Wiser
JULY 15, 2021
Today, launching a new product on the market is much more difficult than in the past. Having a good product at a good price no longer works alone, and product development teams have to coordinate with many other departments before even getting started on the rough outline of a new product. Competition, the changing market, and customer-centric strategies have turned product launches into almost megalithic works.
IntelligenceNode
JULY 14, 2021
5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.
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Forrester eCommerce
JULY 14, 2021
A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms. And secondly, no […].
BigCommerce
JULY 14, 2021
Fashion is a fast-growing industry with new trends being introduced every year or even within a quarter.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Kissmetrics
JULY 16, 2021
Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if you don’t know it.
Retail TouchPoints
JULY 16, 2021
The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail is the consumer-facing layer of complex material, manufacturing, production, packaging and logistics infrastructure.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
JULY 12, 2021
Make it Big is back — with more ecommerce legends and global thought leaders than ever before.
Kissmetrics
JULY 14, 2021
Are you missing out on traffic because people aren’t searching the way you think they are? If your website isn’t optimized for voice search, then this could be the case. These six timely SEO strategies and resources for voice search will not only help you get more traffic from people using Siri and Alexa, but they will also become important pillars of your entire SEO strategy.
Retail TouchPoints
JULY 14, 2021
Ap p le will reportedly team up with Goldman Sachs to launch its own buy now, pay later (BNPL) platform that lets shoppers make Apple Pay payments in installments, according to Bloomberg News. The move sent share prices for other BNPL providers downward as the market reacted to the news. The service — which is known internally as Apple Pay Later — will use Goldman as the lender for the loans, according to people familiar with the matter.
Forrester eCommerce
JULY 15, 2021
When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. By May 2020, more than six in 10 US online adults reported making an online transaction, such as purchasing groceries or ordering restaurant delivery, for the first time. As retailers reopen their brick-and-mortar spaces, consumers have even […].
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential. Orium's Data & AI Maturity Model provides a quick, actionable way to assess your starting point.
BigCommerce
JULY 13, 2021
In the past, many B2B businesses have been slow to adopt ecommerce.
Kissmetrics
JULY 12, 2021
Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time that you could use for other tasks. What if there was a way to simplify?
Retail TouchPoints
JULY 15, 2021
Eddie Bauer is following the lead of other top retailers and getting into the rental business with the launch of a new program that will allow customers to rent its technical apparel and gear at “a fraction of the full retail price.”. In the outdoor category, Eddie Bauer is a bit late to the game — REI Co-op has rented its gear for decades and expanded its offerings in 2019; that same year, DTC Coozie Outdoors (which has since been renamed as Arrive Outdoors )launched its own gear rental program
Forrester eCommerce
JULY 12, 2021
TMS used to streamline operations and reduce logistics costs. But in its journey to the cloud TMS embedded AI, added mobile geolocation. It shifted focus from cost to customer and employee experience.
Speaker: Duke Heninger, Partner and Fractional CFO at Ampleo & Creator of CFO System
Are you ready to elevate your accounting processes for 2025? 🚀 Join us for an exclusive webinar led by Duke Heninger, a seasoned fractional CFO and CPA passionate about transforming back-office operations for finance teams. This session will cover critical best practices and process improvements tailored specifically for accounting professionals.
My Wife Quit Her Job
JULY 14, 2021
Today, I have my buddy Chase Dimond on the show. Chase is the co-founder of Boundless Labs which is a top email marketing agency with a focus on CBD companies. Chase lives and breathes email, and he has helped his clients send hundreds of millions of emails resulting in over 15 million in email revenue. If your email marketing is not driving at least 20% – 30% of your total revenue for your eCommerce store, then you’re leaving money on the table.
Kissmetrics
JULY 13, 2021
In the past, link building focused on quantity, not quality. Today? Link building is a different ball game. If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right. The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.
Retail TouchPoints
JULY 13, 2021
Innovative brands and retailers look at service as a revenue-driving part of the organization, and commit to creating an experience that’s contextual and seamless. During this Retail ThinkTank brainstorming session, Mayur Anadkat, VP of Marketing at Acquire, will share why the future of digital service is built around giving the customer control over service channels, balancing automated and high-touch tactics, and ensuring continuity across channels.
