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Reading Time: 6 minutes. Many things have changed over the past year, including how we shop. This includes how customers view and store owners use loyalty programs. Many brick-and-mortar stores have had to digitize their loyalty programs as more and more shoppers have switched to online shopping. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers.
Reading Time: 11 minutes. The best brands are built on a strong foundation of customer trust and mutually beneficial engagement. A prime way of reaching this crossroad is with customer engagement marketing and customer engagement strategies. Customer engagement can come in many forms, from contests on social media to openly addressing customer feedback.
When trying to improving your eCommerce SEO strategy, have you ever though to yourself what is domain authority? In this blog, we cover what it is and what businesses can do to improve their domain authority. What Is Domain Authority? Domain authority is a concept developed by Moz that predicts how likely a website is to rank on search engine results pages (SERPs).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Are you interested in using SEO to build your brand ? Or do you want to use SEO to get more leads and sales? Most importantly do you want to avoid the common mistakes that hold back rankings? Well today, I thought I would do something a bit different. I wanted to break down how you can get a crash course in SEO. Best of all I wanted to do so without you having to spend a dollar.
A 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, batting cages and golf hitting bays — these are just a handful of the features adding excitement to the new experiential retail concept — House of Sport from DICK’S Sporting Goods. The first-ever DICK’S House of Sport opened its doors on April 9 in the Rochester suburb of Victor, N.Y.
Every time you ship a product the packaging either gets thrown in the landfill or recycling bin. This means that your business creates waste on a regular basis, and it's even possible that those recyclable materials don't end up getting recycled or reused. Luckily, switching to sustainable packaging could lead to advantages for both you and your customers, not to mention a strong environmental impact.
It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing industry has exploded in recent years. In this article, I’m not just going to sing the praises of content marketing. Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags.
The low-code application development wave is absorbing more retailers — and rightfully so. Retailers face an ever-escalating need for customized and differentiated applications that can push innovation and keep customers engaged. Actually developing them, as retailers are well aware, usually requires significant time and a technical team that’s hard (read: expensive and slow) to come by.
The future fit challenge applies today, not just tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […].
AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
If you’re a creative trying to generate an income from your passion, standing out isn’t easy. Thousands of sites are vying for the limited spots on Google's front page, and customers around the world are picky about who they reward their loyalty to. No matter what business website you’re running, there's one thing they all have in common: You need a beautifully designed website to showcase your work.
Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion. That’s astounding.
Swarovski will opened its latest “Instant Wonder” store in New York City’s Rockefeller Center on April 17, continuing its rollout of the new concept designed to reflect the brand’s evolved direction and visual identity. The New York location, which joins Insta-worthy locations in Paris and Milan, is part of 28 Instant Wonder stores scheduled to open in key markets across the globe.
How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line of business, legal, and security teams. There are consequences of improper deletion and disposal, as well as excessive retention.
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Every since my daughter officially turned 13, I’ve been teaching her how to make money as a teen:) But I don’t want her to work at the mall or get a retail job. Instead, I want her to start a business to avoid trading time for money. Here’s my short list of business ideas for teens! First off, I don’t have anything against working in retail and doing odd jobs for money.
When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions.
Foot Locker will offer in-store shoppers a more flexible and convenient checkout experience with the deployment of new technology across its 2,000+ U.S. stores. The specialty athletic retailer has partnered with FreedomPay to deploy its Next Level Commerce platform across its domestic store network, giving customers the option to pay via contactless payment methods and digital wallets including PayPal/Venmo. “We are always looking for ways to create a more seamless customer experience,R
The US Bureau of Labor Statistics on March 31 released its 2020 Occupational Employment Survey. We use this data for our estimates and forecast of US business and government spending on tech staff, utilizing both the data on tech jobs by industry and on average annual salaries for different tech positions. But the OES survey […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity is and which strategies are right for you.
Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.
Lamps Plus has promoted COO Clark Linstone to the role of President, effective immediately. In his new position, Linstone will maintain the responsibilities of COO while overseeing all business operations, stores and distribution center operations. He will continue to report to Founder and CEO Dennis Swanson. Linstone has been with Lamps Plus for more than 30 years.
Interest rates are low. The Fed is dovish. Strong balance sheets exist across the titans of tech. What does it all mean? Well, you are seeing the open salvos in an arms race in industry-focused tech as this combination of financial factors make the technology market prime for consolidation. A shining example is Microsoft’s announcement of its intention to acquire Nuance Communications for $19.7 billion in an all-cash transaction.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Reading Time: 9 minutes. Whether you’re a B2B or B2C marketer, the importance of generating an email list with list-building tools can’t be overstated. Email offers a lucrative opportunity to generate more sales. According to our Ecommerce Statistics Report 2020 , the already high conversion rate earned by email increased by 111% in 2020. With that being said, growing your list is about more than quantity—it’s critical to attract subscribers who are genuinely interested in your content and brand
Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.
As COVID-19 vaccine rollouts continued and government checks generated more spending power, retail sales rose 17.7% YoY and 7.4% from February 2021 in March 2021 according to data from the National Retail Federation (NRF). The Census Bureau’s outlook was even rosier, with estimates putting monthly retail sales 27.7% higher YoY and 6.7% over the previous month.
Customer advocacy content has high demand and impact, but B2B organizations need a more intentional, aligned approach to its planning, creation, and use.
Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Sell WooCommerce subscriptions to engage leads, turn them into recurring customers, and stack your share of regular income. How satisfying? Well, if not satisfying, at least that sounds like a promising strategy not to let competitors outsell you. Subscriptions have been into play ever since we did not even know how convenient they can be. […]. The post How To Sell Subscriptions On Your WooCommerce Store appeared first on MakeWebBetter.
Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website. Backlinks are an important component of a successful SEO strategy. Nurturing a network of backlinks from various sources can improve your site’s relevancy and reputation with search engines. However, not every backlink is equal.
Both Target and Walmart have announced new investments in last mile delivery technologies, highlighting the growing importance of fulfillment in the post-COVID environment. Target is testing out a new localized delivery system via a pair-up of its new sortation center in Minnesota and its Shipt delivery service that it hopes will speed up delivery times.
When Dell Technologies completed it acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous company in the Dell Technologies family of companies. Dell Technologies just announced the expected spin-out of that 80% ownership, making VMware a fully […].
October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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