Optimizely
JUNE 13, 2019
Customers can be a mystery at times. Why did one ecommerce customer buy ten pairs of sandals in a month? And why does another loyal customer only ever buy products from one specific line and nothing else? You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty.
RTP blog
JUNE 10, 2019
By Shreesha Ramdas, Strikedeck NPS And Its Relevance Today’s retail world is beset with massive change, and standard sales principles are constantly under challenge. At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one.
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BigCommerce
JUNE 11, 2019
Offering an ecommerce business solution where customers can experience your products online is just the first step toward success.
Forrester eCommerce
JUNE 10, 2019
Salesforce announced today its’ intent to acquire Tableau Software. This move adds a robust data visualization and insights solution to their customer engagement portfolio. Unlike other acquisitions, Tableau will operate under its own brand post acquisition. Tableau Software offers an enterprise BI solution to access, combine and cleanse data from disparate sources.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kissmetrics
JUNE 11, 2019
Why do you do keyword research? It’s to find more lucrative keywords to rank for on Google, right? But once you find these keywords, you still have to figure out how to rank for them. For that reason, I decided to update Ubersuggest because I wanted to show you what kind of content to create and even how to promote it. That way you can start ranking for these newly found keywords.
Groove
JUNE 13, 2019
eCommerce email marketing remains one of the most effective tools in digital marketing — it’s fast, measurable and convenient. However if you’re familiar with email design, you likely know that every email client renders content differently. Although some email clients are up-to-date with the latest technology, many are still years behind conventional website design best practices.
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Forrester eCommerce
JUNE 10, 2019
Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.
Ecommerce Platforms
JUNE 13, 2019
Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees. It surely is uncomfortable to know this as an online retailer.
Omnisend
JUNE 14, 2019
Technology is advancing at breakneck speed. ‘Artificial Intelligence’, ‘Augmented Reality’ and ‘Machine Learning’ are the buzzwords du jour. It’s mind-boggling how they are able to do what we thought only us mortal beings could. Not only do they do these things, they do them better. It is amazing to see how much value they are Read more The post 8 Ways to Boost Your Ecommerce with Machine Learning appeared first on Ecommerce Marketing Automation | Omnisend.
GetElastic
JUNE 12, 2019
Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile Web and apps. Eliminating the need to henpeck addresses and credit card numbers, wallets such as Apple Pay reduce errors and boost conversions. According to Apple J. Crew increased mobile conversion over 20% and desktop 15% with Apple Pay, and Lululemon by “several orders of magnitude.”.
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JUNE 14, 2019
Yesterday, Dun & Bradstreet (D&B) announced its intent to acquire Lattice Engines. Both of us have covered these companies from a number of different perspectives, and we agree that the move makes sense for two primary reasons. First, adding advanced analytics and data management capabilities from Lattice accelerates D&B’s evolution into a comprehensive data platform […].
Sailthru
JUNE 11, 2019
“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”. Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010.
Omnisend
JUNE 14, 2019
Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business. You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on. Based on your main goal, your email marketing strategy may vary. That’s why before starting to Read more The post A Checklist to the Bullet-Proof Email Marketing Strategy appeared first on Ecommerce Marketing Automation | Omnisend.
RTP blog
JUNE 14, 2019
By Ran Ben-Yair, Ubimo To say that location intelligence is changing the face of retail is not hyperbolic. In the same way that the Internet allowed for the rise of e-Commerce giants like Amazon and eBay, a major paradigm shift in the industry, location intelligence is now returning power to brick-and-mortar retailers by allowing them access to the sort of detailed data that online retailers take for granted.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JUNE 11, 2019
Forrester's US CX Index 2019 results reveal that the overall quality of the US customer experience rose by an anemic 0.4 points, to 70.2.
Optimizely
JUNE 12, 2019
Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well. We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. But what does it look like when one of those brands is just getting started?
My Wife Quit Her Job
JUNE 10, 2019
Deciding what payment processor to use is one of the most important decisions you’ll make with your online business. Customers must be able to conveniently pay online and trust that their credit card information will be handled securely. Right now, two of the most popular options are Stripe and PayPal. And this article will teach what you need to know about using Stripe Vs Paypal for your business.