Forrester eCommerce
JULY 12, 2021
The Space Tech Industry Is Looking Up The new space race is truly underway following Richard Branson’s monumental first passenger trip to space, beating Jeff Bezos’ Blue Origin passenger flight by more than a week. The Virgin Galactic’s VSS Unity spacecraft did not pass the so-called Karman line, unlike Jeff Bezos’ plans. It did, however, […].
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Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.
Ecommerce Platforms
JULY 16, 2021
Few entrepreneurs will tell you they have too much time on their hands as far as their business is concerned. While most entrepreneurs want to focus their energies on boosting their profits, many are bogged down with administrative tasks, including tax filing and other office work. A recent study by Starling Bank found that the average small business spends 15 hours or 19% a week on finance-related admin.
Kissmetrics
JULY 15, 2021
With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. That makes it a valuable channel for driving your business goals. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. While not everyone is on Facebook, one thing is certain, it still is the world’s most popular platform.
Retail TouchPoints
JULY 12, 2021
With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong DTC site, Party City has a pretty solid presence on the U.S. retail scene. Nevertheless, in 2018 the party goods retailer went a step further and began selling on Amazon as well. The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces.
Forrester eCommerce
JULY 16, 2021
The US tech market outlook has turned more positive. More people in the US have been vaccinated, businesses are starting to welcome employees back into the office, stores and restaurants have fully reopened, and the US economy is now projected to grow by 6% in 2021. Forrester’s previous report on the US tech market overall […].
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Ecommerce Platforms
JULY 14, 2021
It’s hard to argue with the fact that Squarespace is one of the biggest site builders out there. With tons of advertising to spread the word, Squarespace has earned the attention of people all around the globe. It’s also one of the market-leading solutions for all kinds of selling, including digital services and online solutions. However, Squarespace won’t be the right tool for everyone.
Kissmetrics
JULY 13, 2021
If you’ve found yourself reading this blog, you’re probably interested in the idea of a membership site. These sites are not to be confused with paid subscriptions , which refer exclusively to a financial model that binds users to its pages. Netflix, for example, is the classic example of a subscription website: a platform that users gain access to via a recurring fee.
Retail TouchPoints
JULY 15, 2021
Walmart is bringing its robotics efforts to the next level by automating 25 of its 47 regional distribution centers through a partnership with Symbotic. The new capabilities will help the retail giant speed up intake, boost accuracy and change how it handles freight at the upgraded facilities. Currently, Walmart stores its inventory until needed, at which point the items are manually packed onto a 53-foot trailer and shipped to the store that needs them.
Forrester eCommerce
JULY 14, 2021
Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […].
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Generative AI is reshaping retail, but achieving true AI success isn’t simple. Many brands face hurdles—underdeveloped data strategies, limited AI-ready infrastructure, or lack of seamless integration across systems. As you explore how AI can boost efficiency and transform customer experiences, understanding your business’s readiness is key. Orium's Data & AI Maturity Model offers a clear starting point.
Ecommerce Platforms
JULY 10, 2021
Do you want access to valuable information about your customers, sales, and business? If so, you're likely already relying on analytics tools to provide that data. After all, knowledge is power – and never is this truer than getting concrete insights to support your sales and marketing automation strategy. . Using analytics unlocks a fair few benefits, including: Being able to gather accurate data to offer better, personalized, customer-focused marketing and customer service. .
Store Growers
JULY 14, 2021
Last Updated on July 14, 2021. 2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened! So in this article, I’d like to take you through my journey of starting out as a jack of all trades freelancer, all the way to becoming an international Google Ads expert. I’ll share some of the lessons I learned as I became better at my craft and better at business in general.
Retail TouchPoints
JULY 15, 2021
Is the shift to digital is a one-way door or will ecommerce go back to pre-pandemic levels? Which categories will be able to capitalize on new or accelerated digital behaviors? During this Retail ThinkTank discussion, Alicia Esposito sits down with Rick Watson, Founder and CEO of RMW Commerce Consulting discusses how once-laggard categories are driving new innovation across digital, advertising, social and even marketplaces.
Forrester eCommerce
JULY 13, 2021
Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial well-being isn’t just about having a certain bank account balance or amount […].
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
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