Forrester eCommerce
NOVEMBER 6, 2020
The world didn’t stop when the global health pandemic clobbered businesses around the globe. Companies large and small stepped up to the plate to find creative solutions. This accelerated an already ongoing trend for companies to become future fit — i.e., adaptive, creative, and resilient. For many companies, that meant accelerating DevOps practices to help […].
Liveintent
NOVEMBER 2, 2020
Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. “People are clamoring for credible news, so they’re going back to visiting local media sites directly,” says Fran Wills, CEO of Local Media Consortium, in a recent Real Time Banter webinar. “We’ve seen a huge spike in direct traffic from local readers.” At the same time, these publishers are reporting a 30–50% decline in ad revenue.
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BigCommerce
NOVEMBER 5, 2020
When you ask an ecommerce business owner, what’s the least favorite part of their job — most will say ‘accounting.
Optimizely
NOVEMBER 5, 2020
In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here. By integrating your loyalty data into a CDP, you can enhance your segmentation strategy and make your customer data more useful and actionable.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester eCommerce
NOVEMBER 5, 2020
I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November, and probably most of December too.” Best Buy is touting, ” Black Friday all season long.” Target offers weekly, “Black Friday Now” deals. Walmart? “Black Friday Deals for Days!
Kissmetrics
NOVEMBER 5, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Web hosting comes in all different shapes and sizes. As a whole, these plans can be segmented into four main categories—shared, VPS, cloud, and dedicated. Shared hosting is essentially the entry-level web hosting category. It’s ideal for new websites and smaller websites that don’t have a ton of traffic just yet.
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Retail TouchPoints
NOVEMBER 4, 2020
Consumer preference for online shopping continues to rise, as more purchases are being made online than in stores with each passing year. In 2019 , the total market share of online U.S. retail sales surpassed general merchandise sales for the first time in history. And as a result of the coronavirus pandemic, this trend is only increasing. According to McKinsey , ecommerce sales in apparel, department stores and beauty products have increased by nearly 10%, on average, since the onset of the pan
Forrester eCommerce
NOVEMBER 5, 2020
This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We did *not* rule out developers, as long as they also had runtime responsibilities). We also […].
Kissmetrics
NOVEMBER 4, 2020
We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier. Google Chrome has gobbled up a substantial market share. As per Stats Counter , Google Chrome has more than 66% of the total market share.
BigCommerce
NOVEMBER 2, 2020
Selecting the right ecommerce platform for your business isn’t a decision you can make quickly.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Retail TouchPoints
NOVEMBER 3, 2020
Inspire Brands will purchase Dunkin’ Brands , parent company of Dunkin’ and Baskin-Robbins , in a transaction valued at approximately $11.3 billion. Dunkin’ will join a restaurant portfolio of more than 11,000 locations, across brands including Arby’s, Buffalo Wild Wings, SONIC Drive-In and Jimmy John’s. The deal will nearly triple Inspire’s footprint, with the addition of more than 12,500 Dunkin’ and almost 8,000.
Forrester eCommerce
NOVEMBER 1, 2020
We are entering the 11th anniversary of Double 11 (AKA Singles’ Day) the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment on […].
Kissmetrics
NOVEMBER 3, 2020
While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings.
BigCommerce
NOVEMBER 5, 2020
Ever since the pandemic came to town, our reliance on the internet has reached an all time high.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Retail TouchPoints
NOVEMBER 4, 2020
Nike announced that it will lay off approximately 700 workers at its world headquarters by Jan. 8, 2021, according to a filing the company made on Nov. 2. The layoffs, which began several weeks ago, represent a 200 job-loss increase from the original forecast made in the summer, when the company previously announced plans to lay off 500 employees. Nike did not provide additional information regarding the specific job titles being let go, but CEO John Donahoe previously described the layoffs as p
Forrester eCommerce
NOVEMBER 5, 2020
This year of the pandemic will forever be known for its effect on the way we work and interact. Although our “new normal” will be temporary, the digital transformation it brought about will prove lasting. Amid the chaos, insurtechs, with their digital-first business models, have benefited as their funding has continued to improve. In Q3, […].
