Wiser
JULY 15, 2021
Today, launching a new product on the market is much more difficult than in the past. Having a good product at a good price no longer works alone, and product development teams have to coordinate with many other departments before even getting started on the rough outline of a new product. Competition, the changing market, and customer-centric strategies have turned product launches into almost megalithic works.
IntelligenceNode
JULY 14, 2021
5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.
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Forrester eCommerce
JULY 14, 2021
A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms. And secondly, no […].
BigCommerce
JULY 14, 2021
Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
JULY 16, 2021
Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.
Retail TouchPoints
JULY 16, 2021
The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail is the consumer-facing layer of complex material, manufacturing, production, packaging and logistics infrastructure.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
JULY 12, 2021
Make it Big is back — with more ecommerce legends and global thought leaders than ever before.
Kissmetrics
JULY 14, 2021
Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.
Retail TouchPoints
JULY 15, 2021
Eddie Bauer is following the lead of other top retailers and getting into the rental business with the launch of a new program that will allow customers to rent its technical apparel and gear at “a fraction of the full retail price.”. In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program
Forrester eCommerce
JULY 15, 2021
When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. By May 2020, more than six in 10 US online adults reported making an online transaction, such as purchasing groceries or ordering restaurant delivery, for the first time. As retailers reopen their brick-and-mortar spaces, consumers have even […].
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
BigCommerce
JULY 13, 2021
In the past, many B2B businesses have been slow to adopt ecommerce.
Kissmetrics
JULY 12, 2021
Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?
Retail TouchPoints
JULY 15, 2021
Is the shift to digital is a one-way door or will ecommerce go back to pre-pandemic levels? Which categories will be able to capitalize on new or accelerated digital behaviors? During this Retail ThinkTank discussion, Alicia Esposito sits down with Rick Watson, Founder and CEO of RMW Commerce Consulting discusses how once-laggard categories are driving new innovation across digital, advertising, social and even marketplaces.
Forrester eCommerce
JULY 12, 2021
TMS used to streamline operations and reduce logistics costs. But in its journey to the cloud TMS embedded AI, added mobile geolocation. It shifted focus from cost to customer and employee experience.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Ecommerce Platforms
JULY 14, 2021
It’s hard to argue with the fact that Squarespace is one of the biggest site builders out there. With tons of advertising to spread the word, Squarespace has earned the attention of people all around the globe. It’s also one of the market-leading solutions for all kinds of selling, including digital services and online solutions. However, Squarespace won’t be the right tool for everyone.
Kissmetrics
JULY 13, 2021
In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.
Retail TouchPoints
JULY 14, 2021
Ap p le will reportedly team up with Goldman Sachs to launch its own buy now, pay later (BNPL) platform that lets shoppers make Apple Pay payments in installments, according to Bloomberg News. The move sent share prices for other BNPL providers downward as the market reacted to the news. The service — which is known internally as Apple Pay Later — will use Goldman as the lender for the loans, according to people familiar with the matter.
Forrester eCommerce
JULY 12, 2021
The Space Tech Industry Is Looking Up The new space race is truly underway following Richard Branson’s monumental first passenger trip to space, beating Jeff Bezos’ Blue Origin passenger flight by more than a week. The Virgin Galactic’s VSS Unity spacecraft did not pass the so-called Karman line, unlike Jeff Bezos’ plans. It did, however, […].
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Ecommerce Platforms
JULY 10, 2021
Do you want access to valuable information about your customers, sales, and business? If so, you're likely already relying on analytics tools to provide that data. After all, knowledge is power – and never is this truer than getting concrete insights to support your sales and marketing automation strategy. . Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. .
Kissmetrics
JULY 15, 2021
With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform.
Retail TouchPoints
JULY 13, 2021
Innovative brands and retailers look at service as a revenue-driving part of the organization, and commit to creating an experience that’s contextual and seamless. During this Retail ThinkTank brainstorming session, Mayur Anadkat, VP of Marketing at Acquire, will share why the future of digital service is built around giving the customer control over service channels, balancing automated and high-touch tactics, and ensuring continuity across channels.
Forrester eCommerce
JULY 16, 2021
The US tech market outlook has turned more positive. More people in the US have been vaccinated, businesses are starting to welcome employees back into the office, stores and restaurants have fully reopened, and the US economy is now projected to grow by 6% in 2021. Forrester’s previous report on the US tech market overall […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Store Growers
JULY 14, 2021
Last Updated on July 14, 2021. 2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened! So in this article, I’d like to take you through my journey of starting out as a jack of all trades freelancer, all the way to becoming an international Google Ads expert. I’ll share some of the lessons I learned as I became better at my craft and better at business in general.
Kissmetrics
JULY 13, 2021
If you’ve found yourself reading this blog, you’re probably interested in the idea of a membership site. These sites are not to be confused with paid subscriptions , which refer exclusively to a financial model that binds users to its pages. Netflix, for example, is the classic example of a subscription website: a platform that users gain access to via a recurring fee.
Retail TouchPoints
JULY 12, 2021
With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong DTC site, Party City has a pretty solid presence on the U.S. retail scene. Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well. The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces.
Forrester eCommerce
JULY 14, 2021
Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Ecommerce Platforms
JULY 13, 2021
With a strong collection of order management features for all restaurants, Square has expanded upon that featureset by offering all the features you need for your restaurant website with Square Online. In this article, we talk talk about what's offered with Square Online for restaurants (features like an online ordering menu, on-demand delivery, and self-serve orders), explain how to launch a menu and receive orders, and also go into details about managing those orders, looking at analytics, and
My Wife Quit Her Job
JULY 14, 2021
Today, I have my buddy Chase Dimond on the show. Chase is the co-founder of Boundless Labs which is a top email marketing agency with a focus on CBD companies. Chase lives and breathes email, and he has helped his clients send hundreds of millions of emails resulting in over 15 million in email revenue. If your email marketing is not driving at least 20% – 30% of your total revenue for your eCommerce store, then you’re leaving money on the table.
Retail TouchPoints
JULY 15, 2021
Walmart is bringing its robotics efforts to the next level by automating 25 of its 47 regional distribution centers through a partnership with Symbotic. The new capabilities will help the retail giant speed up intake, boost accuracy and change how it handles freight at the upgraded facilities. Currently, Walmart stores its inventory until needed, at which point the items are manually packed onto a 53-foot trailer and shipped to the store that needs them.
Forrester eCommerce
JULY 13, 2021
Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial well-being isn’t just about having a certain bank account balance or amount […].
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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