Sat.Jun 13, 2020 - Fri.Jun 19, 2020

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How to Build an eCommerce Site Optimized for Product Discovery

ESW

Your DTC brand could be hemorrhaging sales if you aren’t helping customers find the products they need. A study by the Grocery Manufacturers Association written by Daniel Corsten and Thomas Gruen found that brands and resellers could gain $22 billion by recapturing the sales lost when consumers can’t find the product they’re looking for. When faced with out-of-stock products online, 60% of U.S. consumers bought a substitute from the same store, 15% went to a competitor, 10% to a retail store and

eCommerce 120
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Best Shipping Software for Ecommerce

Ecommerce Platforms

We believe that the best shipping software incorporates elements like steep carrier discounts, various shipping methods, and integrations with ecommerce platforms and marketplaces. If you're a small business owner, shipping software is essential for keeping customers happy. Regardless of your sales volume, shipping software tends to help maintain lower costs, link you up with fulfillment services, and keep up with trends of shipments getting to customers within a few days.

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The Four Buying Intent Signals You May Be Missing

Optimizely

Customers are constantly signaling their intent to buy your products and some of these signals are more obvious that others. How many are hidden in plain sight and that you may be missing? . Start by Analyzing the entire customer journey. How well do you understand each major stage (and each substage) of your customers’ journeys? From category awareness, to product intent, to making their first purchase to becoming an advocate for your brand, having a firm understanding and consistent measureme

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The Forrester Wave™: Continuous Delivery And Release Automation, Q2 2020

Forrester eCommerce

After releasing “The Forrester Wave™: Continuous Delivery And Release Automation, Q2 2020” earlier this month, it’s a good time to pause and reflect on (in the immortal words of the Grateful Dead) “what a long, strange trip it’s been.” We’re about 10 years into the DevOps journey. Industry progress is clear.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The SEO Tool Kit: 11 Tools That’ll Save You Time

Kissmetrics

When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm , it takes more time and effort to get results. But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed.

SEO 363
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Get on Board: Pay-Over-Time Options are Transforming Ecommerce

BigCommerce

One of the fastest growing trends in ecommerce today is paying over time in fixed monthly installments.

eCommerce 333

More Trending

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T-Mobile’s Object Lesson For The DDoS Initiate

Forrester eCommerce

The T-Mobile DDoS Attack That Wasn’t Yesterday, the internet was atwitter with rumors of a massive distributed denial of service (DDoS) attack against major US carriers. You might have seen scary screenshots from one of the many so-called “pew-pew maps,” like this one: The U.S. is currently under a major DDoS attack. [link] pic.twitter.com/W5giIA2Inc — […].

Mobile 421
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Why Christmas Needs To Come Early This Year

Retail TouchPoints

Christmas needs to come early this year (and by Christmas I mean the entire holiday shopping season). Why? There’s a pretty decent chance that the traditional holiday season that occurs in Q4 will fail to materialize, and any retailer that relies on that influx of sales and cash should begin thinking about hosting Black Friday and Cyber Monday-type events in June or July.

Outdoor 317
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How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. With a rapidly growing market, competition is fiercer than ever. Health and beauty brands need to find a way to compete, and fast. A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data.

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309: How My Student Joel Cherrico Makes 6 Figures Selling Pottery Online

My Wife Quit Her Job

Today I’m really happy to have Joel Cherrico on the show. Not only was Joel a student in my Create A Profitable Online Store Course but he might have been student number 1. Joel is a potter and he hand creates amazing ceramics of which I have several pieces in my living room. As you know, selling art is probably one of the most difficult products to sell online because you have to create a following in order to command premium pricing.

Arts 257
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AI for Commerce: Foundations, Aspirations, and Hype

AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.

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Today’s Business Buyers Crave Digital Interactions And Human Connections

Forrester eCommerce

Even as B2B buyers increase their reliance on digital activities, tools, and routes, they crave deep, human connections. In fact, I would argue that empathetic and highly tailored interactions are now more valued than ever. In LinkedIn’s The State of Sales 2020 report, buyers rated active listening skills higher than relationship building and even projected […].

B2B 411
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How Robots Can Help Retail Operate Safely Again

Retail TouchPoints

Before COVID-19, the brick-and-mortar shopping differentiator for the consumer was the in-person experience: They could try on the goods, or just see them in context. They could lie down on that mattress. It wasn’t a problem if customers opened that dresser drawer and touched every handle in the display. But for the foreseeable future, shopping will be “ no contact.

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How to File Refund Claims with UPS

lateshipment

UPS delivers on time or you get your money back! The headline is concise when you read it on the UPS site. Like other major shipping carriers like FedEx and DHL , UPS too offers a refund of shipping charges if it delivers a parcel later than promised. However, like other shipping carriers, UPS is increasingly showing an unwillingness to provide refunds for deficient service.

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5 Product Photography Tips To Increase eCommerce CVR

Groove

Before online shopping became completely ubiquitous, one of the most common sentiments among online retailers was to make the product feel as real to the user as possible. They aimed to provide an experience that is as close as possible to seeing and touching the real thing. This idea very much still holds true in today's fast-paced digital world. Every eCommerce retailer's goal is to sell their products online, and this is can be accomplished by understanding product photography basics and prov

eCommerce 209
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Staying Ahead of UFLPA Enforcement: Best Practices for Retail Supply Chains

Speaker: Ethan Woolley, Director at Kharon

This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia

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Forrester eCommerce

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Banking 398
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Walmart Partners With Shopify To Expand E-Commerce Marketplace

Retail TouchPoints

In a move that is expected to add 1,200 new sellers to the retail giant’s platform this year alone, Walmart is opening the Walmart Marketplace to Shopify merchants. The integration is aimed at small and medium-sized businesses with product assortments that complement Walmart’s existing selection. Retailers that use Shopify will be able to seamlessly list their products on Walmart.com, giving Walmart customers access to a broader array of items.

eCommerce 302
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Extremists

Steve Dennis

Over the last few years I’ve gotten a fair amount of mileage out of my catch-phrase “Physical retail isn’t dead. Boring retail is.” And, accordingly, I’m often asked: “okay, so what’s the opposite of boring?” My tendency has been to say “remarkable”–if only because I wrote a whole book about this.

