

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Best Buy Builds on Commitment to BIPOC Businesses via Search for New Suppliers

Retail TouchPoints

Best Buy is working with online sourcing platform RangeMe to help it discover and work with a more diverse range of suppliers. The partnership builds on the retailer’s commitment to spend at least $1.2 billion with Black, Indigenous and people of color (BIPOC) and diverse businesses by 2025 to increase representation in the tech industry. Some of the retailer’s efforts include: Providing advice and product feedback to emerging BIPOC companies; Helping BIPOC businesses deal with sourcing question

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.