Fastr
JULY 10, 2018
Now that we’ve established ecommerce personalization is the future of the customer experience, you might be asking yourself, “That’s great and all, but […]. The post Fake it ‘Til You Make It: Ecommerce Personalization appeared first on Zmags.
RTP blog
JULY 12, 2018
By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path. But cleaning up the damage caused by a severe storm isn’t as simple as hauling dumpsters out to your retail location and throwing all of the waste into it. With last year’s hurricane season being the most expensive in U.S. history, it is more important than ever for retailers to be prepared for natural di
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Kissmetrics
JULY 10, 2018
You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words?
Forrester eCommerce
JULY 9, 2018
It is impossible to overstate the impact automation has on digital transformation. Automation directly impacts customer experience (CX). Software like Reflexis can automate price checks and cut customer wait times by 80%. Robots like Lowesbot can guide customers to the proper aisle to pick up home goods. Automation contributes directly to your bottom line.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Optimizely
JULY 10, 2018
Sometimes I feel like I’m drowning in emails. Between work emails, catching up with friends on the other side of the world, flash sales from fashion brands, the seven daily emails from Amazon, and the confirmation of orders I’ve placed, my inbox is never even close to reaching zero. The amount of emails being sent is reaching extraordinary levels. In 2017, the total number of business and consumer emails sent and received per day reached 269 billion.
BigCommerce
JULY 11, 2018
I’m fascinated by growth. As a financial industry entrepreneur and investor, in many ways, growth is my stock-in-trade. Whether they’re small start-ups in Silicon Valley or huge public companies, the best companies experience very high growth. I have an 8 to 80 investing philosophy, which basically means that I’m looking for high-growth companies that appeal to people between 8-years-old and 80-years-old.
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Forrester eCommerce
JULY 10, 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index shows that most companies are stuck at “poor” or “very poor” levels […].
Optimizely
JULY 12, 2018
It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds. Somewhere in the middle was last month’s announcement that Facebook was cracking down on ads from ecommerce sites with poor reviews (or, as they framed it, “improving customer service from advertisers”). .
BigCommerce
JULY 13, 2018
I find it a little strange that I ended up as the CEO of an ecommerce company. It was not in the master plan. But looking back, I guess it makes sense. In high school I was already selling products on Amazon and Ebay. I really wanted to create my own product, so I invented the first leather watch strap without holes. It worked like a zip tie where you slide the strap through the buckle and it caught on notches in the strap.
RTP blog
JULY 11, 2018
In less than a week, Amazon Prime Day will toss the retail world into a mid-summer frenzy. The e-Commerce giant is counting on its one million-plus deals to bring consumers in by the droves. With the shopping event expanding from 30 hours to 36 hours and Amazon potentially reeling in $3.4 billion. in worldwide sales , retailers feel the ultimate pressure and are left with one question — “What are we going to do for Prime Day?
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AI is rapidly transforming digital commerce, but how do you separate real opportunities from hype? Moderated by Orium, AI for Commerce: Foundations, Aspirations, and Hype , experts from Bloomreach , commercetools , Contentstack , and Fluent Commerce explores where AI is already delivering results and where its potential is still unfolding. This masterclass dives into proven AI applications, emerging innovations , and the gaps between promise and reality in commerce.
Forrester eCommerce
JULY 11, 2018
I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].
A Better Lemonade Stand
JULY 13, 2018
Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time. The post Product Photography: The Ultimate DIY Guide appeared first on A Better Lemonade Stand.
BigCommerce
JULY 9, 2018
Skullcandy, a personal audio equipment brand that specializes in wireless headphones, earbuds, and speakers, recently won BigCommerce’s 2018 design award for Best New Website Design. The journey Skullcandy took to launch an award-winning ecommerce site took many twists and turns but wasn’t atypical for BigCommerce customers. In fact, from the planning phase to working with technology and design partners to launching its seven international sites to double-digit increases in conversion rates, Sku
Bootstrapping Ecommerce
JULY 10, 2018
In this article, we’ll discuss 10 actionable growth hacking techniques to help you reach the next level of success for your ecommerce business. The post Top 10 Ecommerce Growth Hacking Techniques appeared first on Bootstrapping Ecommerce.
Speaker: Ethan Woolley, Director at Kharon
This webinar will explore how companies can proactively address compliance risks–rather than reactively responding to–UFLPA enforcement actions. Ethan Woolley will provide insights into the latest CBP enforcement trends, entity list updates, and industries under increased scrutiny, with a look at potential shifts under the Trump administration. Ethan will also explore how predictive data and strategic due diligence can help organizations stay ahead of regulatory challenges and strengthen complia
Forrester eCommerce
JULY 13, 2018
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. These agile, customer-obsessed firms rapidly take advantage of emerging technologies: working with new technologies in the lab, discovering new business possibilities enabled by these technologies, and then […].
A Better Lemonade Stand
JULY 9, 2018
Find out how Pinterest marketing provides brands with marketing power & what a Pinterest for business account can do for businesses & their bottom line. The post Pinterest Marketing for Ecommerce Businesses: How to Drive Traffic From Pinterest appeared first on A Better Lemonade Stand.
Klaviyo
JULY 11, 2018
The post Win a Ticket and $1000 to Klaviyo:BOS appeared first on Klaviyo.
Ecommerce Platforms
JULY 9, 2018
This Leadfeeder review provides an in-depth assessment of its features and functionalities, plus pricing and overall usability. Ok, I know. That I’ve been a little too much on tools for B2C users. So, how about we switch over to the other side, and see what the market has to offer when it comes to B2B? So far, 53% of B2B marketers are convinced that their enterprises are spending big on lead generation.
Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
Enterprise commerce is evolving fast, and brands relying on rigid, one-size-fits-all solutions risk losing agility. But modernization doesn’t have to mean disruption. In this webinar, we’ll explore how an extensible, modular approach empowers brands to integrate new capabilities, enhance performance, and scale efficiently—all while leveraging Shopify’s strengths.
Forrester eCommerce
JULY 12, 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […].
SellBrite
JULY 10, 2018
Successfully selling your products and services relies on your ability to get in front of as many people as possible. Just like traditional brick-and-mortar stores, people find your products as they browse, but with ecommerce your reach goes far beyond your physical location. Instead of waiting for people to find you, digital advertising proactively gets you in front of leads.
TradeGecko
JULY 12, 2018
The B2B market is huge. The eCommerce industry is huge. B2B eCommerce is also becoming.huge! (Can someone find us a thesaurus?) So, why aren’t you taking your wholesale business online yet?
Inflow Insights
JULY 10, 2018
People searching for custom Air Force badges or airplane models tend to have something very specific in mind. But just because they search for it doesn’t mean they’re ready to buy. For example, what does it mean if someone searches “Cessna Citation model” in Google? What does this translate to in terms of a Google Shopping Campaign? Is the person ready to buy a model right then and there?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forrester eCommerce
JULY 9, 2018
Welcome to the final post in a four-part series I have been working on for the past few months. This series summarizes something I call the four basic forces of consumer behavior: emotion, tools, coordination, and conversation. These forces have compelled consumers to build their consumer tech stacks, the devices and software services that they […].
Fastr
JULY 12, 2018
Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.
Klaviyo
JULY 10, 2018
The post Key Steps to Implement Your Email Automation Strategy appeared first on Klaviyo.
TradeGecko
JULY 9, 2018
“Exceptional quality. Ethical factories. Radical transparency.” That’s Everlane’s mission statement, and it’s also what’s led the company to gain 60,000 subscribers in just five days.
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Outdated platforms are costing you sales. Legacy platforms like Salesforce SiteGenesis and SFRA can slow innovation, increase maintenance costs, and frustrate customers. This playbook provides a strategic roadmap to modernizing your Salesforce B2C Commerce platform using a composable approach to transition to faster, scalable, and flexible e-commerce solutions —without disrupting your business.
Forrester eCommerce
JULY 11, 2018
In my line of work, I chat with some very smart people. Sometimes I think they’re smart because they disagree with me; sometimes they just see something I can’t. Today, I’m sharing parts of a conversation I recently had with someone who I think is smart rather immodestly, because he thinks like I do. The […].
Ecommerce Platforms
JULY 13, 2018
If you've ever tried to dropship, you know that there are several obstacles you may run into. First of all, there are some services that offer dropshipping from places like India and China. These are sometimes great, but it's not uncommon to find that some of these suppliers and manufacturers are not reputable, or they take forever to ship to your country because of how far it is.
ecomdash
JULY 10, 2018
Victoria Sullivan is a Marketing Manager at Payability. She has over eight years of social media, copywriting and marketing experience. Prior to joining the Payability team, Victoria developed social media content and strategies for top technology brands such as Skype and Samsung. She holds a degree in Advertising from Syracuse University’s S.I. Newhouse School of Public Communications.
ESW
JULY 11, 2018
It’s no trade secret that more people are doing their shopping online. According to Statista , online sales of physical goods is projected to surpass $603.4 billion in 2021, which is a 40-percent increase from 2016. What does this trend mean for eCommerce businesses? It means simply having an online store that sells inventory is not enough to remain relevant in a competitive eCommerce environment.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
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