Books 176
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eCommerce Marketing Agency: How Does It Work?

Groove

If you haven't worked at or with an eCommerce marketing agency before, understanding what we do and how we do it often leads to a number of questions: How does an agency operate? What benefits can an agency offer? How much does an agency cost? Groove Commerce is committed to helping eCommerce businesses grow. To accomplish that, we believe every client needs to understand how an agency functions.

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Future-Proofing Enterprise Commerce: Why Extensibility Wins with Shopify

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.

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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester eCommerce

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe. It’s easy to get swept up in the zeitgeist of revolution, […].

B2C 355
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Walgreens, AT&T Back Sesame Street’s Bilingual Content For Families Coping With Pandemic

Retail TouchPoints

With monetary and collaborative support from Walgreens and AT&T , Sesame Street Workshop has debuted five videos and related assets for its Caring for Each Other initiative, which provides resources featuring familiar Sesame Street characters to help families cope emotionally with the global pandemic and support frontline workers. Sesame Street Workshop launched the program in March as stay-at-home orders were issued, and it was expanded with assistance from Walgreens and AT&T in late Ap

Workshop 267
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Case Study: How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days

Inflow Insights

Sometimes, in the digital advertising world, things just click. A customer testimonial sparks a wave of qualified buyers, a popular site stumbles across your product and provides a juicy backlink, or an exciting client–agency relationship is born with a clear strategy to achieve success. The following is a story about how Facebook and Instagram ads supercharged Seltzer Goods sales to record-breaking heights, and how the success was felt beyond both platforms.

B2C 158
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Retail’s Museums of Disappointment

Steve Dennis

The following is an excerpt from Chapter 4 (“The Collapse of the Middle”) of my new book. Last week, nearly a year later, I went back to the mall that is referenced below. Sadly, nothing has changed. I guess the Austin area is immune from the forces of digital disruption and seismic shifts in consumer behavior. I recently visited a once-vibrant regional mall in an affluent suburb of a major Texas city.

Books 148
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement. At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […].

Marketing 344
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Re-Open For business: Supply Chain In The New Retail

Retail TouchPoints

Retail is no stranger to supply chain disruption. For several years, retailers have grappled with the challenge of operating physical stores while scaling their e-Commerce businesses. At the same time, they have started to embrace sustainability in their operations while satisfying consumer demand for hyper-personalization, flexible fulfilment options and other innovations.

Supplies 247
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Francesca's floats possibility of bankruptcy

RetailDive

The apparel and accessories retailer warned that, even as some stores have reopened, the COVID-19 pandemic continues to weigh on results.

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13 Proven Ways To Improve CTR Through PPC Conversion Rate Optimization

MakeWebBetter

Paid ads have an 11.38% CTR on Google (Sparktoro, 2019) And so the marketers are investing a lot on paid searches each year. Many marketers are already reaping the benefits from the high CTRs of their paid searches. But! Are high CTRs always good? The benefits enjoyed by marketers for high CTR is only temporary […]. The post 13 Proven Ways To Improve CTR Through PPC Conversion Rate Optimization appeared first on MakeWebBetter.

PPC 139
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🚀Future-Proof Your Salesforce B2C Commerce: Modernization Strategies Inside!

Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.

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Infections Are Surging In The US, China, And Brazil — Exercise Caution In Your Return-To-Work Plan

Forrester eCommerce

Infections are in the rise in more than 20 US states, and at least a dozen have experienced new record rates of infections. And the US isn’t alone; China and Brazil are experiencing a rise, too. Officials say the chance of a second wave is high. Over the last few months, we’ve been providing advice […].

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Athletic Apparel Retailer Boosts AOV 54% With Buy Now, Pay Later Option

Retail TouchPoints

Even before COVID-19 destabilized household budgets for millions of people, the market for buy now/pay later solutions was projected to be on track for a compound annual growth rate (CAGR) of 28% worldwide through 2023, according to PYMTS.com. One online retailer that implemented a buy now/pay later solution as the COVID-19 shutdowns began, I AM BECOMING (IAB MFG), saw a 54% increase in Average Order Volume (AOV) and a 50% increase in its add-to-cart rate since implementing the ViaBill solution

Apparel 232
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Do brands still care about sustainability amid the pandemic?

RetailDive

As the coronavirus took hold, companies were forced to shift their attention to more immediate needs. Eight experts weigh in on what that means long term.

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Vape sales soar following lockdown and menthol ban

TalkingRetail

Demand for vapes and e-cigarettes has surged more than elevenfold since Covid-19 and the UK ban on menthol tobacco cigarettes, according to one of the UK’s largest retailers of vapes. Every Cloud Vape Shop said sales of vapes, e-cigarettes and vaping supplies have soared 1,150% during the three months of lockdown, between March and May, This story continues at Vape sales soar following lockdown and menthol ban.

Supplies 139
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.