Kissmetrics
NOVEMBER 5, 2020
Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want.
My Wife Quit Her Job
NOVEMBER 4, 2020
Today, I’m thrilled to have Sam Oh on the show. Sam is the director of product education at Ahrefs and if you’ve ever checked out the Ahrefs YouTube channel, you’ve probably seen Sam dropping knowledge bombs on SEO. I love his style and he’s turned the Ahrefs YouTube channel into a powerhouse with over 150K subscribers in a relatively short time.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Retail TouchPoints
NOVEMBER 3, 2020
Under Armour plans to overhaul its wholesale partnerships, exiting between 2,000 and 3,000 stores in North America, according to company executives on a recent earnings call. The brand expects to be in approximately 10,000 stores by the end of 2022 as it shifts its toward direct-to-consumer (DTC) channels. “I just want to make it very clear, we’re going to grow in North America,” Under Armour President and CEO Patrik Frisk said on the call.
Forrester eCommerce
NOVEMBER 4, 2020
This holiday season many consumers will be forgoing big family dinners and exotic holiday markets, and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their finances). This holiday season everyone just needs a break. Marketers can help consumers make the best of their holidays by making their lives a […].
Kissmetrics
NOVEMBER 4, 2020
When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps —21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in mind. We’ve researched the top ten Apple Watch apps that may make it easier for you to run a company or excel at your job.
Groove
NOVEMBER 4, 2020
When the KegWorks team became frustrated with the costs and poor functionality of Magento 1, they turned to Groove Commerce for help migrating eCommerce platforms. Their migration decision has helped position KegWorks for growth, and the recently launched BigCommerce website design has improved the overall user experience. Launching KegWorks' BigCommerce Website Design.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Retail TouchPoints
NOVEMBER 4, 2020
As CEO of The Medici Group, Frans Johansson spends his days consulting with business leaders on the value of Diversity, Equity & Inclusion (DE&I), and how they support business differentiation and growth. He founded the business following the release of his 2004 book, The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation.
Forrester eCommerce
NOVEMBER 2, 2020
Like in golf, there are so many motions to consider in any customer interaction. Sales enablement practitioners must deconstruct role-playing exercises to enable reps to get into top-selling form.
Kissmetrics
NOVEMBER 3, 2020
You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. But there’s a question lingering: How do you choose the right free WordPress theme when there are so many out there? Trust me; it’s not as easy as you think. When I started blogging , one of the crazy activities that killed my productivity was checking out new personal blog themes.
Groove
NOVEMBER 3, 2020
Inbound marketing is the concept of earning the attention of your audience through the development of unique content ? like blogs, videos, newsletters, SEO, social media and more. Creating high-quality content is hard work, and ensuring that your content ranks on search engine results pages is even more difficult. Since there's no single magic formula to ranking #1 on Google or creating content that your audience loves, we're sharing some strategies to attract more visitors and improve your over
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Retail TouchPoints
NOVEMBER 2, 2020
Mall owners CBL & Associates and Pennsylvania Real Estate Investment Trust (PREIT) have each filed for Chapter 11 bankruptcy protection, according to CNBC. Mall owners have faced financial pressure stemming from low foot traffic, but while some have been forced into bankruptcy, others have been acquiring struggling retailers to help maintain rents.
Forrester eCommerce
NOVEMBER 5, 2020
It might be tempting to assume that all customers who meet basic criteria are alike in their willingness to advocate through case studies, references, and other forms of customer evidence. But customer marketing and customer advocacy practitioners should allow for more nuance before making the assumption that all customers who meet a single criterion are the same.
Kissmetrics
NOVEMBER 4, 2020
Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found?
My Wife Quit Her Job
NOVEMBER 2, 2020
Seller Fulfilled Prime (SFP) is a fulfillment program that lets you list products on Amazon with the Prime symbol WITHOUT using Amazon’s warehouses. By signing up for SFP, a seller must commit to offering the same level of service as Amazon fulfillment which includes two day Prime shipping. Compared to FBA, Seller Fulfilled Prime can be attractive because it gives you control over your fulfillment operations and your profit margins.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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