Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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It’s Never The Data Breach, It’s Always The Cover Up

Forrester eCommerce

The obstruction of justice and misprision of a felony charges levied against Joseph Sullivan, former Uber CSO sent shockwaves through the cybersecurity community. CSO/CISOs rightfully wondered what these charges mean in terms of their own culpability for decisions made on the job. CSOs and CISOs handle sensitive data, make difficult decisions, and consider their responsibility […].

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How to Use Events to Optimize Your Facebook And Google Ads

Kissmetrics

Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.

Events 363
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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Choosing a tool to invest your time and hard-earned money in can be a tough decision, so we're here to help you evaluate Klaviyo vs. MailChimp. Klaviyo vs. MailChimp. Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools

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Q2 Results: Target Boosts Online Sales 195%, Walmart’s Grow 97%

Retail TouchPoints

Retail industry giants Target and Walmart continued to benefit from their status as essential retailers equipped with strong e-Commerce operational capabilities in Q2. In good news for their bottom lines, both retailers achieved significant sales growth, both online and in-store, while also improving margins. Target achieved a record-setting 24.3% increase in comp sales for the three months ended Aug. 1, 2020, rising from $18.2 billion last year to $22.7 billion this year.

eCommerce 331
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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Marketplaces Make Their Mark In The Channel

Forrester eCommerce

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

Channel 537
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2020 Guide to Holiday Planning

BigCommerce

A successful holiday strategy is the key to competing during the busiest time of year.

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Exclusive Q&A: Customer Loyalty Expert Shares New Realities For Brands

Retail TouchPoints

As experts continue to assess COVID-19’s impact on the retail industry, some consider the loyalty shakeout to be the most significant. Winning and keeping customer loyalty has been a long-standing challenge in the industry, but the pandemic has forced consumers to switch brands for new reasons: price, scarcity and availability. While all categories have felt the ripple effects, the apparel and specialty categories have arguably been turned upside down, with renowned brands such as Brooks Brother

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Pandemic-Era CDOs Represent The Whole Team: Not “Offense” Or “Defense”

Forrester eCommerce

If one more industry pundit tells me that the chief data officer (CDO) role has shifted from defensive to offensive positioning, I just might scream — or get pretty offensive myself. It’s not about offense and defense. One team is not running off the field as the other runs on (as I envision the metaphor). […].

Other 505
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Announcing Our 2020 Make it Big Ecommerce Conference

BigCommerce

We’re back — and bigger than ever.

eCommerce 412
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Holiday Marketing: 5 Tips To Increase eCommerce Sales

Groove

Last year, Black Friday online sales reached a record high of $7.4 billion ? the second largest online shopping day ever ? just behind last year's Cyber Monday, according to Adobe Analytics. Given the current circumstances, we're expecting to see online sales hit new records in 2020. With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. 5 Holiday Marketing Tips.

eCommerce 197
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Is Your Business AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

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Moxie Concierge Offers Digital Guidance To Struggling Online Consumers

Retail TouchPoints

Many e-Commerce customers experience frustration, confusion and hesitation, which often lead to missed opportunities and increased bounce rates. Moxie’s solutions are designed to locate these pain points and deploy relevant information to struggling users. Retailers can use this approach to anticipate potential customer uncertainty or other issues, and to offer proactive help that can ease the path to purchase.

eCommerce 299
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Data Insights Bear Fruit For The Food Industry

Forrester eCommerce

The pandemic has impacted individual companies and industries very differently. Restaurants have been closed, while grocery stores have been overwhelmed with demand. Those who have capitalized on the opportunity by expanding their e-commerce have shifted into high gear, with revenue growth to match. To discuss some of the opportunities and challenges facing the grocery industry, […].

eCommerce 482
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High Performance Habits Of Successful Entrepreneurs

My Wife Quit Her Job

Can the average person start a profitable online store? What is the most important aspect of starting any successful business? This article will point out the high performance habits of successful entrepreneurs. I’ve been running my Create A Profitable Online Store Course for almost a decade. And through the years, I’ve had the opportunity to work with thousands of students on a personal level.

Article 194
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Build an Ecommerce Sales Funnel to Drive Sales

Omnisend

Reading Time: 6 minutes. In an ideal world, every visitor to your ecommerce site would be immediately intrigued by what they see, happily sign up for your email and SMS list and promptly make a purchase while enthusiastically recommending you to all of their friends. Alas, our world is far from ideal, and this rosy scenario is the exception rather than the norm.

eCommerce 199
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Less Stress, More Success: Accounting Best Practices & Processes for 2025

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

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$88.9 Million Sale Of Sur La Table Will Keep 50 Stores Open

Retail TouchPoints

The sale of cookware and cutlery retailer Sur La Table to Marquee Brands and CS C Generation for $88.9 million has been approved by a judge in the U.S. Bankruptcy Court in Trenton, N.J. The buyers agreed to keep at least 50 retail locations in operation. The joint venture’s bid bested the $61 million stalking horse offer from Fortress Investment Group that Sur La Table had lined up in tandem with its bankruptcy filing in July.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Gong’s Latest Round Launches Revenue Intelligence Into CRM’s Orbit Gong announced $200 million in Series D funding, following its $65 million Series C round in December of last year. Its $2.2 billion valuation undeniably validates revenue intelligence as an important technology category that helps companies harness the power of data and insights across a range of revenue-generating […].