RTP blog
JUNE 12, 2019
Barnes & Noble has a potential deal in place to sell itself to hedge fund Elliott Advisors for $683 million , marking major changes for a company that has long struggled to stay afloat in the wake of Amazon’s continued rise. Representing the last of the major traditional bookstore chains, Barnes & Noble could be in the hands of a firm that already has turned around one bookseller that had teetered on the brink of failure: UK-based Waterstones.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JUNE 12, 2019
Following in Hong Kong’s footsteps, Singapore’s regulator – Monetary Authority of Singapore (MAS) – has confirmed that it is currently studying the possibility of issuing digital-only banking licenses to organizations with a “non-bank” parentage, which was first reported on May 7th, 2019 by various news outlets. What makes this news interesting is that it essentially […].
Optimizely
JUNE 11, 2019
While cleaning out my inbox recently, I noticed that an ecommerce health and beauty brand has sent me emails almost every day for the past six months — despite the fact I haven’t opened a single one. Clearly, what this brand is doing isn’t working. But the marketing team hasn’t learned from it. So what should you do if your customers haven’t been engaging with your emails for a while?
GetElastic
JUNE 10, 2019
Application programming interface (API), comprises an array of tools and protocols that connect one software to another; and there are currently more than 20,000 APIs running and supporting everyday functions. Regardless of whether you operate on the Wall Street market or provide non-profit services, organizations of all types have realized that building a user-friendly interface is not enough.
Omnisend
JUNE 14, 2019
Subscription-based models for ecommerce stores are the hottest thing to hit the industry. While it may not necessarily be as sexy as the buzz AI and AR generate for the online shopping industry, it’s an absolute knockout with customers who opt for convenience over bells and whistles. Even Amazon is getting into the action with Read more The post Introducing Omnisend & ReCharge Integration: How to Get the Most Out of Subscription-Based Ecommerce appeared first on Ecommerce Marketing Automati
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JUNE 13, 2019
The Dark Web Is Nothing Fancy; It’s Really Just A Different Series Of Protocols Commonly when surfing the web, Transport Layer Security (TLS) is the cryptographic protocol that provides confidentiality for your communication with the server. The green lock on your URL bar is an assurance, but not a guarantee, that you’re communicating confidentially with […].
My Wife Quit Her Job
JUNE 11, 2019
Today, I’m really happy to have Jimmy Daly on the show. Jimmy runs Animalz.co, which specializes in content marketing for SAAS companies. They are responsible for ranking many of the successful SAAS companies out there in Google search and clearly know what they are doing. In this episode, Jimmy and I are going to discuss the most important aspects of content marketing and how to rank in search.
GetElastic
JUNE 14, 2019
Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform. In the video, he advises organizations to carefully think about their customers’ use case when they’re first evaluating a B2B ecommerce platform or thinking about replatforming. It’s critical to center that on the customers’ needs.
Inflow Insights
JUNE 10, 2019
We know from working with hundreds of eCommerce brands that they are always looking for the best ways to utilize user generated content (UGC). In this case study, we are sharing a few tests we ran for Mountain House — an eCommerce business that sells freeze-dried foods for hikers, hunters, and camping enthusiasts — showing how adding UGC in strategic places on an eCommerce site can increase the conversion rate.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
JUNE 14, 2019
Enterprises have heard their employees’ calls for increased flexibility, and now more than 25% of US information workers work from home at least weekly. But with subpar technology solutions and little face-to-face interaction, home or remote workers end up frustrated and out of the loop. Video provides a platform to engage, train, and communicate effectively […].
SellBrite
JUNE 10, 2019
If you’ve every watched a sports movie, then you’re familiar with the scene where the underdog team watches video of the competition and freaks out a little because of how good they are. A seasoned coach might point out vulnerabilities in the competition, but by the end of the movie, the underdog team defeats the reigning champs and comes out on top.
GetElastic
JUNE 11, 2019
ICYMI: We featured an article on 10 best practices for creating webstore homepages that deliver great customer experiences. According to Statista, ecommerce sales are projected to grow to almost $3.5 trillion in 2019 and grabbing only a tiny portion of the market share means generating some serious profit. An ecommerce homepage is your chance at a great first impression. .
A Better Lemonade Stand
JUNE 13, 2019
If you run an new ecommerce store or a store with low traffic and want to get more of your visitors to buy, you’re in the right place. This guide will show you step-by-step how to get more of your visitors to buy from you. The post The Complete Guide to Conversion Rate Optimization for First Year Stores appeared first on A Better Lemonade Stand.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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