Kissmetrics

APRIL 7, 2021

There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the eight most important conversion rate metrics. Measure and optimize for these, and you’ll start to see an uptick in how well your site does.

Payment Services 281

Payment Services Improvements Shopping Carts eCommerce 281

Ecommerce Platforms

APRIL 7, 2021

If you're on the lookout for some free email marketing software, then you're in the right place! In this comparison, we have six of the very best tools for you! These are the leading free email marketing services that are making their mark in 2021. We'll look at their features, free plan limitations, the price of an upgrade, and overall pros and cons.

Marketing 173

Marketing Payment Services WooCommerce Mobile 173

ROI Revolution

APRIL 6, 2021

Published April 6, 2021. Personalized ads perform better. These are facts. According to a stats round-up in Forbes : Marketers report personalization efforts can boost revenue by up to 15%. Personalization can reduce customer acquisition costs by up to 50%. Personalization can increase marketing spend efficiency by up to 30%. This isn’t news to you.

Webinar 109

Webinar Information Definition Marketing 109

Forrester eCommerce

APRIL 8, 2021

My previous blog noted that “technology has been modernized separately, to a meaningful degree, from the people and processes interacting with that technology.” This phenomenon has been driven primarily from the outdated managerial approach that the application of technology simply supports the efficiency of a given product or service. Organizations can no longer use this mindset and […].

Technology 545

Technology Blog Information Management 545

Advertisement

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

Electronics

Kissmetrics

APRIL 5, 2021

SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? Well, just look at the graph below. It breaks down the last 4 years of click on Google. According to data that we pulled from Ubersuggest , 62.41% of all searches globally get 0 clicks.

SEO 362

SEO Mobile Conversion Optimization Recommendation 362

Retail TouchPoints

APRIL 8, 2021

Not too long ago, the sale of secondhand goods was driven primarily by value: shoppers looking to avoid breaking the bank on big-ticket items or clothes the kids will just grow out of. Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value.

Consumer 351

Consumer Fashion Social Media eCommerce 351

Forrester eCommerce

APRIL 5, 2021

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics and AI research team. It’s been a fast start to the year and there is so much amazing research that the team has published […].

Blog 481

Blog Customer 481

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on the web right now, they need to use it.

PPC 298

PPC Recommendation Social Media Mobile 298

Retail TouchPoints

APRIL 9, 2021

In a surprisingly lopsided outcome, workers at BHM1, the Amazon fulfillment center in Bessemer, Ala., rejected the opportunity to join the Retail, Wholesale and Department Store ( RWDSU ) union. Amazon had vigorously opposed the prospect of unionization, and its victory deals a major setback to organizing efforts at the company, which employs 1.3 million people worldwide with more than 950,000 workers in the U.S. alone.

Fulfillment 325

Fulfillment Department Stores Blog Retail 325

Groove

APRIL 6, 2021

eCommerce automation is key to eliminating repetitive and mundane tasks, no matter the CRM used. In this blog, we'll be covering the key features of HubSpot automation that help sales and marketing teams create a seamless buyer's journey from beginning to end. Continue reading to see how HubSpot automation can benefit your marketing, sales and customer service teams.

Marketing 165

Marketing Books Shopping Carts Blog 165

Advertisement

Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.

Operations

Forrester eCommerce

APRIL 8, 2021

When MLB Commissioner Rob Manfred announced the league’s decision to relocate the All-Star Game out of Georgia, it triggered a partisan firestorm — there was support and there was opposition. While some government leaders in the US are advising CEOs to stay out of politics, 68% of US adults believe that CEOs are best positioned […].

Games 468

Games B2C Marketing Customer 468

Kissmetrics

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time.

Books 271

Books Marketing Social Media Consumer 271

Retail TouchPoints

APRIL 6, 2021

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become as important as their other sources of information when making purchase decisions, according to data from Facebook. The social giant has embraced the selling potential of its user community, and both online and brick-and-mortar-focused retailers are using it to connect with shoppers in new ways.

Fashion 312

Fashion Social Media Definition Retail 312

My Wife Quit Her Job

APRIL 7, 2021

For many of us, our choices in life are heavily influenced by our environment. We are born into a society that tells us how to pick a career path and we are given a set of rules and goals at an early age. These rules often determine our path in life. In this episode, you will learn the 5 pillars of career fulfillment, how to prioritize them, and most importantly, how to avoid getting stuck in a career you hate.

Fulfillment 156

Fulfillment 156

Speaker: Amanda Adams, Fractional CFO, CPA

Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Amanda Adams, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.

Improvements

Forrester eCommerce

APRIL 6, 2021

Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.

B2B 515

B2B Technology Operations Customer 515

Kissmetrics

APRIL 9, 2021

What is an insight? According to Merriam-Webster , it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.

Social Media 267

Social Media Banking eCommerce Books 267

Retail TouchPoints

APRIL 5, 2021

Athleticwear brand lululemon shared plans to expand its physical store presence, opening 40 to 50 new mainline locations globally in 2021, according to comments made during its Q4 earnings call with analysts. “In 2021, we’ll be implementing a number of exciting initiatives, starting with the initiative to kickstart our stores,” said Calvin McDonald, CEO of lululemon on the call.

eCommerce 312

eCommerce Operations Retail Marketing 312

MakeWebBetter

APRIL 8, 2021

Wishes are the inner desire with the restricted possibility of immediate fulfillment. However, wishes are always linked with some hope of fulfillment in the future. Fortunately, marketers have found a way to use this wish factor to boost sales and increase conversions. Many store owners are already using it and converting their store visitors; increasing […].

WooCommerce 193

WooCommerce Fulfillment Marketing eCommerce 193

Advertisement

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

eCommerce

Forrester eCommerce

APRIL 6, 2021

Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […].

Management 389

Management 389

Kissmetrics

APRIL 6, 2021

As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand.

Social Media 262

Social Media Reference Marketing Information 262

Retail TouchPoints

APRIL 9, 2021

Like many others, retail is currently in its most testing period, yet buy online, pick up in-store (BOPIS) is currently revolutionizing the modern-day retail experience. BOPIS is a hybrid shopping experience allowing customers to buy items online and then pick them up in a physical store. BOPIS helps retailers provide a more accurate stock inventory and better visibility of the stock, keeping supply chains running smoothly.

Technology 306

Technology Retail Supplies Sporting Goods 306

BigCommerce

APRIL 8, 2021

BigCommerce was founded to help merchants sell online.

BigCommerce 246

BigCommerce 246

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

Fashion

Forrester eCommerce

APRIL 6, 2021

Product management leaders continue to identify team upskilling as a key priority for business success. At Forrester, we’ve been upskilling product management teams for years and have identified the best training approaches for driving the understanding and adoption of best practices for product managers.

Management 365

Management 365

Kissmetrics

APRIL 8, 2021

Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store?

eCommerce 258

eCommerce Shopify Magento Technology 258

Retail TouchPoints

APRIL 8, 2021

Trax , a cloud-based solution that helps CPG brands and retailers optimize their inventory strategies through data and analytics, has secured $640 million in Series E funding. The round was led by SoftBank Vision Fund 21 and technology-focused funds managed by existing investor BlackRock. The Trax suite of solutions is aimed at accelerating the digital transformation of grocery retail by providing granular visibility of inventory and store conditions.

Technology 299

Technology Management Consumer Retail 299

MakeWebBetter

APRIL 5, 2021

Are you one of the store owners who wants to try their hand at WooCommerce wholesale stores but isn’t sure where to begin? If you work with wholesale consumers, you’ll notice that their interests vary from those of retail customers. They need not only wholesale prices and discounts, but also simpler and easier ways to […]. The post WooCommerce Wholesale Store: A Complete “How-to” Guide appeared first on MakeWebBetter.

WooCommerce 159

WooCommerce Consumer Customer Retail 159

Advertisement

Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.

Retail

Forrester eCommerce

APRIL 6, 2021

We kept Research Associate, Alexis, pretty busy during the first three months of the year, and she procrastinated getting her annual car inspection in Massachusetts done. When she showed up to get her car inspected early last week (the day before her inspection sticker expired), the service center couldn’t do the inspection. She was astounded […].

355

355

Kissmetrics

APRIL 9, 2021

If you’re searching for an old tweet, there’s an easier way to find it than just scrolling through your timeline. This guide teaches you how. Why Finding Old Tweets Matters. There are a million reasons you may want to uncover your own or someone else’s old tweets. Maybe you tweeted a brilliant business idea last year, but you can’t remember what it was.

Download 257

Download Social Media eCommerce Other 257

Retail TouchPoints

APRIL 9, 2021

FBA (Fulfillment by Amazon) aggregator Elevate Brands , which acquires and operates Amazon third-party businesses, has raised an additional $12.5 million in bridge funding from its existing group of fintech and ecommerce business investors. The new capital brings the company’s total funding to more than $67.5 million in 2021. This most recent investment enabled Elevate to acquire its 20th Amazon Marketplace brand earlier in April 2020, and will fuel its plan of buying three to four new sellers e

Fulfillment 279

Fulfillment eCommerce Operations 279

MakeWebBetter

APRIL 6, 2021

One of the biggest challenges in online selling is cart abandonment. A cart that is abandoned will be lost forever if timely recovery is not done. To recover abandoned carts on WooCommerce, you need a strategic plan- a plan that is spontaneous and focuses upon winning back lost customers. In this article, I’ll be sharing […]. The post How To Recover Abandoned Carts For WooCommerce?

WooCommerce 158

WooCommerce Article Customer Shopping Carts 158

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

Online Retail