Marketing 370
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318: How To Rank An Ecommerce Store In Search With Jeff Oxford

My Wife Quit Her Job

Today I’m thrilled to have Jeff Oxford on the show. Jeff runs an SEO Company called 180marketing.com where he helps ecommerce stores rank their sites in search. He specializes in ecommerce companies, and he is actually the number one recommended SEO on Ecommerce Fuel. In this episode, we will pick his brain on how to rank physical products in Google.

eCommerce 156
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An Agency Vs Freelancer Developer: Which One To Choose To Develop Your Online Store

MakeWebBetter

Whether you are going to build a new website or a complex software application, getting started is not easy. In fact, finding the right partner for your work is conceivably the most important and hardest part of the entire process. In this era of modern technology and day to day advancement, the world has shown […]. The post An Agency Vs Freelancer Developer: Which One To Choose To Develop Your Online Store appeared first on MakeWebBetter.

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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Retail TouchPoints

Benefiting from the digital surge accelerated by COVID-19, Alibaba Group saw a 34% increase in year-over-year revenue, reaching $21.762 billion (U.S.). The retail giant also solidified its position in its home country of China, adding 16 million annual active consumers in Q2 for a total of 742 million. During the quarter, Alibaba also increased its number of mobile monthly active users (MAUs) in China by 28 million , reaching a total of 874 million.

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Brands Must Evolve From Wholesale Suppliers To Partners

Forrester eCommerce

Brands have been reviewing and revamping their digital commerce strategies for some time. With consumers forced online during pandemic lock downs across the globe, this focus on digital has only magnified. But digital commerce opportunities are not created equal for brands. Some brands are seeing significant growth in their direct to consumer business and grappling […].

Consumer 349
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Ecommerce Mobile Apps: Are They Right for You?

ecomdash

Is an ecommerce mobile app right for your retail business? We review the pros and cons of ecommerce apps and who should use them, including how much they cost. The post Ecommerce Mobile Apps: Are They Right for You? appeared first on Ecomdash.

Mobile 143
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An Honest Aliscraper Review (Aug 2020)

Ecommerce Platforms

Any ecommerce store owner that wants to sell high-quality dropshipping products that yield a large profit margin will need to do some digging around. There are plenty of automated dropshipping solutions around that can help with that. But, it can still feel a bit daunting for the uninitiated. One such product is AliScraper. Its domain name was only registered earlier this year (April 2020), so it’s a pretty new kid on the block.

eCommerce 129
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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#RetailReset Reveals 6 Realities Driving Post-Pandemic Commerce

Retail TouchPoints

Over the summer, Retail TouchPoints sought to provide some clarity despite the chaos surrounding the coronavirus pandemic. For the Retail Reset virtual forum , the editorial staff sat down with more than 30 influencers , executives and analysts to zero in on the topics and trends they believed were most critical in these times. While uncertainties still abound, these experts spotlighted a range of new opportunities for innovation, differentiation and growth.

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Knowledge management solutions are powerful but choosing the right one is hard.

Forrester eCommerce

Since the start of the pandemic, customer service organizations are doubling down on their investments in knowledge management because these solutions: Empower customer service agents to deliver successful outcomes. One of the top three drivers of customer service success is agent knowledge. The early days of knowledge management focused on streamlining access to curated content. […].

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The 7 Best Things to Sell on Etsy for New Sellers in 2020

SellBrite

So you want to sell on Etsy. You consider yourself a little creative. And, hey, it wouldn’t hurt to make a bit of money on the side. Maybe it would even becomes a full-time job at some point. But what’s the best thing to sell on Etsy? People shop on Etsy to find something new and unique, which makes it a high-opportunity marketplace for those who are willing to get creative.

Jewelry 134
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The strategy behind turning department stores into warehouses

RetailDive

Rumors are circulating about Amazon converting vacant department store space into fulfillment centers — a move experts say would round out its omnichannel approach.

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Is Your Brand AI-Ready? Find Out with Orium’s Maturity Model

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

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Modell’s Will Become Digital-Only With $3.6 Million Purchase By Retail Ecommerce Ventures

Retail TouchPoints

Retail Ecommerce Ventures (REV) has added a new brand to its collection by acquiring certain assets of Modell’s Sporting Goods for $3.64 million , with the intention of making the brand exclusively digital. The purchase includes Modell’s trademark name, intellectual property, e-Commerce database and other assets related to its e-Commerce business, including the signature “Gotta Go to Mo’s” jingle. .

eCommerce 291
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Introducing The Forrester Tech Sustainability Framework

Forrester eCommerce

The high-tech and telecommunications industries are under increased scrutiny for their impact on the environment. The fact is that technology is often ecologically abusive in its manufacture, operation, and afterlife. Organizations in every vertical must seriously consider their role in sustainability, as it has become an important criterion for customers.

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Tropicana unveils new pack design for on-the-go range

TalkingRetail

Tropicana is rolling out a new design for its on-the-go juice range to “give it a modern look”. The new design is running across Tropicana’s 250ml £1 price-marked packs and £1.40 300ml bottles in Original Orange, Smooth Orange, Orange and Mango, Multivitamin, and Pressed Apple flavours. Tropicana said the new design will enhance on-shelf visibility.

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Gap San Francisco flagship to close permanently

RetailDive

The store in the city's historic Flood Building, and another in the Embarcadero Center, won't be spared the retailer's tough fleet reductions.

Retail 144
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt